{"id":6325,"date":"2021-10-26T09:33:00","date_gmt":"2021-10-26T06:33:00","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=6325"},"modified":"2021-11-18T13:27:51","modified_gmt":"2021-11-18T10:27:51","slug":"icerik-pazarlamasi","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/icerik-pazarlamasi\/","title":{"rendered":"\u0130\u00e7erik Pazarlamas\u0131 (Content Marketing) Nedir?"},"content":{"rendered":"\n

\u0130\u00e7eri\u011fin \u00f6nemi ile ilgili Bill Gates taraf\u0131ndan 1996 y\u0131l\u0131nda s\u00f6ylenmi\u015f \u00e7ok bilindik bir s\u00f6z vard\u0131r; \u201cContent is King!\u201d <\/strong>yani \u201c\u0130\u00e7erik Krald\u0131r!\u201d<\/strong> Belki o y\u0131llarda <\/strong>olduk\u00e7a iddial\u0131 duran bir s\u00f6z olsa da g\u00fcn\u00fcm\u00fczde neredeyse herkes pazarlama stratejisini bu y\u00f6nde kuruyor. <\/p>\n\n\n\n

\u0130lk olarak Birinci D\u00fcnya Sava\u015f\u0131ndan \u00f6nce meydana gelen Sanayi Devrimi ile ortaya \u00e7\u0131kan \u00fcretim h\u0131z\u0131, bu h\u0131zda \u00fcretilen \u00fcr\u00fcnlerin ayn\u0131 h\u0131zda sat\u0131\u015fa d\u00f6nmemesi nedeniyle sorun te\u015fkil etmeye ba\u015flad\u0131. Bu durum \u00f6zellikle \u0130kinci D\u00fcnya Sava\u015f\u0131\u2019ndan sonra serbest piyasa ekonomisiyle at\u0131l\u0131m yapm\u0131\u015f Amerika\u2019da ve Bat\u0131 Avrupa \u00fclkelerinde insanlar\u0131 reklam, tan\u0131t\u0131m ve pazarlama konular\u0131nda daha fazla kafa yormaya sevk etti. Ortaya \u00e7\u0131kan yeni pazarlama fikirleri sadece t\u00fcketime sevk eden vah\u015fi kapitalizm anlay\u0131\u015f\u0131nda \u00e7ok \u00e7\u0131lg\u0131n \u015feylerle kar\u015f\u0131la\u015fmam\u0131za neden oldu.<\/p>\n\n\n\n

G\u00fcn\u00fcm\u00fczde \u00f6\u011frendi\u011fimiz en \u00f6nemli \u015fey ise, satam\u0131yorsan \u00fcretmenin hi\u00e7bir anlam\u0131 yoktur.<\/strong> Ancak toplumun da bu konuda bilin\u00e7lenmesi nedeniyle do\u011frudan sonu\u00e7 beklenen h\u0131zl\u0131 sat\u0131\u015f y\u00f6ntemleri g\u00fcvenilir bulunmuyor. Daha etkileyici, uzun soluklu ve do\u011fal pazarlama y\u00f6ntemleri g\u00fcn\u00fcm\u00fcz modern d\u00fcnyan\u0131n tercihi haline geldi. <\/p>\n\n\n\n

Pazarlama Nedir?<\/h2>\n\n\n\n

Pazarlama; ki\u015filerin veya \u00f6rg\u00fctsel bir toplulu\u011fun bir amaca ula\u015fmak i\u00e7in, \u00f6rne\u011fin bir \u00fcr\u00fcn, hizmet veya fikirlerin tan\u0131t\u0131m\u0131, sat\u0131\u015f\u0131, da\u011f\u0131t\u0131m\u0131 gibi faaliyetlerinin birimler taraf\u0131ndan nas\u0131l ger\u00e7ekle\u015ftirilece\u011fine dair planlama, uygulama ve organizasyonuna b\u00fct\u00fcnsel olarak verilebilecek isimdir.<\/p>\n\n\n\n

Pazarlaman\u0131n hi\u00e7 bitmeyen bir s\u00fcre\u00e7 olarak de\u011ferlendirilmesi gerekir. S\u00fcrekli bir d\u00f6ng\u00fc devinim ve \u00e7aba ile devam eden pazarlama s\u00fcre\u00e7leri, de\u011fi\u015fik departmanlar\u0131n ve \u00e7al\u0131\u015fan profilinin i\u00e7inde oldu\u011fu ya\u015fayan s\u00fcre\u00e7lerdir. <\/p>\n\n\n\n

Pazarlama konusu \u00fcr\u00fcn, hizmet veya fikir i\u00e7in dikkat edilmesi gereken en temel \u015fey ya yeni bir ihtiya\u00e7 olu\u015fturmas\u0131 veya bir ihtiyac\u0131 kar\u015f\u0131lamas\u0131 \u015feklinde olmal\u0131d\u0131r.<\/p>\n\n\n\n

G\u00fcn\u00fcm\u00fczde farkl\u0131 pazarlama \u00e7e\u015fitleri kullan\u0131l\u0131yor, bunlara k\u0131saca de\u011finecek olursak;<\/p>\n\n\n\n

Geleneksel Pazarlama<\/h3>\n\n\n\n

Eskiden beri s\u00fcregelen eski metodlar\u0131n (Kap\u0131dan pazarlama, gazete, bro\u015f\u00fcr, radyo, televizyon \u00fczerinden pazarlama) ve eski mecralar\u0131n tercih edildi\u011fi ve \u00e7ok farkl\u0131 ara\u00e7larla yap\u0131lan pazarlama s\u00fcre\u00e7lerine verilen isimdir. G\u00fcn\u00fcm\u00fczde dijital alanlar\u0131n daha kullan\u0131\u015fl\u0131 ve etkili olmas\u0131 nedeniyle yava\u015f yava\u015f yerini dijital pazarlamaya b\u0131rakmaya ba\u015flad\u0131\u011f\u0131n\u0131 s\u00f6yleyebiliriz.<\/p>\n\n\n\n

Dijital Pazarlama<\/h3>\n\n\n\n

Dijital pazarlama<\/a>, pazarlama faaliyetlerinin dijital metodlarla ve dijital ortamlarda ger\u00e7ekle\u015ftirildi\u011fi pazarlama t\u00fcr\u00fcd\u00fcr. G\u00fcn\u00fcm\u00fczde en \u00e7ok tercih edilen metod olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. Bir\u00e7o\u011fumuz bu metodu asl\u0131nda fark\u0131nda olmadan kullanm\u0131\u015f durumday\u0131z. Sosyal medyada bir fikrinizi payla\u015farak be\u011feni almaya \u00e7al\u0131\u015fmak da bir nevi pazarlama faaliyetidir.  <\/p>\n\n\n\n

Sosyal Medya<\/h4>\n\n\n\n

En \u00e7ok tercih edilen pazarlama alan\u0131 olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor. G\u00fcn\u00fcm\u00fczde bir\u00e7ok hizmet ve \u00fcr\u00fcn internet ortam\u0131nda pazarlan\u0131yor, bu sebeple insanlar\u0131n en \u00e7ok zaman ge\u00e7irdi\u011fi bu platformlar bu alanda en \u00e7ok tercih edilen mecralard\u0131r diyebiliriz. Influencer\u2019lar ile yap\u0131lan \u00fcr\u00fcn yerle\u015ftirmenin <\/a>yan\u0131nda, do\u011frudan reklam g\u00f6sterimi ile bu alanda pazarlama faaliyetleri ger\u00e7ekle\u015ftiriliyor.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

E-mail Marketing (E-posta Pazarlamas\u0131)<\/h4>\n\n\n\n

E-mail marketing, \u00fclkemizde pek tercih edilmese de olduk\u00e7a s\u0131k kullan\u0131lan bir y\u00f6ntemdir. \u00c7e\u015fitli \u015fekillerde elde edilen aktif ve uygun hedef kitleye ait E-posta<\/a> adreslerine dikkat \u00e7ekici i\u00e7eriklerle yap\u0131lan pazarlama y\u00f6ntemi olarak tan\u0131mlanabilir. Sadece bu i\u015f i\u00e7in \u00e7al\u0131\u015fan E-mail server hizmetleri vard\u0131r.<\/p>\n\n\n\n

Google Ads (Google Reklamlar\u0131)<\/h4>\n\n\n\n

Arama motorlar\u0131 veya yo\u011fun ziyaret edilen internet siteleri \u00fczerinden yap\u0131lan ve sekt\u00f6r\u00fcne g\u00f6re de\u011fi\u015fen \u015fekillerde olduk\u00e7a maliyetli ancak bir o kadar da etkili pazarlama y\u00f6ntemidir. Do\u011frudan ihtiyac\u0131 kar\u015f\u0131lamak \u00fczerine kurulu bu metod \u00fcr\u00fcn, hizmet veya fikirlerle, onlarla ili\u015fkili ki\u015fileri do\u011frudan bulu\u015fturuyor.<\/p>\n\n\n\n

\u0130\u00e7erik Pazarlamas\u0131<\/h4>\n\n\n\n

\u0130\u00e7erik pazarlamas\u0131 da asl\u0131nda yukar\u0131da bahsedilen t\u00fcm ba\u015fl\u0131klar\u0131 i\u00e7eren ve hepsiyle i\u00e7 i\u00e7e olan bir pazarlama metodudur. Yukar\u0131da bahsedilen t\u00fcm konular, i\u00e7eriklerin pazarlama alanlar\u0131d\u0131r.<\/p>\n\n\n\n

Webinar<\/h4>\n\n\n\n

Webinar (\u0130nternet Semineri) tam olarak konuyla ilgili ki\u015filerin bulu\u015ftu\u011fu ve pazarlaman\u0131n nokta at\u0131\u015f\u0131 yap\u0131laca\u011f\u0131 mecralard\u0131r. \u0130nsanlara verece\u011finiz bilgi ve e\u011fitimlerin kalitesi kat\u0131l\u0131m\u0131n say\u0131s\u0131n\u0131 g\u00f6rece olarak art\u0131racakt\u0131r. Hizmet, \u00fcr\u00fcn veya fikirlerinizi yaymak ve tan\u0131tmak i\u00e7in olduk\u00e7a ideal ortamlard\u0131r.<\/p>\n\n\n\n

\u0130\u00e7erik Pazarlamas\u0131 \/ Content Marketing<\/h2>\n\n\n\n

\u0130\u00e7erik pazarlamas\u0131, karl\u0131 bir m\u00fc\u015fteri eylemi sa\u011flamak amac\u0131yla a\u00e7\u0131k\u00e7a tan\u0131mlanm\u0131\u015f bir kitleyi kendine \u00e7ekmek ve elde etmek i\u00e7in de\u011ferli, alakal\u0131 ve tutarl\u0131 i\u00e7erik olu\u015fturma ve da\u011f\u0131tma \u015feklinde ger\u00e7ekle\u015fen bir pazarlama tekni\u011fidir.<\/p>\n\n\n\n

\u00c7o\u011funlukla m\u00fc\u015fteri veya hedef kitlenin dikkatini \u00e7ekmek ve ihtiyac\u0131 belirlemekle ba\u015flayan s\u00fcre\u00e7, \u00e7e\u015fitli a\u015famalarda farkl\u0131 \u015fekillerde sonu\u00e7lara neden olur. Ki\u015filer bir konudaki ihtiyac\u0131n\u0131n fark\u0131nda bile olmayabilir. Genelde bir i\u00e7erikle hedeflenen ger\u00e7ek veya mecazi anlamdaki sat\u0131\u015f, bir y\u00f6nelim olu\u015fturmakt\u0131r.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Bu organizasyonla ula\u015fmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z bir di\u011fer \u015fey de mevcut pazara m\u00fcmk\u00fcn oldu\u011funca hakim olmaya \u00e7al\u0131\u015fmak ve yeni pazarlar olu\u015fturmakt\u0131r. <\/p>\n\n\n\n

\u0130\u00e7erik \u00fcretimini de bu kapsamda irdelemekte fayda vard\u0131r. \u0130\u00e7eri\u011finiz do\u011frudan sat\u0131\u015fa te\u015fvik etmek zorunda de\u011fildir. Dedi\u011fimiz gibi pazarlama ya\u015fayan bir s\u00fcre\u00e7tir ve bu s\u00fcre\u00e7 devaml\u0131 m\u00fccadele gerektirir. M\u00fccadelenin bu kadar yo\u011fun olmas\u0131n\u0131n sebebi de rakiplerdir. Biz nas\u0131l bir strateji belirlediysek emin olun ki rakiplerimiz de bir strateji belirlemi\u015ftir. Burada kesin olan bir\u015fey varsa en iyi pazarlama stratejisini belirleyen ki\u015fi pastadan en b\u00fcy\u00fck pay\u0131 alacakt\u0131r.<\/p>\n\n\n\n

\u0130\u00e7erik pazarlamas\u0131nda kullan\u0131lan i\u00e7erik \u00e7e\u015fitlerine gelirsek;<\/p>\n\n\n\n

\u0130\u00e7erik T\u00fcrleri<\/h3>\n\n\n\n

\u0130\u00e7erikler \u00e7e\u015fitli \u015fekillerde kar\u015f\u0131m\u0131za \u00e7\u0131kabiliyor. \u00c7ok eskiden beri a\u015fina oldu\u011fumuz ancak bilin\u00e7li bir \u015fekilde irdelemedi\u011fimiz bu konuda g\u00fcnl\u00fck hayatta kar\u015f\u0131la\u015ft\u0131\u011f\u0131m\u0131z i\u00e7erik \u00e7e\u015fitlerine bakal\u0131m isterseniz. <\/p>\n\n\n\n

Yaz\u0131l\u0131 \u0130\u00e7erikler<\/h4>\n\n\n\n

Sosyal medya i\u00e7erikleri, blog i\u00e7erikleri, yaz\u0131l\u0131 bas\u0131n haber i\u00e7erikleri bu alanda de\u011ferlendirilen i\u00e7erikler olarak kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.  <\/p>\n\n\n\n

Sosyal medya uygulamalar\u0131, bir\u00e7o\u011fumuzun herg\u00fcn az ya da \u00e7ok zaman ay\u0131rd\u0131\u011f\u0131 mecralard\u0131r. Bu mecralara \u00f6zel \u00fcretilmi\u015f pazarlamaya y\u00f6nelik i\u00e7eriklerin \u00e7o\u011funlukla ba\u015far\u0131l\u0131 oldu\u011fu s\u00f6ylenebilir. <\/p>\n\n\n\n

Sosyal medya i\u00e7eriklerinde ba\u015far\u0131l\u0131 bir \u00fcr\u00fcn yerle\u015ftirme, viral etkile\u015fime neden olma ihtimali a\u00e7\u0131s\u0131ndan b\u00fcy\u00fck bir potansiyel ta\u015f\u0131maktad\u0131r. Milyonlarca insan\u0131n payla\u015ft\u0131\u011f\u0131 bir sosyal medya i\u00e7eri\u011finden tahmin bile edemeyece\u011finiz sonu\u00e7lar almak m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n

Blog i\u00e7erikleri ise o potansiyelde etki yaratamasalar da, daha az ama \u00f6z sonu\u00e7 al\u0131nabilecek yaz\u0131l\u0131 i\u00e7erik t\u00fcr\u00fcd\u00fcr. Genelde bilgilendirme ve ihtiya\u00e7 kar\u015f\u0131lama amac\u0131yla ger\u00e7ekle\u015ftirilirler.<\/p>\n\n\n\n

Yaz\u0131l\u0131 bas\u0131n (gazete, dergi) i\u00e7erikleri de yine bu grupta de\u011ferlendirilmelidir.<\/p>\n\n\n\n

\"\"
Content author or writer job concept. Freelance blogger at laptop writing creative article, editing text. Vector illustration for blogging, seo marketing, online education topics<\/figcaption><\/figure>\n\n\n\n

G\u00f6rsel \u0130\u00e7erikler<\/h4>\n\n\n\n

\u0130nfografikler,<\/a> uzun metinlerle kolayca anlat\u0131lamayan \u015feylerin tek bir g\u00f6rsel i\u00e7erik i\u00e7inde g\u00f6stererek anlatmak i\u00e7in kullan\u0131lan ara\u00e7lard\u0131r. Bu g\u00f6rsel i\u00e7erikler, ki\u015filerin bilgilenmesini sa\u011flarken k\u0131sa ve \u00f6z bi\u00e7imde bir ihtiyaca y\u00f6nlendirme ve ard\u0131ndan o ihtiyaca kar\u015f\u0131l\u0131k gelen markan\u0131n sunulmas\u0131 i\u015fine yararlar.  <\/p>\n\n\n\n

Bunlar yan\u0131nda Banner ve grafikler de bu alanda de\u011ferlendirilebilecek di\u011fer g\u00f6rsel i\u00e7erik \u00e7e\u015fitleridir.<\/p>\n\n\n\n

Video \u0130\u00e7erikleri<\/h4>\n\n\n\n

Video i\u00e7erikleri \u00e7ok \u00e7e\u015fitli olabilir ancak en s\u0131k kullan\u0131lan y\u00f6ntem Youtube videolar\u0131d\u0131r. \u0130nsan psikolojisini iyi incelemi\u015f ve buna riayet ederek olu\u015fturulmu\u015f video i\u00e7erikleri \u00e7ok sevilen ve takip edilen i\u00e7eriklerdir. Genellikle okumay\u0131 sevmeyenler veya zaman bulamayan ki\u015filer taraf\u0131ndan tercih edilen bu i\u00e7eriklerin potansiyelleri sosyal medya i\u00e7erikleri gibi olduk\u00e7a b\u00fcy\u00fckt\u00fcr.<\/p>\n\n\n\n

\u00dcr\u00fcn tan\u0131t\u0131m videolar\u0131 da insanlar taraf\u0131ndan en \u00e7ok izlenen video i\u00e7eriklerindendir. \u0130nsanlar\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131 bir \u00fcr\u00fcn almadan \u00f6nce tan\u0131t\u0131m ve kar\u015f\u0131la\u015ft\u0131rma videolar\u0131n\u0131 izlemeden \u00fcr\u00fcn alm\u0131yor. Bunun yan\u0131nda hizmet tan\u0131t\u0131m videolar\u0131 ile bilgi videolar\u0131 da video i\u00e7erikleri kategorisindedir.<\/p>\n\n\n\n

Sesli \u0130\u00e7erikler<\/h4>\n\n\n\n

Radyo yay\u0131nlar\u0131, podcast yay\u0131nlar\u0131 bu kategoride de\u011ferlendirilebilir. S\u00fcrekli trafikte olan veya \u00e7al\u0131\u015f\u0131rken bir \u015feyler dinlemeyi seven bir\u00e7ok insan vard\u0131r. Bu ki\u015filere ula\u015fmaya y\u00f6nelik olu\u015fturulan sesli i\u00e7erikler, radyo yay\u0131nlar\u0131nda veya podcastlerde daha \u00e7ok kar\u015f\u0131m\u0131za \u00e7\u0131k\u0131yor.Sesli i\u00e7eriklere \u00f6rnek olarak yeni olu\u015fan bir pazardan bahsedelim. Uzun y\u0131llar g\u00f6rme engelliler i\u00e7in olu\u015fturulan sesli kitaplar art\u0131k neredeyse bir\u00e7ok i\u00e7erik \u00fcreticisi (Storytel, Audioteka, Seslenen Kitap) taraf\u0131ndan yay\u0131nlan\u0131yor. \u00d6zellikle trafikte bo\u015f zaman\u0131n\u0131 ge\u00e7irmek isteyen insanlar bu i\u00e7eriklere yo\u011fun talepte bulunuyorlar.<\/p>\n\n\n\n

\u00dccretli Reklam \u0130\u00e7erikleri<\/h4>\n\n\n\n

\u00dccretli reklam i\u00e7erikleri sadece Google Ads \u00fczerinde verilmiyor. Yo\u011fun ziyaret\u00e7i alan sitelere do\u011frudan verilen i\u00e7erikler, backlinkler, sosyal medya reklamlar\u0131, \u00fccretli reklam i\u00e7erikleri i\u00e7ine giriyor. <\/p>\n\n\n\n

\"\"
Digital marketing team with laptops and light bulb. Marketing team metrics, marketing team lead and responsibilities concept on white background. Pink coral blue vector isolated illustration<\/figcaption><\/figure>\n\n\n\n

\u0130\u00e7erik Pazarlamas\u0131 Nas\u0131l Yap\u0131l\u0131r?<\/h2>\n\n\n\n

\u0130\u00e7eri\u011fin ne olaca\u011f\u0131na karar vermek, zamanlamas\u0131n\u0131 yapmak ve bunun yan\u0131nda payla\u015fmak ve etkile\u015fim almas\u0131n\u0131 sa\u011flayacak di\u011fer y\u00f6ntemleri kullanmak s\u00fcrecin k\u0131sa ve \u00f6z anlat\u0131m\u0131d\u0131r. Asl\u0131nda \u201c\u0130\u00e7erik Pazarlamas\u0131 S\u00fcreci\u201d<\/strong> \u015fu ad\u0131mlar\u0131n s\u00fcrekli olarak tekrarlanmas\u0131 \u015feklinde i\u015flemektedir;<\/p>\n\n\n\n

  • \u0130htiya\u00e7 Belirleme veya \u00dcretme<\/li>
  • Hedef Kitle Belirleme<\/li>
  • Rakipleri Analiz Etme<\/li>
  • \u0130htiyaca Uygun \u0130\u00e7erik Planlama<\/li>
  • \u0130\u00e7eri\u011fi Olu\u015fturma<\/li>
  • Dikkat \u00c7ekme<\/li>
  • \u0130\u00e7eri\u011fi Yay\u0131nlama<\/li><\/ul>\n\n\n\n

    Bu ad\u0131mlar\u0131 bitirdikten sonra tekrar ba\u015flayarak ayn\u0131 yolu takip etmelisiniz. G\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere etkili bir i\u00e7erik pazarlamas\u0131 s\u00fcreci zorlu baz\u0131 ad\u0131mlar atarak ger\u00e7ekle\u015febiliyor. Bu s\u00fcre\u00e7lerden beklenen sonu\u00e7lar ise;<\/p>\n\n\n\n

    • Fark\u0131ndal\u0131k yaratmak<\/li>
    • Ara\u015ft\u0131rmaya sevk etmek.<\/li>
    • Marka bilinirli\u011fi olu\u015fturmak.<\/li>
    • Sat\u0131\u015f ger\u00e7ekle\u015ftirmek.<\/li>
    • Sad\u0131k m\u00fc\u015fteriler edinmek.<\/li><\/ul>\n\n\n\n

      Pazarlama ile ilgili \u00e7ok \u00f6nemli ve sizin de dikkat etmeniz gereken \u201c3 M Kural\u0131\u201d <\/strong>denilen bir kurala g\u00f6re 3<\/strong> M<\/strong>\u2019ye \u00e7ok iyi hakim olmal\u0131s\u0131n\u0131z ;<\/p>\n\n\n\n

      • M<\/strong>al\u0131n\u0131 Tan\u0131<\/li>
      • M<\/strong>\u00fc\u015fterini Tan\u0131 <\/li>
      • M<\/strong>\u00fcesseseni (\u0130\u015fletmeni) Tan\u0131<\/li><\/ul>\n\n\n\n

        Tan\u0131mad\u0131\u011f\u0131n\u0131z bir \u00fcr\u00fcn\u00fc, tan\u0131mad\u0131\u011f\u0131n\u0131z bir insana, potansiyelini (\u00fcretim h\u0131z\u0131, kalitesi vs) bilmedi\u011finiz bir i\u015fletmeyle pazarlamaya \u00e7al\u0131\u015fmak nafile bir \u00e7abad\u0131r.<\/p>\n\n\n\n

        \u0130htiya\u00e7 Belirlemek veya Olu\u015fturmak<\/h3>\n\n\n\n

        Yeni ihtiya\u00e7lar olu\u015fturmak i\u00e7in \u00f6ncelikle ki\u015filerin Hot Button<\/strong> denilen o s\u0131cak ve duygusal tepki vermesine neden olacak noktay\u0131 belirlemeniz gerekir. \u0130nsanlar\u0131n duygular\u0131n\u0131 kullanabilmek i\u00e7in de insan psikolojisinden iyi anlamak gerekir. Kar\u015f\u0131n\u0131zdaki ki\u015finin yerine kendinizi koyarak ve empati yaparak onlar\u0131 anlamaya \u00e7al\u0131\u015fmal\u0131 ve onlar\u0131 harekete ge\u00e7irici i\u00e7erikler \u00fcretmelisiniz. <\/p>\n\n\n\n

        G\u00fcn\u00fcm\u00fczde \u201cContent is King\u201d<\/strong> kavram\u0131yla ilgili anla\u015f\u0131lan en temel \u015fey SEO \u00e7al\u0131\u015fmalar\u0131d\u0131r. Ancak olay daha fazla psikolojinin konusu olarak de\u011ferlendirilmelidir. Asl\u0131nda arama motorunda aranan kelimeler ile insan psikolojisi ve davran\u0131\u015flar\u0131 ile ilgili temel bilgilere ula\u015fm\u0131\u015f oluyoruz. <\/p>\n\n\n\n

        Bu sebeple ki\u015fileri harekete ge\u00e7irecek o noktay\u0131 ke\u015ffettikten sonra bir ihtiya\u00e7 yaratmal\u0131 veya bir ihtiyac\u0131 kar\u015f\u0131lamal\u0131s\u0131n\u0131z. Daha \u00f6nceden belirtti\u011fimiz \u00fczere insanlar ihtiyac\u0131n\u0131n fark\u0131nda bile olmayabilir. \u0130htiyac\u0131 belirlemek ve o ihtiyaca y\u00f6nelik \u00e7\u00f6z\u00fcmler sunacak \u00fcr\u00fcn hizmet veya fikirler \u00fcretmek o toplulu\u011fu etkin bir \u015fekilde kullanman\u0131n en iyi yoludur. <\/p>\n\n\n\n

        Hedef Kitle Belirleme<\/h3>\n\n\n\n

        Bu a\u015fama belki de en \u00e7ok \u00fczerinde d\u00fc\u015f\u00fcn\u00fclmesi gereken a\u015famad\u0131r. \u00c7\u00fcnk\u00fc hedef kitle do\u011fru belirlenmez ise o kitlenin ihtiyac\u0131n\u0131 tespit edip kar\u015f\u0131lamaya \u00e7al\u0131\u015fmak, bo\u015f bir \u00e7aba olarak tarihe ge\u00e7ecektir. <\/p>\n\n\n\n

        Hedef kitleyi do\u011fru bir \u015fekilde belirlemek i\u00e7in;<\/p>\n\n\n\n

        • Ya\u015f<\/li>
        • Cinsiyet<\/li>
        • Medeni Durum<\/li>
        • E\u011fitim Durumu<\/li>
        • \u0130lgi Alanlar\u0131<\/li>
        • Hobiler <\/li>
        • Takip Edilen Sosyal Medya sayfa veya profilleri<\/li><\/ul>\n\n\n\n

          dikkatle incelenmelidir. \u00d6rne\u011fin TikTok alan\u0131nda olu\u015fturulan bir i\u00e7erikle 65 ya\u015f \u00fcst\u00fc ki\u015filere ula\u015f\u0131p sonu\u00e7 almaya \u00e7al\u0131\u015fman\u0131n ba\u015far\u0131s\u0131z olma ihtimali olduk\u00e7a y\u00fcksektir.<\/p>\n\n\n\n

          Rakip Analizi<\/h3>\n\n\n\n

          Size benzer \u00fcr\u00fcn veya hizmet sunan rakipleriniz varsa onlar\u0131n ne yapt\u0131klar\u0131n\u0131 olduk\u00e7a iyi bilmek gerekir. Rakiplerinizin faaliyetleri hedefledikleri kitle ve pazar a\u00e7\u0131s\u0131ndan size ipu\u00e7lar\u0131 verecektir. Pazardan almak istedi\u011finiz pay\u0131 art\u0131rman\u0131n en \u00f6nemli yolu rakipleri tan\u0131maktan ge\u00e7er.<\/p>\n\n\n\n

          \u0130\u00e7erik \u00dcretme ve Payla\u015fma S\u00fcreci<\/h3>\n\n\n\n

          \u0130\u00e7eri\u011fi sunaca\u011f\u0131m\u0131z kitleyi ve o kitlenin davran\u0131\u015f\u0131n\u0131 ve pazardaki rakiplerin neler yapt\u0131\u011f\u0131n\u0131 az \u00e7ok biliyorsak i\u00e7erik \u00fcretimine ba\u015flayabiliriz. \u0130htiyac\u0131 belirlenmi\u015f hedef kitleye en etkili olaca\u011f\u0131 d\u00fc\u015f\u00fcn\u00fclen zamanda do\u011fru kanallarla aktar\u0131lan i\u00e7eriklerin ba\u015far\u0131s\u0131z olma \u015fans\u0131 yoktur. Bu a\u015famada i\u00e7eri\u011fin payla\u015f\u0131m zamanlamas\u0131 ve payla\u015f\u0131m kanal\u0131 detay\u0131 devreye giriyor. <\/p>\n\n\n\n

          Yaz aylar\u0131nda sat\u0131lan bir \u00fcr\u00fcne k\u0131\u015f\u0131n i\u00e7erik pazarlamas\u0131 yapmak do\u011fru bir yakla\u015f\u0131m de\u011fildir. Do\u011fru yakla\u015f\u0131m, okullar\u0131n a\u00e7\u0131lmas\u0131na k\u0131sa s\u00fcre kala yap\u0131lan ve e\u011fitim, okul  ihtiya\u00e7lar\u0131n\u0131n nas\u0131l kar\u015f\u0131lanabilece\u011fi hakk\u0131nda olu\u015fturulup payla\u015f\u0131lan bir i\u00e7erik kullan\u0131m\u0131 \u015feklinde olacakt\u0131r.<\/p>\n\n\n\n

          Bunun yan\u0131nda bir i\u00e7erik takvimi olu\u015fturarak, payla\u015f\u0131lacak i\u00e7erikleri bir takvime ba\u011flamak payla\u015f\u0131mlar\u0131n daha etkili sonu\u00e7 almas\u0131n\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n

          \u0130\u00e7erik takvimi, \u00f6rne\u011fin her bir g\u00fcn i\u00e7in bir tema belirleyerek yap\u0131labilir. Haftan\u0131n her g\u00fcn\u00fc i\u00e7in ayr\u0131 bir i\u00e7erik planlamas\u0131 yap\u0131lmas\u0131 ak\u0131ll\u0131ca bir yakla\u015f\u0131md\u0131r. Hafta ba\u015f\u0131nda insanlar\u0131 rahatlatacak bir i\u00e7erik payla\u015fmak, hafta ortas\u0131nda haberler vermek, hafta sonunda ise gezilecek yerler ve ki\u015fisel geli\u015fim i\u00e7in planlama olu\u015fturacak i\u00e7erikler payla\u015f\u0131labilir.<\/p>\n\n\n\n

          Sosyal Medya Kullan\u0131m\u0131<\/h3>\n\n\n\n

          Sosyal medya \u00fczerinden belirlenen hedefe, belirli zamanda ortaya \u00e7\u0131kan bir ihtiyaca y\u00f6nelik yap\u0131lan i\u00e7erik payla\u015f\u0131m\u0131 b\u00fcy\u00fck olas\u0131l\u0131kla olduk\u00e7a etkileyici sonu\u00e7lara neden olacakt\u0131r. Sosyal medya i\u00e7erik pazarlama a\u00e7\u0131s\u0131ndan en yo\u011fun kullan\u0131lan alan olmal\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

          \u0130\u00e7eri\u011fin \u00f6nemi ile ilgili Bill Gates taraf\u0131ndan 1996 y\u0131l\u0131nda s\u00f6ylenmi\u015f \u00e7ok bilindik bir s\u00f6z vard\u0131r; \u201cContent is King!\u201d yani \u201c\u0130\u00e7erik Krald\u0131r!\u201d Belki o y\u0131llarda olduk\u00e7a…<\/p>\n","protected":false},"author":16,"featured_media":6330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,44],"tags":[],"class_list":["post-6325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-nedir-nasil-yapilir"],"yoast_head":"\n\u0130\u00e7erik Pazarlamas\u0131 (Content Marketing) Nedir? - Niobe Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.niobehosting.com\/blog\/icerik-pazarlamasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130\u00e7erik Pazarlamas\u0131 (Content Marketing) Nedir? 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