{"id":6790,"date":"2022-03-07T02:28:00","date_gmt":"2022-03-06T23:28:00","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=6790"},"modified":"2022-03-02T15:58:42","modified_gmt":"2022-03-02T12:58:42","slug":"gerilla-pazarlama","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/gerilla-pazarlama\/","title":{"rendered":"Gerilla Pazarlama Nedir? D\u00fcnyadan ve T\u00fcrkiye’den En Yarat\u0131c\u0131 Gerilla Pazarlama \u00d6rnekleri"},"content":{"rendered":"\n

Gerilla pazarlama<\/a>, bir \u00fcr\u00fcn\u00fc veya markay\u0131 tan\u0131tmak i\u00e7in al\u0131\u015f\u0131lmad\u0131k taktikler kullanan bir pazarlama alan\u0131d\u0131r. Markalar, gerilla pazarlama kampanyalar\u0131n\u0131 \u00e7evrimi\u00e7i, \u00e7evrimd\u0131\u015f\u0131 veya her ikisini birlikte kullanarak da y\u00fcr\u00fctebilir.<\/p>\n\n\n\n

Gerilla Pazarlama Nedir?<\/h2>\n\n\n\n

Gerilla pazarlama, bir \u00fcr\u00fcn veya hizmete maksimum maruz kalma sa\u011flamak i\u00e7in d\u00fc\u015f\u00fck maliyetli pazarlama tekniklerini kullanmaya odaklanan bir reklam stratejisini ifade eder. <\/p>\n\n\n\n

Amac\u0131, bir \u00fcr\u00fcn veya marka hakk\u0131nda insanlar\u0131 konu\u015fturmakt\u0131r. Bir m\u00fc\u015fterinin \u00fcr\u00fcn veya hizmeti sat\u0131n alma veya ba\u015fkalar\u0131yla bilgi payla\u015fma olas\u0131l\u0131\u011f\u0131n\u0131 art\u0131rmaya yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in gerilla pazarlama, d\u00fc\u015f\u00fck yat\u0131r\u0131mla inan\u0131lmaz derecede uygun maliyetli olabilir. Ayr\u0131ca, kamuoyunda b\u00fcy\u00fck bir yank\u0131 uyand\u0131rman\u0131za olanak sa\u011flayabilir. <\/p>\n\n\n\n

Gerilla pazarlama, b\u00fcy\u00fck \u00f6l\u00e7ekli \u00fccretli reklam kampanyalar\u0131yla ayn\u0131 hedeflere ula\u015fmay\u0131 ama\u00e7lar. Ancak buradaki tek fark, gerilla pazarlaman\u0131n bu kadar b\u00fcy\u00fck maliyetlerle yap\u0131lmamas\u0131d\u0131r. Bu, bir gerilla pazarlama kampanyas\u0131n\u0131n temelidir.<\/p>\n\n\n\n

Gerilla pazarlama, iki hedefe odaklanan keskin bir pazarlama yakla\u015f\u0131m\u0131d\u0131r: Medyan\u0131n dikkatini \u00e7ekmek ve hedef kitlenizle olumlu ve ak\u0131lda kal\u0131c\u0131 bir ba\u011flant\u0131 kurmak.<\/p>\n\n\n\n

Ayr\u0131ca, i\u015fletmeler ve hedef kitle aras\u0131ndaki ileti\u015fimi geli\u015ftirme a\u00e7\u0131s\u0131ndan de\u011feri y\u00fcksek, \u00e7ok daha b\u00fcy\u00fcleyici bir ara\u00e7 olma potansiyeline sahiptir.<\/p>\n\n\n\n

Gerilla Pazarlaman\u0131n Tarihi<\/h2>\n\n\n\n

\u201cGerilla pazarlama<\/strong>\u201d terimi ilk olarak Amerikal\u0131 yazar\u0131 Jay Conrad Levinson taraf\u0131ndan 1984 y\u0131l\u0131nda yay\u0131nlanan \u201cGuerrilla Advertising\u201d kitab\u0131nda kullan\u0131ld\u0131. \u0130lgin\u00e7 bir \u015fekilde, konsept, \u00e7a\u011flar boyunca geleneksel olmayan askeri taktikleri tan\u0131mlamak i\u00e7in kullan\u0131lan bir kelime olan gerilla sava\u015f\u0131ndan ilham ald\u0131.<\/p>\n\n\n\n

Rakibi \u015fok etmek, korkutmak ve nihayetinde yenilgiye u\u011fratmak i\u00e7in pusu, bask\u0131n ve vur-ka\u00e7 operasyonlar\u0131 gibi al\u0131\u015f\u0131lmad\u0131k taktiklerin kullan\u0131ld\u0131\u011f\u0131 gerilla sava\u015f\u0131, Jay Conrad Levinson taraf\u0131ndan incelendi ve pazarlamaya uyarland\u0131.<\/p>\n\n\n\n

Daha sonra markalar ve i\u015fletmeler, \u00fcr\u00fcn veya hizmetlerini desteklemek i\u00e7in bu yakla\u015f\u0131m\u0131 uygulamaya ba\u015flad\u0131. Sosyal medyaya ve dijital d\u00fcnyaya uyum sa\u011flamak i\u00e7in zaman i\u00e7inde belirli stratejiler geli\u015ftirdiler, ancak temel kavramlar de\u011fi\u015fmedi.<\/p>\n\n\n\n

Gerilla Pazarlama Taktikleri<\/h2>\n\n\n\n

Uygulanmas\u0131 basit ancak insanlar\u0131n dikkatini \u00e7ekecek kadar yarat\u0131c\u0131 olman\u0131z\u0131 sa\u011flayacak gerilla pazarlama taktikleri a\u015fa\u011f\u0131daki gibidir: <\/p>\n\n\n\n

  • Grafiti<\/li>
  • Projeksiyon video<\/li>
  • Kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan i\u00e7erikler<\/li>
  • Maskotlar<\/li>
  • Bir ula\u015f\u0131m arac\u0131 \u00fczerindeki reklamlar<\/li>
  • \u0130lgin\u00e7 ambalajlar ve etiketler<\/li><\/ul>\n\n\n\n

    1. Grafiti<\/h3>\n\n\n\n

    Grafiti, sanatsal ama ucuzlar. Bu sanatsal grafikleri yapmak i\u00e7in sadece sprey boya kutular\u0131na ihtiyac\u0131n\u0131z vard\u0131r. Grafiti, gerilla pazarlaman\u0131n uygun, yenilik\u00e7i, \u00e7evre dostu ve son y\u0131llarda pop\u00fcler olan bir \u015feklidir.<\/p>\n\n\n\n

    2. Video<\/h3>\n\n\n\n

    Video, an\u0131nda viral olma g\u00fcc\u00fcne sahiptir ve markan\u0131n mesaj\u0131 yarat\u0131c\u0131 bir \u015fekilde iletildi\u011fi s\u00fcrece video prod\u00fcksiyon \u00e7ok ucuza mal olabilir. Bir reklam panosundan daha ilgin\u00e7tir ve daha geni\u015f alanlar\u0131 kapsayabilir. \u015eirket mesaj\u0131n\u0131 video olarak yans\u0131t\u0131r. Projeksiyonun konumu ne kadar y\u00fcksek olursa, reklam\u0131n\u0131z\u0131 o kadar \u00e7ok insan g\u00f6r\u00fcr. Fakat videonuz insanlar\u0131n dikkatini \u00e7ekecek g\u00f6rsel bir mesaj i\u00e7ermelidir.<\/p>\n\n\n\n

    3. Kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan i\u00e7erikler<\/h3>\n\n\n\n

    Kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan i\u00e7erikler, \u00e7ok \u015fa\u015f\u0131rt\u0131c\u0131 ve bir pazarlama ekibinin olu\u015fturaca\u011f\u0131ndan \u00e7ok farkl\u0131 olabilir. M\u00fc\u015fterilerin k\u0131sa videolar \u00e7ekmesini veya hikayeler payla\u015fmas\u0131n\u0131 gerektiren bir Instagram foto\u011fraf yar\u0131\u015fmas\u0131 harika bir gerilla tekni\u011fidir.<\/p>\n\n\n\n

    4. Maskotlar <\/h3>\n\n\n\n

    \u0130nsanlar maskotlar\u0131 sever ve onlarla foto\u011fraf \u00e7ektirmek ister. Ara\u015ft\u0131rmalar maskotlar\u0131n en pop\u00fcler gerilla stratejilerinden biri oldu\u011funu g\u00f6stermi\u015ftir. Bu y\u00fczden bir etkinlik planlarken maskotu da listenize koyun veya sosyal medyada yank\u0131 yaratmas\u0131n\u0131 sa\u011flay\u0131n.  <\/p>\n\n\n\n

    5. Ula\u015f\u0131m arac\u0131 <\/h3>\n\n\n\n

    Ki\u015fisel teslimat arac\u0131n\u0131zdaki \u00e7arp\u0131c\u0131 bir resim veya logo, reklam\u0131 g\u00f6ren yoldan ge\u00e7enler \u00fczerinde g\u00fc\u00e7l\u00fc bir etkiye sahip olabilir.<\/p>\n\n\n\n

    Gerilla Pazarlama T\u00fcrleri<\/h2>\n\n\n\n

    1. \u00c7evresel Pazarlama<\/h3>\n\n\n\n

    \u00c7evresel pazarlama zaten var olan bir ortam\u0131 kullan\u0131r. Reklamlar, ba\u015fka t\u00fcrl\u00fc yerle\u015ftirilmedikleri belirli yerlere veya nesnelere yerle\u015ftirilir. Bu t\u00fcr pazarlaman\u0131n amac\u0131, izleyiciyi \u015fa\u015f\u0131rtmakt\u0131r. Reklam i\u00e7in otob\u00fcs dura\u011f\u0131 <\/strong>kullanmak yayg\u0131n bir pazarlama bi\u00e7imidir, ancak reklam\u0131n bir par\u00e7as\u0131 olarak durakta koltuk kullanmak yenilik\u00e7i ve farkl\u0131 bir \u015feydir. \u00c7evresel pazarlaman\u0131n en \u00f6nemli \u00f6zelli\u011fi, kendi i\u00e7inde dikkat \u00e7eken ola\u011fand\u0131\u015f\u0131 bir reklam yerle\u015ftirme yapmas\u0131d\u0131r. Bu kampanyalar\u0131n \u00e7evreyi ak\u0131ll\u0131ca kullanmas\u0131 ve \u201cvay\u201d fakt\u00f6r\u00fc yaratmas\u0131 gerekir.<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    \u00c7evresel pazarlaman\u0131n avantajlar\u0131 a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n

    • Dikkat \u00e7eker.<\/li>
    • Hat\u0131rlanmas\u0131 kolayd\u0131r.<\/li>
    • D\u00fc\u015f\u00fck fiyatl\u0131d\u0131r.<\/li>
    • Viral olabilir.<\/li>
    • Daha geni\u015f bir kitleye ula\u015fmak. Bu t\u00fcr reklamlar genellikle \u00e7ok say\u0131da insan\u0131n ge\u00e7ti\u011fi yerlere yerle\u015ftirilir, b\u00f6ylece \u00e7ok \u00e7e\u015fitli izleyicilere ula\u015f\u0131r.<\/li><\/ul>\n\n\n\n

      2. Pusu Pazarlamas\u0131<\/h3>\n\n\n\n

      Bu pazarlama t\u00fcr\u00fc, tan\u0131t\u0131m i\u00e7in etkinlikleri kullan\u0131r, ancak tan\u0131t\u0131lan \u015firketin etkinlikle alakas\u0131 yoktur. Pazarlama pusular\u0131, bir etkinli\u011fin resmi sponsoru olmayan \u015firketler taraf\u0131ndan y\u00fcr\u00fct\u00fclebilir. Pazarlama faaliyetleri, kamuoyunda o etkinli\u011fin bir par\u00e7as\u0131ym\u0131\u015f gibi bir imaj yarat\u0131r. Bu t\u00fcr pazarlama genellikle yasal s\u0131n\u0131r\u0131n e\u015fi\u011findedir, bu nedenle pusu pazarlamas\u0131 konusunda \u00f6zellikle dikkatli olman\u0131z gerekir.<\/p>\n\n\n\n

      \"\"
      Nike’\u0131n 2012 Londra Olimpiyatlar\u0131 kampanyas\u0131, “Find your Greatness”, resmi Londra 2012 sponsoru olan Adidas ile do\u011frudan rekabet halinde.<\/figcaption><\/figure><\/div>\n\n\n\n

      3. Gizli Pazarlama<\/h3>\n\n\n\n

      Gizli pazarlama, kitleyi bir pazarlama kampanyas\u0131 oldu\u011funu bilmeden bir pazarlama kampanyas\u0131na maruz b\u0131rak\u0131r. Ama\u00e7 sat\u0131\u015f yaratmak de\u011fildir. Belli bir \u00fcr\u00fcn, hizmet veya fikre duyulan ilginin yan\u0131 s\u0131ra belirli bir duygu ve heyecan yaratmakt\u0131r. Bu kampanya t\u00fcr\u00fc hem k\u00fc\u00e7\u00fck hem de b\u00fcy\u00fck \u015firketler taraf\u0131ndan kullan\u0131labilir, ancak b\u00fcy\u00fck b\u00fct\u00e7eli b\u00fcy\u00fck \u015firketler i\u00e7in \u00e7ok daha iyidir.<\/p>\n\n\n\n

      4. Viral Pazarlama<\/h3>\n\n\n\n

      Bu pazarlama t\u00fcr\u00fc, pazarlama mesaj\u0131n\u0131n daha fazla iletilmesini te\u015fvik etmek i\u00e7in \u00f6zel olarak olu\u015fturulmu\u015ftur. Bir \u00fcr\u00fcn, hizmet veya fikir etraf\u0131nda, insanlar aras\u0131nda geli\u015fmi\u015f ve organik ileti\u015fimin kullan\u0131m\u0131na dayan\u0131r.<\/p>\n\n\n\n

      Pazarlama kampanyas\u0131yla kar\u015f\u0131la\u015fan ki\u015fi, deneyimlerini ve izlenimlerini ba\u015fkalar\u0131yla ileti\u015fim halindeyken (“a\u011f\u0131zdan a\u011f\u0131za”) veya sosyal a\u011flar arac\u0131l\u0131\u011f\u0131yla aktar\u0131r.<\/p>\n\n\n\n

      \"\"
      Kanada’da bir otob\u00fcs dura\u011f\u0131nda 3M G\u00fcvenlik Cam\u0131 kampanyas\u0131.<\/figcaption><\/figure><\/div>\n\n\n\n

      5. Sokak Pazarlamas\u0131<\/h3>\n\n\n\n

      Sokak pazarlamas\u0131, a\u00e7\u0131k hava gerilla pazarlamas\u0131 t\u00fcr\u00fc i\u00e7in yeni bir terimdir. Sokak unsurlar\u0131n\u0131 oyuna dahil eden, d\u0131\u015far\u0131da ger\u00e7ekle\u015fen t\u00fcm pazarlama eylemlerini ifade eder.<\/p>\n\n\n\n

      \"\"<\/figure><\/div>\n\n\n\n

      Gerilla Pazarlama \u00d6rnekleri<\/h2>\n\n\n\n

      Gerilla pazarlama yarat\u0131c\u0131l\u0131k etraf\u0131nda d\u00f6ner. Bu nedenle yarat\u0131c\u0131 bir insansan\u0131z, \u00e7ok parayla de\u011fil, yarat\u0131c\u0131l\u0131\u011f\u0131n\u0131zla da bir\u00e7ok \u015feyi ba\u015farabilirsiniz.<\/p>\n\n\n\n

      A\u015fa\u011f\u0131daki T\u00fcrkiye ve d\u00fcnyadan gerilla pazarlama \u00f6rneklerini inceleyerek ilham alabilir ve markan\u0131z i\u00e7in yapaca\u011f\u0131n\u0131z herhangi bir gerilla pazarlama kampayas\u0131nda bu \u00f6rneklerden yararlanabilirsiniz.<\/p>\n\n\n\n

      T\u00fcrkiye’de Gerilla Pazarlama \u00d6rnekleri<\/h3>\n\n\n\n

      1. Bordo Ma\u011fazas\u0131<\/h4>\n\n\n\n

      Bir giri\u015fimci Trabzon’da Mavi Jeans ma\u011fazas\u0131n\u0131n yan\u0131na Bordo isimli bir ma\u011faza a\u00e7t\u0131 ve ma\u011faza k\u0131sa s\u00fcrede sosyal medyada g\u00fcndem oldu. Trabzonspor\u2019un renkleri olan bordo ve mavinin birlikte g\u00f6r\u00fclmesini sa\u011flayan \u201cBordo\u201d ma\u011fazas\u0131 Trabzon’da be\u011feniyle kar\u015f\u0131land\u0131.<\/p>\n\n\n\n

      \"\"<\/figure><\/div>\n\n\n\n

      2. Yumo\u015f<\/h4>\n\n\n\n

      \u0130stanbul Ni\u015fanta\u015f\u0131\u2019nda bulunan bir apartmana 89 adet renkli Yumo\u015f ay\u0131s\u0131 yerle\u015ftirildi. K\u0131sa s\u00fcrede sosyal medyada g\u00fcndem olu\u015fturan bu gerilla pazarlama \u00f6rne\u011fi, renkli bir kampanya olarak haf\u0131zalarda yer b\u0131rakt\u0131.<\/p>\n\n\n\n

      \"\"<\/figure>\n\n\n\n

      D\u00fcnyada Gerilla Pazarlama \u00d6rnekleri<\/h3>\n\n\n\n

      1. McDonald’s<\/h4>\n\n\n\n

      Gerilla pazarlama kampanyalar\u0131 olu\u015fturmak i\u00e7in yayg\u0131n olarak kullan\u0131lan yerlerden biri yaya ge\u00e7itleridir. E\u011fer gerekli yarat\u0131c\u0131l\u0131\u011fa sahipseniz, yaya ge\u00e7idindeki \u00e7izgiler size fark yaratabilece\u011finiz \u00e7ok \u015fey sunar. <\/p>\n\n\n\n

      McDonald’s bunu, a\u015fa\u011f\u0131da g\u00f6rebilece\u011finiz gibi hamburger paketinden \u00e7\u0131kan patates k\u0131zartmas\u0131 olacak \u015fekilde kulland\u0131.<\/p>\n\n\n\n

      \"\"<\/figure><\/div>\n\n\n\n

      G\u00f6rsel, hala ayn\u0131 i\u015flevi g\u00f6ren ger\u00e7ek yaya ge\u00e7idinin bir par\u00e7as\u0131 olmas\u0131n\u0131n yan\u0131 s\u0131ra, \u00fcr\u00fcnlerden birini temsil ediyor.<\/p>\n\n\n\n

      2. Kit Kat<\/h4>\n\n\n\n

      KitKat, bir bank\u0131 \u00e7ikolata \u015fekline getirerek s\u0131ra d\u0131\u015f\u0131 ortam\u0131yla m\u00fc\u015fterilerinin dikkatini \u00e7ekti.<\/p>\n\n\n\n

      \"\"<\/figure><\/div>\n\n\n\n

      3. Ikea<\/h4>\n\n\n\n

      Ikea bir ad\u0131m daha ileri giderek kamusal alanlar\u0131 lambalar, masalar ve hal\u0131lar\u0131yla konforlu bir alana haline getirdi. Bu \u00f6rnek, sokak ortas\u0131nda gerilla pazarlaman\u0131n en b\u00fcy\u00fck f\u0131rsatlar\u0131ndan birini uygulayarak \u00fcr\u00fcnlerini kullan\u0131c\u0131lara daha da yak\u0131nla\u015ft\u0131rd\u0131. <\/p>\n\n\n\n

      \"\"<\/figure><\/div>\n\n\n\n

      Geleneksel Pazarlama vs Gerilla Pazarlama<\/h2>\n\n\n\n

      A\u015fa\u011f\u0131daki tabloda geleneksel pazarlama vs gerilla pazarlama aras\u0131ndaki farklar\u0131 bulabilirsiniz:<\/p>\n\n\n\n

      Geleneksel Pazarlama<\/strong><\/th>Gerilla Pazarlama<\/strong><\/th><\/tr><\/thead>
      \u0130\u015fe yaramas\u0131 i\u00e7in para yat\u0131rmal\u0131s\u0131n\u0131z.<\/td>Paraya ihtiya\u00e7 yoktur. Zaman, enerji ve hayal g\u00fcc\u00fc gerektirir.<\/td><\/tr>
      Genellikle b\u00fcy\u00fck i\u015fletmelere y\u00f6neliktir.<\/td>Genellikle k\u00fc\u00e7\u00fck i\u015fletmelere y\u00f6neliktir.<\/td><\/tr>
      Hedefler geni\u015ftir ve mesajlar b\u00fcy\u00fck gruplar i\u00e7indir.<\/td>Hedeflenen mesajlar \u00e7ok k\u00fc\u00e7\u00fck gruplar\u0131 hedefler.<\/td><\/tr>
      Sat\u0131\u015fa odaklan\u0131r.<\/td>\u0130leti\u015fimi art\u0131rmaya odaklan\u0131r.<\/td><\/tr>
      Deneyime ve yarg\u0131ya dayal\u0131d\u0131r.<\/td>Deneyime ve yarg\u0131ya dayal\u0131d\u0131r.<\/td><\/tr>
      Reklamc\u0131l\u0131k, halkla ili\u015fkiler veya web sitesi geli\u015ftirme gibi tek bir y\u00f6ntem kendi ba\u015f\u0131na \u00e7al\u0131\u015f\u0131r.<\/td>Yaln\u0131zca pazarlama kombinasyonlar\u0131 i\u015fe yarar.<\/td><\/tr>
      Teknolojiye izin yoktur.<\/td>Teknolojiden yararlanabilirsiniz.<\/td><\/tr>
      <\/td><\/td><\/tr>
      <\/td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Gerilla Pazarlama \u0130le \u0130lgili En \u00c7ok Sorulan Sorular<\/h2>\n\n\n\n

      1. Gerilla pazarlama ile viral pazarlama aras\u0131ndaki ili\u015fki nedir?<\/h3>\n\n\n\n

      Gerilla pazarlama, hedeflenen gruplar\u0131 \u015fa\u015f\u0131rtmay\u0131 ve al\u0131\u015f\u0131lmad\u0131k bir \u015fekilde dikkatlerini \u00e7ekmeyi ama\u00e7lar. Konvansiyonel y\u00f6ntemlere g\u00f6re daha ucuz ve kolay payla\u015f\u0131labilirdir. Dolay\u0131s\u0131yla gerilla pazarlama projelerinin b\u00fcy\u00fck \u00e7o\u011funlu\u011fu viral etki \u00fczerine kuruludur. Yani viral pazarlama ile gerilla pazarlama aras\u0131nda g\u00fc\u00e7l\u00fc bir ili\u015fki vard\u0131r. Bu pazarlama y\u00f6nteminde hedef kitleyi \u00e7ok geni\u015f tutmamak \u00f6nemlidir. Ana ama\u00e7, beklenmedik bir anda ve yerde s\u0131n\u0131rl\u0131 bir hedef kitle \u00fczerinde daha az maliyetli unutulmaz bir etki yaratmakt\u0131r. <\/p>\n\n\n\n

      2. Hangi \u015firketler gerilla pazarlamadan yararlanabilir?<\/h3>\n\n\n\n

      Gerilla pazarlama, k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler taraf\u0131ndan kullan\u0131labilir. Bu pazarlama stratejisi sayesinde marka ve i\u015fletmeler, \u00fcr\u00fcn veya hizmetlerini \u00e7ok fazla para harcamadan m\u00fc\u015fterilerine tan\u0131tabilir.<\/p>\n\n\n\n

      3. Gerilla pazarlama hala i\u015fe yar\u0131yor mu?<\/h3>\n\n\n\n

      G\u00f6z al\u0131c\u0131 sokak reklamlar\u0131 art\u0131k bask\u0131n bir bi\u00e7imde olmasa da, gerilla pazarlama mevcut k\u00fclt\u00fcre uyum sa\u011flamaya devam ediyor. Gerilla pazarlama, on y\u0131l \u00f6ncekiyle ayn\u0131 g\u00f6r\u00fcnmeyebilir, ancak i\u015fletmeler, insanlar\u0131 tetikte tutmak i\u00e7in sosyal medya ve \u00e7evrimi\u00e7i platformlarda y\u00f6ntemler geli\u015ftirmeye devam ediyor.<\/p>\n","protected":false},"excerpt":{"rendered":"

      Gerilla pazarlama, bir \u00fcr\u00fcn\u00fc veya markay\u0131 tan\u0131tmak i\u00e7in al\u0131\u015f\u0131lmad\u0131k taktikler kullanan bir pazarlama alan\u0131d\u0131r. Markalar, gerilla pazarlama kampanyalar\u0131n\u0131 \u00e7evrimi\u00e7i, \u00e7evrimd\u0131\u015f\u0131 veya her ikisini birlikte kullanarak…<\/p>\n","protected":false},"author":11,"featured_media":6791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,44],"tags":[],"class_list":["post-6790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-is","category-nedir-nasil-yapilir"],"yoast_head":"\nGerilla Pazarlama Nedir? 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