{"id":6665,"date":"2022-02-25T10:48:00","date_gmt":"2022-02-25T07:48:00","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=6665"},"modified":"2022-02-04T16:06:56","modified_gmt":"2022-02-04T13:06:56","slug":"unicorn-girisim-nedir","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/unicorn-girisim-nedir\/","title":{"rendered":"Unicorn Giri\u015fim Nedir?"},"content":{"rendered":"\n<p>Teknoloji ve internetin hayat\u0131m\u0131z\u0131n merkezine girmesi sayesinde yeni kurulan i\u015fletmeler de bu alanda hizmet vermek i\u00e7in kuruluyor. Bu kadar giri\u015fimci internet platformlar\u0131 ve internet hizmetleri i\u00e7in yat\u0131r\u0131m yaparken bu alanda \u00e7ok h\u0131zl\u0131 b\u00fcy\u00fcyen \u015firketler ortaya \u00e7\u0131kt\u0131. Bu nedenle giri\u015fimcilik konusunda olu\u015fan yeni tabirler y\u00fcz\u00fcnden \u00e7o\u011fumuzun akl\u0131 kar\u0131\u015f\u0131k. <strong>\u201cStartup\u201d<\/strong>, <strong>\u201cUnicorn Giri\u015fim\u201d<\/strong> gibi&nbsp; kavramlar\u0131 \u00e7o\u011fumuz duyduk ancak ne oldu\u011fu hakk\u0131nda bilgimiz yok. \u0130sterseniz hep birlikte \u00f6\u011frenelim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Giri\u015fim Nedir?<\/h2>\n\n\n\n<p>Giri\u015fim, giri\u015fmek kelimesinden t\u00fcretilen bir kavram. \u0130\u015f d\u00fcnyas\u0131nda bilgi ve becerisiyle kar getiren bir i\u015fletme kurma i\u015fine giri\u015fimcilik deniyor. <a href=\"https:\/\/www.niobehosting.com\/blog\/girisimcilik-nedir\/\">Giri\u015fimcilik<\/a> i\u00e7in bilgi, beceri ve tecr\u00fcbe ve en \u00f6nemlisi <strong>giri\u015fimci ruhu<\/strong> gerekiyor. Bu \u00f6zelliklere sahip olan ki\u015filer bir i\u015fyerinde \u00e7al\u0131\u015fan olmaktansa, bir i\u015fletme kurup kendi yoluna devam ediyor. Giri\u015fimcilerin \u00e7o\u011fu, kendi i\u015fine sahip olma r\u00fcyas\u0131yla yola \u00e7\u0131km\u0131\u015f ki\u015filerden olu\u015fuyor denilebilir. Unicorn giri\u015fim ise \u00e7ok ba\u015fka bir seviyede olmay\u0131 gerektiriyor.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unicorn Giri\u015fim Ne Demektir?<\/h2>\n\n\n\n<p>Unicorn kavram\u0131, efsanevi tek boynuzlu at i\u00e7in kullan\u0131lan bir terim. Varl\u0131\u011f\u0131 hakk\u0131nda \u00e7e\u015fitli spek\u00fclasyonlar olan bu de\u011ferli varl\u0131k, bir\u00e7ok fantastik filmin de konusu haline gelmi\u015f durumda. Yani Unicorn, insanlar taraf\u0131ndan var oldu\u011funa inan\u0131lan ancak varl\u0131\u011f\u0131 ispatlanamayan tek boynuzlu at\u0131 ifade ediyor. Giri\u015fimcilik alan\u0131nda kullan\u0131lmak istenmesinin sebebi de belki bu y\u00fczden.&nbsp;<\/p>\n\n\n\n<p>\u0130\u015f hayat\u0131nda kullan\u0131lan haliyle <strong>Unicorn Giri\u015fim<\/strong>; 1 Milyar Dolar de\u011fere ula\u015fan yeni giri\u015fimlere verilen isimdir. Bu kelime ile olu\u015fan kavram ilk olarak 2013 y\u0131l\u0131nda Aileen Lee taraf\u0131ndan kullan\u0131ld\u0131 ve \u00e7ok tutuldu. Sonu\u00e7ta 1 Milyar Dolar hedefine ula\u015fman\u0131n zorlu\u011funu belirtmek i\u00e7in Unicorn ifadesinin kullan\u0131ld\u0131\u011f\u0131 \u00e7ok a\u00e7\u0131k. Sonras\u0131nda 10 Milyar Dolar\u0131 ge\u00e7en giri\u015fimler i\u00e7in <strong>\u201cDecacorn\u201d<\/strong>, 100 Milyar Dolar\u0131 ge\u00e7enlere ise <strong>\u201cHectocorn\u201d<\/strong> denilmeye ba\u015fland\u0131.<\/p>\n\n\n\n<p>Bir giri\u015fimin kurulduktan sonra halka arz olmadan 1 Milyar Dolar de\u011fere ula\u015fmas\u0131 sizce ne kadar s\u00fcre alabilir? Belki hi\u00e7bir zaman belki de \u00e7ok k\u0131sa zamanda.. Normal finansal ko\u015fullarda b\u00f6yle bir de\u011ferleme almak \u00e7ok uzun s\u00fcrebilir, ancak internet ve teknoloji alan\u0131ndaki giri\u015fimler bu engeli kolayl\u0131kla a\u015fabiliyor, ama nas\u0131l?&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Nas\u0131l Unicorn Giri\u015fimci Olunur?<\/h3>\n\n\n\n<p>Unicorn giri\u015fimlerin \u00e7o\u011funlu\u011funun Amerika&#8217;daki Silikon Vadisinde kuruldu\u011funu g\u00f6r\u00fcyoruz. Bu durumu Sanayi devriminin ilk zamanlar\u0131na benzetebiliriz. <strong>\u201cSanayi Devrimi\u201d<\/strong> 1800&#8217;l\u00fc y\u0131llarda \u0130ngiltere&#8217;de fabrikalardaki \u00fcretim h\u0131z\u0131n\u0131 artt\u0131racak buharl\u0131 makinenin ke\u015ffi ile ortaya \u00e7\u0131kt\u0131. Bu geli\u015fme ile normal \u015fartlarda el ile \u00fcretilen \u00fcr\u00fcnlerin \u00e7o\u011funlu\u011fu makineler ve bant sistemlerinin yard\u0131m\u0131yla \u00e7ok daha k\u0131sa s\u00fcrede \u00e7ok daha fazla say\u0131da \u00fcretilmeye ba\u015flad\u0131.\u00a0T\u00fcm d\u00fcnyay\u0131 de\u011fi\u015ftiren bu geli\u015fme, sanayile\u015fmeye \u00f6nem veren \u00fclkelerin zenginle\u015fmesi, di\u011fer \u00fclkelerin de bu \u00fclkelere ucuz insan g\u00fcc\u00fc kayna\u011f\u0131 haline gelmesiyle sonu\u00e7land\u0131. Bu durumu hicveden sessiz sinema dahisi <strong>Charlie Chaplin<\/strong>\u2019in\u201d Modern Zamanlar \u201c filmini mutlaka izlemelisiniz. \u0130\u015f\u00e7i s\u0131n\u0131f\u0131n\u0131n o d\u00f6nemde ya\u015fad\u0131\u011f\u0131 sorunlar\u0131 kara mizah kullanarak olduk\u00e7a komik bir \u015fekilde anlat\u0131yor.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/modern-zamanlar-unicorn-girisim.jpg\" alt=\"\" class=\"wp-image-6671\" width=\"831\" height=\"630\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/modern-zamanlar-unicorn-girisim.jpg 495w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/modern-zamanlar-unicorn-girisim-300x227.jpg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/modern-zamanlar-unicorn-girisim-100x76.jpg 100w\" sizes=\"auto, (max-width: 831px) 100vw, 831px\" \/><\/figure>\n\n\n\n<p>Konumuza tekrar d\u00f6nmek gerekirse sanayi devrimi d\u00f6neminde o kadar \u00e7ok patent al\u0131n\u0131p, yeni \u00fcr\u00fcn geli\u015ftirildi ki bir \u00e7ok firma sadece patent yat\u0131r\u0131m\u0131 yapar hale geldi. Thomas Edison da bunlardan biriydi.&nbsp;<\/p>\n\n\n\n<p>G\u00fcn\u00fcm\u00fczde de benzer durum teknoloji ve internet alan\u0131nda ger\u00e7ekle\u015fiyor. \u0130nternet alan\u0131nda inan\u0131lmaz f\u0131rsatlar ortaya \u00e7\u0131kt\u0131. <strong>Oyun sekt\u00f6r\u00fc, sosyal medya platformu, WEB 2.0, g\u00fcn\u00fcm\u00fczde WEB 3.0, <a href=\"https:\/\/www.niobehosting.com\/blog\/kripto-para\/\">Blockchain<\/a> Teknolojisi ve Metaverse <\/strong>sayesinde belki daha ad\u0131n\u0131 duymad\u0131\u011f\u0131m\u0131z bir\u00e7ok giri\u015fim i\u00e7in yeni bir pencere a\u00e7m\u0131\u015f oldu.<\/p>\n\n\n\n<p>\u0130\u015fin \u00f6z\u00fc Unicorn giri\u015fimler genel olarak internet tabanl\u0131 giri\u015fimlerden \u00e7\u0131k\u0131yor. Hepimizin elinde bulunan ak\u0131ll\u0131 telefonlar sayesinde bu giri\u015fimlere ait uygulamalar k\u00fcresel \u00f6l\u00e7ekteki milyarlarca kullan\u0131c\u0131ya k\u0131sa s\u00fcrede ula\u015fabiliyor.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"490\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/unicorn-girisimcilik-1024x490.jpg\" alt=\"\" class=\"wp-image-6666\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/unicorn-girisimcilik-1024x490.jpg 1024w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/unicorn-girisimcilik-300x144.jpg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/unicorn-girisimcilik-768x368.jpg 768w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/unicorn-girisimcilik-100x48.jpg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/unicorn-girisimcilik-700x335.jpg 700w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/unicorn-girisimcilik.jpg 1378w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Unicorn giri\u015fimlerin \u00e7o\u011funa bak\u0131ld\u0131\u011f\u0131nda insanlar\u0131n hayatlar\u0131na kolayl\u0131k sa\u011flayan yarat\u0131c\u0131 ve kullan\u0131\u015fl\u0131 \u00e7\u00f6z\u00fcmlerden ve e\u011flenceli zaman ge\u00e7irmeye yarayan uygulamalardan olu\u015ftu\u011funu g\u00f6zlemliyoruz. B\u00fcy\u00fck hedefler olmadan b\u00fcy\u00fck sonu\u00e7lar almak tamamen \u015fansa kalm\u0131\u015ft\u0131r. Teknolojik geli\u015fmeler insanlara o kadar b\u00fcy\u00fck f\u0131rsatlar sunuyorki. Bu f\u0131rsatlar\u0131 de\u011ferlendiren ki\u015filer de \u00f6d\u00fcl\u00fcn\u00fc fazlas\u0131yla al\u0131yor.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unicorn Giri\u015fimci Olmak i\u00e7in Tavsiyeler<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">\u0130yi Bir Fikir \u00dcretin<\/h3>\n\n\n\n<p>Daha \u00f6nceden de belirtti\u011fimiz \u00fczere Unicorn Giri\u015fimlerin \u00e7o\u011fu Teknoloji,<a href=\"https:\/\/www.niobehosting.com\/blog\/fintech\/\"> Fintech<\/a> ve \u0130nternet alan\u0131nda ortaya \u00e7\u0131km\u0131\u015f durumda. Bu alanda faaliyet g\u00f6sterenler bu a\u00e7\u0131dan daha avantajl\u0131 konumdalar. \u00d6rneklere bak\u0131n \u00e7o\u011fu zaten bu i\u015f kollar\u0131nda \u00e7al\u0131\u015fan ve \u00fcreten insanlar.&nbsp;<\/p>\n\n\n\n<p>\u0130yi bir i\u015f fikrine sahip olmak bu i\u015fin en temel ad\u0131m\u0131 konumunda. Ne yapt\u0131\u011f\u0131n\u0131 bilen ki\u015filerce olu\u015fturulan yeni i\u015f fikirleri \u00e7ok b\u00fcy\u00fck yat\u0131r\u0131mlar al\u0131p k\u00fcresel hale gelebiliyor. Yeni i\u015f fikirlerine a\u015fa\u011f\u0131daki \u015firketler \u00fczerinden \u00f6rnek verilebilir.<\/p>\n\n\n\n<p>Hi\u00e7bir arac\u0131 olmayan bir taksi firmas\u0131 olan UBER, hi\u00e7bir oteli olmayan AirBNB, hi\u00e7bir dershanesi olmayan Udemy, uzay \u00e7al\u0131\u015fmalar\u0131n\u0131 NASA\u2019n\u0131n tekelinden alan SpaceX bunlar i\u00e7in en iyi \u00f6rnekler.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fikir \u0130\u00e7in Kaynak Bulun<\/h3>\n\n\n\n<p>\u0130yi bir fikriniz var ve bu fikri hayata ge\u00e7irecek bilgi ve beceriye sahipsiniz ama i\u015fte tam burada kar\u015f\u0131n\u0131za daha b\u00fcy\u00fck bir engel \u00e7\u0131k\u0131yor <strong>\u201cFinansal Kaynak\u201d<\/strong>. \u00d6zetle i\u015f fikriniz i\u00e7in para bulmak \u00f6zellikle T\u00fcrkiye \u015fartlar\u0131nda ve geleneksel finansal yat\u0131r\u0131mc\u0131 anlay\u0131\u015f\u0131yla olduk\u00e7a zor. Kendi kaynaklar\u0131n\u0131z\u0131 kullanmaya \u00e7al\u0131\u015fmak ba\u015flang\u0131\u00e7 i\u00e7in yeterli gibi g\u00f6r\u00fcnse de Unicorn giri\u015fim olabilmek i\u00e7in ciddi bir yat\u0131r\u0131m gerekti\u011fi konusunda hemfikiriz. Projenize fon bulman\u0131n en iyi yolu yapaca\u011f\u0131n\u0131z i\u015fin kapasitesini g\u00f6sterecek ad\u0131mlar atmak. Fikrinizi g\u00fc\u00e7l\u00fc bir proje haline getirmelisiniz. Yat\u0131r\u0131mc\u0131lara ula\u015farak projenizi payla\u015fman\u0131n bir yolunu bulman\u0131z gerekiyor. Bunun i\u00e7in melek yat\u0131r\u0131mc\u0131 modelini kullanabilirsiniz. Yat\u0131r\u0131mc\u0131lara ula\u015fman\u0131n en iyi yollar\u0131;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u00dcniversiteler;<\/strong> bu tarz projeleri destekleyecek yat\u0131r\u0131mc\u0131larla s\u00fcrekli ileti\u015fim halindedirler.<\/li><li><strong>\u0130nternet Kanallar\u0131;<\/strong> LinkedIn, Quora, AngelList, Microventures gibi ara\u00e7lar\u0131 kullanarak, yat\u0131r\u0131mc\u0131lara ula\u015fmaya \u00e7al\u0131\u015f\u0131n. \u0130yi \u00e7al\u0131\u015f\u0131lm\u0131\u015f detayl\u0131 bir proje mutlaka destek g\u00f6recektir.\u00a0<\/li><li><strong>Daha geni\u015f ufuklar;<\/strong> Kendi \u015fehrinizde bulamad\u0131\u011f\u0131n\u0131z deste\u011fi daha b\u00fcy\u00fck \u015fehirlerde veya \u00fclkelerde aray\u0131n.<\/li><\/ul>\n\n\n\n<p>Udemy, bu durum i\u00e7in en iyi \u00f6rnek Eren Bali, Udemy\u2019 yi kurdu\u011funda bu i\u015fe inanc\u0131 b\u00fcy\u00fckt\u00fc altyap\u0131s\u0131n\u0131 kurdu ve iyi bir finansal destek bulmaya \u00e7al\u0131\u015f\u0131rken 30\u2019dan fazla defa reddedildi. T\u00fcrkiyenin d\u0131\u015f\u0131na \u00e7\u0131k\u0131p Amerika\u2019da buldu\u011fu finansal yat\u0131r\u0131mc\u0131lar sayesinde b\u00fcy\u00fck bir de\u011fere ula\u015ft\u0131.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Fikrinizi Hayata Ge\u00e7irin<\/h3>\n\n\n\n<p>\u0130lk kayna\u011f\u0131 buldu\u011funuzda yapaca\u011f\u0131n\u0131z anla\u015fmalara \u00e7ok dikkat edin. Fikrinizin \u00e7al\u0131nmamas\u0131 i\u00e7in \u00f6ncesinde patent ve marka tescili gibi s\u00fcre\u00e7leri halletmi\u015f olman\u0131z gerekiyor. Yat\u0131r\u0131mc\u0131lar ile iyi bir anla\u015fma imzalad\u0131ktan sonra yapman\u0131z gereken tek \u015fey \u00e7ok s\u0131k\u0131 \u00e7al\u0131\u015f\u0131p, projenizi geli\u015ftirmek olacak. \u0130yi bildi\u011finiz ve inand\u0131\u011f\u0131n\u0131z projenizi bir giri\u015fim haline getirmek i\u015fin en \u00f6nemli k\u0131sm\u0131. Bu s\u00fcreci de ba\u015far\u0131yla atlatt\u0131ktan sonra art\u0131k s\u0131rt\u0131n\u0131z\u0131 yaslay\u0131p bulundu\u011funuz yerin tad\u0131n\u0131 \u00e7\u0131karabilirsiniz. <\/p>\n\n\n\n<p>Bu a\u015famada ya\u015fayabilece\u011finiz bir sorun daha var. Apple CEO\u2019su ve markan\u0131n kurucusu Steve Jobs bu sorunu \u00e7ok derinden ya\u015fam\u0131\u015ft\u0131. Garaj\u0131nda kurup b\u00fcy\u00fctt\u00fc\u011f\u00fc Apple markas\u0131 b\u00fcy\u00fcy\u00fcp dev bir \u015firket olduktan sonra sat\u0131\u015fa dair fikirlerini uygun g\u00f6rmeyen y\u00f6netim kurulu taraf\u0131ndan g\u00f6revinden uzakla\u015ft\u0131r\u0131ld\u0131. \u00d6zetle kendi \u015firketinden kovuldu. Ancak y\u0131llar sonra yapt\u0131klar\u0131 hatan\u0131n fark\u0131na varan y\u00f6netim kurulu tekrar CEO olarak g\u00f6reve getirdikleri Steve Jobs sayesinde iPod, iPhone ve iPad gibi \u00fcr\u00fcnlerle g\u00fcn\u00fcm\u00fczdeki g\u00fc\u00e7l\u00fc haline geri d\u00f6nd\u00fc. Kurdu\u011funuz \u015firketten kovulmak istemiyorsan\u0131z y\u00f6netim kurulu \u00fcyelerine hakim olman\u0131z ve hisselerin \u00e7o\u011funa sahip olman\u0131z gerekiyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Yeni Yat\u0131r\u0131mc\u0131lar Bulun<\/h3>\n\n\n\n<p>\u0130\u015finizi kurdunuz, yat\u0131r\u0131mc\u0131lar bularak belirli bir seviyeye ula\u015ft\u0131n\u0131z diyelim. Unicorn olmak i\u00e7in daha da b\u00fcy\u00fcmek gerekiyor, sonu\u00e7ta Milyar dolarl\u0131k bir de\u011ferden s\u00f6z ediyoruz. Bunun yolu da uzun s\u00fcre beklemek yerine yeni operasyonlar ve kapasite art\u0131rmak i\u00e7in yeni ve daha b\u00fcy\u00fck yat\u0131r\u0131mc\u0131lar bulmak olacakt\u0131r. Bunu yapabilmek i\u00e7in de her zaman bir sonraki seviyeyi planlamak ve hedeflemek bir numaral\u0131 \u00f6nceli\u011finiz olmal\u0131d\u0131r. <\/p>\n\n\n\n<p>Facebook ilk yat\u0131r\u0131m\u0131n\u0131 ald\u0131\u011f\u0131nda sunucular\u0131n\u0131 \u00e7o\u011faltarak kendi veri merkezini kurdu ancak sadece Harvard \u00dcniversitesi \u00f6\u011frencilerinin kat\u0131labildi\u011fi bir kul\u00fcb\u00fcn, d\u00fcnya genelinde milyarlarca kullan\u0131c\u0131ya ait verileri depolamak i\u00e7in \u00e7ok daha fazlas\u0131na ihtiyac\u0131 vard\u0131. Her yeni yat\u0131r\u0131m anla\u015fmas\u0131 daha ileri bir seviyeye ula\u015fmas\u0131na yard\u0131mc\u0131 oldu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unicorn Giri\u015fimlerin Ortak \u00d6zellikleri<\/h2>\n\n\n\n<p>Unicorn giri\u015fimlerin \u00e7o\u011funda olan \u00f6zelliklere odaklanmak gerekirse olduk\u00e7a benzer yap\u0131da olduklar\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Y\u0131k\u0131c\u0131 \u0130novasyon<\/h3>\n\n\n\n<p>Girdikleri sekt\u00f6re \u00e7ok farkl\u0131 bir hizmet anlay\u0131\u015f\u0131 getiren Unicorn giri\u015fimler \u00e7o\u011fu zaman bulunduklar\u0131 sekt\u00f6rde ta\u015flar\u0131 yerinden oynat\u0131yorlar. Yenili\u011fe a\u00e7\u0131k olmayan hantal yap\u0131lar bu sebeple b\u00fcy\u00fck zarara u\u011fruyorlar. \u00d6rne\u011fin UBER verdi\u011fi hizmetle T\u00fcrkiye\u2019deki taksicilik anlay\u0131\u015f\u0131n\u0131 de\u011fi\u015ftirdi. Geleneksel taksi hizmeti anlay\u0131\u015f\u0131 \u00fczerinde olu\u015fturdu\u011fu bask\u0131n\u0131n sonucunda \u00fclkemizde ya\u015fanan olaylar\u0131 \u00e7o\u011fumuz biliyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00d6nc\u00fc Olmak<\/h3>\n\n\n\n<p>Genelde bu i\u015fletmeler sekt\u00f6r\u00fcnde ilki ba\u015farm\u0131\u015f oluyor. Hizmet anlay\u0131\u015f\u0131na \u00e7ok farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131yla yakla\u015fan bu i\u015fletmeler belki bu sebepten tutuluyor olabilir. Udemy, AirBNB, UBER, Getir gibi \u00f6rneklerin hepsinin farkl\u0131 bir bak\u0131\u015f a\u00e7\u0131s\u0131yla hizmet verdi\u011fi \u00e7ok a\u00e7\u0131k.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Teknoloji Kullan\u0131m\u0131<\/h3>\n\n\n\n<p>Unicorn giri\u015fimlerin b\u00fcy\u00fck bir k\u0131sm\u0131n\u0131n teknoloji kullanan ve genelde yaz\u0131l\u0131m alan\u0131nda faaliyet g\u00f6steren i\u015fletmeler oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Bacas\u0131z fabrika kavram\u0131n\u0131 \u00f6nceden Turizm alan\u0131nda kullan\u0131rd\u0131k ancak yaz\u0131l\u0131m alan\u0131ndaki giri\u015fimlerin Unicorn olma potansiyeli \u00e7ok daha fazla. Fintech uygulamalar\u0131 ve finansal alanda geli\u015ftirilen yeni hizmetler de bu kategoriye al\u0131nmal\u0131. Emekli ve 60 ya\u015f \u00fcst\u00fc hari\u00e7 neredeyse kimse art\u0131k eskisi gibi banka kuyruklar\u0131nda zaman \u00f6ld\u00fcrm\u00fcyor. Yani \u00f6zetle teknolojinin ve internetin insanlar taraf\u0131ndan yayg\u0131n bir \u015fekilde kullan\u0131l\u0131yor olmas\u0131 mevcut bak\u0131\u015f a\u00e7\u0131s\u0131n\u0131n d\u0131\u015f\u0131na \u00e7\u0131kmay\u0131 gerektiriyor.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B2C (T\u00fcketici Odakl\u0131l\u0131k)<\/h3>\n\n\n\n<p>Unicorn giri\u015fimlerin \u00e7o\u011funun ortak noktas\u0131 do\u011frudan t\u00fcketiciye ula\u015fmas\u0131. T\u00fcketiciye do\u011frudan hizmet sunuyor olmalar\u0131, internet \u00e7a\u011f\u0131n\u0131n bize verdi\u011fi h\u0131zl\u0131 hizmet anlay\u0131\u015f\u0131n\u0131n da sebebi belkide.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00fcrkiye&#8217;deki Unicorn Giri\u015fimler Nelerdir?<\/h2>\n\n\n\n<p>Silikon Vadisi deyince Unicorn giri\u015fimler sadece Kaliforniya\u2019da ortaya \u00e7\u0131k\u0131yor diyemeyiz. \u00dclkemizde de <strong>\u201cUnicorn Giri\u015fim\u201d <\/strong>\u00f6rnekleri mevcut. Bu durum tabi ki bizi \u00fcmitlendirmiyor de\u011fil. G\u00f6r\u00fcld\u00fc\u011f\u00fc gibi 1 Milyar Dolarl\u0131k de\u011fere sahip \u015firket \u00fcretmek gayet m\u00fcmk\u00fcn. T\u00fcrk giri\u015fimcilerden b\u00f6yle \u00f6rneklerin olmas\u0131 nedeniyle bir\u00e7o\u011funuzun kafas\u0131nda \u201cNeden olmas\u0131n? sorusunu duyar gibiyiz. Belki bu makale ile kollar\u0131 s\u0131vay\u0131p ad\u0131m atan birileri ortaya \u00e7\u0131kar belli mi olur?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Peak Games<\/h3>\n\n\n\n<p>\u0422\u00fcrkiye\u2019nin ilk \u201cUnicorn Giri\u015fim\u201d hikayesinin sahibi olan Peak Games 2010 y\u0131l\u0131nda \u0130stanbul&#8217;da T\u00fcrk m\u00fchendisleri taraf\u0131ndan kurulan bir mobil oyun yaz\u0131l\u0131m \u015firketiydi. \u0130lk y\u0131l\u0131nda Bel\u00e7ika\u2019dan 1.5 Milyon Dolar yat\u0131r\u0131m anla\u015fmas\u0131 al\u0131nca \u00e7ok daha b\u00fcy\u00fck bir s\u0131\u00e7rama yapaca\u011f\u0131n\u0131 kimse beklemiyordu. Geli\u015ftirdikleri <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=net.peakgames.toonblast&amp;hl=tr&amp;gl=US\">Toon Blast<\/a>, <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=net.peakgames.amy&amp;hl=tr&amp;gl=US\">Toy Blast<\/a> gibi oyunlar 2016 y\u0131l\u0131nda Amerika\u2019daki ilk 10 oyun aras\u0131na girdi ve bu ilgi sayesinde Zynga adl\u0131 oyun \u015firketi taraf\u0131ndan 1.8 Milyar Dolar gibi astronomik bir fiyata sat\u0131n al\u0131nd\u0131.<strong> Peak Games kurucular\u0131<\/strong> <strong>Sidar \u015eahin ve Hakan Ba\u015f, <\/strong>900 Milyon Dolar nakit ve kalan\u0131 \u015firket hissesi olmak kayd\u0131 ile toplamda 1.8 Milyar Dolarl\u0131k bir paran\u0131n sahibi oldular.\u00a0\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"465\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/peak-games-toy-blast-oyunu-unicorn-1024x465.jpg\" alt=\"\" class=\"wp-image-6667\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/peak-games-toy-blast-oyunu-unicorn-1024x465.jpg 1024w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/peak-games-toy-blast-oyunu-unicorn-300x136.jpg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/peak-games-toy-blast-oyunu-unicorn-768x349.jpg 768w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/peak-games-toy-blast-oyunu-unicorn-1536x698.jpg 1536w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/peak-games-toy-blast-oyunu-unicorn-100x45.jpg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/peak-games-toy-blast-oyunu-unicorn-700x318.jpg 700w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/peak-games-toy-blast-oyunu-unicorn-1600x727.jpg 1600w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/peak-games-toy-blast-oyunu-unicorn.jpg 1800w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Getir<\/h3>\n\n\n\n<p>En iyi giri\u015fimcilik \u00f6rnekleri i\u00e7inde de tan\u0131mlad\u0131\u011f\u0131m\u0131z <strong>\u201cGetir\u201d <\/strong>markas\u0131, D\u00fcnya genelinde yayg\u0131nla\u015fmaya ba\u015flayan olduk\u00e7a iyi bir i\u015f fikri \u00fczerine kuruldu\u011fu \u00e7ok a\u00e7\u0131k. Pandemi nedeniyle evlere kapanan insanlar\u0131n ihtiyac\u0131n\u0131 tam anlam\u0131yla kar\u015f\u0131layan Getir markas\u0131 daha da b\u00fcy\u00fcyecek gibi duruyor. Sadece pandemi de\u011fil tabi insanlar bu uygulamaya o kadar al\u0131\u015ft\u0131 ki, ufak tefek ihtiya\u00e7lar i\u00e7in markete \u00e7\u0131kmaya gerek duymuyorlar. Yine teknoloji kullanarak ortaya \u00e7\u0131km\u0131\u015f bir i\u015f fikri olan Getir T\u00fcrkiye\u2019nin k\u0131sa s\u00fcrede d\u00fcnya genelinde tan\u0131nan bir markas\u0131 haline geldi. \u00d6ncelikle bir taksi \u00e7a\u011f\u0131rma uygulamas\u0131 olan <strong>BiTaksi <\/strong>hizmetiyle ba\u015flayan i\u015f fikri daha sonra insanlar\u0131n ihtiya\u00e7lar\u0131n\u0131n ayaklar\u0131na g\u00f6t\u00fcr\u00fcld\u00fc\u011f\u00fc getir.com projesine evrildi. <strong>Getir.com T\u00fcrkiye\u2019de Naz\u0131m Salur ve Serkan Boran\u00e7\u0131l\u0131 <\/strong>taraf\u0131ndan 2015 y\u0131l\u0131nda kurulup geli\u015fti. G\u00fcn\u00fcm\u00fczde T\u00fcrkiye, \u0130ngiltere, Hollanda, Almanya, Fransa, \u0130spanya, \u0130talya ve son olarak Portekiz&#8217;de ayn\u0131 adla faaliyet g\u00f6steriyor.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"tr\" dir=\"ltr\">Getir \u015fimdi Portekiz&#39;de, Lizbon sokaklar\u0131nda! \ud83d\udef5\ud83c\uddf5\ud83c\uddf9 <a href=\"https:\/\/t.co\/A3iGZGhvZY\">pic.twitter.com\/A3iGZGhvZY<\/a><\/p>&mdash; getir (@getir) <a href=\"https:\/\/twitter.com\/getir\/status\/1450107390297350146?ref_src=twsrc%5Etfw\">October 18, 2021<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Dream Games<\/h3>\n\n\n\n<p>Peak Games sat\u0131ld\u0131ktan sonra kurucular\u0131 2019 y\u0131l\u0131nda Dream Games\u2019i kurdular. \u0130\u015fin g\u00fczel yan\u0131 T\u00fcrkiye\u2019de en h\u0131zl\u0131 bi\u00e7imde Unicorn Giri\u015fim olabilen \u015firket bu sefer Dream Games oldu. Mobil oyun sekt\u00f6r\u00fcnde <a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.dreamgames.royalmatch&amp;hl=tr&amp;gl=US\">Royal Match<\/a> adl\u0131 oyunuyla \u00e7ok h\u0131zl\u0131 yer edinen \u015firket, kurucular\u0131n\u0131n tecr\u00fcbe ve becerisiyle h\u0131zla yol alarak bu ba\u015far\u0131y\u0131 elde etti. G\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere bilgi birikimi ve tecr\u00fcbe ile sadece yaz\u0131l\u0131m \u00fcreterek Milyar Dolarl\u0131k de\u011fere sahip \u015firket geli\u015ftirilebiliyor.\u00a0<\/p>\n\n\n\n<p>Oyun sekt\u00f6r\u00fc ucu a\u00e7\u0131k bir alan. Talep g\u00f6ren uygulamalar yapmak \u00e7ok kolay olabiliyor. Baz\u0131 oyunlar bir anda viral hale gelip milyonlarca kullan\u0131c\u0131 taraf\u0131ndan indiriliyor. Genelde \u00fccretsiz sunulan oyunlar\u0131n oyun i\u00e7i sat\u0131n almalar yoluyla para kazand\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyoruz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"250\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/royal-match-oyunu-unicorn.jpg\" alt=\"\" class=\"wp-image-6668\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/royal-match-oyunu-unicorn.jpg 512w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/royal-match-oyunu-unicorn-300x146.jpg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/royal-match-oyunu-unicorn-100x49.jpg 100w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" \/><\/figure>\n\n\n\n<p>Hammadde konusunda d\u0131\u015fa ba\u011f\u0131ml\u0131 olan \u00fclkemiz i\u00e7in en kestirme yol, <strong>Fintech uygulamalar\u0131, Program ve Oyun<\/strong> geli\u015ftirmek oldu\u011fu g\u00f6r\u00fcn\u00fcyor. \u0130lk yat\u0131r\u0131m maliyetinin d\u00fc\u015f\u00fck olmas\u0131 ve hammadde sorununun olmamas\u0131 nedeniyle gen\u00e7lerin ve yeni giri\u015fimcilerin bu alana y\u00f6nelmeleri daha ak\u0131ll\u0131ca olacakt\u0131r.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">D\u00fcnyadaki Unicorn Giri\u015fimler<\/h2>\n\n\n\n<p>D\u00fcnyadaki Unicorn Giri\u015fim \u00f6rnekleri genelde Fintech ve E-ticaret alan\u0131nda g\u00f6r\u00fcl\u00fcyor. Visualcapitalist\u2019in haberine g\u00f6re 2021 y\u0131l\u0131n\u0131n en iyi Unicorn giri\u015fimlerinden <strong>9 tanesi Fintech, 4 tanesi <a href=\"https:\/\/www.niobehosting.com\/blog\/e-ticaret\/\">E-ticaret<\/a>, 3 tanesi yapay zeka uygulamas\u0131 <\/strong>olarak s\u0131n\u0131flanm\u0131\u015f. E\u011fitim, sa\u011fl\u0131k ve Data i\u015fleme konular\u0131nda faaliyet g\u00f6steren kurulu\u015flar haricinde sadece 1 tane lojistik firmas\u0131 g\u00fcn\u00fcm\u00fcz \u015fartlar\u0131ndaki normal i\u015f modelleri i\u00e7inde s\u0131n\u0131flanabiliyor. Yine CB INsights t\u00fcm Unicorn giri\u015fimlerin <a href=\"https:\/\/www.cbinsights.com\/research-unicorn-companies\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">listesini <\/a>yay\u0131nlad\u0131. Bu listeye g\u00f6re d\u00fcnyan\u0131n en de\u011ferli Unicorn giri\u015fimi 140 Milyar Dolarl\u0131k de\u011feriyle TikTok uygulamas\u0131n\u0131n yarat\u0131c\u0131s\u0131 \u00c7in merkezli ByteDance firmas\u0131 oldu.<\/p>\n\n\n\n<p>Sonu\u00e7ta bu \u00f6rneklerin neredeyse tamam\u0131n\u0131n teknoloji \u00fczerine oldu\u011fu gayet a\u00e7\u0131k. Teknolojik geli\u015fmeler bu kadar h\u0131zl\u0131 olduk\u00e7a yeni ihtiya\u00e7lar ve yeni Unicorn giri\u015fimlerin de bu alanda ortaya \u00e7\u0131kaca\u011f\u0131 neredeyse kesin gibi g\u00f6r\u00fcn\u00fcyor.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>AirBNB<\/li><li>Uber<\/li><li>ByteDance (TikTok)<\/li><li>Databricks<\/li><li>Canva<\/li><li>Grammarly<\/li><li>SpaceX<\/li><li>Udemy<\/li><\/ul>\n\n\n\n<p>Bu fikirlerin \u00e7o\u011funu hayata ge\u00e7irmek i\u00e7in vizyoner bir d\u00fc\u015f\u00fcnceye sahip olmak gerekiyor. Bir fikri al\u0131p geli\u015ftirmek ve \u00e7ok daha b\u00fcy\u00fck ve farkl\u0131 bir hale getirmek i\u00e7in zaman ve farkl\u0131 bak\u0131\u015f a\u00e7\u0131lar\u0131yla gelen katk\u0131lara ihtiyac\u0131n\u0131z var.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Teknoloji ve internetin hayat\u0131m\u0131z\u0131n merkezine girmesi sayesinde yeni kurulan i\u015fletmeler de bu alanda hizmet vermek i\u00e7in kuruluyor. Bu kadar giri\u015fimci internet platformlar\u0131 ve internet hizmetleri&#8230;<\/p>\n","protected":false},"author":16,"featured_media":6669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51,44],"tags":[],"class_list":["post-6665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-is","category-nedir-nasil-yapilir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unicorn Giri\u015fim Nedir? - Niobe Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.niobehosting.com\/blog\/unicorn-girisim-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unicorn Giri\u015fim Nedir? - Niobe Hosting\" \/>\n<meta property=\"og:description\" content=\"Teknoloji ve internetin hayat\u0131m\u0131z\u0131n merkezine girmesi sayesinde yeni kurulan i\u015fletmeler de bu alanda hizmet vermek i\u00e7in kuruluyor. 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