{"id":5885,"date":"2021-08-04T01:49:00","date_gmt":"2021-08-03T22:49:00","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=5885"},"modified":"2021-07-12T17:46:09","modified_gmt":"2021-07-12T14:46:09","slug":"tipografi","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/tipografi\/","title":{"rendered":"Tipografi Nedir?"},"content":{"rendered":"\n

Fikirleriniz ne kadar heyecan verici olursa olsun, onlar\u0131 iletmek i\u00e7in kullanaca\u011f\u0131n\u0131z tipografinin de en az fikriniz kadar heyecan verici olmas\u0131 gerekir.<\/p>\n\n\n\n

\u00d6rne\u011fin, bir sunum haz\u0131rlad\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcnelim. Sunumda kulland\u0131\u011f\u0131n\u0131z iyi bir font se\u00e7imi<\/strong> genellikle fark edilmeyebilir, fakat k\u00f6t\u00fc bir font direkt g\u00f6ze \u00e7arpar. Tipografinin rol\u00fc tam olarak burada kar\u015f\u0131m\u0131za \u00e7\u0131kar.<\/p>\n\n\n\n

Peki nedir bu tipografi?<\/p>\n\n\n\n

Tipografi Nedir?<\/h2>\n\n\n\n

Yunanca “form<\/strong>” anlam\u0131na gelen “typos<\/strong>” ve “yazmak<\/strong>” anlam\u0131na gelen “graphein<\/strong>” s\u00f6zc\u00fcklerinden t\u00fcretilen tipografi<\/strong>, yaz\u0131l\u0131 harfleri g\u00f6rsel olarak \u00e7ekici ve okunakl\u0131 bir metin haline getirme sanat\u0131na denir.<\/p>\n\n\n\n

Harfler ve rakamlar dahil olmak \u00fczere sembollerin stiline, d\u00fczenine ve g\u00f6r\u00fcn\u00fcm\u00fcne uygulan\u0131r. G\u00f6revi; yaz\u0131l\u0131 dili okunakl\u0131, okunabilir ve \u00e7ekici k\u0131lmakt\u0131r. <\/p>\n\n\n\n

Belirli duygular\u0131 ortaya \u00e7\u0131karmak ve belirli mesajlar\u0131 iletmek i\u00e7in kullan\u0131lan tipografi tasar\u0131m\u0131n\u0131n temel unsurlar\u0131 font ve typeface\u2019dir.<\/p>\n\n\n\n

Tipografi Neden \u00d6nemlidir?<\/h2>\n\n\n\n

Tipografi<\/strong>, insanlar\u0131n web sitenizde, mobil uygulaman\u0131zda veya bas\u0131l\u0131 medyan\u0131zda ilk g\u00f6rd\u00fc\u011f\u00fc \u015feylerden biridir. Bu nedenle ilk izlenimin olu\u015fmas\u0131nda, genel bir atmosfer yarat\u0131lmas\u0131nda ve bir mesaj\u0131n iletilmesinde hayati bir rol oynar.<\/p>\n\n\n\n

Hepsi bu kadar degil!<\/p>\n\n\n\n

Do\u011fru tipografi se\u00e7iminin<\/strong>, a\u015fa\u011f\u0131dakiler de dahil bir\u00e7ok \u00f6nemli g\u00f6revi vard\u0131r:<\/p>\n\n\n\n

  • G\u00fc\u00e7l\u00fc bir g\u00f6rsel hiyerar\u015fi olu\u015fturmak.<\/li>
  • Grafik dengesi sa\u011flamak.<\/li>
  • Genel tonu ayarlamak.<\/li>
  • Bir tasar\u0131m\u0131n estetik ve ho\u015f g\u00f6r\u00fcnmesini sa\u011flamak.<\/li>
  • \u0130nsanlarla ileti\u015fim kurmak.<\/li>
  • Okunabilirli\u011fi optimize etmek.<\/li>
  • M\u00fckemmel bir kullan\u0131c\u0131 deneyimi sa\u011flamak.<\/li>
  • Web sitesinin ki\u015fili\u011fini geli\u015ftirmek.<\/li>
  • Marka bilinirli\u011fi olu\u015fturmak.<\/li>
  • Okuyucular\u0131n dikkatini \u00e7ekmek.<\/li>
  • Metin mesaj\u0131n\u0131 peki\u015ftirmek.<\/li><\/ul>\n\n\n\n

    Tipografi Terimleri Nelerdir?<\/strong><\/h2>\n\n\n\n

    Tipografi d\u00fcnyas\u0131nda yayg\u0131n olarak kullan\u0131lan tipografi terimlerinden birka\u00e7\u0131:<\/p>\n\n\n\n

    1. Typeface ve Font<\/h3>\n\n\n\n

    Bu iki terim \u00e7o\u011fu zaman birbirinin yerine kullan\u0131labilir, ancak birbirlerinden farkl\u0131d\u0131r. <\/p>\n\n\n\n

    Typeface,<\/strong> bir fontun kal\u0131n, normal, a\u00e7\u0131k, italik vb. varyasyonlar\u0131n\u0131, belirtilen geni\u015flik ve a\u011f\u0131rl\u0131klar\u0131 ifade eder. Times New Roman Italic veya Garamond 12pt typeface\u2019ye \u00f6rnek verilebilir.<\/p>\n\n\n\n

    Font <\/strong>ise, bir yaz\u0131 tipi ailesine verilen toplu isim olarak tan\u0131mlanabilir. \u00d6rne\u011fin, Open Sans bir fonttur.<\/p>\n\n\n\n

    D\u00f6rt font (yaz\u0131 tipi stili<\/strong>) s\u0131n\u0131fland\u0131rmas\u0131 vard\u0131r. Bunlar a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n

    Sans Serif:<\/strong> Metinleri daha taze ve modern hale getirdi\u011fi i\u00e7in en \u00e7arp\u0131c\u0131 ba\u015fl\u0131k ve b\u00f6l\u00fcmler i\u00e7in uygundur. Sans serif stillerine sahip tasar\u0131mlar\u0131n net, temiz ve basit bir \u00e7ekicili\u011fi vard\u0131r.<\/p>\n\n\n\n

    Bu font, daha gen\u00e7 bir kitle ve daha s\u0131radan bir markala\u015fmaya sahip markalar i\u00e7in uygundur. \u00d6rne\u011fin, eBay, farkl\u0131 renklerle temiz ve basit bir sans serif logosu kullan\u0131r.<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    Serif: <\/strong>Tasar\u0131m\u0131 g\u00f6z yorgunlu\u011funa neden olmadan okuman\u0131n ak\u0131c\u0131l\u0131\u011f\u0131na yard\u0131mc\u0131 oldu\u011fu i\u00e7in kitaplar ve b\u00fcy\u00fck hacimli bas\u0131l\u0131 metinler i\u00e7in uygundur. Metinlere genellikle bir otorite, g\u00fcven ve sayg\u0131nl\u0131k havas\u0131 katar. Bir serif yaz\u0131 tipi ailesi kullanan markalar, genellikle ihti\u015fama sahip olma e\u011filimindedir. Tipik olarak, bu markalar daha resmi markala\u015fma ile daha geleneksel bir sisteme de y\u00f6nelir.<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    Script<\/strong>: Script yaz\u0131 tipleri<\/strong>, daha yarat\u0131c\u0131 markala\u015fmaya y\u00f6nelik el yaz\u0131s\u0131 stilleridir. Yarat\u0131c\u0131 yeteneklerini sergilemek isteyen markalar, bu t\u00fcrle iyi \u00e7al\u0131\u015fabilir. Bu tarzi g\u00f6rselli\u011fe \u00f6nem veren markalar i\u00e7in de uygundur.<\/p>\n\n\n\n

    \u00d6rne\u011fin, Instagram\u2019\u0131n logosu, sade ve dik bir script logo tasar\u0131m\u0131na sahiptir.<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    Dingbat<\/strong>: Alfabenin harfleri yerine farkl\u0131 sembollerden olu\u015fan dekoratif yaz\u0131 tipleridir. Daha e\u011flenceli markala\u015fmaya sahip markalar taraf\u0131ndan kullan\u0131l\u0131r. Say\u0131s\u0131z dekoratif yaz\u0131 tipi <\/strong>\u00e7e\u015fidi vard\u0131r ve markalar, tipografi tasar\u0131mlar\u0131n\u0131 bu \u015fekilde benzersiz hale getirebilir. Guitar Hero’nun tipografi logo tasar\u0131m\u0131 bunun m\u00fckemmel bir \u00f6rne\u011fidir.<\/p>\n\n\n\n

    \"\"<\/figure><\/div>\n\n\n\n

    2. Kerning<\/h3>\n\n\n\n

    Kerning, karakterler ve harfler aras\u0131nda kalan bo\u015fluktur.<\/p>\n\n\n\n

    3. Leading<\/h3>\n\n\n\n

    Her bir kelime sat\u0131r\u0131 aras\u0131nda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz dikey bo\u015fluktur.<\/p>\n\n\n\n

    4. Espas<\/h3>\n\n\n\n

    Kelimeler ve paragraflar aras\u0131nda kalan bo\u015fluktur.<\/p>\n\n\n\n

    5. Tracking<\/h3>\n\n\n\n

    Harf aral\u0131\u011f\u0131 olarak da bilinen tracking, metin karakterleri aras\u0131nda g\u00f6rd\u00fc\u011f\u00fcm\u00fcz bo\u015fluktur.<\/p>\n\n\n\n

    6. Line Length<\/h3>\n\n\n\n

    Line length, metnin standart uzunlu\u011fudur.<\/p>\n\n\n\n

    7. Hierarchy<\/h3>\n\n\n\n

    Hierarchy, okuyucunun metnin \u00f6nemine g\u00f6re ba\u015fl\u0131klar\u0131, alt ba\u015fl\u0131klar\u0131 ve g\u00f6vde t\u00fcrlerini fark etmesine rehberlik etmekle ilgilidir.<\/p>\n\n\n\n

    8. Size<\/h3>\n\n\n\n

    Size, hiyerar\u015fi de\u011ferini belirler ve bo\u015fluk, boyutlar ve renk kullan\u0131larak yap\u0131l\u0131r.<\/p>\n\n\n\n

    9. Color<\/h3>\n\n\n\n

    Metin rengi, bir metnin \u00f6ne \u00e7\u0131kmas\u0131na yard\u0131mc\u0131 olur. Bir marka mesaj\u0131n\u0131n tonunu iletir. Bir tasar\u0131mc\u0131 renklerin \u00fc\u00e7 bile\u015fenini dengeler: De\u011fer, ton ve doygunluk.<\/p>\n\n\n\n

    10. Contrast<\/h3>\n\n\n\n

    Contrast, tasar\u0131mc\u0131lar\u0131n bir fikri veya mesaj\u0131 vurgulamas\u0131na yard\u0131mc\u0131 olan bir ba\u015fka \u00f6nemli tipografi \u00f6\u011fesidir. Metni anlaml\u0131, dikkat \u00e7ekici ve ilgin\u00e7 k\u0131lar.<\/p>\n\n\n\n

    Uygun Tipografi Nas\u0131l Se\u00e7ilir?<\/h2>\n\n\n\n

    Herhangi bir projeniz (web, gazete, ilan, bro\u015f\u00fcr, TV reklamlar\u0131 vb.) i\u00e7in uygun bir tipografi se\u00e7meye \u00e7al\u0131\u015f\u0131rken, a\u015fa\u011f\u0131daki genel kurallar\u0131 akl\u0131n\u0131zda bulundurun:<\/p>\n\n\n\n

    • Yaz\u0131 tipleri aras\u0131ndaki fark\u0131 anlay\u0131n.<\/li>
    • Uzunlamas\u0131na daha rahat okumaya izin verdikleri i\u00e7in g\u00f6vde metin i\u00e7in serif ve sans serif yaz\u0131 tiplerini kullan\u0131n. Ancak, bu kendini kan\u0131tlam\u0131\u015f yaz\u0131 tipleri bazen pazarlama kampanyalar\u0131n\u0131za, hedef kitlenize ve hatta markan\u0131za uymayabilir. \u00d6rne\u011fin, Times New Roman herkesin bildi\u011fi ve al\u0131\u015f\u0131k oldu\u011fu her yerde bulunan bir yaz\u0131 karakteri olsa da, ilgisizlik veya ucuzluk izlenimi vererek okuma deneyimini s\u0131k\u0131c\u0131 hale getirebilir. \u015eirketiniz l\u00fcks \u00fcr\u00fcnler sat\u0131yorsa, Times New Roman her \u015feyi mahvedebilir. Bu nedenle, zaman i\u00e7inde kan\u0131tlanm\u0131\u015f yaz\u0131 tiplerinin bile hedef kitlenize hitap edip etmedi\u011finden emin olun.<\/li>
    • Yaz\u0131 tiplerini e\u015fle\u015ftirmek istiyorsan\u0131z, benzer x y\u00fcksekli\u011fine, b\u00fcy\u00fck harflere, k\u00fc\u00e7\u00fck harflere ve bi\u00e7imsel geometriye sahip yaz\u0131 tiplerini se\u00e7in veya g\u00f6rsel olarak birbirini tamamlayan yaz\u0131 tiplerini kullan\u0131n. E\u015fle\u015ftirme konusunda \u015f\u00fcpheleriniz varsa, zaman i\u00e7inde kan\u0131tlanm\u0131\u015f bir serif yaz\u0131 tipi ve sans-serif yaz\u0131 tipi \u00e7ifti se\u00e7in. Alternatif olarak, yaz\u0131 tiplerini etkili bir \u015fekilde birle\u015ftirmeye yard\u0131mc\u0131 olan baz\u0131 \u00e7evrimi\u00e7i ara\u00e7lar\u0131 kullanabilirsiniz.<\/li>
    • Yaln\u0131zca ba\u015fl\u0131klar i\u00e7in komut dosyas\u0131 kullan\u0131n ve yaz\u0131 tiplerini g\u00f6r\u00fcnt\u00fcleyin.<\/li>
    • \u0130nsanlar\u0131 etkilemek i\u00e7in zaten kendini kan\u0131tlanm\u0131\u015f olan se\u00e7enekleri kullanmay\u0131n. Bunun yerine bu aralar olduk\u00e7a pop\u00fcler olan animasyonlu veya renkli yaz\u0131 tiplerini deneyin.<\/li>
    • Tasar\u0131ma \u00e7e\u015fitlilik katmak, etki b\u0131rakmak, uzun metinler i\u00e7in iyi bir okunabilirlik sa\u011flamak ve hatta \u00f6nemli ayr\u0131nt\u0131lara odaklanmak i\u00e7in asla \u00fc\u00e7ten fazla yaz\u0131 tipi kullanmay\u0131n.<\/li>
    • Dekoratif yaz\u0131 tiplerini minimumda tutun, gerekti\u011finde kullanmaya \u00f6zen g\u00f6sterin.<\/li><\/ul>\n\n\n\n

      \u00dccretsiz Font \u0130ndirebilece\u011finiz En Pop\u00fcler Platformlar<\/h2>\n\n\n\n

      1. Dafont<\/h3>\n\n\n\n

      Dafont, her projeniz i\u00e7in \u00fccretsiz bir yaz\u0131 tipi bulabilece\u011finiz internetteki en pop\u00fcler ar\u015fivlerden biridir. Platformdaki baz\u0131 yaz\u0131 tiplerini amat\u00f6rler yapsa da, yine de bir\u00e7ok profesyonel se\u00e7enek vard\u0131r.<\/p>\n\n\n\n

      2. Google Fonts<\/h3>\n\n\n\n

      Google Fonts<\/strong>, performanstan \u00f6d\u00fcn vermeden projelerinizde kullan\u0131labilece\u011finiz b\u00fcy\u00fck bir \u00fccretsiz yaz\u0131 tipi koleksiyonudur. T\u00fcm bu yaz\u0131 tipleri, web i\u00e7in olduk\u00e7a g\u00fcvenlidir.<\/p>\n\n\n\n

      3. 1001Fonts<\/h3>\n\n\n\n

      \u0130siminde her ne kadar 1001 ge\u00e7se de, koleksiyonunda 1001 de\u011fil 10001 yaz\u0131 tipi vard\u0131r.<\/p>\n\n\n\n

      4. Fontspace<\/h3>\n\n\n\n

      Fontspace, TrueType ve OpenType formatlar\u0131nda mevcut olan yakla\u015f\u0131k 40000 yaz\u0131 tipine sahiptir.<\/p>\n\n\n\n

      5. FontSquirell<\/h3>\n\n\n\n

      FontSquirell, t\u00fcm\u00fc ticari projeler i\u00e7in mevcut olan, elle se\u00e7ilmi\u015f y\u00fcksek kaliteli yaz\u0131 tiplerine sahiptir. Baz\u0131 klasik yaz\u0131 tiplerinin yan\u0131 s\u0131ra benzersiz yaz\u0131 tipleri de bulabilece\u011finiz bir platformdur.<\/p>\n\n\n\n

      Tipografi \u0130le Yap\u0131lan Tasar\u0131m \u00d6rnekleri<\/h2>\n\n\n\n

      Tipografinin, markan\u0131z\u0131n alg\u0131s\u0131 ve mesaj\u0131n verimli bir \u015fekilde iletilmesi \u00fczerinde b\u00fcy\u00fck bir etkisi vard\u0131r. \u0130yi yap\u0131ld\u0131\u011f\u0131nda okunabilirli\u011fi art\u0131rabilir, kullan\u0131c\u0131 deneyimini iyile\u015ftirebilir, m\u00fc\u015fterilerle g\u00f6rsel ileti\u015fimi g\u00fc\u00e7lendirebilir, mesaj\u0131n anlam\u0131n\u0131 g\u00fc\u00e7lendirebilir ve hatta tasar\u0131m\u0131 \u00e7ekici hale getirebilir. <\/p>\n\n\n\n

      1. Your Future<\/h3>\n\n\n\n
      \"\"<\/figure><\/div>\n\n\n\n

      2. Kashoo<\/h3>\n\n\n\n
      \"\"<\/figure><\/div>\n\n\n\n

      3. Marie Guillaumet<\/h3>\n\n\n\n
      \"\"<\/figure><\/div>\n\n\n\n

      4. Zero<\/h3>\n\n\n\n
      \"\"<\/figure><\/div>\n\n\n\n

      5. Amazee Labs<\/h3>\n\n\n\n
      \"\"<\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"

      Fikirleriniz ne kadar heyecan verici olursa olsun, onlar\u0131 iletmek i\u00e7in kullanaca\u011f\u0131n\u0131z tipografinin de en az fikriniz kadar heyecan verici olmas\u0131 gerekir. \u00d6rne\u011fin, bir sunum haz\u0131rlad\u0131\u011f\u0131n\u0131z\u0131…<\/p>\n","protected":false},"author":11,"featured_media":5886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45,44],"tags":[],"class_list":["post-5885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet","category-nedir-nasil-yapilir"],"yoast_head":"\nTipografi Nedir? - Niobe Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.niobehosting.com\/blog\/tipografi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tipografi Nedir? 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