{"id":7927,"date":"2023-08-12T19:20:00","date_gmt":"2023-08-12T16:20:00","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=7927"},"modified":"2023-08-23T00:58:43","modified_gmt":"2023-08-22T21:58:43","slug":"core-web-vitals-nasil-optimize-edilir","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/core-web-vitals-nasil-optimize-edilir\/","title":{"rendered":"Core Web Vitals Nas\u0131l Optimize Edilir?"},"content":{"rendered":"\n
May\u0131s 2020’de Google, Core Web Vitals olarak bilinen temel bir algoritma g\u00fcncellemesini duyurdu. Haziran 2021’den bu yana, bu \u00f6l\u00e7\u00fcmler Google’\u0131n s\u0131ralama algoritmas\u0131na dahil edildi. Bu algoritma g\u00fcncellemesi ile iyi bir kullan\u0131c\u0131 deneyimi sunan web siteleri daha \u00fcst s\u0131ralarda yer al\u0131rken, sunmayan web siteleri daha alt s\u0131ralarda yer ald\u0131.<\/p>\n\n\n\n
Core Web Vitals’\u0131n Tarih\u00e7esi<\/h2>\n\n\n\n
Google her zaman arama sorgular\u0131 i\u00e7in en iyi sonu\u00e7lar\u0131 sunmaya \u00e7al\u0131\u015f\u0131r. Bu noktada hem i\u00e7erik hem de kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131n\u0131 \u00f6n planda tutar. Ancak hedef sayfalardaki i\u00e7eri\u011fin t\u00fcketilmesi de kolay olmal\u0131d\u0131r. E\u011fer okumak istedi\u011finiz bir i\u00e7erik i\u00e7in 2 dakika beklemeniz gerekiyorsa, en iyi i\u00e7eri\u011fin size hi\u00e7bir faydas\u0131 olmaz? B\u00f6yle bir durumda ziyaret\u00e7iler genellikle siteden \u00e7\u0131kar. T\u00fcm bu sebeplerden dolay\u0131 Google, i\u00e7eri\u011fin kullan\u0131c\u0131ya ne kadar \u00e7abuk ula\u015ft\u0131\u011f\u0131n\u0131 ve sayfan\u0131n kullan\u0131m\u0131n\u0131n kolay olup olmad\u0131\u011f\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in kullan\u0131labilecek de\u011ferler bulmaya ba\u015flad\u0131.<\/p>\n\n\n\n
Google ilk ba\u015fta sadece sayfa a\u00e7\u0131ld\u0131ktan sonra ilk bayt\u0131n kullan\u0131c\u0131ya ula\u015fmas\u0131 i\u00e7in ge\u00e7en s\u00fcreyi \u00f6l\u00e7t\u00fc (TTFB = Time To First Byte). Ancak bu tek ba\u015f\u0131na, kullan\u0131c\u0131lar\u0131n taray\u0131c\u0131da i\u00e7eri\u011fi ger\u00e7ekten ne zaman g\u00f6rd\u00fckleri hakk\u0131nda hi\u00e7bir \u015fey g\u00f6stermedi. Sonu\u00e7 b\u00f6yle olsa da, bu de\u011fer hala \u00e7ok \u00f6nemli kabul edilmektedir.<\/p>\n\n\n\n
Daha sonra, i\u00e7eri\u011fin ne zaman y\u00fcklendi\u011fini \u00f6l\u00e7mek i\u00e7in farkl\u0131 y\u00f6ntemler eklendi. Bunlar “Page Complete” ve “DOMContentLoaded” de\u011ferlerinden “First contentful paint” ve “First mainful paint” de\u011ferlerine kadar uzand\u0131. Ancak bunlar genellikle hatal\u0131 ya da ger\u00e7ekten anlaml\u0131 olamayacak kadar dengesizdi.<\/p>\n\n\n\n
Daha sonra sayfan\u0131n kullan\u0131c\u0131 girdisine ne zaman tepki verebilece\u011fini \u00f6l\u00e7mek i\u00e7in “Etkile\u015fim s\u00fcresi” eklendi. Ancak, teknolojinin s\u00fcrekli olarak daha da geli\u015fmesi nedeniyle, t\u00fcm bu de\u011ferlerin yeterince anlaml\u0131 olmad\u0131\u011f\u0131 anla\u015f\u0131ld\u0131.<\/p>\n\n\n\n
Sonu\u00e7 olarak Google, bu \u00f6l\u00e7\u00fcmleri geli\u015ftirmeye devam etti ve \u015fimdi t\u00fcm bu \u00f6l\u00e7\u00fcmleri “Core Web Vitals”da birle\u015ftirdi. Bununla birlikte, bu de\u011ferlerin sabit olmad\u0131\u011f\u0131n\u0131 ve her zaman daha da geli\u015ftirilece\u011fini unutmaman\u0131z gerekir.<\/p>\n\n\n\n
Peki Google verileri ger\u00e7ekte nereden al\u0131r? <\/p>\n\n\n\n
S\u0131ralamalar\u0131 hesaplamak i\u00e7in arama motoru “Chrome Kullan\u0131c\u0131 Deneyimi” raporundaki alan verilerini de\u011ferlendirir. Bu, Google’\u0131n Chrome taray\u0131c\u0131s\u0131 arac\u0131l\u0131\u011f\u0131yla do\u011frudan kullan\u0131c\u0131lardan toplad\u0131\u011f\u0131 verilerdir.<\/p>\n\n\n\n
Her URL i\u00e7in yeterli veri mevcut olmad\u0131\u011f\u0131ndan, Google bu sayfalar\u0131n de\u011ferlerini, yeterli verinin belirlenebildi\u011fi benzer sayfalar\u0131n (ayn\u0131 alan\u0131n) \u00f6l\u00e7\u00fclen verilerine dayanarak tahmin eder.<\/p>\n\n\n\n
\u015eanss\u0131zsan\u0131z, Google yaln\u0131zca yava\u015f alt sayfalar\u0131n verilerini belirleyebilir, bu durumda tahmin i\u00e7in bunlar kullan\u0131l\u0131r. Yeterli veri yoksa h\u0131zl\u0131 bir sayfa avantaj sa\u011flamayabilir.<\/p>\n\n\n\n
Google, s\u0131ralamalar\u0131 hesaplamak i\u00e7in her zaman kullan\u0131c\u0131lar\u0131n do\u011frudan Google Arama’dan geldi\u011fi sayfan\u0131n s\u00fcr\u00fcm\u00fcn\u00fc de kullan\u0131r. \u00d6rne\u011fin, mobil sayfalar veya AMP sayfalar\u0131 i\u00e7in hala m.domain.com kullan\u0131yorsan\u0131z, bu sayfalar\u0131n de\u011ferleri esas al\u0131n\u0131r.<\/p>\n\n\n\n
“Noindex” olarak ayarlanm\u0131\u015f veya robots.txt taraf\u0131ndan Google i\u00e7in engellenmi\u015f sayfalar da hesaplamaya dahil edilebilir. Kullan\u0131c\u0131lar taraf\u0131ndan eri\u015filebildikleri i\u00e7in bunlarla ilgili veriler mevcuttur. Ancak, bu t\u00fcr sayfalar genellikle optimize edilmedi\u011finden, kar\u015f\u0131la\u015ft\u0131rma i\u00e7in negatif veri setleri sa\u011flama e\u011filiminde olacakt\u0131r.<\/p>\n\n\n\n
Core Web Vitals G\u00fcncellemesi Nedir?<\/h2>\n\n\n
Core Web Vitals, 2020 bahar\u0131nda tan\u0131t\u0131lan \u00fc\u00e7 kullan\u0131c\u0131 merkezli metriktir. Temel olarak “web sayfas\u0131 y\u00fckleme s\u00fcresi” konusuyla ilgilidir. Google’\u0131n Core Web Vitals g\u00fcncellemesi, web sitelerini web sitesi h\u0131z\u0131, yan\u0131t verebilirlik ve g\u00f6rsel kararl\u0131l\u0131kla ilgili \u00fc\u00e7 temel \u00f6l\u00e7\u00fcme g\u00f6re de\u011ferlendirir.<\/p>\n\n\n\n
1. Largest Contentful Paint (LCP)<\/h3>\n\n\n\n
LCP, g\u00f6r\u00fcnt\u00fc alan\u0131na en b\u00fcy\u00fck resim, video veya metin blo\u011funu y\u00fcklemek i\u00e7in ge\u00e7en s\u00fcredir. Bu metrik \u00f6nemlidir \u00e7\u00fcnk\u00fc en b\u00fcy\u00fck blok muhtemelen kullan\u0131c\u0131n\u0131n sayfada g\u00f6r\u00fcp deneyimleyece\u011fi en \u00f6nemli bloktur. H\u0131zl\u0131 bir LCP, ziyaret\u00e7ilerin en \u00f6nemli ve ilgili bilgilere h\u0131zla eri\u015febilmesini sa\u011flamaya yard\u0131mc\u0131 olur.<\/p>\n\n\n\n
2. First Input Delay (FID)<\/h3>\n\n\n\n
FID, bir kullan\u0131c\u0131n\u0131n sitenizle ilk etkile\u015fime girdi\u011finde ya\u015fad\u0131\u011f\u0131 gecikmeyi ifade eder. Bu eylem genellikle bir t\u0131klama veya dokunmad\u0131r. Taray\u0131c\u0131 ne kadar h\u0131zl\u0131 yan\u0131t verirse, sayfa o kadar duyarl\u0131 olacakt\u0131r.<\/p>\n\n\n\n
Geli\u015ftiriciler her zamankinden daha karma\u015f\u0131k siteler olu\u015fturduk\u00e7a, taray\u0131c\u0131lar \u00e7ok me\u015fgul hale gelir. Taray\u0131c\u0131n\u0131n ana i\u015f par\u00e7ac\u0131\u011f\u0131 ba\u015fka g\u00f6revlerle me\u015fgulse ve eyleme hemen yan\u0131t veremiyorsa, kullan\u0131c\u0131 giri\u015fi gecikebilir.<\/p>\n\n\n\n
Gecikmeler, web sitenizin yava\u015f ve tepkisiz g\u00f6r\u00fcnmesine neden olarak kullan\u0131c\u0131lar\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frat\u0131r ve web sitesini veya \u00e7evrimi\u00e7i ma\u011fazay\u0131 terk etmelerine neden olur.<\/p>\n\n\n\n
CLS, Google taraf\u0131ndan kullan\u0131c\u0131 deneyimini de\u011ferlendirmek i\u00e7in kullan\u0131lan tamamen yeni bir metriktir. CLS, i\u00e7erik y\u00fcklenirken sayfa d\u00fczenindeki de\u011fi\u015fimi \u00f6l\u00e7er. Temel olarak, y\u00fcklenirken \u00f6\u011felerin ne s\u0131kl\u0131kta ve ne kadar atlad\u0131\u011f\u0131 ile ilgilidir. Yani online ma\u011faza web sitesinin g\u00f6rsel istikrar\u0131 ile ilgilidir.<\/p>\n\n\n\n
\u0130lk iki metrikten farkl\u0131 olarak, CLS’nin sayfa h\u0131z\u0131yla hi\u00e7bir ilgisi yoktur, tamamen kullan\u0131c\u0131 deneyimiyle ilgilidir.<\/p>\n\n\n\n
B\u00fcy\u00fck bir i\u00e7erik alan\u0131 arka planda y\u00fcklenmeye devam ederken ekrandaki bir butona t\u0131klamaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcn\u00fcn. \u0130\u00e7erik tamamen y\u00fcklendi\u011finde, butonu daha a\u015fa\u011f\u0131 iter ve yanl\u0131\u015f yere t\u0131klars\u0131n\u0131z. Bir web sitesinin bu davran\u0131\u015f\u0131 zay\u0131f bir CLS derecelendirmesi ile sonu\u00e7lan\u0131r.<\/p>\n\n\n\n
Core Web Vitals Ne Kadar \u00d6nemli?<\/h2>\n\n\n
\n<\/figure>\n<\/div>\n\n\n
Core Web Vitals\u2019in kullan\u0131ma sunulmas\u0131yla Google, web y\u00f6neticilerinin bu de\u011ferleri optimize etmeleri i\u00e7in b\u00fcy\u00fck bir te\u015fvik sa\u011flam\u0131\u015ft\u0131r. <\/p>\n\n\n\n
Ancak bu, en iyi de\u011ferlere sahip sayfan\u0131n ilk s\u0131rada yer alaca\u011f\u0131 anlam\u0131na m\u0131 gelir? <\/p>\n\n\n\n
Asl\u0131nda gelmez. Google ayr\u0131ca PageSpeed ile bir sayfan\u0131n sadece \u00e7ok h\u0131zl\u0131 y\u00fcklendi\u011fi i\u00e7in s\u0131ralama kazanmad\u0131\u011f\u0131n\u0131 a\u00e7\u0131k\u00e7a ortaya koymu\u015ftur. \u0130\u00e7erik ve di\u011fer fakt\u00f6rler hala sayfa y\u00fckleme h\u0131z\u0131ndan \u00e7ok daha \u00f6nemlidir. Bunlar aras\u0131nda harici ba\u011flant\u0131lar ve dolay\u0131s\u0131yla ba\u015fkalar\u0131n\u0131n web sitesine duydu\u011fu g\u00fcven de yer almaktad\u0131r.<\/p>\n\n\n\n
Core Web Vitals’\u0131 Nas\u0131l \u00d6l\u00e7ebilirim?<\/h2>\n\n\n\n
Metrikler iki alana ayr\u0131labilir:<\/p>\n\n\n\n
\n
Tan\u0131mlanm\u0131\u015f bir teknik ortamda (cihaz, ba\u011flant\u0131 h\u0131z\u0131 ve CPU) \u00f6l\u00e7\u00fclen “laboratuvar verileri”. Bunlar LCP ve CLS gibi de\u011ferlerdir.<\/li>\n\n\n\n
Google bu de\u011ferleri \u00f6l\u00e7mek i\u00e7in bir dizi ara\u00e7 sa\u011flad\u0131. Bunlar a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n
1. PageSpeed Insights<\/h3>\n\n\n\n
PageSpeed Insights, Google’\u0131n kullan\u0131m\u0131 olduk\u00e7a kolay \u00e7evrimi\u00e7i arac\u0131d\u0131r. Bu araca bir URL girdikten sonra ye\u015fil, turuncu veya k\u0131rm\u0131z\u0131 olabilen genel bir puan al\u0131rs\u0131n\u0131z. Sayfada iyile\u015ftirme i\u00e7in yer varsa, a\u015fa\u011f\u0131daki raporda ayr\u0131nt\u0131l\u0131 olarak a\u00e7\u0131klan\u0131r. Laboratuvar ve saha verileri burada verilmektedir. Saha verileri yaln\u0131zca yeterli veri mevcutsa verilir. Sonu\u00e7lar masa\u00fcst\u00fc ve mobil i\u00e7in \u00e7\u0131kt\u0131 olarak verilir. <\/p>\n\n\n\n
2. Google Search Console<\/h3>\n\n\n\n
Bu ara\u00e7ta Google taraf\u0131ndan kendi sayfas\u0131 etkinle\u015ftirilirse, masa\u00fcst\u00fc ve mobil olarak ayr\u0131lm\u0131\u015f her \u00fc\u00e7 de\u011fer (LCP, CLS ve FID) i\u00e7in veriler verilir. Ancak yaln\u0131zca yeterli veri toplanm\u0131\u015fsa. <\/p>\n\n\n\n
3. Chrome DevTools<\/h3>\n\n\n\n
Bunlar, Google’\u0131n Chrome taray\u0131c\u0131s\u0131nda yerle\u015fik olarak bulunan ve web sitesinin nas\u0131l y\u00fcklendi\u011fi ve y\u00fcklendi\u011finde neler oldu\u011fu hakk\u0131nda \u00e7ok ayr\u0131nt\u0131l\u0131 bilgi sa\u011flayan ara\u00e7lard\u0131r. Burada yaln\u0131zca laboratuvar verileri \u00e7\u0131kt\u0131lan\u0131r. <\/p>\n\n\n\n
4. Lighthouse<\/h3>\n\n\n\n
Web sitelerinin kalitesini art\u0131rmak i\u00e7in otomatikle\u015ftirilmi\u015f a\u00e7\u0131k kaynakl\u0131 bir ara\u00e7t\u0131r. Di\u011fer \u015feylerin yan\u0131 s\u0131ra bir sayfan\u0131n performans\u0131 hakk\u0131nda ayr\u0131nt\u0131l\u0131 laboratuvar verileri \u00e7\u0131kar\u0131r. Araca Chrome DevTools \u00fczerinden eri\u015filebilirdir.<\/p>\n\n\n\n
5. CrUX<\/h3>\n\n\n\n
Chrome Kullan\u0131c\u0131 Deneyimi raporundaki alan verileridir. Bu rapor, Core Web Vitals’\u0131n \u00fc\u00e7 ana de\u011ferini ve bunlar\u0131 etkileyebilecek di\u011fer de\u011ferleri i\u00e7erir. Verilere PageSpeed Insights arac\u0131 veya bir aray\u00fcz arac\u0131l\u0131\u011f\u0131yla eri\u015filebilir. Google ayr\u0131ca verileri g\u00f6rselle\u015ftirmek i\u00e7in bir g\u00f6sterge tablosu \u015fablonu da sa\u011flar.<\/p>\n\n\n\n
6. Web Vitals Browser AddOn<\/h3>\n\n\n\n
Taray\u0131c\u0131da o anda \u00e7a\u011fr\u0131lan sayfan\u0131n laboratuvar de\u011ferlerini veren \u00e7e\u015fitli taray\u0131c\u0131lar i\u00e7in bir eklentidir.<\/p>\n\n\n\n
Sayfan\u0131z\u0131 rakiplerinizle kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in Vitals Leaderboard arac\u0131n\u0131 kullanabilirsiniz. Ayr\u0131ca Google, geli\u015ftiricilerin verileri geli\u015ftirme s\u00fcre\u00e7lerine entegre etmek i\u00e7in sorgulayabilecekleri API aray\u00fczleri ve lighthouse-ci ara\u00e7 seti sa\u011flar.<\/p>\n\n\n\n
Core Web Vitals Nas\u0131l Optimize Edilir?<\/h2>\n\n\n\n
Herkesin olduk\u00e7a h\u0131zl\u0131 bir \u015fekilde ve genellikle geli\u015ftiriciler olmadan optimizasyon yapabilece\u011fi baz\u0131 basit ad\u0131mlar vard\u0131r.<\/p>\n\n\n\n
\u00d6rne\u011fin, g\u00f6rselleri g\u00f6r\u00fcnt\u00fclendikleri boyutta kullanmak en iyisidir. Bu \u015fu anlama gelir:<\/p>\n\n\n\n
\n
Yaln\u0131zca 600 x 600 ile g\u00f6r\u00fcnt\u00fcleniyorlarsa 2000 x 2000 piksel boyutundaki g\u00f6r\u00fcnt\u00fclerden ka\u00e7\u0131n\u0131n. <\/li>\n\n\n\n
Optimum s\u0131k\u0131\u015ft\u0131rma yoluyla dosya boyutunu azalt\u0131n.<\/li>\n\n\n\n
Sayfan\u0131n taray\u0131c\u0131da JavaScript ile olu\u015fturulmas\u0131n\u0131 \u00f6nler. M\u00fcmk\u00fcn oldu\u011funca \u00f6nceden olu\u015fturulmu\u015f bir HTML DOM sunar.<\/li>\n<\/ul>\n\n\n\n
2. FID’yi optimize edin<\/h3>\n\n\n\n
FID de\u011ferini optimize etmek i\u00e7in (yani web sitesi kullan\u0131c\u0131 girdisine tepki verene kadar ge\u00e7en s\u00fcreyi k\u0131saltmak i\u00e7in), FID yaln\u0131zca CrUX’tan alan verileri olarak mevcut oldu\u011fundan, “Toplam Engelleme S\u00fcresi” (TBT) de\u011ferine ge\u00e7ilmelidir. Google a\u015fa\u011f\u0131daki \u00f6nlemleri \u00f6nermektedir:<\/p>\n\n\n\n
50 milisaniyenin \u00fczerindeki her \u015fey \u00e7ok uzun olarak kabul edilir.<\/li>\n\n\n\n
Kod b\u00f6lmeyi kullan\u0131n.<\/li>\n\n\n\n
\u00dc\u00e7\u00fcnc\u00fc taraf komut dosyalar\u0131 da dahil olmak \u00fczere kritik olmayan JavaScripts’i async veya defer kullanarak ta\u015f\u0131y\u0131n.<\/li>\n<\/ul>\n\n\n\n
3. CLS’yi optimize edin<\/h3>\n\n\n\n
CLS en iyi Chrome DevTools’ta kontrol edilir. Ancak, \u00f6nlemleri kontrol etmek i\u00e7in her zaman CrUX’tan al\u0131nan verilere ba\u015fvurulmal\u0131d\u0131r. De\u011feri optimize etmek i\u00e7in Google a\u015fa\u011f\u0131daki \u00f6nlemleri \u00f6nerir:<\/p>\n\n\n\n
\n
Resimlere, reklamlara veya iframe’lere her zaman boyut bilgisi ekleyin.<\/li>\n\n\n\n
Sayfan\u0131n \u00fcst k\u0131sm\u0131na dinamik olarak i\u00e7erik eklemekten ka\u00e7\u0131n\u0131n.<\/li>\n\n\n\n
DOM’u g\u00fcncellemeden \u00f6nce bir a\u011f yan\u0131t\u0131 bekleyen JavaScript eylemlerinden ka\u00e7\u0131n\u0131n.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
May\u0131s 2020’de Google, Core Web Vitals olarak bilinen temel bir algoritma g\u00fcncellemesini duyurdu. Haziran 2021’den bu yana, bu \u00f6l\u00e7\u00fcmler Google’\u0131n s\u0131ralama algoritmas\u0131na dahil edildi. Bu…<\/p>\n","protected":false},"author":11,"featured_media":7950,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-7927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet"],"yoast_head":"\n
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