{"id":7925,"date":"2023-08-17T19:43:00","date_gmt":"2023-08-17T16:43:00","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=7925"},"modified":"2023-08-23T01:11:23","modified_gmt":"2023-08-22T22:11:23","slug":"cpm-nedir","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/cpm-nedir\/","title":{"rendered":"CPM Nedir?\u00a0"},"content":{"rendered":"\n

CPM, \u00e7evrimi\u00e7i pazarlamada reklam maliyetlerini hesaplaman\u0131n ana y\u00f6ntemlerinden biridir. CPM fiyatland\u0131rma modelinin kullan\u0131m\u0131 kolayd\u0131r ve trafi\u011fi gelire d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in web sitesi sahiplerinin nispeten az \u00e7aba g\u00f6stermesini gerektirir.<\/p>\n\n\n\n

CPM, web reklamlar\u0131n\u0131 fiyatland\u0131rmak i\u00e7in en pop\u00fcler modellerden biridir ve markalar\u0131n yeni kitlelere ula\u015fmas\u0131na yard\u0131mc\u0131 olurken reklamverenlerden de \u00e7ok az \u015fey talep eder. CPM kapsam\u0131nda reklamverenler, g\u00f6r\u00fcnt\u00fcl\u00fc reklam\u0131n ald\u0131\u011f\u0131 her 1.000 g\u00f6sterim i\u00e7in yay\u0131nc\u0131lara, web sitesi sahiplerine veya videodan para kazanma platformlar\u0131na \u00f6deme yapar.<\/p>\n\n\n\n

CPM Nedir? <\/h2>\n\n\n\n

Bin g\u00f6sterim ba\u015f\u0131na maliyet veya k\u0131saca CPM, bin g\u00f6sterim ba\u015f\u0131na maliyet anlam\u0131na gelir. Ba\u015fka bir deyi\u015fle, bir reklam\u0131 internette 1.000 kez yay\u0131nlaman\u0131n maliyetidir.<\/p>\n\n\n\n

Web siteleri, sosyal medya ve Google AdWords de dahil olmak \u00fczere di\u011fer platformlardaki reklamlar i\u00e7in ge\u00e7erlidir. Temel olarak, bir \u00e7evrimi\u00e7i reklam\u0131 1.000 kez sunman\u0131n maliyetini g\u00f6sterir.<\/p>\n\n\n\n

Bu noktada web sitesi trafi\u011fi, yerle\u015fim, format ve yapt\u0131\u011f\u0131n\u0131z hedefleme gibi fakt\u00f6rlerin reklam\u0131n\u0131z\u0131n g\u00f6sterim ba\u015f\u0131na maliyetini etkileyece\u011fini g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z ve reklam\u0131n\u0131z\u0131 etkinle\u015ftirmeden \u00f6nce iletmek istedi\u011finiz mesaj, ula\u015fmak istedi\u011finiz hedef kitlenin yap\u0131s\u0131 ve amac\u0131n\u0131z hakk\u0131nda net bir fikre sahip olman\u0131z \u00f6nemlidir.<\/p>\n\n\n\n

CPM Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h2>\n\n\n\n

Reklamverenler, reklamlar\u0131n\u0131n ald\u0131\u011f\u0131 her 1.000 g\u00f6sterim i\u00e7in \u00f6deme yapar. \u00d6rne\u011fin, bir reklamveren 2 dolar tutar\u0131nda bir CPM fiyat\u0131n\u0131 kabul ederse, reklamlar\u0131n\u0131n ald\u0131\u011f\u0131 her 1.000 g\u00f6r\u00fcnt\u00fcleme i\u00e7in 2 dolar \u00f6der.   <\/p>\n\n\n\n

Yay\u0131nc\u0131lar ve reklamverenler do\u011frudan bir CPM fiyat\u0131 \u00fczerinde anla\u015fabilir veya CPM reklamc\u0131l\u0131\u011f\u0131na izin veren reklam a\u011flar\u0131 arac\u0131l\u0131\u011f\u0131yla i\u015f yapabilirler. Ayr\u0131ca, programatik reklamc\u0131l\u0131k yoluyla CPM modelini kullanarak reklam alan\u0131 sat\u0131n alma se\u00e7ene\u011fine de sahip olurlar.<\/p>\n\n\n\n

\u00d6rne\u011fin, Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 (GDN), bir reklam Google arama motoru sonu\u00e7 sayfas\u0131nda (SERP) veya hizmet verdi\u011fi web sitelerinden birinde her g\u00f6r\u00fcnd\u00fc\u011f\u00fcnde bir g\u00f6sterim sayar. Ancak, reklam a\u011f\u0131n\u0131n g\u00f6r\u00fcnt\u00fclenebilir CPM teklif stratejisi, reklamverenlerin yaln\u0131zca g\u00f6r\u00fcnt\u00fclenebilir olarak \u00f6l\u00e7\u00fclen g\u00f6sterimler i\u00e7in \u00f6deme yapmas\u0131n\u0131 gerektirir.<\/p>\n\n\n\n

GDN’de, neyin g\u00f6r\u00fcnt\u00fclenebilir reklam olarak say\u0131laca\u011f\u0131na ili\u015fkin farkl\u0131 \u00f6l\u00e7\u00fctler vard\u0131r. \u00d6rne\u011fin, g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar genellikle reklam alan\u0131n\u0131n en az %50’si ekranda en az bir saniye g\u00f6r\u00fcnt\u00fcleniyorsa g\u00f6r\u00fcnt\u00fclenebilir olarak kabul edilir. Daha b\u00fcy\u00fck reklamlar i\u00e7in (242.500 pikselden fazla) bu oran %30’a d\u00fc\u015fer. Video reklamlar genel g\u00f6r\u00fcnt\u00fcl\u00fc reklamlara benzer ve alanlar\u0131n\u0131n en az %50’sinin g\u00f6r\u00fcn\u00fcr olmas\u0131n\u0131 gerektirir. Ancak, video reklamlar\u0131n da en az 2 saniye oynat\u0131lmas\u0131 gerekir.<\/p>\n\n\n\n

Microsoft Audience Network, reklam\u0131n %50’si bir saniye veya daha uzun s\u00fcre ekranda kal\u0131rsa da bir g\u00f6sterim sayar. \u00d6te yandan Facebook, bir reklam yaln\u0131zca ekranda g\u00f6r\u00fcnd\u00fc\u011f\u00fcnde bir g\u00f6sterim sayar. Bu platformlarda, reklamverenler yeni bir kampanya olu\u015fturduklar\u0131nda teklif stratejisi olarak CPM\u2019i ayarlayabilir.      <\/p>\n\n\n\n

Yay\u0131nc\u0131lar, bir ziyaret\u00e7i web sitelerinde g\u00f6r\u00fcnt\u00fclenen bir CPM reklam\u0131n\u0131 her g\u00f6r\u00fcnt\u00fcledi\u011finde gelir elde eder. Bu fiyatland\u0131rma modeli onlar ad\u0131na herhangi bir i\u015flem yap\u0131lmas\u0131n\u0131 gerektirmez, bu nedenle gelir, ziyaret\u00e7ilerin reklamlarla etkile\u015fime girmemesinden etkilenmez.<\/p>\n\n\n\n

Publift, Epom, Vuukle, AdSense ve Ezoic, CPM fiyatland\u0131rmas\u0131 kullanan yay\u0131nc\u0131lar i\u00e7in en iyi reklam a\u011flar\u0131ndan yaln\u0131zca birka\u00e7\u0131d\u0131r.<\/p>\n\n\n\n

CPM Nas\u0131l Hesaplan\u0131r?<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

CPM\u2019i hesaplaman\u0131n form\u00fcl\u00fc \u00e7ok basittir: tek yapman\u0131z gereken toplam maliyeti g\u00f6sterim say\u0131s\u0131na b\u00f6lmek ve sonucu 1.000 ile \u00e7arpmakt\u0131r. Son ad\u0131m ise bin g\u00f6sterim ba\u015f\u0131na maliyeti bulmakt\u0131r. <\/p>\n\n\n\n

Tabii ki bu form\u00fcl di\u011fer g\u00f6stergeleri elde etmek i\u00e7in de\u011fi\u015ftirilebilir.<\/p>\n\n\n\n

\u00d6rne\u011fin, BGBM’ye sahipseniz ancak elde edilen g\u00f6sterim say\u0131s\u0131n\u0131 bilmeniz gerekiyorsa, yaln\u0131zca kampanya maliyetini BGBM’ye b\u00f6lmeniz ve sonucu 1.000 ile \u00e7arpman\u0131z gerekir. <\/p>\n\n\n\n

CPM hesaplama \u00f6rnek<\/h3>\n\n\n\n

3,5 milyon tekil kullan\u0131c\u0131 eri\u015fimi ve ayl\u0131k 15.000 TL reklam fiyat\u0131 ile hesaplama a\u015fa\u011f\u0131daki gibidir: <\/p>\n\n\n\n

15000: 3.500.000 * 1000 = 4,28 TL<\/p>\n\n\n\n

Reklam\u0131n fiyat\u0131 ya reklam a\u011f\u0131 ya da reklam orta\u011f\u0131 taraf\u0131ndan belirlenir. Bu nedenle, geni\u015f eri\u015fimli sayfalarda reklam fiyatlar\u0131 daha y\u00fcksektir, daha b\u00fcy\u00fck reklamlar daha k\u00fc\u00e7\u00fck olanlardan daha pahal\u0131d\u0131r ve reklam alan\u0131 da fiyatta belirleyici bir rol oynar.  <\/p>\n\n\n\n

Ancak, reklamveren yine de \u00f6demek istedi\u011fi maksimum fiyat\u0131 belirleyebilir. Bu sabit fiyat daha sonra TBM a\u00e7\u0131k art\u0131rmas\u0131nda oldu\u011fu gibi maksimum teklif olarak belirlenir. Ancak, maksimum teklifin her zaman \u00f6denmesi gerekmez. Bir rakip de ayn\u0131 a\u00e7\u0131k art\u0131rma i\u00e7in ancak daha d\u00fc\u015f\u00fck bir fiyatla teklif verirse, reklamveren maksimum teklifi de\u011fil, yaln\u0131zca bir sonraki en y\u00fcksek tutar\u0131 \u00f6demek zorundad\u0131r.<\/p>\n\n\n\n

CPM Kullanmak Ne Zaman Tavsiye Edilir?<\/h2>\n\n\n
\n
\"\"<\/figure>\n<\/div>\n\n\n

Bir pazarlama kampanyas\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in yeni ve daha ayr\u0131nt\u0131l\u0131 y\u00f6ntemler oldu\u011fu do\u011fru olmakla birlikte, 1.000 g\u00f6sterim ba\u015f\u0131na maliyetin hala ge\u00e7erli oldu\u011fu da bir ger\u00e7ektir.<\/p>\n\n\n\n

Asl\u0131nda bu, yeni bir marka, \u00fcr\u00fcn veya hizmeti \u00e7ok say\u0131da insan\u0131n dikkatine sunmay\u0131 ama\u00e7layan fark\u0131ndal\u0131k ve markala\u015fma kampanyalar\u0131n\u0131 \u00f6l\u00e7mek i\u00e7in en etkili y\u00f6ntemdir.<\/p>\n\n\n\n

Bunun nedeni \u00e7ok basittir, \u00e7\u00fcnk\u00fc bir ki\u015finin a\u015fina olmad\u0131\u011f\u0131 bir \u00fcr\u00fcn veya markan\u0131n reklam\u0131n\u0131 ilk g\u00f6rd\u00fc\u011f\u00fcnde bir reklama t\u0131klamas\u0131 veya belirli bir eylemde bulunmas\u0131 pek olas\u0131 de\u011fildir.<\/p>\n\n\n\n

Bu ilk yat\u0131r\u0131m\u0131, ses getiren ve potansiyel al\u0131c\u0131lar\u0131n\u0131z\u0131n merak\u0131n\u0131 uyand\u0131ran bir dizi reklama yapmak daha iyidir.<\/p>\n\n\n\n

G\u00f6sterim ba\u015f\u0131na maliyet kampanyalar\u0131n\u0131n bir di\u011fer b\u00fcy\u00fck avantaj\u0131 da sonu\u00e7lar\u0131 de\u011ferlendirdi\u011finizde hedef kitlelerinizden hangilerinin reklamlar\u0131n\u0131zla en \u00e7ok etkile\u015fime girdi\u011fini g\u00f6rebilmenizdir.<\/p>\n\n\n\n

Bu, hedefledi\u011finiz kitlenin ince ayar\u0131n\u0131 yapmak ve online reklam b\u00fct\u00e7enizin b\u00fcy\u00fck bir k\u0131sm\u0131 i\u00e7in son derece de\u011ferli bir bilgidir.<\/p>\n\n\n\n

\u00d6rne\u011fin, T\u00fcrkiye’deki gen\u00e7 erkek ve kad\u0131nlar\u0131 hedefleyen bir kampanyan\u0131z var diyelim. Sonu\u00e7lar, bu grup i\u00e7inde 20 ila 25 ya\u015f aras\u0131ndaki erkeklerin en \u00e7ok etkile\u015fimde bulunanlar oldu\u011funu g\u00f6stersin. Bu verilere dayanarak, bir sonraki reklamlar\u0131n\u0131z\u0131n bu grubun ihtiya\u00e7lar\u0131na ve ilgi alanlar\u0131na hitap etmesi gerekti\u011fini bilirsiniz.<\/p>\n\n\n\n

Bu ilk a\u015fama tamamland\u0131\u011f\u0131nda ve bir sonraki ad\u0131m\u0131 atmaya haz\u0131r bir kitleye sahip oldu\u011funuzda, kitlenizden bir eylem elde etmeyi ama\u00e7layan di\u011fer kampanya modelleriyle \u00e7al\u0131\u015fabilirsiniz:<\/p>\n\n\n\n

    \n
  • Web sitesi ziyaretleri<\/li>\n\n\n\n
  • Dosya indirme<\/li>\n\n\n\n
  • Bir etkinli\u011fe kay\u0131t<\/li>\n<\/ul>\n\n\n\n

    CPM’in Avantajlar\u0131  Nelerdir?<\/h2>\n\n\n\n

    CPM kampanyalar\u0131 \u00f6zellikle marka bilinirli\u011fini ve eri\u015fimini art\u0131rmak i\u00e7in uygundur, \u00e7\u00fcnk\u00fc CPC kampanyalar\u0131na k\u0131yasla CPM kampanyalar\u0131 daha d\u00fc\u015f\u00fck bir fiyatla daha fazla ki\u015fiye ula\u015f\u0131r. Ancak, CPM kampanyalar\u0131 genellikle yaln\u0131zca y\u00fcksek bir TO elde ettikleri takdirde sat\u0131n alma davran\u0131\u015f\u0131nda art\u0131\u015fa yol a\u00e7ar. Yani t\u0131klama oran\u0131 ne kadar y\u00fcksekse, CPM kampanyas\u0131 i\u00e7in o kadar uygundur. CPM ayr\u0131ca daha hassas bir \u015fekilde planlanabilir, \u00e7\u00fcnk\u00fc reklamveren reklamla tam olarak ka\u00e7 kullan\u0131c\u0131ya ula\u015fmak istedi\u011fini belirleyebilir.<\/p>\n\n\n\n

    CPM’in Dezavantajlar\u0131 Nelerdir?<\/h2>\n\n\n\n

    CPM kampanyalar\u0131n\u0131n en b\u00fcy\u00fck dezavantaj\u0131, genellikle yanl\u0131\u015f hedeflenmi\u015f olmalar\u0131 ve bu nedenle ula\u015f\u0131lan kullan\u0131c\u0131lar\u0131n kalitesinin \u00e7ok d\u00fc\u015f\u00fck olabilmesidir. Bunun nedeni, reklamlar\u0131n ger\u00e7ek hedef kitleye uymayan ve dolay\u0131s\u0131yla \u00fcr\u00fcne ilgi duymayan ki\u015filere g\u00f6sterilmesidir.<\/p>\n\n\n\n

    Di\u011fer Pazarlama Metrikleri \u0130le Kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda CPM<\/h2>\n\n\n\n

    CPM, \u00e7evrimi\u00e7i reklamc\u0131l\u0131kta mevcut olan tek pazarlama \u00f6l\u00e7\u00fct\u00fc de\u011fildir. Reklamverenler Cost-per-Click (CPC), Cost-per-Acquisition (CPA), Cost-per-Install (CPI) ve Cost-per-View (CPV) gibi \u00e7e\u015fitli fiyatland\u0131rma y\u00f6ntemleri aras\u0131ndan se\u00e7im yapabilir.  <\/p>\n\n\n\n

      \n
    • CPC:<\/strong> CPCmodelinde, reklamverenler bir reklam\u0131n ald\u0131\u011f\u0131 her t\u0131klama i\u00e7in \u00f6deme yapar. Toplam t\u0131klama maliyetinin toplam t\u0131klama say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplan\u0131r. G\u00f6sterime dayal\u0131 olan CPM\u2019in aksine CPC eyleme dayal\u0131d\u0131r ve genellikle daha maliyetlidir. Hem reklamverenler hem de yay\u0131nc\u0131lar bir reklam\u0131n etkinli\u011fini t\u0131klama oran\u0131yla (TO) \u00f6l\u00e7ebilir. Bu, reklam\u0131 g\u00f6rd\u00fckten sonra t\u0131klayan ziyaret\u00e7ilerin y\u00fczdesidir. TBM, yeni potansiyel m\u00fc\u015fteriler kazanmak isteyen \u015firketler i\u00e7in do\u011fru \u00e7\u00f6z\u00fcmd\u00fcr. <\/li>\n\n\n\n
    • CPA:<\/strong> CPA da eylem tabanl\u0131d\u0131r. Reklamverenler, yeni bir m\u00fc\u015fteri edinmenin ne kadara mal olaca\u011f\u0131n\u0131 belirleyebilir. Toplam reklam harcamas\u0131n\u0131n toplam edinim (d\u00f6n\u00fc\u015f\u00fcm) say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplan\u0131r. CPA, sat\u0131\u015flar\u0131n\u0131 veya abone say\u0131lar\u0131n\u0131 art\u0131rmak isteyen markalar i\u00e7in en uygun y\u00f6ntemdir. Yay\u0131nc\u0131lar i\u00e7in garanti edilmi\u015f bir gelir olmad\u0131\u011f\u0131ndan, CPA reklam kampanyas\u0131 i\u00e7in \u00e7ok daha y\u00fcksek bir fiyat talep edebilir.<\/li>\n\n\n\n
    • CPI:<\/strong> Bu model temel olarak, reklamverenlerin uygulamalar\u0131n\u0131 y\u00fckleyen her kullan\u0131c\u0131 i\u00e7in \u00f6deme yapt\u0131\u011f\u0131 mobil kullan\u0131c\u0131 edinmeye odaklanan pazarlama kampanyalar\u0131nda kullan\u0131l\u0131r. CPI, belirli bir d\u00f6nemdeki toplam reklam harcamas\u0131n\u0131n ayn\u0131 d\u00f6nemdeki yeni y\u00fckleme say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplan\u0131r. CPI, CPA’ya olduk\u00e7a benzer, \u00e7\u00fcnk\u00fc \u015firketler yaln\u0131zca uygulamalar\u0131 bir cihaza y\u00fcklendi\u011finde \u00f6deme yapar.<\/li>\n\n\n\n
    • CPV: <\/strong>CPV, \u00e7evrimi\u00e7i reklamc\u0131l\u0131kta video reklamlar\u0131n maliyetini hesaplamak i\u00e7in kullan\u0131l\u0131r. Toplam reklam harcamas\u0131n\u0131n video g\u00f6r\u00fcnt\u00fcleme say\u0131s\u0131na b\u00f6l\u00fcnmesiyle hesaplan\u0131r. Reklamverenler, videolar\u0131 her g\u00f6r\u00fcnt\u00fclendi\u011finde \u00fccretlendirilir. Bir reklam\u0131n 1.000 g\u00f6sterim ba\u015f\u0131na maliyetini \u00f6l\u00e7en CPM’den farkl\u0131 olarak CPV, bir video reklam\u0131n her g\u00f6r\u00fcnt\u00fclenmesinin maliyetini \u00f6l\u00e7er.<\/li>\n<\/ul>\n\n\n\n

      Ortalama Bir CPM Ka\u00e7 Olmal\u0131d\u0131r?<\/h2>\n\n\n\n

      Ortalama CPM kampanyas\u0131n\u0131 sekt\u00f6r, hedef kitle, reklam bi\u00e7imi ve yerle\u015fimi gibi \u00e7e\u015fitli fakt\u00f6rlerin yan\u0131 s\u0131ra mevcut pazar e\u011filimleri ve belirli bir reklam a\u011f\u0131 veya platformu da etkileyebilir.<\/p>\n\n\n\n

      \u00d6rne\u011fin, Microsoft Audience Network ortalama BGBM’sinin 2-6 dolar oldu\u011funu belirtmektedir. GDN i\u00e7in resmi bir tahmin bulunmamakla birlikte, baz\u0131 \u00fc\u00e7\u00fcnc\u00fc taraf tahminleri g\u00f6r\u00fcnt\u00fcl\u00fc reklam kampanyalar\u0131n\u0131n ortalama 0,50-4 dolara mal oldu\u011funu g\u00f6stermektedir. \u00dc\u00e7\u00fcnc\u00fc taraf analizler 2022 y\u0131l\u0131nda Facebook i\u00e7in ortalama BGBM’nin 12,05 dolar ve Instagram i\u00e7in 10,53 dolar olaca\u011f\u0131n\u0131 g\u00f6stermektedir.<\/p>\n\n\n\n

      Hedef kitlenin konumu da CPM\u2019i etkiler. 2021 verilerine g\u00f6re, en y\u00fcksek Facebook CPM\u2019i 35 dolar ile ABD’de, en d\u00fc\u015f\u00fck ise 1 dolar ile Pakistan’da ger\u00e7ekle\u015fti. Google i\u00e7in ABD, Kanada, Almanya, \u0130svi\u00e7re ve Birle\u015fik Krall\u0131k gibi \u00fclkelerden gelen kitleler daha y\u00fcksek CPM\u2019ler olu\u015fturuyor.<\/p>\n\n\n\n

      Sekt\u00f6r de ortalama CPM\u2019i \u00f6nemli \u00f6l\u00e7\u00fcde etkiler. Gayrimenkul, hukuk hizmetleri, perakende ve e-ticaret, sa\u011fl\u0131k ve teknoloji, dijital pazarlamada en rekabet\u00e7i sekt\u00f6rler aras\u0131nda yer al\u0131r. Bu segmentlerdeki m\u00fc\u015fterileri hedefleyen reklamverenler, 1.000 g\u00f6sterim ba\u015f\u0131na daha y\u00fcksek bir fiyat \u00f6der.  <\/p>\n\n\n\n

      Ancak, yay\u0131nc\u0131lar ortalama CPM oranlar\u0131n\u0131n durgunla\u015fmas\u0131n\u0131 beklememelidir. \u00d6rne\u011fin, \u015firketler Kas\u0131m ve Aral\u0131k aylar\u0131nda online reklamc\u0131l\u0131\u011fa daha fazla harcama yaparsa, ortalama CPM yay\u0131nc\u0131n\u0131n avantaj\u0131na olacak \u015fekilde artacakt\u0131r. \u00d6te yandan, \u015firketlerin dijital pazarlama harcamalar\u0131n\u0131 k\u0131smas\u0131 nedeniyle Ocak ay\u0131nda CPM kampanyalar\u0131nda b\u00fcy\u00fck bir d\u00fc\u015f\u00fc\u015f ya\u015fan\u0131r.<\/p>\n\n\n\n

      Reklamverenler CPM Oranlar\u0131n\u0131 Nas\u0131l Art\u0131rabilir?<\/h2>\n\n\n
      \n
      \"\"<\/figure>\n<\/div>\n\n\n

      Kitle boyutu, reklam yerle\u015fimi, reklam yo\u011funlu\u011fu, co\u011frafi konum ve web i\u00e7eri\u011fi dahil olmak \u00fczere bir dizi fakt\u00f6r CPM oranlar\u0131n\u0131 etkiler. Reklamc\u0131lar\u0131 CPM oranlar\u0131n\u0131 nas\u0131l art\u0131rabileceklerine ili\u015fkin baz\u0131 \u00f6neriler a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n

      1. Reklam kodunun b\u00fct\u00fcnl\u00fc\u011f\u00fcn\u00fc kontrol edin<\/h3>\n\n\n\n

      Reklamvereneler \u00e7e\u015fitli nedenlerle sitelerini ta\u015f\u0131may\u0131 tercih edebilir. Ancak b\u00f6yle bir g\u00fcncellemeden sonra reklamlar\u0131n hatal\u0131 olup olmad\u0131\u011f\u0131n\u0131 kontrol etmek \u00f6nemlidir. Bu noktada reklamlar\u0131n hala yay\u0131nlanabildi\u011finden emin olmak i\u00e7in t\u00fcm reklam kodlar\u0131n\u0131 g\u00fcncelleyin.<\/p>\n\n\n\n

      2. Do\u011fru reklam yerle\u015fimi yap\u0131n<\/h3>\n\n\n\n

      CPM reklamlar\u0131n\u0131n en b\u00fcy\u00fck etkiyi yaratabilmesi i\u00e7in do\u011fru yerde g\u00f6r\u00fcnmesi gerekir. Bir web sitesinin banner alan\u0131, footer, hem sol hem de sa\u011f  bo\u015fluklar en g\u00f6r\u00fcn\u00fcr alanlard\u0131r. Web sitesi zengin i\u00e7eri\u011fe sahipse, reklamlar ilgili i\u00e7eri\u011fin yak\u0131n\u0131na yerle\u015ftirilmelidir. Ancak, reklamlar\u0131 gezinme sekmeleri\/butonlar\u0131, ba\u011flant\u0131lar ve men\u00fcler gibi etkile\u015fimli \u00f6\u011felerin yak\u0131n\u0131na yerle\u015ftirmekten ka\u00e7\u0131n\u0131n.         <\/p>\n\n\n\n

      3. Mobi\u0307l web i\u0307\u00e7i\u0307n optimizasyon sa\u011flay\u0131n<\/h3>\n\n\n\n

      D\u00fcnyadaki web trafi\u011finin %50’sinden fazlas\u0131 mobil cihazlardan gelir, bu nedenle g\u00f6r\u00fcnt\u00fcl\u00fc reklamlar\u0131 mobil taray\u0131c\u0131lar i\u00e7in optimize etmeniz \u00f6nemlidir. Google’a g\u00f6re en iyi performans g\u00f6steren reklam bi\u00e7imleri hem masa\u00fcst\u00fc hem de mobil cihazlar i\u00e7in kullan\u0131labilir.<\/p>\n\n\n\n

      4 Reklam yo\u011funlu\u011funu azalt\u0131n<\/h3>\n\n\n\n

      \u00c7ok fazla reklam\u0131 birbirine yak\u0131n yerle\u015ftirmekten ka\u00e7\u0131n\u0131n. Google, reklamlar\u0131n bir web sayfas\u0131n\u0131n dikey alan\u0131n\u0131n en fazla %30’unu kaplamas\u0131n\u0131 \u00f6nerir. Bu y\u00fczden reklam bi\u00e7imlerini kar\u0131\u015ft\u0131r\u0131n ve bir sayfay\u0131 benzer reklamlarla a\u015f\u0131r\u0131 kalabal\u0131kla\u015ft\u0131rmay\u0131n.<\/p>\n\n\n\n

      5 Kullan\u0131c\u0131 deneyimini iyile\u015ftirin<\/h3>\n\n\n\n

      Ziyaret\u00e7iler bir web sitesine reklamlar i\u00e7in de\u011fil, i\u00e7erik i\u00e7in gelir. Bu da bir sitenin i\u00e7erik kalitesi, kullan\u0131labilirli\u011fi ve sayfa y\u00fckleme s\u00fcreleri gibi hususlar\u0131n yay\u0131nc\u0131n\u0131n reklam stratejisinden daha \u00f6ncelikli olmas\u0131 gerekti\u011fi anlam\u0131na gelir.   <\/p>\n\n\n\n

      6. Hemen \u00e7\u0131kma oran\u0131n\u0131 azalt\u0131n<\/h3>\n\n\n\n

      Etkile\u015fim oranlar\u0131n\u0131 art\u0131rmak ve hemen \u00e7\u0131kma oranlar\u0131n\u0131 azaltmak i\u00e7in i\u00e7eri\u011fi ilgi \u00e7ekici ve alakal\u0131 hale getirin. Kaliteli i\u00e7erik yaln\u0131zca bir web sitesine daha fazla ziyaret\u00e7i \u00e7ekmekle kalmaz, ayn\u0131 zamanda ziyaret\u00e7ilerin web sitesinde daha uzun s\u00fcre kalmas\u0131n\u0131, daha fazla sayfa ke\u015ffetmesini ve daha fazla reklam g\u00f6rmesini sa\u011flar.<\/p>\n","protected":false},"excerpt":{"rendered":"

      CPM, \u00e7evrimi\u00e7i pazarlamada reklam maliyetlerini hesaplaman\u0131n ana y\u00f6ntemlerinden biridir. 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