{"id":6827,"date":"2022-03-11T09:23:00","date_gmt":"2022-03-11T06:23:00","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=6827"},"modified":"2022-03-06T16:26:40","modified_gmt":"2022-03-06T13:26:40","slug":"anahtar-kelime-esleme-turleri","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/anahtar-kelime-esleme-turleri\/","title":{"rendered":"Anahtar Kelime E\u015fleme T\u00fcrleri Nelerdir? (\u00d6rneklerle Anlat\u0131m)"},"content":{"rendered":"\n<p>Anahtar kelimeler, reklam hesab\u0131n\u0131z\u0131n temel bile\u015fenidir. Bunlar olmadan reklamlar\u0131n\u0131z hi\u00e7 g\u00f6sterilmez, bu nedenle \u00fcr\u00fcn\/hizmetinizin reklam\u0131n\u0131 yapmak i\u00e7in anahtar kelimeler \u00fczerine e\u011filmek gerekir.<\/p>\n\n\n\n<p>Google&#8217;a ve di\u011fer arama motorlar\u0131na girilen anahtar kelimelerin \u00e7o\u011fu hem organik hem de \u00fccretli sonu\u00e7lar\u0131 tetikler:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"795\" height=\"711\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Google-Search-Sonuclar.png\" alt=\"\" class=\"wp-image-6829\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Google-Search-Sonuclar.png 795w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Google-Search-Sonuclar-300x268.png 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Google-Search-Sonuclar-768x687.png 768w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Google-Search-Sonuclar-100x89.png 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Google-Search-Sonuclar-503x450.png 503w\" sizes=\"auto, (max-width: 795px) 100vw, 795px\" \/><\/figure><\/div>\n\n\n\n<p>Ancak, arama motoru sonu\u00e7 sayfas\u0131 ayn\u0131 olmas\u0131na ra\u011fmen, SEO ve PPC anahtar kelimelerini ararken farkl\u0131 yakla\u015f\u0131mlar izlemeniz gerekir. Bir PPC kampanyas\u0131 i\u00e7in, anahtar kelime e\u015fleme t\u00fcrlerini anlamak ve anahtar kelime TBM&#8217;sine ve arama hacmine dikkat etmek \u00e7ok \u00f6nemlidir. Bu yaz\u0131m\u0131zda anahtar kelime e\u015fleme t\u00fcrlerine derinlemesine bir bak\u0131\u015f ataca\u011f\u0131z.<\/p>\n\n\n\n<p>G\u00fcncel olarak Google Ads kampanyalar\u0131n\u0131zda kullanabilece\u011finiz 4 e\u015fleme t\u00fcr\u00fc vard\u0131r: <strong>Broad Match (Geni\u015f E\u015fleme), Phrase Match (S\u0131ral\u0131 E\u015fleme)<\/strong>, <strong>Exact Match (Tam E\u015fleme)<\/strong> ve <strong>Negative Match (Negatif E\u015fleme)<\/strong>. Biz hem bu d\u00f6rd\u00fcne detayl\u0131 olarak bakaca\u011f\u0131z hem de yak\u0131n zamanda kald\u0131r\u0131lan bir di\u011fer e\u015fleme t\u00fcr\u00fc olan <strong>BMM \u2013 Broad Match Modifier (Geni\u015f E\u015fleme D\u00fczenleyicisi)<\/strong>\u2019nden de bahsedece\u011fiz. Kampanyan\u0131za hangilerini eklemek istedi\u011finiz konusunda do\u011fru karar\u0131 verebilmeniz i\u00e7in her bir t\u00fcr\u00fc ayr\u0131nt\u0131l\u0131 olarak bilmeniz gerekir.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Google-Ads-Anahtar-Kelime-Esleme-1.jpg\" alt=\"\" class=\"wp-image-6830\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Google-Ads-Anahtar-Kelime-Esleme-1.jpg 800w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Google-Ads-Anahtar-Kelime-Esleme-1-300x200.jpg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Google-Ads-Anahtar-Kelime-Esleme-1-768x512.jpg 768w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Google-Ads-Anahtar-Kelime-Esleme-1-100x67.jpg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Google-Ads-Anahtar-Kelime-Esleme-1-675x450.jpg 675w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\">Anahtar Kelime E\u015fleme T\u00fcrleri<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Broad Match (Geni\u015f E\u015fleme): <\/strong>M\u00fcmk\u00fcn olan en geni\u015f kitleye ula\u015fman\u0131z\u0131 sa\u011flayan ve web sitenize daha fazla trafik \u00e7ekmenize olanak tan\u0131yan anahtar kelimelerdir. E\u015f anlaml\u0131 kelimeler, yaz\u0131m yanl\u0131\u015flar\u0131, alakal\u0131 aramalar, bazen de alakas\u0131z aramalara neden olabilir.&nbsp;<\/li><\/ul>\n\n\n\n<p>Geni\u015f e\u015fleme, Google Ads taraf\u0131ndan kullan\u0131lan varsay\u0131lan e\u015fleme t\u00fcr\u00fcd\u00fcr. Anahtar kelimeleri olduklar\u0131 gibi eklerseniz ([ ] ve \u201c\u201d gibi \u00f6zel semboller olmadan), Google&#8217;\u0131n reklamlar\u0131n\u0131z\u0131 \u00e7ok daha geni\u015f bir arama sorgusu aral\u0131\u011f\u0131 i\u00e7in g\u00f6sterir. Geni\u015f e\u015fleme t\u00fcr\u00fc anahtar kelimeler, kullan\u0131mda olan e\u015fleme t\u00fcrleri aras\u0131nda en dezavantajl\u0131 olan\u0131d\u0131r: web sitenizin alaca\u011f\u0131 trafik iyile\u015ftirilmeyecektir; \u00e7o\u011fu ziyaret\u00e7i, reklam\u0131n\u0131zla kar\u015f\u0131la\u015fan rastgele ki\u015filer olacakt\u0131r; dahas\u0131, reklamlar\u0131n\u0131z\u0131n g\u00f6sterilece\u011fi baz\u0131 anahtar kelimeler, web sitenizin veya blogunuzun temas\u0131 veya konusuyla tamamen alakas\u0131z olabilir.<\/p>\n\n\n\n<p>Pembe g\u00fcl satan bir \u00e7i\u00e7ek\u00e7i oldu\u011funuzu d\u00fc\u015f\u00fcnelim. Reklam grubunuza geni\u015f e\u015flemeli olarak pembe g\u00fcl kelime grubunu koydu\u011funuzda ne olur?<\/p>\n\n\n\n<p>\u00d6rnek: (keyword: pembe g\u00fcl) CENNET MAHALLES\u0130 PEMPE, ABDULLAH G\u00dcLLER\u0130, G\u00dcLLER\u0130N SAVA\u015eI, G\u00dcLDEN EV YAPIMI KOLONYA\u011eI, G\u00dcLLA\u00c7 aramalar\u0131n\u0131n tetiklenir. Siz g\u00fcl satmaya ve en alakal\u0131 kitleyi yani potansiyel m\u00fc\u015fterilerinizi sitenize \u00e7ekmeye \u00e7al\u0131\u015f\u0131rken bamba\u015fka konular\u0131 arayan ki\u015filerin kar\u015f\u0131s\u0131na \u00e7\u0131kan reklamlar\u0131n\u0131z\u0131n efektifli\u011fi azal\u0131r ve sat\u0131\u015fa d\u00f6n\u00fc\u015fmeyen bir trafik hacmiyle kar\u015f\u0131la\u015f\u0131rs\u0131n\u0131z.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>BMM \u2013 Broad Match Modifier (Geni\u015f E\u015fleme D\u00fczenleyicisi):<\/strong> Geni\u015f e\u015flemeye benzer mant\u0131kta \u00e7al\u0131\u015fan ancak anahtar kelime i\u00e7erisinde muhakkak olmas\u0131 gereken kelimeleri se\u00e7ebildi\u011finiz bu e\u015fleme t\u00fcr\u00fc yak\u0131n zamanda kullan\u0131mdan kald\u0131r\u0131ld\u0131. +\u2019l\u0131 kelimeler ile d\u00fczenledi\u011finiz bu e\u015fleme t\u00fcr\u00fc art\u0131k panelinizde deneseniz de otomatik olarak Phrase Match (S\u0131ral\u0131 E\u015fleme)\u2019ye \u00e7evrilmektedir.&nbsp;<\/li><\/ul>\n\n\n\n<p>\u00d6rnek: (keyword: +pembe +g\u00fcl) G\u00dcLLER\u0130 KOYMALIK PEMBE VAZO, G\u00dcLPEMBE, G\u00dcLL\u00dc PEMBE ELB\u0130SE (i\u00e7inde pembe ve g\u00fcl mutlaka ge\u00e7er)<\/p>\n\n\n\n<p>Art\u0131k ne yaz\u0131k ki kullan\u0131mda olmayan bu anahtar kelime e\u015fleme t\u00fcr\u00fc uzun y\u0131llar boyunca hedef kitlesini geni\u015fletmek isteyen, b\u00fct\u00e7esini optimumda tutup yine de farkl\u0131 aramalarda da tetiklenmek isteyen hesap y\u00f6neticilerinin favorisiydi! \u015eimdi alternatif olarak de\u011ferlendirebilece\u011finiz bir e\u015fleme t\u00fcr\u00fc ile devam edelim\u2026<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Phrase Match (S\u0131ral\u0131 E\u015fleme):<\/strong> Yazd\u0131\u011f\u0131n\u0131z anahtar kelimeleri i\u00e7erip ba\u015f\u0131na ya da sonuna farkl\u0131 kelimeler getirilmesini sa\u011flar. B\u00f6ylece web sitenize ziyaret\u00e7i \u00e7ekme konusunda daha fazla esnekli\u011fe sahip olurken alakas\u0131z trafikten \u00e7ok korkman\u0131za gerek de kalmaz. S\u0131ral\u0131 e\u015flemeli anahtar kelimelerde, anahtar kelime \u00f6be\u011finden \u00f6nce veya sonra ek kelimeler eklenebilir, ancak anahtar kelime \u00f6be\u011finin ortas\u0131na eklenemez.<\/li><\/ul>\n\n\n\n<p>Yine de pembe g\u00fcl sat\u0131\u015flar\u0131m\u0131z i\u00e7in \u201cpembe g\u00fcl\u201d kelimesini reklam gruplar\u0131m\u0131za eklerken dikkat etmemiz gereken \u00e7ok nokta olacakt\u0131r. \u00d6rnek: (keyword: \u201cpembe g\u00fcl\u201d) KAL\u0130TEL\u0130 PEMBE G\u00dcL RE\u00c7EL\u0130, PEMBE G\u00dcLL\u00dc C\u0130LT TON\u0130\u011e\u0130, R\u00dcYADA PEMBE G\u00dcL G\u00d6RMEK aramalar\u0131 gibi\u2026<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Google-Arama-Anahtar-Kelimeleri.jpg\" alt=\"\" class=\"wp-image-6831\" width=\"364\" height=\"277\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Google-Arama-Anahtar-Kelimeleri.jpg 568w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Google-Arama-Anahtar-Kelimeleri-300x228.jpg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Google-Arama-Anahtar-Kelimeleri-100x76.jpg 100w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\"><em>Anahtar kelime e\u015fleme t\u00fcrleri Google panelinizde yukar\u0131daki gibi g\u00f6r\u00fcnecektir.<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Exact Match (Tam E\u015fleme):<\/strong> Reklamlar\u0131n\u0131z birebir anahtar kelime yaz\u0131ld\u0131\u011f\u0131 zaman g\u00f6sterilir. Tam e\u015flemeli anahtar kelimeler, geni\u015f e\u015flemeli anahtar kelimelerin tam tersidir! Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi, bu anahtar kelimeler, neredeyse tam \u00f6rt\u00fc\u015fen arama sorgular\u0131na ve terimlerine dayanmaktad\u0131r. Arama motorunun reklam\u0131n\u0131z\u0131n g\u00f6r\u00fcnmesini tetiklemesi i\u00e7in arama sorgusunun anahtar kelimeyle tam olarak e\u015flemesi gerekir. Reklam hesab\u0131n\u0131 yeni kuran ve b\u00fcy\u00fctmek isteyen hesap sahipleri i\u00e7in hesab\u0131n hacmini geni\u015fletmek a\u00e7\u0131s\u0131ndan t\u00fcm anahtar kelime e\u015flemeleri aras\u0131nda en zoru tam e\u015flemedir. Ancak, tam e\u015flemeli anahtar kelimeler arac\u0131l\u0131\u011f\u0131yla olu\u015fturdu\u011funuz trafik, daha odakl\u0131d\u0131r ve sat\u0131\u015fa ya da etkile\u015fime d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi daha kolayd\u0131r. K\u00f6\u015feli parantez ([]) ile belirlenir.<\/li><\/ul>\n\n\n\n<p>\u00d6rnek: ( keyword: [pembe g\u00fcl] ) PEMBE G\u00dcL, PEMBE G\u00dcLS. Reklamlar\u0131n\u0131z, \u00fcr\u00fcn\u00fcn\u00fcz i\u00e7in belirledi\u011finiz anahtar kelimenin tam kar\u015f\u0131l\u0131\u011f\u0131nda \u00e7\u0131km\u0131\u015f olur.<\/p>\n\n\n\n<p><strong>Pro Tip: <\/strong>D\u00fc\u015f\u00fck b\u00fct\u00e7eniz nedeniyle tam e\u015fleme modelini kullanmaya karar verirseniz, anahtar kelime havuzunuzu geni\u015fletmekte zorlanmaya ba\u015flayabilirsiniz. Bu durumu profesyonel bir \u015fekilde \u00e7\u00f6zebilmek i\u00e7in Google\u2019\u0131n <a href=\"https:\/\/ads.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Anahtar Kelime Planlay\u0131c\u0131<\/a> arac\u0131n\u0131 kullanabilirsiniz.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"424\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Anahtar-Kelime-Planlayici-1.png\" alt=\"\" class=\"wp-image-6833\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Anahtar-Kelime-Planlayici-1.png 800w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Anahtar-Kelime-Planlayici-1-300x159.png 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Anahtar-Kelime-Planlayici-1-768x407.png 768w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Anahtar-Kelime-Planlayici-1-100x53.png 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Anahtar-Kelime-Planlayici-1-700x371.png 700w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Negative Match (Negatif E\u015fleme):<\/strong> Reklamlar\u0131n\u0131z\u0131 hari\u00e7 tutmak istedi\u011finiz anahtar kelimeleri negatif olarak ekleyebilirsiniz. Reklam grubu veya kampanya baz\u0131nda eklenebilece\u011fi gibi, reklam hesab\u0131 geneli i\u00e7in de negatifleme yapmak m\u00fcmk\u00fcnd\u00fcr.&nbsp;<\/li><\/ul>\n\n\n\n<p>\u00d6rnek: PEMBE G\u00dcL reklam\u0131ndan \u201cre\u00e7el\u201d negatiflenirse herhangi bir e\u015fleme t\u00fcr\u00fcnde \u201cre\u00e7el\u201d i\u00e7eren aramada \u00e7\u0131kmam\u0131\u015f oluruz. Bu da asl\u0131nda tam e\u015fleme kullanmad\u0131\u011f\u0131n\u0131z ve hesab\u0131n\u0131z\u0131 geni\u015fletmek istedi\u011finiz durumlarda kurtar\u0131c\u0131n\u0131z olacakt\u0131r!&nbsp;<\/p>\n\n\n\n<p>Google\u2019\u0131n <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7478529\" target=\"_blank\" rel=\"noreferrer noopener\">Anahtar kelime e\u015fleme se\u00e7enekleri hakk\u0131nda<\/a> makalesine de g\u00f6z atman\u0131z\u0131 tavsiye ederiz!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Anahtar kelimeler, reklam hesab\u0131n\u0131z\u0131n temel bile\u015fenidir. Bunlar olmadan reklamlar\u0131n\u0131z hi\u00e7 g\u00f6sterilmez, bu nedenle \u00fcr\u00fcn\/hizmetinizin reklam\u0131n\u0131 yapmak i\u00e7in anahtar kelimeler \u00fczerine e\u011filmek gerekir. Google&#8217;a ve di\u011fer&#8230;<\/p>\n","protected":false},"author":9,"featured_media":6830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-6827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Anahtar Kelime E\u015fleme T\u00fcrleri Nelerdir? 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