{"id":8113,"date":"2023-11-04T01:51:00","date_gmt":"2023-11-03T22:51:00","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=8113"},"modified":"2023-12-06T04:55:26","modified_gmt":"2023-12-06T01:55:26","slug":"e-ticaret-siteleri-icin-donusum-orani-optimizasyonu-cro-ipuclari","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/e-ticaret-siteleri-icin-donusum-orani-optimizasyonu-cro-ipuclari\/","title":{"rendered":"E-Ticaret Siteleri i\u00e7in D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu (CRO) \u0130pu\u00e7lar\u0131"},"content":{"rendered":"\n

\u00dcr\u00fcn, hizmet veya teklif sayfalar\u0131n\u0131za tonlarca trafik geliyor ama d\u00f6n\u00fc\u015f\u00fcm veya sat\u0131\u015f say\u0131s\u0131 az m\u0131? D\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu trendlerini izleyip test ederek mevcut en iyi uygulamalar\u0131 uygulayabilir ve pazarlama kampanyas\u0131 sonu\u00e7lar\u0131n\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karabilirsiniz.<\/p>\n\n\n\n

D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu Trendleri Pazarlamac\u0131lar i\u00e7in Neden \u00d6nemlidir?<\/h2>\n\n\n\n

CRO, do\u011fru uyguland\u0131\u011f\u0131nda, halihaz\u0131rda sahip oldu\u011funuz web trafi\u011fini yeni bir \u00f6deme yapan m\u00fc\u015fteri taban\u0131na d\u00f6n\u00fc\u015ft\u00fcrmenin en etkili ve en h\u0131zl\u0131 y\u00f6ntemlerinden biridir.<\/p>\n\n\n\n

Web sitenize gelen trafikte ani bir art\u0131\u015f\u0131n yaratt\u0131\u011f\u0131 heyecana a\u015fina olabilirsiniz, ancak bundan hi\u00e7bir \u015fey \u00e7\u0131kmad\u0131\u011f\u0131n\u0131 fark etti\u011finizde hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frars\u0131n\u0131z. Hi\u00e7bir i\u015flem yap\u0131lmad\u0131, kimse bir \u015fey sat\u0131n almad\u0131, abonelik yap\u0131lmad\u0131, e-posta kat\u0131l\u0131m\u0131 olmad\u0131\u2026<\/p>\n\n\n\n

Peki yanl\u0131\u015f giden neydi?<\/p>\n\n\n\n

\u0130\u015fte CRO burada devreye girer.<\/p>\n\n\n\n

CRO bu trafikten en iyi \u015fekilde faydalanman\u0131z\u0131 sa\u011flar. Kullan\u0131c\u0131lar\u0131n neden nihai sat\u0131\u015fa veya istenen eyleme devam etmedi\u011fini anlaman\u0131za yard\u0131mc\u0131 olur. CRO metodolojileri, web sitesi trafi\u011finin web sayfalar\u0131n\u0131zda d\u00f6n\u00fc\u015f\u00fcme d\u00f6n\u00fc\u015fme olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131rman\u0131za olanak tan\u0131r. Etkili CRO, d\u00f6n\u00fc\u015f\u00fcm sa\u011flayan ziyaret\u00e7ilerin genel y\u00fczdesinde bir art\u0131\u015fa neden olacakt\u0131r.<\/p>\n\n\n\n

\u200b\u200bCRO vs SEO<\/h2>\n\n\n\n

CRO ve SEO, her ikisi de web sitesi optimizasyonu bi\u00e7imidir ancak farkl\u0131 i\u015flevleri yerine getirir.<\/p>\n\n\n\n

SEO, arama motoru optimizasyonu anlam\u0131na gelir. SEO, daha y\u00fcksek arama motoru s\u0131ralamalar\u0131 elde etmek i\u00e7in bir web sitesini stratejik bir \u015fekilde geli\u015ftirir. Ayr\u0131ca, Google gibi arama motorlar\u0131 arac\u0131l\u0131\u011f\u0131yla web sitenize y\u00f6nlendirilen trafi\u011fin kalitesini ve miktar\u0131n\u0131 art\u0131rmay\u0131 ama\u00e7lar.<\/p>\n\n\n\n

\u00d6te yandan CRO, web sitesi trafi\u011fini istenen eylemleri tamamlayan kullan\u0131c\u0131lara d\u00f6n\u00fc\u015ft\u00fcrmeye odaklan\u0131r. CRO, neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in web sitenizdeki de\u011fi\u015fiklikleri test eder. Genellikle, SEO’dan sonraki s\u00fcre\u00e7te bir sonraki ad\u0131md\u0131r ve SEO trafi\u011fi oraya y\u00f6nlendirdikten sonra bu trafi\u011fe ne oldu\u011funa odaklan\u0131r. Nihayetinde CRO, bir kullan\u0131c\u0131n\u0131n \u00f6deme yapan bir m\u00fc\u015fteriye d\u00f6n\u00fc\u015fme olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131r\u0131r.<\/p>\n\n\n\n

Aradaki fark, odak noktan\u0131zd\u0131r. SEO \u00f6ncelikle metrikleri iyile\u015ftirmek i\u00e7in tasarlan\u0131rken, CRO tamamen kullan\u0131c\u0131 deneyimi ve ger\u00e7ek m\u00fc\u015fterilerin web sitenize nas\u0131l tepki verdi\u011fini anlamakla ilgilidir.<\/p>\n\n\n\n

CRO ve SEO’nun birbirini d\u0131\u015flamaz. Her ikisi de web sitenizin m\u00fcmk\u00fcn olan en y\u00fcksek d\u00fczeyde performans g\u00f6sterdi\u011finden ve d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131\u011f\u0131ndan emin olmak i\u00e7in gereklidir.<\/p>\n\n\n\n

Mikro ve Makro D\u00f6n\u00fc\u015f\u00fcm Oranlar\u0131<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Mikro d\u00f6n\u00fc\u015f\u00fcm oran\u0131:<\/h3>\n\n\n\n

Mikro d\u00f6n\u00fc\u015f\u00fcm oran\u0131, bir sitede ger\u00e7ekle\u015febilen ve genellikle makro d\u00f6n\u00fc\u015f\u00fcme yol a\u00e7an daha k\u00fc\u00e7\u00fck etkile\u015fimleri ifade eder. \u00d6rne\u011fin, bir e-ticaret web sitesinde b\u00fcltene kaydolmak veya “sepete ekle” butonuna t\u0131klamak mikro d\u00f6n\u00fc\u015f\u00fcmlere iyi birer \u00f6rnektir. <\/p>\n\n\n\n

Makro d\u00f6n\u00fc\u015f\u00fcm oran\u0131:<\/h3>\n\n\n\n

Makr\u0131 d\u00f6n\u00fc\u015f\u00fcm oran\u0131, sitenizin birincil hedefidir veya ziyaret\u00e7ilerinizin tamamlamas\u0131n\u0131 istedi\u011finiz ana eylemdir. \u00d6rne\u011fin, sipari\u015f vermek \u00e7o\u011fu e-ticaret sitesinin ana makro d\u00f6n\u00fc\u015f\u00fcm\u00fcd\u00fcr.<\/p>\n\n\n\n

D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Form\u00fcl\u00fc <\/h2>\n\n\n\n

\u0130\u015fletmeler, farkl\u0131 d\u00f6n\u00fc\u015f\u00fcm oran\u0131 form\u00fcllerini anlayarak \u00e7evrimi\u00e7i kampanyalar\u0131n\u0131n etkinli\u011fini de\u011ferlendirebilir, iyile\u015ftirme alanlar\u0131n\u0131 belirleyebilir ve pazarlama ve web sitesi tasar\u0131mlar\u0131 hakk\u0131nda veriye dayal\u0131 kararlar alabilir.<\/p>\n\n\n\n

D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Form\u00fcl\u00fc: D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nas\u0131l Hesaplan\u0131r? <\/h3>\n\n\n\n

D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 hesaplamak i\u00e7in, d\u00f6n\u00fc\u015f\u00fcm say\u0131n\u0131z\u0131 (veya olu\u015fturulan m\u00fc\u015fteri adaylar\u0131n\u0131) ziyaret\u00e7i say\u0131s\u0131na (veya web trafi\u011fine) b\u00f6lmeniz ve ard\u0131ndan y\u00fczdeyi elde etmek i\u00e7in bu say\u0131y\u0131 100 ile \u00e7arpman\u0131z gerekir.<\/p>\n\n\n\n

Olu\u015fturulan Potansiyel M\u00fc\u015fteri \u00f7 Web Sitesi Trafi\u011fi x 100 = D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 %<\/p>\n\n\n\n

\u00d6rne\u011fin, k\u00f6pekler \u00fcr\u00fcnler satan bir e-ticaret siteniz oldu\u011funu varsayal\u0131m.<\/p>\n\n\n\n

Eyl\u00fcl ay\u0131nda 75.000 site ziyaret\u00e7iniz oldu ve 3.000 tasma sat\u0131\u015f\u0131 yapt\u0131n\u0131z.<\/p>\n\n\n\n

Yukar\u0131daki form\u00fcl\u00fc kullanarak – 3000\/75.000 X 100<\/p>\n\n\n\n

= d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z %4 olacakt\u0131r.<\/p>\n\n\n\n

\u0130yi Bir D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Nedir?<\/h2>\n\n\n\n
\"\"<\/figure>\n\n\n\n

D\u00f6n\u00fc\u015f\u00fcm oranlar\u0131, online i\u015fletmeler i\u00e7in temel bir performans g\u00f6stergesi (KPI) olarak kullan\u0131l\u0131r. D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 hesaplam\u0131\u015f olabilirsiniz, ancak yine de bunun ne anlama geldi\u011fini merak ediyor olabilirsiniz. <\/p>\n\n\n\n

    \n
  • Rakiplerinize k\u0131yasla nas\u0131l? <\/li>\n\n\n\n
  • Yeterince y\u00fcksek mi? <\/li>\n\n\n\n
  • Ortalama nedir?<\/li>\n<\/ul>\n\n\n\n

    Bu sorulara hemen yan\u0131t almak istemeniz do\u011fal olsa da, bunun do\u011frudan bir yan\u0131t\u0131 yoktur. D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z\u0131 \u00e7e\u015fitli fakt\u00f6rler etkileyebilir ve en \u00f6nemlilerinden biri sekt\u00f6rd\u00fcr. Genel bir fikir edinmek i\u00e7in ortalama d\u00f6n\u00fc\u015f\u00fcm oran\u0131na ili\u015fkin a\u015fa\u011f\u0131daki bulgular\u0131 g\u00f6z \u00f6n\u00fcnde bulundurabilirsiniz.<\/p>\n\n\n\n

      \n
    • A\u00e7\u0131l\u0131\u015f sayfalar\u0131 i\u00e7in ortalama d\u00f6n\u00fc\u015f\u00fcm oran\u0131 yakla\u015f\u0131k %2,35’tir. En iyi performans g\u00f6steren web sitelerinin ilk %25’i %5,31 veya daha y\u00fcksek oranda d\u00f6n\u00fc\u015f\u00fcm sa\u011flarken, online sitelerin ilk %10’u %11\/45 veya daha y\u00fcksek oranda d\u00f6n\u00fc\u015f\u00fcm sa\u011flamaktad\u0131r. (2)<\/li>\n\n\n\n
    • Unbounce taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re %12’lik bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131na sahipseniz, rakiplerinizin %90’\u0131ndan daha iyi performans g\u00f6steriyorsunuz demektir. <\/li>\n<\/ul>\n\n\n\n

      \u0130yi bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131n \u00e7ok \u00e7e\u015fitli fakt\u00f6rlere ba\u011fl\u0131 oldu\u011funu unutmaman\u0131z \u00f6nemlidir. Bunlar aras\u0131nda sundu\u011funuz \u00fcr\u00fcn veya hizmetin t\u00fcr\u00fc, i\u00e7inde bulundu\u011funuz sekt\u00f6r ve hedef kitleniz yer al\u0131r. Bu nedenle, kar\u015f\u0131la\u015ft\u0131rma yaparken her zaman ni\u015finize veya sekt\u00f6r\u00fcn\u00fcze \u00f6zg\u00fc kalmaya \u00e7al\u0131\u015fmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n

      D\u00f6n\u00fc\u015f\u00fcm Testi Nedir?<\/h2>\n\n\n\n

      D\u00f6n\u00fc\u015f\u00fcm testi, bir web sitesindeki d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak i\u00e7in A\/B veya \u00e7ok de\u011fi\u015fkenli bir test y\u00fcr\u00fctme s\u00fcrecidir. Bir web sitesinin ba\u015fl\u0131klar\u0131, g\u00f6rselleri, harekete ge\u00e7irici mesaj butonlar\u0131, formlar\u0131 ve genel d\u00fczeni gibi \u00e7e\u015fitli unsurlar\u0131nda de\u011fi\u015fiklikler yaparak bu de\u011fi\u015fikliklerin d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 nas\u0131l etkiledi\u011fini g\u00f6rmeyi i\u00e7erir. <\/p>\n\n\n\n

      D\u00f6n\u00fc\u015f\u00fcm testinin amac\u0131, hangi \u00f6\u011fe kombinasyonunun en y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131na ve nihayetinde i\u015fletme i\u00e7in daha fazla gelire yol a\u00e7t\u0131\u011f\u0131n\u0131 belirlemektir. <\/p>\n\n\n\n

      D\u00f6n\u00fc\u015f\u00fcm testi, \u00e7evrimi\u00e7i performanslar\u0131n\u0131 iyile\u015ftirmek, kullan\u0131c\u0131 deneyimini geli\u015ftirmek ve dijital pazarlama \u00e7al\u0131\u015fmalar\u0131ndan elde ettikleri yat\u0131r\u0131m getirisini (ROI) en \u00fcst d\u00fczeye \u00e7\u0131karmak isteyen i\u015fletmeler ve web sitesi sahipleri i\u00e7in \u00e7ok \u00f6nemlidir. \u0130\u015fletmeler, kullan\u0131c\u0131 davran\u0131\u015flar\u0131n\u0131 ve tercihlerini analiz ederek web sitelerini optimize etmek ve d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak i\u00e7in veriye dayal\u0131 kararlar alabilir.<\/p>\n\n\n\n

      D\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu nas\u0131l yap\u0131l\u0131r?<\/h3>\n\n\n\n

      D\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu s\u00fcreci baz\u0131lar\u0131na basit g\u00f6r\u00fcnebilir. Birka\u00e7 renk de\u011fi\u015ftirip daha fazla buton yerle\u015ftirirseniz daha fazla d\u00f6n\u00fc\u015f\u00fcm al\u0131r\u0131m diye d\u00fc\u015f\u00fcnebilirsiniz. Fakat ger\u00e7ekte, anlaml\u0131 CRO sonu\u00e7lar\u0131, sonu\u00e7lar\u0131n\u0131zdan rastgele \u015fans\u0131 kald\u0131ran ara\u015ft\u0131rma odakl\u0131 test s\u00fcre\u00e7lerine ba\u011fl\u0131 kalarak elde edilir ve siteniz veya uygulaman\u0131z arac\u0131l\u0131\u011f\u0131yla kitlenizle en iyi nas\u0131l etkile\u015fim kuraca\u011f\u0131n\u0131za karar verirken size harekete ge\u00e7meniz i\u00e7in sa\u011flam veriler sa\u011flar.<\/p>\n\n\n\n

      D\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu s\u00fcreci \u00e7ok y\u00fcksek d\u00fczeyde a\u015fa\u011f\u0131dakileri i\u00e7erir:<\/p>\n\n\n\n

        \n
      • Sitenin sezgisel bir de\u011ferlendirmesinin yap\u0131lmas\u0131<\/li>\n\n\n\n
      • Nitel ara\u015ft\u0131rma ve kullan\u0131c\u0131 davran\u0131\u015f analizi yapma<\/li>\n\n\n\n
      • Web sitesi analiz verilerini analiz etme<\/li>\n\n\n\n
      • Rekabet analizinin yap\u0131lmas\u0131<\/li>\n\n\n\n
      • Sitedeki sorunlu alanlar\u0131n \u00f6nceliklendirilmesi ve web siteniz i\u00e7in bir d\u00f6n\u00fc\u015f\u00fcm yol haritas\u0131 olu\u015fturulmas\u0131 (hangi sayfalar\u0131n d\u00fczeltilmesi gerekti\u011fi)<\/li>\n\n\n\n
      • D\u00f6n\u00fc\u015f\u00fcm \u00e7er\u00e7evesini kullanarak sayfay\u0131 analiz etme<\/li>\n\n\n\n
      • Bir sayfadaki sorunlara \u00f6ncelik verme<\/li>\n\n\n\n
      • Bir test hipotezi olu\u015fturma<\/li>\n\n\n\n
      • Test hipotezine dayal\u0131 yeni tasar\u0131mlar olu\u015fturma<\/li>\n\n\n\n
      • AB testi (veya \u00e7ok de\u011fi\u015fkenli test) ger\u00e7ekle\u015ftirme<\/li>\n\n\n\n
      • A\/B testi sonras\u0131 bir analiz ger\u00e7ekle\u015ftirme<\/li>\n<\/ul>\n\n\n\n

        D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonuna Nereden Ba\u015flamal\u0131y\u0131m? E-Ticaret Siteleri i\u00e7in D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu (CRO) \u0130pu\u00e7lar\u0131<\/h2>\n\n\n\n

        Web sitenizde farkl\u0131 alanlar ve sayfalar vard\u0131r ve hepsinin site ziyaret\u00e7ilerinin sat\u0131n alma yapmas\u0131n\u0131 sa\u011flamak i\u00e7in birlikte \u00e7al\u0131\u015fmas\u0131 gerekir. Bir e-ticaret web sitesinde, d\u00f6n\u00fc\u015f\u00fcm optimizasyonunu uygulamaya ba\u015flayabilece\u011finiz be\u015f alan a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n

        1. Anasayfa<\/h3>\n\n\n\n

        Ana sayfa, bir CRO stratejisi i\u00e7in en \u00f6nemli adayd\u0131r. \u00c7o\u011fu durumda sitenize ilk kez gelen ziyaret\u00e7iler i\u00e7in ilk temas noktas\u0131d\u0131r. Do\u011fru \u015fekilde tasarlan\u0131p optimize edildi\u011finde ana sayfa, site ziyaret\u00e7ilerinizi di\u011fer \u00f6nemli sayfalara y\u00f6nlendirebilir.<\/p>\n\n\n\n

        Bir e-ticaret ana sayfas\u0131nda optimize edebilece\u011finiz unsurlar\u0131n listesi a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n

          \n
        • De\u011fer teklifi <\/li>\n\n\n\n
        • Ana sayfa navigasyonu <\/li>\n\n\n\n
        • Mobil duyarl\u0131l\u0131k <\/li>\n\n\n\n
        • Harekete ge\u00e7irici mesaj butonlar\u0131<\/li>\n\n\n\n
        • \u00d6ne \u00e7\u0131kan \u00fcr\u00fcnler <\/li>\n\n\n\n
        • \u00d6zel teklifler ve indirimler<\/li>\n\n\n\n
        • G\u00fcven sinyalleri<\/li>\n<\/ul>\n\n\n\n

          2. Kategori sayfalar\u0131<\/h3>\n\n\n\n

          Kategori sayfas\u0131, sitenizin ana sayfas\u0131 ile \u00fcr\u00fcn sayfalar\u0131 gibi di\u011fer sayfalar aras\u0131nda k\u00f6pr\u00fc olu\u015fturur. Kategori sayfalar\u0131, site ziyaret\u00e7ilerinizin ihtiya\u00e7 duyduklar\u0131 \u00fcr\u00fcnleri bulmak \u00fczere sitenizde kolayca gezinebilmelerini sa\u011flamak i\u00e7in verimli ve iyi organize edilmi\u015f olmal\u0131d\u0131r. Bunu g\u00f6z \u00f6n\u00fcnde bulundurarak, bu sayfalar\u0131 test etmek \u00e7ok de\u011ferli olabilir.<\/p>\n\n\n\n

          Bir e-ticaret kategori sayfalar\u0131nda optimize edebilece\u011finiz unsurlar\u0131n bir listesi a\u015fa\u011f\u0131daki \u015fekildedir. <\/p>\n\n\n\n

            \n
          • Kategori adlar\u0131 <\/li>\n\n\n\n
          • Y\u00fcksek kaliteli g\u00f6r\u00fcnt\u00fcler <\/li>\n\n\n\n
          • \u00dcr\u00fcn ba\u015fl\u0131klar\u0131 <\/li>\n\n\n\n
          • \u00dcr\u00fcn a\u00e7\u0131klamalar\u0131 <\/li>\n\n\n\n
          • Fiyat aral\u0131\u011f\u0131 filtreleri <\/li>\n\n\n\n
          • S\u0131ralama se\u00e7enekleri <\/li>\n\n\n\n
          • \u00c7apraz sat\u0131\u015f ve yukar\u0131 sat\u0131\u015f \u00f6nerileri <\/li>\n\n\n\n
          • Breadcrumb navigasyon<\/li>\n<\/ul>\n\n\n\n

            3. \u00dcr\u00fcn sayfalar\u0131<\/h3>\n\n\n\n

            Bir \u00fcr\u00fcn sayfas\u0131, herhangi bir e-ticaret sitesi i\u00e7in d\u00f6n\u00fcm noktas\u0131d\u0131r. Bunun nedeni, \u00fcr\u00fcn sayfalar\u0131n\u0131n site ziyaret\u00e7ilerinizin \u00fcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi sat\u0131n almak isteyip istemediklerine karar verdikleri yer olmas\u0131 ve bunun kar\u015f\u0131l\u0131\u011f\u0131nda para kazand\u0131\u011f\u0131n\u0131z yer olmas\u0131d\u0131r. Optimize edilmemi\u015f bir \u00fcr\u00fcn sayfas\u0131, herhangi bir e-ticaret i\u015fletmesi i\u00e7in gelir kayb\u0131na neden olur.<\/p>\n\n\n\n

            CRO, bir \u00fcr\u00fcn sayfas\u0131n\u0131n performans\u0131n\u0131 geli\u015ftirmek ve geliri art\u0131rmak i\u00e7in \u00e7ok say\u0131da y\u00f6ntem sunar:<\/p>\n\n\n\n

              \n
            • Farkl\u0131 mesajlarla denemeler yapmak.<\/li>\n\n\n\n
            • \u00c7e\u015fitli d\u00fczenleri denemek.<\/li>\n\n\n\n
            • Farkl\u0131 teklif t\u00fcrlerini test etme.<\/li>\n\n\n\n
            • Video ve g\u00f6rsel \u00fcr\u00fcn sunumlar\u0131n\u0131 kar\u015f\u0131la\u015ft\u0131rma.<\/li>\n<\/ul>\n\n\n\n

              4. Sepet Sayfas\u0131<\/h3>\n\n\n\n

              Bir e-ticaret sepeti sayfas\u0131, site ziyaret\u00e7ilerinin sat\u0131n almak i\u00e7in ilgi g\u00f6sterdi\u011fi t\u00fcm \u00fcr\u00fcnlerin biriktirildi\u011fi yerdir. Bunu, ilgilendi\u011finiz \u00fcr\u00fcnleri b\u0131rakt\u0131\u011f\u0131n\u0131z fiziksel bir al\u0131\u015fveri\u015f sepetine benzetebilirsiniz.<\/p>\n\n\n\n

              Bir\u00e7ok m\u00fc\u015fterinin sepet sayfalar\u0131yla ya\u015fad\u0131\u011f\u0131 deneyim, sepetlerine ekledikleri her \u015feyi sat\u0131n al\u0131p almayacaklar\u0131n\u0131 veya sepeti terk edip etmeyeceklerini belirleyebilir.\u00a0<\/p>\n\n\n\n

              A\u015fa\u011f\u0131da optimize edebilece\u011finiz baz\u0131 yayg\u0131n sepet sayfas\u0131 \u015fikayetlerini bulabilirsiniz: <\/p>\n\n\n\n

                \n
              • Sepetteki \u00fcr\u00fcnleri bulamama.<\/li>\n\n\n\n
              • Toplam sipari\u015fi \u00f6nceden g\u00f6rememe ve hesaplayamama.<\/li>\n\n\n\n
              • Bir hesap olu\u015fturman\u0131z\u0131n istenmesi.<\/li>\n\n\n\n
              • \u0130ade politikas\u0131n\u0131n tatmin edici olmamas\u0131 vb.<\/li>\n<\/ul>\n\n\n\n

                5. \u00d6deme sayfas\u0131<\/h3>\n\n\n\n

                \u00d6deme sayfas\u0131, site ziyaret\u00e7ilerine sipari\u015fleri i\u00e7in \u00f6deme yapmak istediklerinde g\u00f6sterilen herhangi bir sayfad\u0131r. \u00d6deme sayfas\u0131, fiziksel \u00f6deme gi\u015fesinin online versiyonudur. \u00d6deme sayfas\u0131 \u00e7ok hantalsa, \u00f6nemli bilgiler net de\u011filse veya bozuksa sat\u0131\u015flar\u0131n\u0131z\u0131 kaybediyor olabilirsiniz.<\/p>\n\n\n\n

                Bu sayfa, ziyaret\u00e7ilerin sipari\u015flerini tamamlamalar\u0131 veya al\u0131\u015fveri\u015f sepetlerini terk etmeleri a\u00e7\u0131s\u0131ndan kritik \u00f6neme sahiptir. \u00dcr\u00fcn sayfan\u0131z\u0131n kullan\u0131m\u0131 kolay olabilir, ancak kullan\u0131c\u0131lar sipari\u015fleri i\u00e7in \u00f6deme yaparken sorunlarla kar\u015f\u0131la\u015ft\u0131klar\u0131nda kolayca sepeti terk ederler.<\/p>\n\n\n\n

                A\u015fa\u011f\u0131da \u00f6deme sayfalar\u0131nda optimize edebilece\u011finiz baz\u0131 sorunlar\u0131 bulabilirsiniz:<\/p>\n\n\n\n

                  \n
                • Da\u011f\u0131n\u0131k bir d\u00fczen.<\/li>\n\n\n\n
                • \u00c7ok ad\u0131ml\u0131 bir \u00f6deme i\u015flemi, e-ticaret sitesinde bir hesap olu\u015fturmas\u0131n\u0131n istenmesi. <\/li>\n\n\n\n
                • CTA olarak butonlar yerine ba\u011flant\u0131lar kullanmak.<\/li>\n\n\n\n
                • Pop\u00fcler \u00f6deme y\u00f6ntemlerini sunmamak.<\/li>\n\n\n\n
                • Site ziyaret\u00e7ilerinin \u00f6deme bilgilerini daha sonra kullanmak \u00fczere kaydetmelerine izin vermemek.<\/li>\n<\/ul>\n\n\n\n

                  Web Sitemde CRO’yu Ne Zaman Kullanmal\u0131y\u0131m?<\/h2>\n\n\n\n

                  D\u00f6n\u00fc\u015f\u00fcm optimizasyonunun ne zaman yap\u0131laca\u011f\u0131 ihtiya\u00e7lar\u0131n\u0131za ve sitenize ba\u011fl\u0131d\u0131r. CRO, herhangi bir a\u015famadaki i\u015fletmeler i\u00e7in yararl\u0131 olabilir. Yerle\u015fik ve ba\u015far\u0131l\u0131 olabilirsiniz, ancak belirli bir \u00fcr\u00fcndeki d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak i\u00e7in test yapmak istiyorsan\u0131z ya da bir start-up’san\u0131z ve neden \u00e7ok fazla trafik \u00e7ekmeyi ba\u015fard\u0131\u011f\u0131n\u0131z\u0131 ancak hi\u00e7 sat\u0131\u015f alamad\u0131\u011f\u0131n\u0131z\u0131 bilmek isteyebilirsiniz.<\/p>\n\n\n\n

                  CRO testinin her t\u00fcrl\u00fc dijital pazarlama g\u00fcndeminin \u00f6nemli bir par\u00e7as\u0131 olmas\u0131 gerekti\u011fini d\u00fc\u015f\u00fcn\u00fcl\u00fcr, ancak \u00f6zellikle yararl\u0131 olabilece\u011fi baz\u0131 \u00f6zel durumlar vard\u0131r:<\/p>\n\n\n\n

                    \n
                  • Yepyeni bir web siteniz var\/yeniden tasarl\u0131yorsunuz:<\/strong> Yeni tasar\u0131m\u0131n\u0131z\u0131 \u00e7ok be\u011fenseniz de, geri bildirim almaktan korkmay\u0131n. \u00c7\u00fcnk\u00fc bu noktada yapaca\u011f\u0131n\u0131z testler size neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 ve neyin geli\u015ftirilebilece\u011fini g\u00f6sterecektir.<\/li>\n\n\n\n
                  • M\u00fc\u015fterilerinizi yeterince iyi tan\u0131m\u0131yorsunuz:<\/strong> CRO, m\u00fc\u015fterileriniz hakk\u0131nda daha fazla bilgi edinmek i\u00e7in harika bir y\u00f6ntemdir ve bu da i\u015f hedeflerinizin bir\u00e7o\u011funu bilgilendirebilir. Ayr\u0131ca, testlerinizden ne kadar \u00e7ok \u015fey \u00f6\u011frenebilirseniz, o kadar h\u0131zl\u0131 ba\u015far\u0131 elde edersiniz.<\/li>\n\n\n\n
                  • D\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z dura\u011fanla\u015ft\u0131:<\/strong> Analizlerinizi kontrol ettiyseniz ve ba\u015fka ne denerseniz deneyin, d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z bir s\u00fcredir ayn\u0131ysa CRO zaman\u0131 gelmi\u015f demektir.<\/li>\n<\/ul>\n\n\n\n

                    D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu \u0130le \u0130lgili En \u00c7ok Sorulan Sorular<\/h2>\n\n\n\n

                    1. D\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu yapmak i\u00e7in zaman ay\u0131rmaya de\u011fer mi?<\/h3>\n\n\n\n

                    Evet, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu (CRO) zaman\u0131n\u0131z\u0131 ay\u0131rman\u0131za de\u011fer. \u0130\u015fletmelerin web sitesi veya a\u00e7\u0131l\u0131\u015f sayfas\u0131 performanslar\u0131n\u0131 iyile\u015ftirmelerine, m\u00fc\u015fteri etkile\u015fimini art\u0131rmalar\u0131na ve nihayetinde d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmalar\u0131na yard\u0131mc\u0131 olarak daha y\u00fcksek gelir ve daha iyi ROI (Yat\u0131r\u0131m Getirisi) elde etmelerini sa\u011flar.<\/p>\n\n\n\n

                    2. D\u00f6n\u00fc\u015f\u00fcm optimizasyonuna \u00f6rnek nedir?<\/h3>\n\n\n\n

                    D\u00f6n\u00fc\u015f\u00fcm optimizasyonuna \u00f6rnek olarak \u00f6deme s\u00fcrecini basitle\u015ftirmek, web sitesi y\u00fckleme h\u0131z\u0131n\u0131 iyile\u015ftirmek, harekete ge\u00e7irici mesaj butonlar\u0131n\u0131 optimize etmek, g\u00fcven sinyallerini dahil etmek, kullan\u0131c\u0131 deneyimini ki\u015fiselle\u015ftirmek ve mobil uyumlulu\u011fu sa\u011flamak yayg\u0131n tekniklerdir.<\/p>\n\n\n\n

                    3. D\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonuna kimler ihtiya\u00e7 duyar?<\/h3>\n\n\n\n

                    D\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu, \u00e7evrimi\u00e7i performanslar\u0131n\u0131 art\u0131rmak isteyen t\u00fcm i\u015fletmeler veya web sitesi sahipleri i\u00e7in faydal\u0131d\u0131r. \u00d6zellikle e-ticaret web siteleri, \u00e7evrimi\u00e7i hizmet sa\u011flay\u0131c\u0131lar, potansiyel m\u00fc\u015fteri olu\u015fturma siteleri ve \u00e7evrimi\u00e7i varl\u0131\u011f\u0131 olan i\u015fletmeler i\u00e7in \u00e7ok \u00f6nemlidir. Bu i\u015fletmeler, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131 optimize ederek sat\u0131\u015flar\u0131n\u0131 art\u0131rabilir, daha fazla potansiyel m\u00fc\u015fteri elde edebilir ve \u00e7evrimi\u00e7i ba\u015far\u0131lar\u0131n\u0131 geli\u015ftirebilirler.<\/p>\n\n\n\n

                    4. D\u00f6n\u00fc\u015f\u00fcm oran\u0131na \u00f6rnek nedir?<\/h3>\n\n\n\n

                    D\u00f6n\u00fc\u015f\u00fcm oran\u0131, bir web sitesinde belirli bir i\u015flemi tamamlayan kullan\u0131c\u0131 say\u0131s\u0131n\u0131 g\u00f6steren, siteye gelen toplam ziyaret\u00e7i say\u0131s\u0131na b\u00f6l\u00fcnen ve ard\u0131ndan y\u00fczde elde etmek i\u00e7in 100 ile \u00e7arp\u0131lan bir y\u00fczdedir. \u00d6rne\u011fin, bir web sitesinin bir g\u00fcnde 500 ziyaret\u00e7isi varsa ve bunlar\u0131n 50’si sat\u0131n alma i\u015flemi ger\u00e7ekle\u015ftirmi\u015fse, o g\u00fcn i\u00e7in d\u00f6n\u00fc\u015f\u00fcm oran\u0131 (50\/500) * 100 = %10 olur.<\/p>\n\n\n\n

                    5. SEO d\u00f6n\u00fc\u015f\u00fcm oran\u0131 nas\u0131l hesaplan\u0131r? <\/h3>\n\n\n\n

                    SEO d\u00f6n\u00fc\u015f\u00fcm oran\u0131, organik arama trafi\u011finden gelen ve sat\u0131n alma veya form doldurma gibi istenen bir eylemi tamamlayan web sitesi ziyaret\u00e7ilerinin y\u00fczdesini ifade eder. Bunu hesaplamak i\u00e7in \u00f6ncelikle d\u00f6n\u00fc\u015f\u00fcm hedefinizi tan\u0131mlay\u0131n ve organik aramadan bu eylemi tamamlayan ziyaret\u00e7i say\u0131s\u0131n\u0131 izleyin. Ard\u0131ndan, d\u00f6n\u00fc\u015f\u00fcm say\u0131s\u0131n\u0131 web sitenize gelen toplam organik trafi\u011fe b\u00f6l\u00fcn ve SEO d\u00f6n\u00fc\u015f\u00fcm oran\u0131 y\u00fczdesini elde etmek i\u00e7in 100 ile \u00e7arp\u0131n.<\/p>\n\n\n\n

                    6. D\u00f6n\u00fc\u015f\u00fcm oran\u0131 SEO’yu etkiler mi? <\/h3>\n\n\n\n

                    Evet, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 dolayl\u0131 olarak SEO’yu etkiler. Google gibi arama motorlar\u0131 d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 do\u011frudan bir s\u0131ralama fakt\u00f6r\u00fc olarak kullanmasa da, d\u00f6n\u00fc\u015f\u00fcm oran\u0131ndan etkilenen hemen \u00e7\u0131kma oran\u0131 ve sitede kalma s\u00fcresi gibi kullan\u0131c\u0131 deneyimi \u00f6l\u00e7\u00fcmlerini dikkate al\u0131r. Y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm oran\u0131na sahip bir web sitesi genellikle daha iyi bir kullan\u0131c\u0131 deneyimi sunarak hemen \u00e7\u0131kma oranlar\u0131n\u0131n d\u00fc\u015fmesine ve daha uzun bekleme s\u00fcrelerine yol a\u00e7ar. Bu olumlu kullan\u0131c\u0131 sinyalleri, dolayl\u0131 olarak daha y\u00fcksek arama motoru s\u0131ralamalar\u0131na katk\u0131da bulunabilir.<\/p>\n\n\n\n

                    7. CRO \u00e7er\u00e7evesi nedir? <\/h3>\n\n\n\n

                    D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu (CRO) \u00e7er\u00e7evesi, bir web sitesinin d\u00f6n\u00fc\u015f\u00fcmler a\u00e7\u0131s\u0131ndan performans\u0131n\u0131 iyile\u015ftirmek i\u00e7in kullan\u0131lan sistematik bir yakla\u015f\u0131md\u0131r. Veri toplama ve analiz etme, kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131 anlama, d\u00f6n\u00fc\u015f\u00fcm hunisindeki sorunlu alanlar\u0131 belirleme, hipotezler olu\u015fturma, deneyler yapma (A\/B testi gibi) ve sonu\u00e7lar\u0131 analiz etme gibi bir dizi ad\u0131m\u0131 i\u00e7erir. CRO \u00e7er\u00e7evesi, bir web sitesinin ba\u015fl\u0131klar, g\u00f6rseller, formlar ve d\u00fc\u011fmeler gibi \u00e7e\u015fitli unsurlar\u0131n\u0131 optimize etmeyi ama\u00e7lar.<\/p>\n","protected":false},"excerpt":{"rendered":"

                    \u00dcr\u00fcn, hizmet veya teklif sayfalar\u0131n\u0131za tonlarca trafik geliyor ama d\u00f6n\u00fc\u015f\u00fcm veya sat\u0131\u015f say\u0131s\u0131 az m\u0131? D\u00f6n\u00fc\u015f\u00fcm oran\u0131 optimizasyonu trendlerini izleyip test ederek mevcut en iyi…<\/p>\n","protected":false},"author":11,"featured_media":8148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-8113","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet"],"yoast_head":"\nE-Ticaret Siteleri i\u00e7in D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu (CRO) \u0130pu\u00e7lar\u0131 - Niobe Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.niobehosting.com\/blog\/e-ticaret-siteleri-icin-donusum-orani-optimizasyonu-cro-ipuclari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-Ticaret Siteleri i\u00e7in D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 Optimizasyonu (CRO) \u0130pu\u00e7lar\u0131 - Niobe Hosting\" \/>\n<meta property=\"og:description\" content=\"\u00dcr\u00fcn, hizmet veya teklif sayfalar\u0131n\u0131za tonlarca trafik geliyor ama d\u00f6n\u00fc\u015f\u00fcm veya sat\u0131\u015f say\u0131s\u0131 az m\u0131? 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