{"id":6723,"date":"2022-02-04T10:29:08","date_gmt":"2022-02-04T07:29:08","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=6723"},"modified":"2022-02-04T10:29:11","modified_gmt":"2022-02-04T07:29:11","slug":"influencer-marketing-nedir","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/influencer-marketing-nedir\/","title":{"rendered":"Influencer Marketing Nedir?"},"content":{"rendered":"\n<p>Halihaz\u0131rda yerle\u015fik bir <a href=\"https:\/\/www.niobehosting.com\/blog\/dijital-pazarlama-terimleri\/\">dijital pazarlama<\/a> stratejisi olmas\u0131na ra\u011fmen, <strong>influencer marketing<\/strong>\u2019in tam olarak ne oldu\u011funu merak eden bir\u00e7ok insan var.\u00a0<\/p>\n\n\n\n<p>Siz de influencer marketing\u2019in ne demek oldu\u011funu bilmiyorsan\u0131z, bu sorunuzun cevab\u0131n\u0131 tabii ki ilerleyen b\u00f6l\u00fcmlerde detayl\u0131 olarak a\u00e7\u0131klayaca\u011f\u0131z, fakat \u00f6ncesinde <strong>influencer nedir<\/strong>, ilk olarak bu konuya de\u011finelim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Nedir?<\/h2>\n\n\n\n<p><strong>Influencer<\/strong>, belirli bir hedef kitle ile ileti\u015fim kurabilen, onlarda istek uyand\u0131ran ve eyleme ge\u00e7melerini sa\u011flayan; ki\u015fisel alg\u0131lar\u0131, g\u00f6r\u00fc\u015fleri ve tercihleri etkileyebilen ki\u015filerdir.<\/p>\n\n\n\n<p><strong>Bu etkiyi sa\u011flamak m\u00fcmk\u00fcn m\u00fc<\/strong> diye d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, influencer\u2019lar herkese de\u011fil belirli segmentlere odakland\u0131klar\u0131 i\u00e7in b\u00f6yle bir etki yaratmalar\u0131 m\u00fcmk\u00fcnd\u00fcr. Influencer\u2019lar belirli bir grupla nas\u0131l ili\u015fki kuracaklar\u0131n\u0131 bildikleri i\u00e7in kitlelerine bir \u015feyler \u00f6nermek ve onlardan bir talepte bulunmak i\u00e7in ilgili bir sese sahip olur.<\/p>\n\n\n\n<p>Influencer\u2019lar uzun bir s\u00fcre \u00f6nce \u00fcnl\u00fc sporcular, b\u00fcy\u00fck film y\u0131ld\u0131zlar\u0131, tan\u0131nm\u0131\u015f \u015fark\u0131c\u0131lar ve top modeller olarak g\u00f6r\u00fcl\u00fcrd\u00fc. Ancak bug\u00fcn, \u00f6nemli bir platform olan <a href=\"https:\/\/www.niobehosting.com\/blog\/sosyal-medya-nedir-en-populer-sosyal-medya-platformlari-hangileridir\/\">sosyal medya<\/a> sayesinde influencer\u2019l\u0131k kavram\u0131 da olduk\u00e7a de\u011fi\u015fime u\u011frad\u0131. Art\u0131k \u00fcnl\u00fc olmayan s\u0131radan insanlar da, b\u00fcy\u00fck kitleleri etkileyebilecek hale geldi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing Nedir?<\/h2>\n\n\n\n<p><strong>Influencer marketing<\/strong>, hedef kitleyle ba\u011flant\u0131 kurmak i\u00e7in markalar\u0131 influencer\u2019larla ili\u015fkilendirme stratejisidir. Ni\u015fleri ve konu\u015fma yetenekleri sayesinde, influencer\u2019lar baz\u0131 markalar\u0131n temsilcisi olarak g\u00f6r\u00fcl\u00fcr.<\/p>\n\n\n\n<p>B\u00fcy\u00fck ya da k\u00fc\u00e7\u00fck fark etmeksizin herhangi bir marka b\u00f6yle bir etkiye g\u00fcvenebilir. Bu strateji ile herhangi bir kitleye ula\u015fmak m\u00fcmk\u00fcnd\u00fcr, \u00e7\u00fcnk\u00fc influencerlar sadece milyonlarca takip\u00e7isi olan ki\u015filer de\u011fildir. Baz\u0131 mikro-influencer\u2019lar, takip\u00e7i say\u0131lar\u0131 500.000 ile 1 milyon aras\u0131nda de\u011fi\u015fen makro influencer\u2019lara g\u00f6re, daha k\u00fc\u00e7\u00fck ni\u015flere ula\u015f\u0131r, ancak daha d\u00fc\u015f\u00fck bir hedef kitleye sahip markalardan yararlanarak y\u00fcksek d\u00fczeyde d\u00f6n\u00fc\u015f\u00fcm sa\u011flayabilirler.<\/p>\n\n\n\n<p>Influencer\u2019lar genellikle markalar\u0131n orta\u011f\u0131 olarak markalar\u0131n \u00fcr\u00fcn ve hizmetlerini hedef kitlelerine tan\u0131tmaya yard\u0131mc\u0131 olurlar.&nbsp;<\/p>\n\n\n\n<p>Influencer\u2019lar\u0131n en b\u00fcy\u00fck avantaj\u0131, bir ni\u015f ile ileti\u015fim kurma yetenekleridir. Influencerlar, belirli i\u00e7erikler \u00fcreterek hedef kitlelerini olu\u015ftururlar.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Farkl\u0131 \u0130\u015f Birli\u011fi Bi\u00e7imleri<\/h2>\n\n\n\n<p><strong>Influencer pazarlamada <\/strong>farkl\u0131 ortakl\u0131k bi\u00e7imleri vard\u0131r. Baz\u0131 influencer\u2019lar yaln\u0131zca \u00fcr\u00fcn veya hizmetlerden \u00fccretsiz olarak yararlanarak hedef kitlelerine \u00fcr\u00fcn veya hizmeti anlat\u0131rlar. Ancak influencerlar i\u00e7in en karl\u0131 se\u00e7enek, markalarla s\u00f6zle\u015fme imzalamakt\u0131r. Bu \u015fekilde ger\u00e7ek bir temsilci olurlar ve markay\u0131 s\u00fcrekli olarak tan\u0131tmalar\u0131 i\u00e7in \u00f6deme al\u0131rlar.&nbsp;<\/p>\n\n\n\n<p>B\u00f6yle bir durumda, influencer\u2019lar kitlesel kampanyalar yapmaya ba\u015flar ve markalar i\u00e7in \u00f6nemli temsilciler haline gelir. Ayr\u0131ca, markalar\u0131n pazarlama kampanyalar\u0131n\u0131n bir par\u00e7as\u0131 olan ve her zaman onlar\u0131 tan\u0131tmay\u0131 ama\u00e7layan belirli i\u00e7erikler olu\u015fturmaya ba\u015flarlar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marka El\u00e7isi&nbsp; Olman\u0131n Rol\u00fc<\/h2>\n\n\n\n<p>Influencer pazarlamadan bahsederken, baz\u0131 ki\u015filerin marka el\u00e7isi oldu\u011funu da unutmamak gerekir.<\/p>\n\n\n\n<p>Baz\u0131 infuluencer\u2019lar imajlar\u0131 markayla ili\u015fkilendirilecek b\u00fcy\u00fck \u00f6neme sahip ki\u015filer olarak se\u00e7ilir. Bu belki de bir influencer\u2019\u0131n ula\u015fabilece\u011fi en y\u00fcksek seviyedir, \u00e7\u00fcnk\u00fc s\u00f6zle\u015fmeli oldu\u011fu s\u00fcrece resmi bir marka temsilcisi olurlar.<\/p>\n\n\n\n<p>Art\u0131k ara s\u0131ra kampanyalarda yer almazlar, her zaman \u015firketin hizmetinde olan bir pazarlama stratejisinin \u00f6nemli bir par\u00e7as\u0131 haline gelirler.<\/p>\n\n\n\n<p>Bir marka el\u00e7isi olarak, influencer\u2019\u0131n birincil misyonu markan\u0131n eri\u015fimini ve etkile\u015fimini art\u0131rmakt\u0131r. Bu, sadece \u00fcr\u00fcn ve hizmetleri de\u011fil, ayn\u0131 zamanda markay\u0131, de\u011ferlerini ve temsil etti\u011fi her \u015feyi hedef kitle i\u00e7in tan\u0131tmay\u0131 i\u00e7erir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1010\" height=\"639\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/influencer-ornekleri.png\" alt=\"\" class=\"wp-image-6731\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/influencer-ornekleri.png 1010w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/influencer-ornekleri-300x190.png 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/influencer-ornekleri-768x486.png 768w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/influencer-ornekleri-100x63.png 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/influencer-ornekleri-700x443.png 700w\" sizes=\"auto, (max-width: 1010px) 100vw, 1010px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Pazarlama Stratejisinin Avantajlar\u0131 Nelerdir?<\/h2>\n\n\n\n<p>Art\u0131k influencer pazarlaman\u0131n ne oldu\u011funu bildi\u011finize g\u00f6re, bu stratejinin neden bu kadar avantajl\u0131 oldu\u011funu ve ba\u015far\u0131l\u0131 oldu\u011funu anlaman\u0131n zaman\u0131 geldi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Her marka i\u00e7in eri\u015filebilirdir<\/h3>\n\n\n\n<p>Influencer pazarlama s\u00f6z konusu oldu\u011funda herhangi bir k\u0131s\u0131tlama yoktur. Farkl\u0131 segmentlerdeki markalar\u0131n kendi kitleleri vard\u0131r ve bu segmentlerle ilgili her zaman etki ve t\u00fcketim arzusu yaratabilecek bir influencer olacakt\u0131r. Her \u015fey markan\u0131z\u0131 temsil edecek do\u011fru ki\u015fiyi bulmakla ilgilidir.<\/p>\n\n\n\n<p>K\u00fc\u00e7\u00fck markalar\u0131n stratejilerini genellikle daha az \u00fcnl\u00fc, ancak k\u00fc\u00e7\u00fck bir kitleye hitap ederken bile y\u00fcksek etki g\u00fcc\u00fc olan influencer\u2019lard\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Y\u00fcksek d\u00f6n\u00fc\u015ft\u00fcrme kapasitesi<\/h3>\n\n\n\n<p>Markalar, kendilerini temsil edecek bir influencer se\u00e7tiklerinde d\u00f6n\u00fc\u015f\u00fcm ararlar. Bu d\u00f6n\u00fc\u015f\u00fcmler; sat\u0131n almalar, bir web sitesine yap\u0131lan ziyaretler veya bir sosyal medya sayfas\u0131n\u0131n takip\u00e7ileri olabilir. Hedef ne olursa olsun, influencer hedef kitleyi istenen d\u00f6n\u00fc\u015f\u00fcmlere y\u00f6nlendirebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Marka bilinirli\u011fi<\/h3>\n\n\n\n<p>Ka\u00e7 ki\u015finin potansiyel m\u00fc\u015fteri oldu\u011funu, ancak markan\u0131z\u0131 hala bilmedi\u011fini hi\u00e7 d\u00fc\u015f\u00fcnd\u00fcn\u00fcz m\u00fc? Influencer\u2019lar\u0131n rollerinden biri, i\u015finizi tam olarak etkiledikleri ni\u015fe sunmakt\u0131r.<\/p>\n\n\n\n<p>Bir kitlenin sadakati \u00f6nemli olsa da, t\u00fcketici taban\u0131n\u0131z\u0131 art\u0131rman\u0131n da b\u00fcy\u00fck de\u011feri vard\u0131r.<\/p>\n\n\n\n<p>Yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, insanlar\u0131n %49&#8217;u sat\u0131n alma yapmak i\u00e7in influencer\u2019lar\u0131n tavsiyelerine dikkate al\u0131yor.<\/p>\n\n\n\n<p>Dolay\u0131s\u0131yla, influencerlar taraf\u0131ndan markalarla tan\u0131\u015ft\u0131r\u0131ld\u0131klar\u0131nda t\u00fcketme olas\u0131l\u0131klar\u0131 daha y\u00fcksekse, bu stratejinin marka fark\u0131ndal\u0131\u011f\u0131 yaratma konusunda b\u00fcy\u00fck bir potansiyeli vard\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. G\u00fcvenilirlik<\/h3>\n\n\n\n<p>Hayat\u0131m\u0131z\u0131n her alan\u0131nda g\u00fcvenilirlik esast\u0131r ve bu t\u00fcketim al\u0131\u015fkanl\u0131klar\u0131nda da farkl\u0131 de\u011fildir.<\/p>\n\n\n\n<p>Bir influencer se\u00e7mek s\u00f6z konusu oldu\u011funda, g\u00fcvenilir olup olmad\u0131klar\u0131n\u0131 bilmek \u00e7ok \u00f6nemlidir. Sonu\u00e7ta markan\u0131z hedef kitle ile olan ili\u015fkinizde bu kaliteyi \u00f6z\u00fcmseyecektir.&nbsp;<\/p>\n\n\n\n<p>\u0130nsanlar, g\u00fcvendikleri influencer\u2019lar\u0131n \u00f6nerdi\u011fi \u015feyleri sat\u0131n al\u0131rsa, size de g\u00fcven duygular\u0131 artacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. M\u00fckemmel yat\u0131r\u0131m getirisi<\/h3>\n\n\n\n<p>Influencer Marketing Hub taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, influencer pazarlama i\u00e7in harcanan her 1 dolar\u0131 i\u00e7in 5 dolar getiri sa\u011flan\u0131r. Maliyet, elde edilen karlara k\u0131yasla d\u00fc\u015f\u00fck oldu\u011fu i\u00e7in bu stratejiye yat\u0131r\u0131m yapmaya de\u011ferdir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/h2>\n\n\n\n<p>Baz\u0131 temel kavramlar, infleuncer marketing stratejilerini \u015fekillendirir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130\u00e7erik T\u00fcrleri<\/h3>\n\n\n\n<p>Bir kitleye ula\u015fman\u0131n farkl\u0131 yollar\u0131 vard\u0131r. Influencer\u2019lar, her zaman kitlenizin bu kanallardan hangisinde oldu\u011funu g\u00f6z \u00f6n\u00fcnde bulundurarak farkl\u0131 platformlarda her t\u00fcrden i\u00e7erik \u00fcretir.<\/p>\n\n\n\n<p>Markalar\u0131n ayr\u0131ca \u00fcr\u00fcn ve hizmetlerinin tan\u0131t\u0131lmas\u0131n\u0131 istedikleri i\u00e7erik t\u00fcrlerini de g\u00f6z \u00f6n\u00fcnde bulundurmalar\u0131 gerekir. Bu sayede takip\u00e7iler kampanyalar\u0131 m\u00fckemmel bir \u015fekilde anlayabilir ve g\u00f6rselle\u015ftirebilir.<\/p>\n\n\n\n<p>Ba\u015fl\u0131ca i\u00e7erik t\u00fcrleri a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><a href=\"https:\/\/www.niobehosting.com\/blog\/instagramdan-satis-yapmak\/\">Instagram<\/a> g\u00f6nderileri ve hikayeleri<\/li><li>Di\u011fer sosyal medya platformlar\u0131ndaki g\u00f6nderi ve hikayeler (Linkedin, Facebook, Pinterest vb.)<\/li><li><a href=\"https:\/\/www.niobehosting.com\/blog\/youtube-para-kazanma\/\">YouTube<\/a> vlog&#8217;lar\u0131;<\/li><li>Podcast&#8217;ler\u00a0<\/li><li><a href=\"https:\/\/www.niobehosting.com\/blog\/kisisel-blog\/\">Blog<\/a> yaz\u0131lar\u0131<\/li><li>Twitch yay\u0131nlar\u0131<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Pazar Segmentleri<\/h3>\n\n\n\n<p>Herhangi bir k\u0131s\u0131tlama yoktur, ancak baz\u0131 pazarlarda influencer\u2019lar genellikle daha fazla eri\u015fime sahiptir. Ana pazar segmentleri a\u015fa\u011f\u0131daki gibidir:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Moda ve g\u00fczellik<\/li><li>Spor dallar\u0131<\/li><li>Teknoloji<\/li><li>Oyunlar<\/li><li>Yemek ve sa\u011fl\u0131k<\/li><li>Siyaset ve haberler<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Etki D\u00fczeyi<\/h3>\n\n\n\n<p>Influencerlar, yaln\u0131zca t\u00fcketim arzusunu te\u015fvik etmek i\u00e7in markalar\u0131 temsil eden ki\u015filer de\u011fildir. Bir\u00e7o\u011fu i\u00e7in, fikirleri en alakal\u0131 k\u0131s\u0131md\u0131r ve bu da onlar\u0131 infleuncer yapan \u015feydir.&nbsp;<\/p>\n\n\n\n<p>Bu nedenle, a\u015fa\u011f\u0131dakiler gibi farkl\u0131 \u015fekillerde g\u00fcvenilirli\u011fe yol a\u00e7abilecek farkl\u0131 influencer seviyeleri vard\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u00dcnl\u00fcler<\/li><li>Gazeteciler, uzmanlar ve akademisyenler gibi kilit kanaat \u00f6nderleri<\/li><li>Bir konuda uzman olanlar<\/li><li>Sporcular<\/li><li>M\u00fczisyenler<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer Marketing Stratejisi Nas\u0131l Olu\u015fturulur?<\/h2>\n\n\n\n<p>Influencer pazarlaman\u0131n ne oldu\u011funu bilmekten daha \u00f6nemli olan \u015fey, bir strateji olu\u015fturman\u0131n temel ad\u0131mlar\u0131n\u0131 anlamakt\u0131r. A\u015fa\u011f\u0131da influencer pazarlama ile ilgili strateji olu\u015ftururken dikkate alman\u0131z gerekecek ad\u0131mlar\u0131 bulabilirsiniz.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Kitlenizle ba\u011flant\u0131 kuran bir infleuncer se\u00e7in<\/h3>\n\n\n\n<p>Marka ki\u015fili\u011finiz \u00fczerinde g\u00fc\u00e7l\u00fc bir etkisi olan, \u00e7ok say\u0131da insana ula\u015fabilecek ve onlarla ba\u011flant\u0131 kurabilecek bir infleuncer se\u00e7meniz gerekir.<\/p>\n\n\n\n<p>Ayr\u0131ca segmentinize uygun olsa bile, influencer\u2019\u0131n ne t\u00fcr i\u00e7erik olu\u015fturdu\u011funu da kontrol edin. Bu, se\u00e7ti\u011finiz ki\u015finin markan\u0131z\u0131 ve \u00fcr\u00fcnlerinizi en iyi \u015fekilde tan\u0131tmas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Pazarlama kampanyan\u0131z\u0131 ayarlay\u0131n<\/h3>\n\n\n\n<p>Influencer\u2019\u0131n \u00fcr\u00fcn veya hizmetlerinizi tan\u0131tabilece\u011fi kampanyalar i\u00e7in farkl\u0131 olas\u0131l\u0131klar vard\u0131r. Bir el\u00e7i olarak her zaman markay\u0131 ve \u00fcr\u00fcnlerinizi g\u00fc\u00e7lendirerek s\u00fcrekli \u00e7al\u0131\u015fmalar yapabilirler. \u00d6te yandan, influencerlar zaman zaman lansman kampanyalar\u0131 ile yeni \u00fcr\u00fcnler de tan\u0131tabilir.<\/p>\n\n\n\n<p>Bu olas\u0131l\u0131klar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak her zaman iyi tan\u0131mlanm\u0131\u015f bir plan haz\u0131rlay\u0131n. Bu planlar, markalar\u0131n influencer pazarlama stratejilerden en iyi \u015fekilde yararlanmalar\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Sonu\u00e7lar\u0131 \u00f6l\u00e7\u00fcn<\/h3>\n\n\n\n<p>Sonu\u00e7lar\u0131 \u00f6l\u00e7mek, herhangi bir pazarlama stratejisinin temelidir ve influencer marketing\u2019de de durum farkl\u0131 de\u011fildir. Bu nedenle, birlikte planlad\u0131\u011f\u0131n\u0131z eylemler i\u00e7in markan\u0131z i\u00e7in ne kadar de\u011fer \u00fcrettiklerini \u00f6l\u00e7\u00fcn. \u00d6rne\u011fin, iyi bir yat\u0131r\u0131m getirisi, infleuencer pazarlama plan\u0131n\u0131z\u0131n i\u015fe yarad\u0131\u011f\u0131n\u0131 g\u00f6sterir.<\/p>\n\n\n\n<p>Kampanyan\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7menin birka\u00e7 yolu vard\u0131r. Influencer\u2019lar\u0131n\u0131z\u0131n ne yapt\u0131\u011f\u0131n\u0131 takip etmek i\u00e7in a\u015fa\u011f\u0131daki \u00f6rnekte g\u00f6rebilece\u011finiz gibi <strong>#cometocappadocia<\/strong> gibi belirli bir hashtag olu\u015fturarak takip yapabilirsiniz.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><ul class=\"blocks-gallery-grid\"><li class=\"blocks-gallery-item\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"937\" height=\"599\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/influencer-pazarlama-sibel-hos-bismoothie-1.png\" alt=\"\" data-id=\"6727\" data-full-url=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/influencer-pazarlama-sibel-hos-bismoothie-1.png\" data-link=\"https:\/\/www.niobehosting.com\/blog\/?attachment_id=6727\" class=\"wp-image-6727\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/influencer-pazarlama-sibel-hos-bismoothie-1.png 937w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/influencer-pazarlama-sibel-hos-bismoothie-1-300x192.png 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/influencer-pazarlama-sibel-hos-bismoothie-1-768x491.png 768w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/influencer-pazarlama-sibel-hos-bismoothie-1-100x64.png 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/influencer-pazarlama-sibel-hos-bismoothie-1-700x447.png 700w\" sizes=\"auto, (max-width: 937px) 100vw, 937px\" \/><\/figure><\/li><\/ul><\/figure>\n\n\n\n<p>Juphy gibi sosyal medya ara\u00e7lar\u0131, belirli hashtag&#8217;lerle ne hakk\u0131nda konu\u015fuldu\u011funu g\u00f6rmeyi veya belirli Instagram anahtar kelimelerinden bahsetmeyi izlemeyi kolayla\u015ft\u0131r\u0131r.<\/p>\n\n\n\n<p>\u00d6zetle diyebiliriz ki, influencer pazarlama stratejisi sosyal medyada giderek daha fazla yer almaya ba\u015flad\u0131 ve markalar\u0131n \u00e7e\u015fitli kanallarda farkl\u0131 hedef kitlelerdeki ki\u015filere ula\u015fmas\u0131n\u0131 sa\u011fl\u0131yor. Bu nedenle, infuencer\u2019lar\u0131 potansiyel m\u00fc\u015fteri taban\u0131n\u0131z\u0131 ve d\u00f6n\u00fc\u015f\u00fcmlerinizi b\u00fcy\u00fctmek i\u00e7in kullanmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Halihaz\u0131rda yerle\u015fik bir dijital pazarlama stratejisi olmas\u0131na ra\u011fmen, influencer marketing\u2019in tam olarak ne oldu\u011funu merak eden bir\u00e7ok insan var.\u00a0 Siz de influencer marketing\u2019in ne demek&#8230;<\/p>\n","protected":false},"author":11,"featured_media":6725,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-6723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influencer Marketing Nedir? 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