{"id":6758,"date":"2022-02-28T15:09:00","date_gmt":"2022-02-28T12:09:00","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=6758"},"modified":"2022-03-12T15:45:13","modified_gmt":"2022-03-12T12:45:13","slug":"e-ticaret-siteleri-icin-google-reklamlari","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/e-ticaret-siteleri-icin-google-reklamlari\/","title":{"rendered":"\u00a0E-Ticaret Siteleri \u0130\u00e7in Google Reklamlar\u0131 K\u0131lavuzu"},"content":{"rendered":"\n<p>Basit\u00e7e s\u00f6ylemek gerekirse, Google reklamlar\u0131, <a href=\"https:\/\/www.niobehosting.com\/blog\/e-ticaret\/\">E-Ticaret<\/a> sitenizde satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn ve hizmetleri, aktif olarak arayan ya da ideal potansiyel m\u00fc\u015fterinize ula\u015fman\u0131za yard\u0131mc\u0131 olur. Anahtar kelimelere veya kelime \u00f6beklerine (arama terimleri) teklif vererek, reklamlar\u0131n\u0131z, sahip oldu\u011funuz kampanyan\u0131n t\u00fcr\u00fcne ba\u011fl\u0131 olarak, arama sayfalar\u0131n\u0131n, YouTube videolar\u0131n\u0131n ve internette di\u011fer ni\u015f alakal\u0131 i\u00e7eri\u011fin \u00fcst\u00fcne veya alt\u0131na yerle\u015ftirilir.<\/p>\n\n\n\n<p>Bu teklifleri kazanmak, anahtar kelimelerinizin, reklam metninizin ve ba\u015fl\u0131klar\u0131n\u0131z\u0131n ve hedef URL&#8217;nizin alaka d\u00fczeyine ba\u011fl\u0131 olacakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"bilmeniz-gereken-google-ads-terimleri-nelerdir\">Bilmeniz gereken Google Ads terimleri nelerdir?<\/h2>\n\n\n\n<p>As\u0131l meseleye girmeden \u00f6nce, bu Google Ads k\u0131lavuzunda bahsedece\u011fimiz t\u00fcm \u00f6nemli Google Ads terimlerini g\u00f6zden ge\u00e7irelim.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/bilinmesi-gereken-google-ads-terimleri.jpg\" alt=\"\" class=\"wp-image-6764 size-full\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/bilinmesi-gereken-google-ads-terimleri.jpg 400w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/bilinmesi-gereken-google-ads-terimleri-300x300.jpg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/bilinmesi-gereken-google-ads-terimleri-150x150.jpg 150w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/bilinmesi-gereken-google-ads-terimleri-100x100.jpg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/bilinmesi-gereken-google-ads-terimleri-120x120.jpg 120w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"1-reklam-uzantilari-ad-extensions\">1. Reklam Uzant\u0131lar\u0131 (Ad Extensions)<\/h3>\n\n\n\n<p>Google Reklam Uzant\u0131lar\u0131, E-Tiicaret ma\u011fazan\u0131z, \u00fcr\u00fcn\u00fcn\u00fcz veya markan\u0131z hakk\u0131nda reklam a\u00e7\u0131klamalar\u0131n\u0131zda g\u00f6sterilen ekstra \u00f6nemli bilgilerdir. Arama sonucunda reklam\u0131n\u0131z\u0131n kaplad\u0131\u011f\u0131 alan\u0131 geni\u015fletir, deha detayl\u0131 ve farkl\u0131 a\u00e7\u0131lardan dikkat \u00e7ekici bilgiler vermenizi sa\u011flar. Reklam uzant\u0131lar\u0131ndan E-Ticaret markalar\u0131 nas\u0131l faydalanmal\u0131 ve performans\u0131n\u0131z\u0131 artt\u0131racak \u00f6nemli uzant\u0131 t\u00fcrleri nelerdir ileride detayl\u0131 inceleyece\u011fiz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-kampanya\">2. Kampanya<\/h3>\n\n\n\n<p>Kampanya, ayn\u0131 t\u00fcrde i\u00e7erikleri bir arada tutan ve b\u00fct\u00e7eyi payla\u015fan bir dizi reklam grubudur. Hesab\u0131n\u0131z\u0131 olu\u015fturduktan sonra, kampanya yap\u0131lar\u0131n\u0131z\u0131 olu\u015fturmak, reklamlar\u0131n\u0131zdan sat\u0131\u015f ger\u00e7ekle\u015ftirmek i\u00e7in att\u0131\u011f\u0131n\u0131z ikinci ad\u0131md\u0131r.<\/p>\n<\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-kampanya-turu\">3. Kampanya T\u00fcr\u00fc<\/h3>\n\n\n\n<p>Google kampanya t\u00fcr\u00fcn\u00fcz\u00fc se\u00e7ti\u011finizde, o kampanyadaki reklamlar\u0131n nerede ve nas\u0131l g\u00f6r\u00fcnt\u00fclenece\u011fini se\u00e7mi\u015f oluyorsunuz. Yani asl\u0131nda hedefinize g\u00f6re kampanya t\u00fcr\u00fc se\u00e7ip, kampanyalar\u0131n\u0131z\u0131 o hedefe odakl\u0131yorsunuz.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Be\u015f ana Google kampanya t\u00fcr\u00fc var, bunlar:<\/li><li>Uygulama Kampanyalar\u0131<\/li><li>Arama A\u011f\u0131<\/li><li>G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131<\/li><li>Google Al\u0131\u015fveri\u015f<\/li><li>&nbsp;Video Kampanyalar\u0131<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-reklam-grubu\">4. Reklam Grubu<\/h3>\n\n\n\n<p>Google Ads reklam grubu, benzer hedefleri payla\u015fan reklamlar\u0131 tek \u00e7at\u0131da toplayan ve kampanyalar\u0131n alt\u0131nda yap\u0131lanan gruplard\u0131r. Her kampanya reklam gruplar\u0131ndan, reklam gruplar\u0131 da reklamlardan olu\u015fur. Reklamlar\u0131n\u0131z\u0131 ortak bir temaya g\u00f6re organize etmek i\u00e7in reklam gruplar\u0131n\u0131 kullan\u0131rs\u0131n\u0131z. Diyelim ki E-Ticaret sitenizdeki \u00fcr\u00fcnlerin sat\u0131\u015f\u0131 i\u00e7in bir kampanya y\u00fcr\u00fct\u00fcyorsunuz. Bu kampanyada, her biri farkl\u0131 anahtar kelimeleri hedefleyen \u00e7e\u015fitli reklam gruplar\u0131 olu\u015fturursunuz. Ard\u0131ndan, her bir reklam grubu i\u00e7inde, farkl\u0131 kitleleri hedefleyen veya \u00e7e\u015fitli reklam metinlerine sahip \u00e7ok say\u0131da reklam olu\u015fturabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-reklam-siralamasi\">5. Reklam S\u0131ralamas\u0131<\/h3>\n\n\n\n<p>Birinci s\u0131rada \u00e7\u0131kmak: yeni ba\u015flayan herkesin ilk hedefi! Google Reklam S\u0131ralamas\u0131, Google&#8217;\u0131n reklamlar\u0131n\u0131z\u0131n g\u00f6sterilip g\u00f6sterilmeyece\u011fini ve nas\u0131l (konumlar\u0131n\u0131) g\u00f6sterip g\u00f6stermedi\u011fini belirlemek i\u00e7in kulland\u0131\u011f\u0131 bir s\u0131ralama sistemidir. Google, her bir reklam\u0131n teklif tutarlar\u0131n\u0131, kalite puanlar\u0131n\u0131, arama sorgusu ba\u011flam\u0131n\u0131, uzant\u0131lar\u0131n\u0131 ve bi\u00e7imlendirme etkisini kullan\u0131r. Bu s\u0131ralama, reklamlar\u0131n\u0131z a\u00e7\u0131k art\u0131rmalarda rekabet etti\u011fi ve g\u00f6sterilmeye uygun oldu\u011fu her seferde Google taraf\u0131ndan milisaniyeler i\u00e7inde hesaplan\u0131r ve sonuca g\u00f6re uygun bir konumda listelenirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-gunluk-butce\">6. G\u00fcnl\u00fck B\u00fct\u00e7e<\/h3>\n\n\n\n<p>Google Ads g\u00fcnl\u00fck b\u00fct\u00e7eniz, bir reklama her g\u00fcn harcamak istedi\u011finiz tutard\u0131r. Ortalama g\u00fcnl\u00fck b\u00fct\u00e7enizi istedi\u011finiz s\u0131kl\u0131kta d\u00fczenleyebilir, artt\u0131r\u0131p azaltabilirsiniz. Performans Planlay\u0131c\u0131 ile b\u00fct\u00e7eleri optimize etme konusunda detayl\u0131 analiz yapabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-teklif-stratejisi\">7. Teklif Stratejisi<\/h3>\n\n\n\n<p>Google&#8217;\u0131n teklif stratejileri, hedeflerinizin ne oldu\u011funu dikkate alarak reklam etkile\u015fimleri (t\u0131klamalar, d\u00f6n\u00fc\u015f\u00fcmler ve g\u00f6sterimler) i\u00e7in nas\u0131l \u00f6deme yapaca\u011f\u0131n\u0131z\u0131 nas\u0131l belirleyece\u011finizdir. Google, kulland\u0131\u011f\u0131n\u0131z a\u011fa, belirledi\u011finiz hedeflemeye ve reklam hedeflerinize ba\u011fl\u0131 olarak \u00e7e\u015fitli teklif stratejileri sunar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"8-anahtar-kelimeler\">8. Anahtar Kelimeler<\/h3>\n\n\n\n<p>E-Ticaret i\u00e7in reklamlar s\u00f6z konusu oldu\u011funda, anahtar kelimelerinizden daha \u00f6nemli bir\u015fey yoktur. Bunlar, Google reklamlar\u0131n\u0131z\u0131n ne zaman ve nerede g\u00f6sterilece\u011fini belirleyen, kullan\u0131c\u0131lar\u0131n arama yaparken kulland\u0131\u011f\u0131 kelimeler veya kelime \u00f6bekleridir.<\/p>\n\n\n\n<p>En iyi uygulama, daha hedefli kampanyalar olu\u015fturdu\u011funuzdan emin olmak i\u00e7in kampanyan\u0131za en fazla 20 anahtar kelime eklemektir. Daha b\u00fcy\u00fck hacimde bir anahtar kelime listeniz varsa bunlar\u0131 grupland\u0131rarak daha alakal\u0131 olanlar\u0131 ay\u0131rmak efektif olacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"9-kalite-puani\">9. Kalite Puan\u0131<\/h3>\n\n\n\n<p>Google Kalite Puan\u0131n\u0131z, reklamlar\u0131n\u0131z\u0131n g\u00f6sterilip g\u00f6sterilmeyece\u011fi ve nerede g\u00f6sterilece\u011fi konusunda b\u00fcy\u00fck rol oynar. Ayr\u0131ca reklam maliyetinizi de etkiler. Google Kalite Puan\u0131n\u0131z, anahtar kelimelerinizin, reklamlar\u0131n\u0131z\u0131n ve hedef URL&#8217;lerinizin alaka d\u00fczeyine g\u00f6re olu\u015fur. Kalite Puan\u0131n\u0131z ne kadar y\u00fcksek olursa, reklam konumlar\u0131n\u0131z o kadar iyi olur ve TBM&#8217;leriniz o kadar d\u00fc\u015f\u00fck olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"10-hedef-url\">10. Hedef URL<\/h3>\n\n\n\n<p>Bir Google reklam\u0131n\u0131n hedef URL&#8217;si, potansiyel m\u00fc\u015fteriyi reklam\u0131n\u0131z\u0131 t\u0131klad\u0131ktan sonra g\u00f6nderdi\u011finiz a\u00e7\u0131l\u0131\u015f, \u00fcr\u00fcn, kategori, promosyon ve\/veya ana sayfad\u0131r. Bu, reklam grubu d\u00fczeyinde ayarlan\u0131r ve kullan\u0131c\u0131lar taraf\u0131ndan g\u00f6r\u00fclmez.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"11-gorunen-url\"><strong>11.<\/strong>&nbsp; G\u00f6r\u00fcnen URL<\/h3>\n\n\n\n<p>G\u00f6r\u00fcnen URL&#8217;ler, Google reklam\u0131n\u0131zda g\u00f6r\u00fclen URL&#8217;lerdir. G\u00f6r\u00fcnen URL&#8217;leri k\u0131sa ve \u00f6z tutmak, Hedef URL\u2019deki i\u00e7eri\u011fi ve arama sorgusunu ayn\u0131 anda yans\u0131tmas\u0131n\u0131 sa\u011flamak gerekir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"12-cta-harekete-gecirici-mesaj\"><strong>12.<\/strong>&nbsp; CTA (Harekete Ge\u00e7irici Mesaj)<\/h3>\n\n\n\n<p>E-Ticaret i\u00e7in kullan\u0131c\u0131y\u0131 davet eden CTA&#8217;lar, herhangi bir dijital kampanyan\u0131n en \u00f6nemli unsurlar\u0131ndan biri olan, potansiyel m\u00fc\u015fterilerin harekete ge\u00e7mesini sa\u011flamak i\u00e7in Google reklamlar\u0131n\u0131za ekledi\u011finiz eylem ifadesidir (&#8220;t\u0131klay\u0131n&#8221;, &#8220;a\u00e7\u0131n&#8221;, &#8220;izleyin&#8221; vb.).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"13-baslik\"><strong>13.<\/strong>&nbsp; Ba\u015fl\u0131k<\/h3>\n\n\n\n<p>Ad\u0131ndan da anla\u015f\u0131laca\u011f\u0131 gibi, bu, Google reklam\u0131n\u0131z\u0131n ana metnidir. Uzunluk ve ipu\u00e7lar\u0131, yay\u0131nlad\u0131\u011f\u0131n\u0131z kampanya ve reklam\u0131n t\u00fcr\u00fcne g\u00f6re de\u011fi\u015fir. \u00c7arp\u0131c\u0131 olmas\u0131, kullan\u0131c\u0131n\u0131n arad\u0131\u011f\u0131 anahtar kelimeyi i\u00e7ermesi, harekete ge\u00e7irici bir mesaj\u0131 olmas\u0131 t\u0131klanma oran\u0131n\u0131 artt\u0131racakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"14-optimizasyon\"><strong>14.<\/strong>&nbsp; Optimizasyon<\/h3>\n\n\n\n<p>Google Ads optimizasyonu, kampanyalar\u0131n\u0131z\u0131n ba\u015far\u0131s\u0131 i\u00e7in hayati \u00f6nem ta\u015f\u0131r. Bu, daha az harcamayla daha iyi sonu\u00e7lar elde etmeniz i\u00e7in kampanyalar\u0131n\u0131zda ince ayar yapmak anlam\u0131na gelir. \u0130\u015fin p\u00fcf noktas\u0131, gerekti\u011finde ve istedi\u011finiz zaman ayarlayabilmeniz i\u00e7in kampanyalar\u0131n\u0131z\u0131, reklam gruplar\u0131n\u0131z\u0131 ve hesab\u0131n\u0131z\u0131 \u00e7ok yak\u0131ndan takip etmektir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"15-cr-donusum-orani\"><strong>15.<\/strong>&nbsp; CR (D\u00f6n\u00fc\u015f\u00fcm Oran\u0131)<\/h3>\n\n\n\n<p>Google reklamlar\u0131n\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131, size reklamlar\u0131n\u0131z\u0131 t\u0131klayan ve \u00f6deme yapan, yani m\u00fc\u015fteri haline gelen kullan\u0131c\u0131lar\u0131n y\u00fczdesini s\u00f6yler. Bunu, bir reklam i\u00e7in toplam d\u00f6n\u00fc\u015f\u00fcmlerinizi alarak ve bunlar\u0131 o reklam\u0131n ald\u0131\u011f\u0131 t\u0131klama say\u0131s\u0131na b\u00f6lerek \u00f6l\u00e7ebilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"16-tbm-tiklama-basina-maliyet\"><strong>16.<\/strong>&nbsp; TBM (T\u0131klama Ba\u015f\u0131na Maliyet)<\/h3>\n\n\n\n<p>TBM, t\u0131klama ba\u015f\u0131na \u00f6dedi\u011finiz para miktar\u0131d\u0131r. Bunu, Maksimum TBM teklifleriyle ayarlayabilir veya reklamlar\u0131n\u0131z\u0131 optimize ederken kullanabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"17-bgbm-bin-gosterim-basina-maliyet\"><strong>17.<\/strong>&nbsp; BGBM (Bin G\u00f6sterim Ba\u015f\u0131na Maliyet)<\/h3>\n\n\n\n<p>Marka bilinci olu\u015fturma ve video kampanyalar\u0131 i\u00e7in \u00f6nemli bir \u00f6l\u00e7\u00fcmd\u00fcr. Size reklamlar\u0131n\u0131z\u0131n ka\u00e7 kez g\u00f6sterildi\u011fini ve ne kadar harcad\u0131\u011f\u0131n\u0131z\u0131 s\u00f6ylerken bin g\u00f6sterim \u00fczerinden hesap yapar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"18-to-tiklama-orani\"><strong>18.<\/strong>&nbsp; TO (T\u0131klama Oran\u0131)<\/h3>\n\n\n\n<p>Basit\u00e7e s\u00f6ylemek gerekirse, TO(CTR), reklam\u0131n\u0131z\u0131 g\u00f6r\u00fcnt\u00fcleyen ve ard\u0131ndan URL&#8217;nizi t\u0131klayan ki\u015filerin oran\u0131d\u0131r. Bir reklam\u0131n ilk bak\u0131lmas\u0131 gereken performans metriklerindendir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"19-gosterim-sayisi\"><strong>19.<\/strong>&nbsp; G\u00f6sterim Say\u0131s\u0131<\/h3>\n\n\n\n<p>G\u00f6sterim metri\u011finiz, Google reklam\u0131n\u0131z\u0131n potansiyel m\u00fc\u015fterilere ka\u00e7 kez g\u00f6sterildi\u011fini sayar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"e-ticaret-icin-denemeniz-gereken-google-reklam-turleri\"><strong>E-Ticaret \u0130\u00e7in Denemeniz Gereken Google Reklam T\u00fcrleri<\/strong><\/h2>\n\n\n\n<p>Her E-Ticaret sitesinin Google pazarlama stratejilerinde test etmesi gereken en iyi Google Ads t\u00fcrlerini derledik.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/denemeniz-gereken-google-reklam-turleri.jpg\" alt=\"\" class=\"wp-image-6765\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/denemeniz-gereken-google-reklam-turleri.jpg 800w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/denemeniz-gereken-google-reklam-turleri-300x200.jpg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/denemeniz-gereken-google-reklam-turleri-768x512.jpg 768w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/denemeniz-gereken-google-reklam-turleri-100x67.jpg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/denemeniz-gereken-google-reklam-turleri-675x450.jpg 675w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-google-arama-agi-reklamlari\"><strong>1.<\/strong> <strong>Google Arama A\u011f\u0131 Reklamlar\u0131<\/strong><\/h3>\n\n\n\n<p>Google Arama A\u011f\u0131&#8217;nda, metin reklam arama kampanyalar\u0131, arama sonu\u00e7lar\u0131n\u0131n \u00fcst\u00fcnde veya alt\u0131nda g\u00f6sterilir. Al\u0131\u015fveri\u015f yapan ki\u015finin kulland\u0131\u011f\u0131 arama terimlerine g\u00f6re bu reklamlar bir ba\u015fl\u0131k, g\u00f6r\u00fcnen URL ve a\u00e7\u0131klama i\u00e7erir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-dinamik-arama-agi-reklamlari-dsa\"><strong>2<\/strong>. Dinamik Arama A\u011f\u0131 Reklamlar\u0131 (DSA)<\/h3>\n\n\n\n<p>Daha kapsaml\u0131 bir envanteriniz varsa, DSA&#8217;lar sonu\u00e7lar\u0131 art\u0131rmak i\u00e7in otomatik \u00f6\u011fe optimizasyonu sunar. Web i\u00e7eri\u011finden yararlanan Google, arama yapan ki\u015fiye en uygun \u015fekilde bu arama a\u011f\u0131 reklamlar\u0131n\u0131 dinamik olarak olu\u015fturur. Yani satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcnleri ger\u00e7ekten arayan ki\u015filer i\u00e7in otomatik olarak bir metin reklam olu\u015fturman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p><strong>\u0130pucu:<\/strong> Bu reklamlar iyi trafik olu\u015fturmak i\u00e7in ne kadar g\u00fc\u00e7l\u00fc olursa olsun, bu metin reklam kampanyalar\u0131, E-Ticaret ma\u011fazan\u0131z\u0131n reklam\u0131n\u0131 yapt\u0131\u011f\u0131n\u0131z ilk g\u00fcnden itibaren atlamak i\u00e7in ideal de\u011fildir. Yeni ba\u015flayan bir PPC reklam pazarlamac\u0131s\u0131, \u00f6nce metin reklam\u0131 ve al\u0131\u015fveri\u015f kampanyalar\u0131n\u0131 test etmeli ve sabit bir trafik ak\u0131\u015f\u0131na sahip olana kadar beklemelidir. Ek olarak, s\u0131n\u0131rl\u0131 anahtar kelime potansiyeli anlam\u0131na gelen s\u0131n\u0131rl\u0131 \u00fcr\u00fcnleriniz ve i\u00e7erik sayfalar\u0131n\u0131z varsa bu kampanya t\u00fcrlerini \u00f6nermiyoruz.<\/p>\n\n\n\n<p><strong>\u0130pucu 2:<\/strong> DSA reklamlar\u0131nda negatifleme \u00e7ok \u00f6nemlidir. B\u00fcy\u00fck bir envanterde yanl\u0131\u015f tetiklenmeler reklam b\u00fct\u00e7enizi efektif kullanmaman\u0131zla sonu\u00e7lan\u0131r. \u0130yi optimize edilmi\u015f bir DSA planlamas\u0131 i\u00e7in negatif anahtar kelimeler de her zaman plan\u0131n\u0131zda olmal\u0131!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-google-yeniden-pazarlama-reklamlari\"><strong>3.<\/strong> Google Yeniden Pazarlama Reklamlar\u0131<\/h3>\n\n\n\n<p>Yeniden pazarlama, mutlaka denemeniz gereken ve kullan\u0131c\u0131lar\u0131 m\u00fc\u015fteriye \u00e7evirmede en ba\u015far\u0131l\u0131 olan E-Ticaret PPC reklam kampanyas\u0131 t\u00fcrlerinden biridir. M\u00fc\u015fteri listesi yeniden pazarlamas\u0131, g\u00f6r\u00fcnt\u00fcl\u00fc yeniden pazarlama listeleri, dinamik yeniden pazarlama, arama a\u011f\u0131 reklamlar\u0131 i\u00e7in yeniden pazarlama listeleri ve video yeniden pazarlama dahil, test edebilece\u011finiz \u00e7e\u015fitli yeniden pazarlama reklam t\u00fcrleri vard\u0131r. Bu kampanyalar iyi kurguland\u0131\u011f\u0131nda sonu\u00e7lar\u0131 etkileyicidir. Bunlar, daha az harcama ile daha odakl\u0131 olan reklamlard\u0131r.<\/p>\n\n\n\n<p>Herkesin g\u00fcnl\u00fck hayatta deneyimledi\u011fi \u201csepetime bir \u00fcr\u00fcn att\u0131m \u015fimdi her yerde g\u00f6r\u00fcyorum\u201d ve \u201chaber okurken kar\u015f\u0131ma ge\u00e7en g\u00fcn bakt\u0131\u011f\u0131m \u00fcr\u00fcn \u00e7\u0131kt\u0131\u201d asl\u0131nda yeniden pazarlama reklamlar\u0131n\u0131n sonucudur. Halihaz\u0131rda bir hizmet ya da \u00fcr\u00fcnle ilgilenmi\u015f olan potansiyel m\u00fc\u015fteriye hat\u0131rlatma yapmak, onu al\u0131\u015fveri\u015fe y\u00f6nlendirmek i\u00e7in mutlaka stratejinizin bir par\u00e7as\u0131 olmal\u0131.<\/p>\n\n\n\n<p>Google yeniden pazarlama reklamlar\u0131 olu\u015fturman\u0131n s\u0131rr\u0131, yeniden pazarlama listelerinizin olu\u015fturulup, verilerin kullan\u0131labilir hale gelmesinde yatmaktad\u0131r. Yapman\u0131z gereken entegrasyonlar i\u00e7in Google\u2019\u0131n <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6053288?hl=tr&amp;ref_topic=10070237\" target=\"_blank\" rel=\"noreferrer noopener\">Dinamik yeniden pazarlama: Duyarl\u0131 reklamlar\u0131n\u0131z i\u00e7in feed olu\u015fturma<\/a> isimli makalesine g\u00f6z atman\u0131z\u0131 \u00f6neriyoruz.&nbsp;<\/p>\n\n\n\n<p>Ancak, Arama A\u011f\u0131 Reklamlar\u0131 i\u00e7in Yeniden Pazarlama Listeleri kullanmak i\u00e7in en az 1.000 aktif \u00e7erezinizin olmas\u0131 gerekti\u011fini unutmamak \u00f6nemlidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-google-alisveris-reklamlari\"><strong>4.<\/strong> Google Al\u0131\u015fveri\u015f Reklamlar\u0131<\/h3>\n\n\n\n<p>E-Ticaret i\u00e7in bir sonraki ad\u0131m, Google Al\u0131\u015fveri\u015f reklamlar\u0131d\u0131r. Merchant Center&#8217;\u0131n\u0131zdaki \u00fcr\u00fcn verilerinden (fiyatland\u0131rma, SKU&#8217;lar ve resimler gibi) yararlanan Al\u0131\u015fveri\u015f Reklamlar\u0131, belirli \u00fcr\u00fcnleri arayan potansiyel m\u00fc\u015fterilerle e\u015fle\u015fmek i\u00e7in dinamik olarak olu\u015fturulur. Al\u0131\u015fveri\u015f reklam kampanyalar\u0131 olu\u015ftururken maksimum ba\u015far\u0131n\u0131n anahtar\u0131, onlar\u0131 nas\u0131l yap\u0131land\u0131rd\u0131\u011f\u0131n\u0131zd\u0131r.<\/p>\n\n\n\n<p>Daha \u00f6nce al\u0131\u015fveri\u015f reklam\u0131 deneyiminiz olmad\u0131ysa Google\u2019\u0131n ad\u0131m ad\u0131m <a href=\"https:\/\/support.google.com\/google-ads\/answer\/3455481?hl=tr\">Al\u0131\u015fveri\u015f Kampanyas\u0131 Olu\u015fturma<\/a> makalesi i\u015finize \u00e7ok yarayacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-akilli-google-alisveris-kampanyalari\"><strong>5.<\/strong> Ak\u0131ll\u0131 Google Al\u0131\u015fveri\u015f Kampanyalar\u0131<\/h3>\n\n\n\n<p>Standart bir Al\u0131\u015fveri\u015f reklam\u0131 kampanyas\u0131n\u0131 ve g\u00f6r\u00fcnt\u00fcl\u00fc yeniden pazarlamay\u0131 birle\u015ftiren Ak\u0131ll\u0131 Google Al\u0131\u015fveri\u015f Kampanyalar\u0131, dijital reklam ve kampanya y\u00f6netiminizi basitle\u015ftirmek, d\u00f6n\u00fc\u015f\u00fcm oranlar\u0131n\u0131z\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak ve optimum hedef kitlenize eri\u015fiminizi geni\u015fletmek i\u00e7in tasarlanm\u0131\u015ft\u0131r. Kampanya stratejinize Ak\u0131ll\u0131 Al\u0131\u015fveri\u015f kampanyalar\u0131 eklemenin en b\u00fcy\u00fck avantajlar\u0131\u0131:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>&nbsp;E-Ticaret platformunuza kolay entegrasyon<\/li><li>&nbsp;Kolayla\u015ft\u0131r\u0131lm\u0131\u015f Al\u0131\u015fveri\u015f reklam\u0131 optimizasyonu<\/li><li>Otomatik teklif verme<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-google-goruntulu-reklam-agi\"><strong>6.<\/strong> Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131<\/h3>\n\n\n\n<p>Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar, pazarlama stratejiniz i\u00e7in gerekli bir di\u011fer Adwords kampanya t\u00fcr\u00fcd\u00fcr. Bunlar, \u00fc\u00e7\u00fcnc\u00fc taraf Google \u0130\u015f Orta\u011f\u0131 web sitelerinde resim veya blok g\u00f6r\u00fcnt\u00fcl\u00fc reklam olarak g\u00f6r\u00fcnen resim ve metin reklamlard\u0131r. G\u00f6rsel olarak \u00e7ekici \u00fcr\u00fcnler ve bilinirlik olu\u015fturmak i\u00e7in en uygun olan G\u00f6r\u00fcnt\u00fcl\u00fc Reklam kampanyalar\u0131n\u0131z, potansiyel m\u00fc\u015fterileriniz ba\u015fka sitelerde ilgili i\u00e7eri\u011fe bakarken onlara ula\u015fman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"266\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/youtube-reklamlari.jpg\" alt=\"\" class=\"wp-image-6766 size-full\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/youtube-reklamlari.jpg 400w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/youtube-reklamlari-300x200.jpg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/youtube-reklamlari-100x67.jpg 100w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<h3 class=\"wp-block-heading\" id=\"7-youtube-reklamlari\"><strong>7.<\/strong> YouTube Reklamlar\u0131<\/h3>\n\n\n\n<p>E-Ticaret i\u00e7in Google Ads pazarlama stratejinizin bir di\u011fer hayati par\u00e7as\u0131 olmas\u0131 gereken YouTube reklamlar\u0131 \u00f6zellikle globaldeki video trendinin y\u00fckseli\u015fiyle birlikte dikkat \u00e7ekmeye ba\u015flad\u0131. <\/p>\n\n\n\n<p>Markan\u0131z i\u00e7in test edebilece\u011finiz \u00e7e\u015fitli YouTube reklam t\u00fcrleri vard\u0131r. Bunlara k\u0131saca de\u011finece\u011fiz:<\/p>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>TrueView Reklamlar\u0131:<\/strong> Site trafi\u011fini ve video etkile\u015fimini art\u0131rmak i\u00e7in en iyisi olan TrueView reklamlar\u0131, di\u011fer video i\u00e7eriklerinden \u00f6nce oynat\u0131lan atlanabilir video reklamlard\u0131r.<\/li><li><strong>Discovery TrueView Reklamlar\u0131:<\/strong> Arama sayfalar\u0131nda ilgili YouTube videolar\u0131n\u0131 g\u00f6steren Discovery TrueView reklamlar\u0131, izleyicileri video i\u00e7eri\u011fine\/sitesine \u00e7ekmek i\u00e7in idealdir.<\/li><li><strong>Bumper Reklamlar:<\/strong> Bumper reklamlar, atlanamayan alt\u0131 saniyelik k\u0131sa reklamlard\u0131r.<\/li><li><strong>Atlanamayan YouTube Reklamlar\u0131:<\/strong> Bumper reklamlardan daha uzun, atlanamayan reklamlar 15-20 saniye uzunlu\u011fundad\u0131r ve video i\u00e7eri\u011finden \u00f6nce oynat\u0131l\u0131r.<\/li><li><strong>Yay\u0131n D\u0131\u015f\u0131 Reklamlar:<\/strong> Yaln\u0131zca mobil cihazlara y\u00f6nelik yay\u0131n d\u0131\u015f\u0131 reklamlar, i\u015f orta\u011f\u0131 web sitelerinde ve uygulamalar\u0131nda g\u00f6sterilir.<\/li><\/ul>\n\n\n\n<p><strong>\u0130pucu:<\/strong> Harekete ge\u00e7irici YouTube Reklamlar\u0131 olu\u015fturmak karma\u015f\u0131k olmak zorunda de\u011fil! B\u00fcy\u00fck prod\u00fcksiyonlar yapman\u0131za ve sayfalarca strateji yazman\u0131za gerek yok. \u0130lk be\u015f saniyede b\u00fcy\u00fck bir etki b\u0131rakt\u0131\u011f\u0131n\u0131zdan emin olmak, izleyiciye ba\u011f kurmak i\u00e7in yak\u0131n ve detay g\u00f6r\u00fcnt\u00fcler kullanmak, gerekirse i\u00e7eri\u011fi altyaz\u0131larla g\u00fc\u00e7lendirmek ve video kapak resimlerinize maksimum \u00e7abay\u0131 g\u00f6stermek yeterli. Kontrol listenizde bunlar olacak \u015fekilde farkl\u0131 YouTube reklam t\u00fcrlerini denemekten \u00e7ekinmeyin!<\/p>\n\n\n\n<p>Hemen deneyebilece\u011finiz birka\u00e7 YouTube reklam kurgusu fikri:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Black Friday\u2019de sitede yapt\u0131\u011f\u0131n\u0131z kampanyay\u0131 maksimum say\u0131da potansiyel m\u00fc\u015fteriye ula\u015ft\u0131rmak i\u00e7in <strong>\u00fcr\u00fcn bazl\u0131 bumper reklamlar<\/strong> ile fiyat, indirim ve Black Friday ileti\u015fimini \u00e7ok boyutlu olarak anlatabilirsiniz. Birden fazla versiyon olmas\u0131 optimizasyon konusunda faydal\u0131 olacakt\u0131r. Bumper reklamlarda efektifli\u011fi %100 izlenme oran\u0131 ve BGBM (Bin G\u00f6sterim Ba\u015f\u0131na Maliyet) ile \u00f6l\u00e7ebilirsiniz.<\/li><li>Di\u011fer kampanya d\u00f6nemlerinde yo\u011fun ileti\u015fim i\u00e7inde g\u00f6zden ka\u00e7mamak i\u00e7in kendi ileti\u015fim yolunuzu belirleyebilirsiniz. 1 alana 1 hediye, %70 \u00fczeri \u00f6zel indirim gibi b\u00fcy\u00fck bir fayda sa\u011flayabilece\u011finiz durumlarda \u00f6zel kampanya kurgular\u0131 yaparak kendi \u00f6zel g\u00fcn\u00fcn\u00fcz\u00fc yarat\u0131n! <strong>TrueView reklamlar<\/strong> ile sitenize trafik \u00e7ekerken konseptinizi, kampanya s\u00fcresini, \u00f6nemli noktalar\u0131 vurgulayabilirsiniz. Bunu yeniden pazarlama stratejilerinizle birle\u015ftirip, planlar\u0131n\u0131za <strong>hat\u0131rlat\u0131c\u0131 bumper reklamlar<\/strong> da dahil edebilirsiniz.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"mutlaka-olmasi-gereken-google-e-ticaret-kampanyalari\"><strong>&nbsp;Mutlaka Olmas\u0131 Gereken Google E-Ticaret Kampanyalar\u0131<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-eticaret-reklam-kampanyalari.jpg\" alt=\"\" class=\"wp-image-6767\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-eticaret-reklam-kampanyalari.jpg 500w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-eticaret-reklam-kampanyalari-300x300.jpg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-eticaret-reklam-kampanyalari-150x150.jpg 150w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-eticaret-reklam-kampanyalari-100x100.jpg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-eticaret-reklam-kampanyalari-450x450.jpg 450w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-eticaret-reklam-kampanyalari-120x120.jpg 120w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-markali-google-alisveris-kampanyalari\"><strong>1.<\/strong> Markal\u0131 Google Al\u0131\u015fveri\u015f Kampanyalar\u0131<\/h3>\n\n\n\n<p>Test etmeniz gereken ilk ileri seviye Google Ads kampanyas\u0131, markal\u0131 bir Google Al\u0131\u015fveri\u015f kampanyas\u0131d\u0131r. Bu kampanyayla, belirli markan\u0131z\u0131 ger\u00e7ekten arayan ki\u015fileri hedefliyorsunuz ve bu da onu arayan ki\u015fi i\u00e7in reklam\u0131n\u0131z\u0131 son derece alakal\u0131 hale getiriyor. Bu kampanya, halihaz\u0131rda marka bilinirli\u011fine yat\u0131r\u0131m yapan ve Google Ads optimizasyonu konusunda biraz deneyimi olan E-Ticaret siteleri i\u00e7in \u015fiddetle tavsiye edilir.<\/p>\n\n\n\n<p>Markan\u0131z\u0131 aktif olarak arayan ki\u015filerin d\u00f6n\u00fc\u015f\u00fcm sa\u011flama olas\u0131l\u0131\u011f\u0131n\u0131n daha y\u00fcksek olmas\u0131n\u0131n pazarlama a\u00e7\u0131s\u0131ndan \u00e7ok anlaml\u0131 oldu\u011funu biliyoruz. Bu nedenle, markal\u0131 arama yapanlar\u0131 segmentlere ayr\u0131lm\u0131\u015f bir Google Al\u0131\u015fveri\u015f kampanyas\u0131n\u0131n g\u00fcc\u00fcyle birle\u015ftirmek \u00e7ok etkileyici olabilir!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-markasiz-google-alisveris-kampanyalari\"><strong>2.<\/strong> Markas\u0131z Google Al\u0131\u015fveri\u015f Kampanyalar\u0131<\/h3>\n\n\n\n<p>Sahip olunmas\u0131 gereken bir di\u011fer Google E-Ticaret kampanyas\u0131, markas\u0131z Google Al\u0131\u015fveri\u015f reklamlar\u0131d\u0131r. Bu kampanyalar\u0131n amac\u0131, satt\u0131\u011f\u0131n\u0131z belirli \u00fcr\u00fcn t\u00fcrlerini veya ni\u015f kategorileri ger\u00e7ekten arayan potansiyel m\u00fc\u015fterileri hedeflemektir. Bu kampanya t\u00fcr\u00fc, hem yeni m\u00fc\u015fteri edinme hem de yeniden pazarlama stratejileri i\u00e7in iyidir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-google-akilli-alisveris-kampanyalari\"><strong>3.<\/strong> Google Ak\u0131ll\u0131 Al\u0131\u015fveri\u015f Kampanyalar\u0131<\/h3>\n\n\n\n<p>Test etmeniz gereken \u00fc\u00e7\u00fcnc\u00fc Google kampanyas\u0131 t\u00fcr\u00fc: Ak\u0131ll\u0131 Al\u0131\u015fveri\u015f. Standart Google Al\u0131\u015fveri\u015f&#8217;i g\u00f6r\u00fcnt\u00fcl\u00fc yeniden pazarlama ve otomatik teklif vermenin g\u00fcc\u00fcyle birle\u015ftiren Ak\u0131ll\u0131 Al\u0131\u015fveri\u015f kampanyalar\u0131, \u00e7e\u015fitli a\u011flarda alakal\u0131 reklamlar\u0131 doldurmak i\u00e7in \u00fcr\u00fcn feed&#8217;i verilerinizi kullan\u0131r. Buna Arama, G\u00f6r\u00fcnt\u00fcleme (Google ortak siteleri dahil), YouTube ve Gmail a\u011flar\u0131 dahildir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-markali-arama-kampanyalari\"><strong>4.<\/strong> Markal\u0131 Arama Kampanyalar\u0131<\/h3>\n\n\n\n<p>Her E-Ticaret sitesi reklam hesab\u0131nda olmas\u0131 gereken ilk arama kampanyas\u0131 t\u00fcr\u00fc, markal\u0131 arama kampanyalar\u0131d\u0131r. Markal\u0131 anahtar kelimelere teklif vermek, markan\u0131z\u0131 aktif olarak arayan insanlar\u0131, daha az rekabet oldu\u011fu i\u00e7in daha az b\u00fct\u00e7eyle, hedeflemenizi sa\u011flar. Ek olarak, markal\u0131 anahtar kelimeler, SEO ve Google Ads sorgular\u0131na hakim olman\u0131za, marka ileti\u015fiminiz \u00fczerinde daha fazla kontrol sa\u011flaman\u0131za, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131rman\u0131za ve rakiplerinizin markan\u0131z i\u00e7in teklif verip \u00f6ne ge\u00e7melerini engellemenize yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-rakip-arama-kampanyalari\"><strong>5.<\/strong> Rakip Arama Kampanyalar\u0131<\/h3>\n\n\n\n<p>Rakipler sizin markal\u0131 aramalar\u0131n\u0131zda \u00f6ne \u00e7\u0131kmas\u0131n evet, ama siz mutlaka en b\u00fcy\u00fck rakiplerinizi hedefleyen Arama kampanyalar\u0131 olu\u015fturmal\u0131s\u0131n\u0131z. Bu, satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn t\u00fcrlerini sat\u0131n alan ancak markan\u0131za hen\u00fcz a\u015fina olmayan yeni m\u00fc\u015fteriler edinmenize yard\u0131mc\u0131 olacakt\u0131r. Bu kampanyalar\u0131n alaka d\u00fczeyinin d\u00fc\u015f\u00fck olaca\u011f\u0131n\u0131 ve rakibiniz zaten kendi markas\u0131 i\u00e7in teklif veriyorsa, bu kampanya i\u00e7in TBM&#8217;nizin y\u00fcksek olaca\u011f\u0131n\u0131 \u015fimdiden s\u00f6yleyelim. Bu nedenle, bu kampanyalar\u0131 yaln\u0131zca halihaz\u0131rda ba\u015far\u0131l\u0131 kampanyalar y\u00fcr\u00fcten ve yeni m\u00fc\u015fteriler arayan k\u00f6kl\u00fc sat\u0131c\u0131lar i\u00e7in \u00f6neriyoruz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"6-dinamik-arama-agi-reklamlari\"><strong>6.<\/strong> Dinamik Arama A\u011f\u0131 Reklamlar\u0131<\/h3>\n\n\n\n<p>DSA&#8217;lar (Dinamik Arama A\u011f\u0131 Reklamlar\u0131), sahip olunmas\u0131 gereken ba\u015fka bir yeni nesil kampanya t\u00fcr\u00fcd\u00fcr. Bu kampanyalar, normal Arama A\u011f\u0131 reklamlar\u0131yla kullan\u0131ld\u0131\u011f\u0131nda a\u015fa\u011f\u0131dakiler dahil bir dizi avantaja sahiptir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kampanya y\u00f6netimi zaman\u0131ndan tasarruf etmek<\/li><li>Daha geni\u015f anahtar kelime kapsam\u0131 ve daha hedefli reklamlar<\/li><li>Manuel kampanyalar i\u00e7in uygulayabilece\u011finiz iyi performans g\u00f6steren anahtar kelimelere eri\u015fim<\/li><li>Web sitenizdeki i\u00e7eri\u011fi de\u011fi\u015ftirdi\u011finizde otomatik reklam d\u00fczenlemeleri ve g\u00fcncellemeleri<\/li><li>Geni\u015fletilmi\u015f anahtar kelime uzunlu\u011fu<\/li><\/ul>\n\n\n\n<p>DSA&#8217;lar\u0131n yaln\u0131zca \u00e7ok say\u0131da \u00fcr\u00fcn ve i\u00e7eri\u011fe sahip \u00e7evrimi\u00e7i ma\u011fazalar i\u00e7in ge\u00e7erli oldu\u011funu burada belirtmek \u00f6nemlidir. Ek olarak, Dinamik Arama A\u011f\u0131 Reklam\u0131 kampanyalar\u0131n\u0131z otomasyon sunsa da, performans g\u00f6sterdi\u011finden emin olmak i\u00e7in kampanyalar\u0131n\u0131z\u0131 yak\u0131ndan takip etmeniz ve buna g\u00f6re ayarlama yapman\u0131z gerekir!<\/p>\n\n\n\n<p><strong>\u0130pucu:<\/strong> Ba\u015far\u0131l\u0131 anahtar kelimeler i\u00e7in madencilik yapmak \u00fczere DSA kampanyalar\u0131 olu\u015fturun. Ard\u0131ndan, bu y\u00fcksek performansl\u0131 anahtar kelimeleri Dinamik Arama A\u011f\u0131 Reklam\u0131 kampanyalar\u0131n\u0131zdan \u00e7\u0131kar\u0131p, onlar\u0131 yeni kuraca\u011f\u0131n\u0131z, odakl\u0131 ve y\u00fcksek performansl\u0131 Arama kampanyalar\u0131 olu\u015fturmakta kullan\u0131n!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"7-markasiz-genel-arama-reklamlari\"><strong>7.<\/strong> Markas\u0131z Genel Arama Reklamlar\u0131<\/h3>\n\n\n\n<p>Genel arama terimleri hem yeni ba\u015flayanlar hem de deneyimli \u00e7evrimi\u00e7i ma\u011faza pazarlamac\u0131lar\u0131 i\u00e7in temel Google reklam t\u00fcr\u00fcd\u00fcr. Bu kampanyalar\u0131n amac\u0131, genel aramalar yapan kullan\u0131c\u0131 trafi\u011fini yeni m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmektir ve b\u00fcy\u00fck \u00f6l\u00e7eklenebilirlik potansiyeline sahiptir. Bu kampanyalar, i\u015fletme boyutundan ba\u011f\u0131ms\u0131z olarak her E-Ticaret sitesi i\u00e7in \u00f6nerilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"performans-pazarlamasini-iyi-bilenler-hangi-google-optimizasyon-hilelerini-kullaniyor\">Performans pazarlamas\u0131n\u0131 iyi bilenler, hangi Google optimizasyon hilelerini kullan\u0131yor?<\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-reklam-hileleri.jpg\" alt=\"\" class=\"wp-image-6768\" width=\"500\" height=\"333\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-reklam-hileleri.jpg 500w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-reklam-hileleri-300x200.jpg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-reklam-hileleri-100x67.jpg 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"1-e-ticaret-siteleri-icin-en-dogru-reklam-uzantilarini-secmek\"><strong>1.<\/strong> E-Ticaret Siteleri \u0130\u00e7in En Do\u011fru Reklam Uzant\u0131lar\u0131n\u0131 Se\u00e7mek<\/h3>\n\n\n\n<p>Uzant\u0131lardan k\u0131saca bahsetmi\u015ftik. \u015eimdi E-Ticaret siteleri i\u00e7in performans odakl\u0131 pazarlama harcamas\u0131 yaparken i\u015finize en \u00e7ok yarayacak uzant\u0131lardan bahsedece\u011fiz. Hangi uzant\u0131 neyi hedefler ve E-Ticaret siteleri i\u00e7in \u00f6nceliklendirilmesi gereken uzant\u0131 t\u00fcrleri nelerdir bakal\u0131m.<\/p>\n\n\n\n<p>Hedef genel olarak reklam alan\u0131n\u0131 b\u00fcy\u00fctmek ve maksimum faydal\u0131\/\u00e7ekici bilgiyi potansiyel m\u00fc\u015fterilere sunmak oldu\u011fu i\u00e7in mutlaka kullan\u0131lmas\u0131 gereken bir uzant\u0131 t\u00fcr\u00fc: <strong>\u201cA\u00e7\u0131klama metni uzant\u0131lar\u0131\u201d<\/strong>. Sundu\u011funuz hizmetin \u00f6ne \u00e7\u0131kan, rakiplerden ayr\u0131\u015fan y\u00f6nlerini vurgulayacak \u015fekilde \u201cH\u0131zl\u0131 Teslimat\u201d, \u201c7\/24 Canl\u0131 Destek\u201d ya da \u201cYeni \u00dcyelere %40 \u0130ndirim\u201d gibi metinler ekleyerek t\u0131klanma oran\u0131n\u0131z\u0131 (CTR) artt\u0131rabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/cfaOJ8uC_2SFaVKljp6q93x1HPpUtsySH_4qCklET8N1rTDkzYdVqBVs4L6O4YtMn5cx__uFgmHcUtvdU1V8tvj_Eu4SXDZA6G7Qgifa6dX2_g5zCS6iqrl5RB9Qk5HcC5bqYsXV\" alt=\"\"\/><\/figure>\n\n\n\n<p>Yukar\u0131daki \u00f6rnekte Kaft\u2019\u0131n LCW\u2019den daha az alan kapsamas\u0131 ve \u201cg\u00fcvenli al\u0131\u015fveri\u015f\u201d, \u201c%60a varan indirim\u201d gibi noktalar\u0131 vurgulamamas\u0131 sizce de eksiklik de\u011fil mi?<\/p>\n\n\n\n<p>E-Ticaret sitenize trafik \u00e7ekmez yetmez, t\u0131klama oran\u0131n\u0131 y\u00fckseltmek baz\u0131 artt\u0131rsa da as\u0131l hedef gelen trafi\u011fi sat\u0131\u015fa d\u00f6n\u00fc\u015ft\u00fcrebilmek!<\/p>\n\n\n\n<p><strong>\u201cSite ba\u011flant\u0131s\u0131 uzant\u0131lar\u0131\u201d<\/strong> ile potansiyel m\u00fc\u015fterileri sitenizin belirli ve nokta at\u0131\u015f\u0131 sayfalar\u0131na direkt g\u00f6ndermek, onlar i\u00e7in bir\u00e7ok ad\u0131m\u0131 atlat\u0131p s\u00fcreci daha kolay hale getirerek sat\u0131\u015fa bir ya da birka\u00e7 ad\u0131m yakla\u015fmalar\u0131n\u0131 sa\u011flayacakt\u0131r. (&#8220;%100 M\u00fc\u015fteri Memnuniyeti&#8221; ve &#8220;H\u0131zl\u0131 Teslimat&#8221; gibi).<\/p>\n\n\n\n<p>\u00dcr\u00fcn ve hizmetleriniz Google\u2019\u0131n haz\u0131rlad\u0131\u011f\u0131 kategori listesinde varsa <strong>\u201cEk a\u00e7\u0131klamal\u0131 snippet uzant\u0131lar\u0131\u201d<\/strong> kullanarak potansiyel m\u00fc\u015fterilerinize kritik de\u011fere sahip bilgileri h\u0131zl\u0131ca g\u00f6sterebilirsiniz.<\/p>\n\n\n\n<p>Kullan\u0131c\u0131lar\u0131n hizmet ve \u00fcr\u00fcn kategorilerinizi, sitenizi daha ziyaret edemeden daha iyi anlayabilmesi i\u00e7in a\u00e7\u0131k ileti\u015fim politikas\u0131yla <strong>\u201cFiyat uzant\u0131lar\u0131\u201d <\/strong>kullanabilir, reklam alan\u0131n\u0131zda verdi\u011finiz bilgileri zenginle\u015ftirebilirsiniz. Uygun fiyat herkesin dikkatini \u00e7ekecektir!<\/p>\n\n\n\n<p>Di\u011fer uzant\u0131lara da h\u0131zl\u0131ca hedef bazl\u0131 bakal\u0131m m\u0131?<\/p>\n\n\n\n<p>Hedef: M\u00fc\u015fterilerin ma\u011fazan\u0131za gelerek al\u0131\u015fveri\u015f yapmas\u0131n\u0131 sa\u011flamak ise:<strong> \u201cYer uzant\u0131lar\u0131\u201d<\/strong> size g\u00f6re. E-Ticaret ile birlikte fiziksel ma\u011fazan\u0131za ayak trafi\u011fi \u00e7ekmek i\u00e7in de\u011ferlendirebilirsiniz!<\/p>\n\n\n\n<p>Hedef: Potansiyel m\u00fc\u015fterilerinizin, her t\u00fcrl\u00fc sorunlar\u0131n\u0131 \u00e7\u00f6zmek i\u00e7in donan\u0131m\u0131 tam m\u00fc\u015fteri ekibinizi arayarak ileti\u015fime ge\u00e7melerini sa\u011flamak ise: <strong>\u201cTelefon uzant\u0131lar\u0131\u201d<\/strong><\/p>\n\n\n\n<p>Hedef: Kullan\u0131c\u0131lar\u0131n sanal ma\u011fazalardaki uygulaman\u0131z\u0131 indirmeleri (app download) ise \u201cUygulama uzant\u0131lar\u0131\u201d<\/p>\n\n\n\n<p>Hedef: Kullan\u0131c\u0131lar\u0131n bilgilerini toplamak ise<strong> \u201cPotansiyel m\u00fc\u015fteri formu uzant\u0131s\u0131\u201d <\/strong>KVKK nedeniyle veri toplaman\u0131n zorla\u015ft\u0131\u011f\u0131 ortamda i\u015finizi \u00e7ok kolayla\u015ft\u0131racakt\u0131r!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"2-en-iyi-negatif-anahtar-kelimeleri-secmek\"><strong>2.<\/strong> En \u0130yi Negatif Anahtar Kelimeleri Se\u00e7mek<\/h3>\n\n\n\n<p>Anahtar kelimeleri ve t\u00fcrlerini her rehberde bulabilirsiniz ama daha detayl\u0131 ve iyi bir i\u015f \u00e7\u0131kartmak isteyenler i\u00e7in negatif anahtar kelimeleri konu\u015fman\u0131n zaman\u0131 geldi! Negatif anahtar kelimeler, reklam\u0131n\u0131z\u0131n g\u00f6r\u00fcnmesini kesinlikle \u0130STEMED\u0130\u011e\u0130N\u0130Z arama terimleridir. Bu kelimeleri negatiflemezseniz, trafik kalitenizden \u00f6d\u00fcn verirsiniz ve ayn\u0131 zamanda bir b\u00fct\u00e7e kayb\u0131yla kar\u015f\u0131 kar\u015f\u0131ya kal\u0131rs\u0131n\u0131z.<\/p>\n\n\n\n<p><strong>\u0130pucu<\/strong>: Negatif anahtar kelimeleri her seferinde yeniden eklemek ve birbiri i\u00e7ine kopyalaman\u0131n kolay yolu: Negatif Anahtar Kelime Listeleri olu\u015fturmak. Size h\u0131z kazand\u0131racak bu \u00f6zelli\u011fi mutlaka deneyin!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"3-google-kampanyalarinizi-optimize-etmek\"><strong>3.<\/strong> Google Kampanyalar\u0131n\u0131z\u0131 Optimize Etmek<\/h3>\n\n\n\n<p>Google kampanya optimizasyonu, uygun maliyetle ve b\u00fct\u00e7e s\u0131n\u0131rlar\u0131 i\u00e7inde kalacak \u015fekilde reklam harcamas\u0131 yapman\u0131z\u0131 sa\u011flar. Hayati derecede \u00f6nemlidir. Bununla birlikte, yaln\u0131zca acemilerin de\u011fil, t\u00fcm reklam verenlerin ya\u015fad\u0131\u011f\u0131 en b\u00fcy\u00fck m\u00fccadelelerden biridir. Karma\u015f\u0131k g\u00f6r\u00fcnebilir ve s\u00fcrekli bir g\u00f6z\u00fcn\u00fcz\u00fcn \u00fcst\u00fcnde olup analiz yapmak gerektirir. B\u00fcy\u00fck getirileri olan bir zorunluluktur. Ba\u015flaman\u0131z i\u00e7in en iyi optimizasyon ipu\u00e7lar\u0131m\u0131z:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Yeni olas\u0131 anahtar kelimeler i\u00e7in haftal\u0131k arama terimi raporunuzu \u00e7\u0131kar\u0131n ve liste haz\u0131rken bir de reklam harcamas\u0131n\u0131 kesmeniz gereken (performans\u0131 k\u00f6t\u00fc olan) kelimeleri bulun.<\/li><li>G\u00f6r\u00fcnen URL&#8217;lerinizi test edin ve optimize edin. \u00c7e\u015fitli anahtar kelimeleri test edin ve g\u00f6r\u00fcnen URL&#8217;nize bir CTA ekleyin.<\/li><li>Anahtar kelime maliyetlerinde baz\u0131 dalgalanmalar beklense de, harcaman\u0131z g\u00fcnde 1X\u2019ten 1000X seviyesine y\u00fckseldi\u011finde, bir \u015feyler ters gitti demektir. B\u00fcy\u00fck hatalardan ka\u00e7\u0131nmak ve b\u00fct\u00e7e optimizasyonunu kolayla\u015ft\u0131rmak i\u00e7in Google Ads uyar\u0131lar\u0131n\u0131 kullan\u0131n.<\/li><li>Anahtar kelime ara\u015ft\u0131rma ara\u00e7lar\u0131, Google Analytics ve daha fazlas\u0131n\u0131 i\u00e7eren Google Ads optimizasyonu ve ayr\u0131ca harici y\u00f6netim yaz\u0131l\u0131m\u0131 ve ara\u00e7lar\u0131n\u0131 kullan\u0131n.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"4-acilis-sayfasi-landing-page-optimizasyonu-yapmak\"><strong>4.<\/strong> A\u00e7\u0131l\u0131\u015f Sayfas\u0131 (Landing Page) Optimizasyonu Yapmak<\/h3>\n\n\n\n<p>Kampanyalar\u0131n\u0131z harika \u00e7al\u0131\u015f\u0131yorsa (g\u00f6sterimler ve iyi TO&#8217;lar elde ediyorsunuz), ancak bundan sonra potansiyel m\u00fc\u015fterileriniz sayfalar\u0131n\u0131zdan ayr\u0131l\u0131yor veya al\u0131\u015fveri\u015f yapmadan geziniyorsa, o zaman a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131za bakman\u0131n zaman\u0131 gelmi\u015ftir. Reklamlar\u0131n\u0131zdaki bilgiler, hedef URL&#8217;lerinizde s\u00f6ylenenlerle e\u015fle\u015fiyor mu? \u0130\u00e7erik ve anahtar kelime alaka d\u00fczeyi var m\u0131 yoksa al\u0131\u015fveri\u015f yapanlar\u0131n\u0131z beklediklerini kar\u015f\u0131lamayan bir sayfaya m\u0131 getiriliyor? Yoksa E-Ticaret siteniz y\u00fcklenemeyecek kadar yava\u015f m\u0131 veya \u00fcr\u00fcn sayfalar\u0131n\u0131z k\u00f6t\u00fc m\u00fc tasarlanm\u0131\u015f? M\u00fc\u015fteri g\u00f6z\u00fcyle bakarak a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131z\u0131 optimize etmelisiniz!<\/p>\n\n\n\n<p>Unutmay\u0131n, kullan\u0131c\u0131lara sundu\u011funuz a\u00e7\u0131l\u0131\u015f sayfas\u0131 deneyimi, reklam s\u0131ralamas\u0131 konumunu, kalite puan\u0131n\u0131 ve genel maliyeti de etkiler. Dolay\u0131s\u0131yla, a\u00e7\u0131l\u0131\u015f sayfan\u0131z kullan\u0131c\u0131lar\u0131n s\u00fcrekli olarak sat\u0131n alma yapmadan ayr\u0131lmalar\u0131na neden oluyorsa, bu, reklamlar\u0131n\u0131z\u0131n daha az g\u00f6sterilmesine veya hi\u00e7 g\u00f6r\u00fcnmemesine neden olabilir.<\/p>\n\n\n\n<p>A\u00e7\u0131l\u0131\u015f sayfas\u0131 alaka d\u00fczeyi, Google reklamlar\u0131n\u0131z\u0131n kalite puan\u0131n\u0131z\u0131 hesaplamas\u0131nda b\u00fcy\u00fck rol oynar. A\u00e7\u0131l\u0131\u015f sayfan\u0131z se\u00e7ti\u011finiz anahtar kelimelerle ne kadar alakal\u0131 olursa, kalite puan\u0131n\u0131z o kadar y\u00fcksek olur. Kalite puan\u0131n\u0131z\u0131 y\u00fckseltti\u011finizde bu, reklamlar\u0131n\u0131z\u0131n daha \u00fcst s\u0131ralarda yer almas\u0131na yard\u0131mc\u0131 olur ve t\u0131klama ba\u015f\u0131na daha az \u00f6deme yapman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"5-a-b-testinden-once-split-test-yapmak\"><strong>5.<\/strong> A\/B Testinden \u00d6nce Split Test Yapmak<\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/ab-test-split-test.jpg\" alt=\"\" class=\"wp-image-6769\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/ab-test-split-test.jpg 500w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/ab-test-split-test-300x200.jpg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/ab-test-split-test-100x67.jpg 100w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/figure><\/div>\n\n\n\n<p>Optimizasyon uzmanlar\u0131n\u0131 yeni ba\u015flayanlardan ay\u0131ran ilk \u015fey, Google kampanyalar\u0131n\u0131 en y\u00fcksek performans i\u00e7in nas\u0131l testler yapt\u0131klar\u0131d\u0131r. A\/B testi, benzer varyasyonlar\u0131 test etmenize olanak tan\u0131r (bir Arama reklam\u0131nda iki ba\u015fl\u0131k aras\u0131nda test yapmak gibi), split test, bir \u015feyin tamamen farkl\u0131 iki s\u00fcr\u00fcm\u00fcn\u00fc kar\u015f\u0131la\u015ft\u0131rd\u0131\u011f\u0131n\u0131z bir test y\u00f6ntemidir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, iki Google video kampanyas\u0131 y\u00fcr\u00fctt\u00fc\u011f\u00fcn\u00fcz\u00fc varsayal\u0131m; split test, iki farkl\u0131 video kullanarak iki kampanya olu\u015fturmak ve ard\u0131ndan bunlar\u0131 birbirine kar\u015f\u0131 test etmek anlam\u0131na gelir. Veya iki farkl\u0131 tan\u0131t\u0131m ama\u00e7l\u0131 a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131 test etmek i\u00e7in iki farkl\u0131 hedef URL&#8217;ye sahip reklamlar olu\u015fturursunuz. Ard\u0131ndan, kazanan kampanya i\u00e7in ba\u015fl\u0131klar ve CTA&#8217;lar gibi A\/B test \u00f6\u011felerini yapabilirsiniz.<\/p>\n\n\n\n<p>Farkl\u0131 kullan\u0131m fikirleri:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Trendyol \u00fcr\u00fcn detay sayfalar\u0131nda \u00f6neri \u00fcr\u00fcnlerini \u201cBenzer \u00dcr\u00fcnler\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda listelerken, Hepsiburada \u201cBu \u00fcr\u00fcne bakanlar bu \u00fcr\u00fcnlere de bakt\u0131lar\u201d ba\u015fl\u0131\u011f\u0131 alt\u0131nda listeliyor. Kendi e-ticaret siteniz i\u00e7in ilham almak i\u00e7in s\u00fcrekli test yapan b\u00fcy\u00fck sitelerden ilham almak m\u00fcmk\u00fcn. Fikri direkt kopyalamak de\u011fil, kendi siteniz ve kullan\u0131c\u0131lar\u0131n\u0131z i\u00e7in test etmek \u00f6nemli ama unutmay\u0131n! Her yap\u0131n\u0131n dinami\u011fi de farkl\u0131. Siz \u201cTamamlay\u0131c\u0131 \u00d6neriler\u201d veya \u201cAlternatif \u00dcr\u00fcnleri \u0130nceleyin\u201d gibi iki farkl\u0131 yolu deneyebilirsiniz mesela.<\/li><li>Sepete Ekle butonunuzun yeri i\u00e7inize siniyor mu? Rengi tam istedi\u011finiz gibi mi yoksa sayfada kayboluyor gibi mi? Fark\u0131 yerle\u015fim ve tasar\u0131mlar\u0131 her zaman teste sokabilirsiniz.<\/li><li>\u00dcr\u00fcnlerinizi inceleyen kullan\u0131c\u0131lar filtreler yard\u0131m\u0131yla arad\u0131klar\u0131na h\u0131zl\u0131ca ula\u015fs\u0131n istiyorsunuz. Peki filtre yukar\u0131 da m\u0131 olmal\u0131 yanda m\u0131?&nbsp;<\/li><li>Potansiyel m\u00fc\u015fterileriniz \u00fcr\u00fcnlerinizle \u00e7ok ilgili diyelim. Ama tabii ki fiyat\/performans ya da muadillere bakmak istiyorlar. Bu noktada acaba \u00fcr\u00fcnlerle ilgili ge\u00e7mi\u015fte \u00fcr\u00fcn\u00fc alm\u0131\u015f ve kullanm\u0131\u015f olan m\u00fc\u015fterilerin yorumlar\u0131 onlar\u0131 pozitif anlamda etkiler mi? \u00dcr\u00fcnle ilgili s\u0131k\u00e7a sorulan sorular\u0131 cevaplar\u0131yla birlikte iletmek onlara zaman kazand\u0131r\u0131rken bir yandan da daha ikna edici olur mu?<\/li><\/ul>\n\n\n\n<p>Deneyecek \u00e7ok \u015fey var!&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Basit\u00e7e s\u00f6ylemek gerekirse, Google reklamlar\u0131, E-Ticaret sitenizde satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn ve hizmetleri, aktif olarak arayan ya da ideal potansiyel m\u00fc\u015fterinize ula\u015fman\u0131za yard\u0131mc\u0131 olur. Anahtar kelimelere veya&#8230;<\/p>\n","protected":false},"author":9,"featured_media":6762,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-6758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nedir-nasil-yapilir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00a0E-Ticaret Siteleri \u0130\u00e7in Google Reklamlar\u0131 K\u0131lavuzu - Niobe Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.niobehosting.com\/blog\/e-ticaret-siteleri-icin-google-reklamlari\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00a0E-Ticaret Siteleri \u0130\u00e7in Google Reklamlar\u0131 K\u0131lavuzu - Niobe Hosting\" \/>\n<meta property=\"og:description\" content=\"Basit\u00e7e s\u00f6ylemek gerekirse, Google reklamlar\u0131, E-Ticaret sitenizde satt\u0131\u011f\u0131n\u0131z \u00fcr\u00fcn ve hizmetleri, aktif olarak arayan ya da ideal potansiyel m\u00fc\u015fterinize ula\u015fman\u0131za yard\u0131mc\u0131 olur. 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