{"id":5877,"date":"2021-08-13T18:46:00","date_gmt":"2021-08-13T15:46:00","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=5877"},"modified":"2021-07-12T18:12:58","modified_gmt":"2021-07-12T15:12:58","slug":"growth-hacking","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/growth-hacking\/","title":{"rendered":"Growth Hacking Nedir? \u0130\u015fletmelerini H\u0131zla B\u00fcy\u00fctmek \u0130steyenler \u0130\u00e7in \u00d6neriler"},"content":{"rendered":"\n<p><strong>Growth hacking<\/strong>, Sean Ellis taraf\u0131ndan icat edilen bir terimdir. Sean Ellis\u2019e g\u00f6re growth hacking i\u00e7in en do\u011fru tan\u0131m: \u201c<strong>Deney odakl\u0131 pazarlama\u201d <\/strong>d\u0131r. Ama\u00e7, \u015firketin b\u00fcy\u00fcmesi i\u00e7in h\u0131zl\u0131 sonu\u00e7lar\u0131 hedefleyen f\u0131rsatlar bulmakt\u0131r.<\/p>\n\n\n\n<p>Son y\u0131llarda pop\u00fcler hale gelen bir terim olan growth hacking, i\u015fletmelerin b\u00fcy\u00fcmesini sa\u011flamak i\u00e7in g\u00fc\u00e7l\u00fc bir \u00e7\u00f6z\u00fcmd\u00fcr. Asl\u0131nda \u015firketleri m\u00fcmk\u00fcn oldu\u011funca az kaynak kullanarak hedeflerine daha h\u0131zl\u0131 ula\u015ft\u0131ran dijital pazarlama hakk\u0131nda yeni bir d\u00fc\u015f\u00fcnme bi\u00e7imidir.<\/p>\n\n\n\n<p>Bu y\u00fczden bug\u00fcn bu yaz\u0131da, size growth hacking\u2019in pop\u00fcler bir kelimeden \u00e7ok daha fazlas\u0131 oldu\u011funu ad\u0131m ad\u0131m anlataca\u011f\u0131z.<\/p>\n\n\n\n<p>\u0130lk \u00f6nce growth hacking\u2019n geni\u015f bir tan\u0131m\u0131n\u0131 yaparak i\u015fe ba\u015flayal\u0131m.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Growth Hacking Nedir?<\/h2>\n\n\n\n<p><strong>Growth hacking<\/strong>, kritik noktalar\u0131 belirleyerek \u00f6nemli ve h\u0131zland\u0131r\u0131lm\u0131\u015f i\u015fletme b\u00fcy\u00fcmesi elde etmeyi ama\u00e7layan stratejiler i\u00e7in kullan\u0131lan bir y\u00f6ntemdir.<\/p>\n\n\n\n<p>Bu stratejiler, deneyler yapmay\u0131 i\u00e7erir. Ekipler hipotezler geli\u015ftirir, ge\u00e7erliliklerini do\u011frular, testler yapar ve i\u015fin daha ak\u0131ll\u0131 ve daha h\u0131zl\u0131 b\u00fcy\u00fcmesini sa\u011flayan bo\u015fluklar\u0131 veya f\u0131rsatlar\u0131 ke\u015ffeder.<\/p>\n\n\n\n<p>Bir \u015firketin growth hacking\u2019e rehberlik eden kritik noktalar\u0131; web site trafi\u011fi, olas\u0131 sat\u0131\u015flar ve sat\u0131\u015f ba\u015far\u0131s\u0131n\u0131 \u00f6l\u00e7en KPI&#8217;lar taraf\u0131ndan belirlenir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin kritik nokta web sitesi trafi\u011fiyse, growth hacking bu KPI&#8217;y\u0131 web sitesine verimli bir \u015fekilde daha fazla ziyaret\u00e7i \u00e7ekebilecek deneylere d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/p>\n\n\n\n<p>KPI&#8217;lar\u0131n tan\u0131m\u0131, her \u015firketin ba\u015far\u0131dan ne anlad\u0131\u011f\u0131na ba\u011fl\u0131d\u0131r. \u00d6rne\u011fin, bir \u00e7evrimi\u00e7i ma\u011faza i\u00e7in ana KPI muhtemelen sat\u0131\u015f say\u0131s\u0131d\u0131r.<\/p>\n\n\n\n<p>Reklamlarla para kazanan bir web sitesi i\u00e7in en \u00f6nemli \u015fey trafiktir.&nbsp;<\/p>\n\n\n\n<p>T\u00fcm bunlar\u0131 okuduktan sonra \u015funu merak edebilirsiniz:&nbsp;<\/p>\n\n\n\n<p><strong>Growth hacking ile b\u00fcy\u00fcmeyi hedefleyen di\u011fer pazarlama teknikleri aras\u0131ndaki fark nedir?<\/strong><\/p>\n\n\n\n<p>\u0130lk olarak, <strong>her tekni\u011fin KPI&#8217;lar\u0131 hedeflemedi\u011fini bilin.<\/strong> Bir\u00e7ok \u015firket, hedeflerine katk\u0131da bulunmayan stratejiler i\u00e7in zaman ve para harcar. <strong>Growth hacking<\/strong> ise her zaman <strong>hedeflere odaklan\u0131r.<\/strong><\/p>\n\n\n\n<p>En b\u00fcy\u00fck fark, hipotezleri do\u011frulayan deney y\u00f6ntemiyle, t\u00fcm bunlar\u0131 m\u00fcmk\u00fcn oldu\u011funca \u00e7abuk ve ucuza ger\u00e7ekle\u015ftirmeye verilen \u00f6nemdir. <strong>Growth hacking, daha az maliyetle daha h\u0131zl\u0131 b\u00fcy\u00fcmenin kap\u0131lar\u0131n\u0131 aralamaya \u00e7al\u0131\u015f\u0131r.<\/strong><\/p>\n\n\n\n<p>Ancak t\u00fcm bu bilgiler \u0131\u015f\u0131\u011f\u0131nda, growth hacking\u2019in sihir gibi \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 varsaymay\u0131n. En iyi sonu\u00e7lar\u0131 almak i\u00e7in deneyler ve otomasyon ger\u00e7ekle\u015ftirmenize ve ekipler olu\u015fturman\u0131za olanak tan\u0131yan ara\u00e7lara yat\u0131r\u0131m yapman\u0131z gerekir.<\/p>\n\n\n\n<p>Peki, <strong>growth hacking uygulamak<\/strong> i\u00e7in neye ihtiyac\u0131n\u0131z var? Bu s\u00fcrecin temel k\u0131s\u0131mlar\u0131n\u0131 \u015fu \u015fekilde \u00f6zetleyebiliriz:<\/p>\n\n\n\n<p><strong>Ama\u00e7:<\/strong> Growth hacking&#8217;in hedefini a\u00e7\u0131k\u00e7a tan\u0131mlay\u0131n.<\/p>\n\n\n\n<p><strong>Hipotez:<\/strong> Uzmanlar\u0131n\u0131z\u0131n bilgi birikimine ve sezgilerine dayal\u0131 hipotezler geli\u015ftirin.<\/p>\n\n\n\n<p><strong>Test:<\/strong> Hipotezin etkinli\u011fini kan\u0131tlamak i\u00e7in testler yap\u0131n.<\/p>\n\n\n\n<p><strong>Ara\u00e7lar:<\/strong> Test, analiz ve otomasyon ara\u00e7lar\u0131n\u0131 kullan\u0131n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Growth Hacker\u2019\u0131n G\u00f6revi Nedir?<\/h2>\n\n\n\n<p>Growth hacking ifadesindeki \u201chack\u201d kelimesi kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131na neden olabilir. Bir\u00e7ok ki\u015fi, bu t\u00fcr bir stratejiyi, sistemlerindeki g\u00fcvenlik a\u00e7\u0131klar\u0131 arayan bilgisayar korsanlar\u0131n\u0131n uygulamalar\u0131yla ili\u015fkilendirir.<\/p>\n\n\n\n<p>Bu nedenle, growth hacking\u2019in etik d\u0131\u015f\u0131 ve yasa d\u0131\u015f\u0131 oldu\u011funu d\u00fc\u015f\u00fcnen epeyce insan vard\u0131r.&nbsp;<\/p>\n\n\n\n<p>Ama tabii ki b\u00f6yle bir \u015fey yok.<\/p>\n\n\n\n<p>Bilgisayar korsanlar\u0131n\u0131n g\u00fcvenlik a\u00e7\u0131klar\u0131n\u0131 bulup ke\u015ffetmesiyle \u00fcnl\u00fc olmas\u0131 gibi,<strong> growth hacker<\/strong> da bir i\u015fin sonu\u00e7lar\u0131n\u0131 h\u0131zla b\u00fcy\u00fctmek i\u00e7in <strong>&#8220;a\u00e7\u0131k a\u011f ge\u00e7itleri&#8221; <\/strong>bulan profesyoneldir.<\/p>\n\n\n\n<p>Ama\u00e7lar\u0131 ayn\u0131 zamanda ihlalleri bulmakt\u0131r, ancak \u015firket i\u00e7in ak\u0131ll\u0131 ve h\u0131zland\u0131r\u0131lm\u0131\u015f b\u00fcy\u00fcme sa\u011flayacak \u015fekilde. Bu s\u00fcre\u00e7lerin hepsi hukuk ve ahlak s\u0131n\u0131rlar\u0131 i\u00e7indedir.<\/p>\n\n\n\n<p>Genel olarak growth hacker, i\u015fletmenin b\u00fcy\u00fcmesine odaklanm\u0131\u015f bir pazarlama uzman\u0131d\u0131r. Ancak bu alana girenler sadece sat\u0131\u015flar\u0131 veya geliri de\u011fil, \u015firketin hedeflerini ve bunlara ula\u015fmak i\u00e7in daha h\u0131zl\u0131 ve daha ucuz olan verimlili\u011fi d\u00fc\u015f\u00fcnmelidir.<\/p>\n\n\n\n<p>Growth hacker\u2019lar genellikle yarat\u0131c\u0131 ve ara\u015ft\u0131rmac\u0131d\u0131r. B\u00fcy\u00fcme olas\u0131l\u0131klar\u0131 arar ve yeni hipotezler \u00f6nerir. Ayn\u0131 zamanda \u00e7evik ve analitiktirler, verimliliklerini verilerle test eder ve kan\u0131tlarlar.<\/p>\n\n\n\n<p>Teknik ve kavramsal pazarlama bilgisine ek olarak, bir growth hacker\u2019\u0131n a\u015fa\u011f\u0131daki konularda iyi bir anlay\u0131\u015fa sahip olmas\u0131 gerekir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u00fcre\u00e7ler<\/li><li>Deney metodolojisi<\/li><li>Teknoloji ve geli\u015fme<\/li><li>Veri analizi<\/li><li>T\u00fcketici davran\u0131\u015flar\u0131<\/li><\/ul>\n\n\n\n<p>\u0130nsanlar\u0131n sat\u0131n alma yolculu\u011fu boyunca nas\u0131l d\u00fc\u015f\u00fcnd\u00fcklerini, nas\u0131l tepki verdiklerini ve onlar\u0131 neyin motive etti\u011fini bilmek bir growth hacker i\u00e7in \u00e7ok \u00f6nemlidir. Bunu anlad\u0131klar\u0131nda, b\u00fcy\u00fcme tetikleyicilerini bulmak i\u00e7in pazarlama bilgilerini kullan\u0131rlar ve hipotezlerini kan\u0131tlamak i\u00e7in metodik olarak deneyler yaparlar.<\/p>\n\n\n\n<p>Kan\u0131tlan\u0131rlarsa, tekrarlanabilir ve \u00f6l\u00e7eklenebilir hale gelirler ve \u015firketin bu g\u00f6reve daha az zaman ve para harcamas\u0131n\u0131 sa\u011flar.<\/p>\n\n\n\n<p>T\u00fcm bunlar\u0131 ba\u015farmak i\u00e7in, bir\u00e7ok i\u015fletme yaln\u0131zca growth hacker\u2019lar\u0131 i\u015fe almak veya e\u011fitmekle kalmaz, ayn\u0131 zamanda b\u00fcy\u00fcme ekipleri de kurar.<\/p>\n\n\n\n<p>\u00d6zetlemek gerekirse, \u00f6zellikle i\u015f ilanlar\u0131ndan yola \u00e7\u0131karak growth hacker&#8217;larda aranan \u00f6zellikler nelerdir?<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Hangi metriklere\/KPI&#8217;lara odaklanaca\u011f\u0131n\u0131n se\u00e7ilmesi.<\/li><li>Bu KPI&#8217;lar\u0131n nas\u0131l b\u00fcy\u00fct\u00fclece\u011fi konusunda geleneksel ve yarat\u0131c\u0131 fikirler geli\u015ftirmek.<\/li><li>Bu fikirleri test etmek.<\/li><li>Verileri ve kullan\u0131c\u0131lar\u0131n geri bildirimlerini analiz etmek.<\/li><li>Sonu\u00e7lar\u0131 sunmak ve \u00fcr\u00fcn\u00fc daha kullan\u0131c\u0131 odakl\u0131 hale getirmek i\u00e7in di\u011fer departmanlarla (\u00fcr\u00fcn, pazarlama, \u00fcst y\u00f6netim) fikir\/veri\/geri bildirim al\u0131\u015fveri\u015finde bulunmak.<\/li><li>Web sitesine, a\u00e7\u0131l\u0131\u015f sayfalar\u0131na, sosyal medyaya, uygulamalara trafik \u00e7ekmek.<\/li><li><strong>D\u00f6n\u00fc\u015f\u00fcm optimizasyonu<\/strong> ilkelerini ve hack&#8217;lerini anlama ve CRO hack&#8217;lerini herhangi bir i\u015fletmeye uygulayabilmek.<\/li><li>AARRR Sat\u0131\u015f Metrikleri \u015eemas\u0131 ile \u00c7al\u0131\u015fmak (Edinme \u2013 Etkile\u015fim \u2013 Ba\u011fl\u0131l\u0131k \u2013 Tavsiye \u2013 Gelir).<\/li><li>B\u00fcy\u00fcme kanallar\u0131na \u00f6ncelik vermek.<\/li><li>\u0130\u015fletmenin performans\u0131n\u0131 her zaman iyile\u015ftirmek i\u00e7in kanallar\u0131 optimize etmek.<\/li><li>B\u00fcy\u00fcme s\u00fcre\u00e7lerini \u00f6l\u00e7eklendirmek ve otomatikle\u015ftirmek.<\/li><li>Referra pazarlama ve viral b\u00fcy\u00fcme yaratma konusunda bilgili olmak.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Growth Hacking Neden Kullan\u0131lmal\u0131?<\/h2>\n\n\n\n<p>Ge\u00e7mi\u015fte, geleneksel medya kurulu\u015flar\u0131yla (radyo, TV vb.) ileti\u015fim kurar, reklam maliyetlerini analiz eder, sat\u0131\u015f noktas\u0131n\u0131n hedef kitlenizle olan yak\u0131nl\u0131\u011f\u0131n\u0131 de\u011ferlendirir, fiyatlar \u00fczerinde pazarl\u0131k yapar ve reklam\u0131n\u0131z\u0131 yay\u0131nlard\u0131n\u0131z.<\/p>\n\n\n\n<p>Fakat reklam\u0131n\u0131z\u0131n istedi\u011finiz ki\u015fi say\u0131s\u0131na ula\u015faca\u011f\u0131n\u0131 kim garanti edebilirdi?<\/p>\n\n\n\n<p>Tabii ki hi\u00e7kimse&#8230;<\/p>\n\n\n\n<p>Bu, \u015firketlerin hi\u00e7bir garanti olmaks\u0131z\u0131n reklam sat\u0131n alma \u015feklidir. Bu y\u00fczden \u00f6zellikle k\u0131s\u0131k b\u00fct\u00e7eli markalar i\u00e7in \u00e7ok pahal\u0131 olabilir.<\/p>\n\n\n\n<p>T\u00fcm bu nedenlerden dolay\u0131, geleneksel reklamc\u0131l\u0131\u011fa yat\u0131r\u0131m yapmak, hem maliyet hem de insanlar\u0131n ikna olmamas\u0131 nedeniyle bir\u00e7ok \u015firket i\u00e7in olanaks\u0131z hale geldi. Bu nedenle markalar, pazarlama yaparak sonu\u00e7 alman\u0131n yeni yollar\u0131n\u0131 aramaya ba\u015flad\u0131.&nbsp;<\/p>\n\n\n\n<p>Sonu\u00e7: <strong>Growth hacking<\/strong>.<\/p>\n\n\n\n<p>Growth hacking, stratejileri uygulamadan \u00f6nce deney ve veri analizine dayand\u0131\u011f\u0131ndan, \u015firketler i\u00e7in daha g\u00fcvenli bir \u00e7\u00f6z\u00fcm olarak kendini g\u00f6sterir.<\/p>\n\n\n\n<p>Bu t\u00fcr stratejiler, yaln\u0131zca deneyler etkinliklerini kan\u0131tl\u0131yorsa, yani geleneksel pazarlamadan daha h\u0131zl\u0131 ve daha ucuz \u00e7\u00f6z\u00fcmler sa\u011fl\u0131yorsa benimsenir.<\/p>\n\n\n\n<p><strong>Growth hacking&#8217;in misyonu<\/strong>, i\u015fletmeleri \u00f6l\u00e7eklenebilir, tekrarlanabilir ve s\u00fcrd\u00fcr\u00fclebilir k\u0131lmakt\u0131r.&nbsp;<\/p>\n\n\n\n<p>Geri d\u00f6n\u00fc\u015f\u00fc garanti olmayan, s\u00fcre\u00e7lere d\u00f6n\u00fc\u015ft\u00fcr\u00fclmeyen, \u00e7ok fazla manuel i\u015flem gerektiren ve \u00e7ok fazla zaman ve kaynak gerektiren stratejilere yat\u0131r\u0131m yapt\u0131\u011f\u0131n\u0131z\u0131 varsayal\u0131m. Bu durumda, \u015firketiniz growth hacking kullanm\u0131yor demektir.<\/p>\n\n\n\n<p>Kullan\u0131yorsa, \u015firketin \u00e7ok fazla zaman ve para harcamadan geni\u015f \u00f6l\u00e7ekte nas\u0131l etkili olabilece\u011fini sorgular. Bu sorgulaman\u0131n d\u0131\u015f\u0131nda b\u00fcy\u00fcme f\u0131rsatlar\u0131 ararlar. Bu asl\u0131nda yeni ba\u015flayanlar\u0131n neden bu stratejiyi yayg\u0131n olarak benimsedi\u011fini a\u00e7\u0131klar.<\/p>\n\n\n\n<p>Yeni ba\u015flayanlar\u0131n d\u0131\u015f\u0131nda, b\u00fcy\u00fck \u015firketler de, b\u00fcy\u00fcmeyi art\u0131rmak veya yeni \u00fcr\u00fcn veya hizmetler ba\u015flatmak gibi belirli hedefleri kar\u015f\u0131lamak i\u00e7in growth hacking kullanabilir.<\/p>\n\n\n\n<p>Growth hacking genellikle yeni bir \u00fcr\u00fcn\u00fcn s\u00fcrd\u00fcr\u00fclebilir, h\u0131zl\u0131 b\u00fcy\u00fcyen olup olmad\u0131\u011f\u0131n\u0131 ve \u015firketin reklama yo\u011fun bir \u015fekilde yat\u0131r\u0131m yapmaya ba\u015flamadan \u00f6nce do\u011fru yolda olup olmad\u0131\u011f\u0131n\u0131 g\u00f6stermeye hizmet eder.<\/p>\n\n\n\n<p>Ancak, bu t\u00fcr \u015firketler genellikle growth hacking sonu\u00e7lar\u0131n\u0131 sa\u011flayabilecek i\u00e7 yap\u0131ya sahip de\u011fildir. Bu nedenle, organizasyon k\u00fclt\u00fcrlerini de\u011fi\u015ftirmeleri ve \u00e7ok daha esnek, daha az hiyerar\u015fik ve daha az b\u00fcrokratik olan startup ortam\u0131na daha yak\u0131n olmalar\u0131 gerekir.<\/p>\n\n\n\n<p>Growth hacking, riski te\u015fvik eden ve hatay\u0131 kabul eden bir deney k\u00fclt\u00fcr\u00fc gerektirir. \u00c7\u00fcnk\u00fc growth hacker\u2019lar, yanl\u0131\u015f gidebilecek bir hipotezi varsayarlar, ancak do\u011frulan\u0131r ve ba\u015far\u0131l\u0131 olursa sonu\u00e7lardan yararlan\u0131r. Bu y\u00fczden, ekibe ve profesyonellere karar verme konusunda \u00f6zerklik verilmesi de hayati \u00f6nem ta\u015f\u0131maktad\u0131r. Bir arac\u0131 onaylamak i\u00e7in t\u00fcm hiyerar\u015fiden ge\u00e7mek gerekirse, yaln\u0131zca bir hafta s\u00fcrebilecek bir deneyin y\u00fcr\u00fct\u00fclmesi aylar al\u0131r. B\u00f6ylece, t\u00fcm s\u00fcre\u00e7 \u00e7evikli\u011fini yitirir ve amac\u0131na ula\u015famaz.<\/p>\n\n\n\n<p>Growth hacking&#8217;in genellikle teknoloji veya dijital alanda, yeni ba\u015flayanlar ve k\u00fc\u00e7\u00fck i\u015fletmelerde daha verimli olmas\u0131n\u0131n nedeni budur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u00d6nemli Growth Hacking Stratejileri<\/h2>\n\n\n\n<p><strong>Growth hacking stratejilerinin uygulanmas\u0131<\/strong>, i\u015fletmeden i\u015fletmeye de\u011fi\u015febilen KPI&#8217;lar\u0131n belirlenmesine ba\u011fl\u0131d\u0131r. Bu nedenle, her \u015firketin kendi KPI\u2019lar\u0131n\u0131 belirlemesi gerekir.<\/p>\n\n\n\n<p>Ancak baz\u0131 stratejiler etkileyici sonu\u00e7lar\u0131 do\u011furdu\u011fu i\u00e7in genellikle her t\u00fcr \u015firket i\u00e7in \u00e7al\u0131\u015f\u0131r. A\u015fa\u011f\u0131da bu kategoriye giren baz\u0131 stratejileri inceleyebilirsiniz:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Y\u00f6nlendirmeli Pazarlama<\/h3>\n\n\n\n<p>Bu pazarlama \u00e7e\u015fidi, growth hacking s\u00fcrecinde \u00f6nde gelen te\u015fvik stratejilerinden biridir. Paypal, Dropbox ve Uber gibi \u015firketler, bu strateji arac\u0131l\u0131\u011f\u0131yla markalar\u0131n\u0131 b\u00fcy\u00fcten \u015firketlerden baz\u0131lar\u0131d\u0131r.<\/p>\n\n\n\n<p>Y\u00f6nlendirmeli pazarlama, m\u00fc\u015fterilerinizi marka savunucular\u0131na d\u00f6n\u00fc\u015ft\u00fcrmek anlam\u0131na gelir. Genel olarak sistem \u015fu \u015fekilde \u00e7al\u0131\u015f\u0131r: Kullan\u0131c\u0131 bir ki\u015fiyi m\u00fc\u015fteri olarak sisteme sokar ve bunun i\u00e7in bir \u00f6d\u00fcl al\u0131r.<\/p>\n\n\n\n<p>Bu \u015fekilde pazarlama, m\u00fc\u015fteri edinme maliyetlerini azaltmak, kullan\u0131c\u0131 taban\u0131ndan yararlanmak ve \u015firketin b\u00fcy\u00fcmesini art\u0131rmak i\u00e7in gerekli olan a\u011f\u0131zdan a\u011fza yay\u0131l\u0131m\u0131 te\u015fvik eder.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u0130\u00e7erik Pazarlama<\/h3>\n\n\n\n<p><strong>\u0130\u00e7erik pazarlama<\/strong>, web sitesi trafik art\u0131\u015f\u0131 s\u00f6z konusu oldu\u011funda en iyi stratejilerden biridir. Uzmanl\u0131k alan\u0131n\u0131zla ilgili yaz\u0131lar\u0131 i\u00e7eren bir blogunuz varsa, \u015f\u00fcphesiz organik ve \u00f6l\u00e7eklenebilir bir \u015fekilde daha fazla ziyaret\u00e7i al\u0131rs\u0131n\u0131z. Ancak, h\u0131zl\u0131 ve \u00f6nemli bir b\u00fcy\u00fcme i\u00e7in blog yazmak tek ba\u015f\u0131na yeterli de\u011fildir.<\/p>\n\n\n\n<p>Blogunuzun trafik art\u0131\u015f\u0131n\u0131n h\u0131zlanmas\u0131n\u0131 istiyorsan\u0131z, di\u011fer i\u00e7erik pazarlama stratejilerini benimsemeniz \u00e7ok \u00f6nemlidir.<\/p>\n\n\n\n<p>\u00d6ncelikle i\u00e7eriklerinizi <a href=\"https:\/\/www.niobehosting.com\/blog\/seo\/\">SEO<\/a>\u2019ya uygun \u015fekilde optimize etmelisiniz. Sayfa i\u00e7i SEO tekniklerini uygulayarak ve sayfalar\u0131n\u0131za backlink\u2019ler alarak blogunuz daha h\u0131zl\u0131 b\u00fcy\u00fctebilirsiniz.<\/p>\n\n\n\n<p>Ortak bloglarda misafir g\u00f6nderileri yazma stratejisini benimsemek, blogunuzun hedef kitlesini daha g\u00fc\u00e7l\u00fc bir \u015fekilde art\u0131rman\u0131n bir yoludur.<\/p>\n\n\n\n<p>Amac\u0131n\u0131z i\u00e7erik pazarlama ile potansiyel m\u00fc\u015fteri kazan\u0131m\u0131n\u0131 art\u0131rmaksa, blog sayfalar\u0131n\u0131zda b\u00fcy\u00fcleyici \u00f6\u011feler kullanman\u0131z gerekir. Sayfalara a\u00e7\u0131l\u0131r pencereler, formlar ve CTA&#8217;lar eklemek, kullan\u0131c\u0131y\u0131 e-posta bilgilerini payla\u015fmaya ve ileti\u015fim taban\u0131n\u0131z\u0131 b\u00fcy\u00fctmeye te\u015fvik etmenin bir yoludur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. K\u0131tl\u0131k Prensibi (Scarcity Principle)<\/h3>\n\n\n\n<p>Scarcity Principle, <strong>growth hacking\u2019de kullan\u0131lan birincil zihinsel tetikleyicilerden biridir.<\/strong><\/p>\n\n\n\n<p>Neden mi?<\/p>\n\n\n\n<p>\u00c7\u00fcnk\u00fc insanlar\u0131 \u00fcr\u00fcn\u00fc hemen sat\u0131n almaya motive edebilir. Bu ilke, k\u0131t olan her \u015feyin daha de\u011ferli oldu\u011fu fikrine dayanmaktad\u0131r.<\/p>\n\n\n\n<p>Bir t\u00fcketici, bir \u00fcr\u00fcn\u00fcn bitti\u011fini veya yaln\u0131zca birka\u00e7 ki\u015fiyle s\u0131n\u0131rl\u0131 oldu\u011funu fark etti\u011finde (veya buna inanmaya y\u00f6nlendirilirse), kendi \u00fcr\u00fcn\u00fcn\u00fc hemen g\u00fcvenceye almak ister.<\/p>\n\n\n\n<p>K\u0131tl\u0131k prensibini, \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn s\u0131n\u0131rl\u0131 s\u00fcr\u00fcmlerinin veya zaman s\u0131n\u0131rl\u0131 indirimlerin reklam\u0131n\u0131 yaparak da kullanabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. S\u00fcrekli test<\/h3>\n\n\n\n<p>Deney k\u00fclt\u00fcr\u00fc, s\u00fcrekli testlerin y\u00fcr\u00fct\u00fclmesini gerektirir. <strong>Bu testlerin en pop\u00fclerleri, A\/B testleridir <\/strong>( bir sayfan\u0131n iki veya daha fazla varyant\u0131n\u0131n rastgele kullan\u0131c\u0131lara g\u00f6sterildi\u011fi bir deneydir). Bu testlerde ama\u00e7, hangi varyant\u0131n daha fazla sonu\u00e7 \u00fcretti\u011fini do\u011frulamakt\u0131r.<\/p>\n\n\n\n<p>Bunu yapmak i\u00e7in, hangi de\u011fi\u015fkeni de\u011ferlendirmek istedi\u011finizi ve hangi sonucu elde etmek istedi\u011finizi tan\u0131mlaman\u0131z \u00f6nemlidir. \u00d6rne\u011fin, belirli bir <a href=\"https:\/\/www.niobehosting.com\/blog\/e-posta-hesabi-nasil-acilir\/\">e-posta<\/a> ba\u015fl\u0131\u011f\u0131n\u0131n daha fazla g\u00f6r\u00fcnt\u00fclendi\u011fini ancak daha az d\u00f6n\u00fc\u015f\u00fcm sa\u011flad\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>\n\n\n\n<p>Amac\u0131n\u0131z d\u00f6n\u00fc\u015ft\u00fcrmekse, bu test ba\u015fl\u0131\u011f\u0131n istedi\u011finiz \u015fey i\u00e7in \u00e7al\u0131\u015fmad\u0131\u011f\u0131n\u0131 g\u00f6stermi\u015ftir. Dedi\u011fimiz gibi, growth hacking her zaman hedeflerinize ula\u015fmaya \u00e7al\u0131\u015f\u0131r.<\/p>\n\n\n\n<p>Fakat growth hacking testleri, sadece A\/B testi ile s\u0131n\u0131rl\u0131 de\u011fildir. Growth hacking konusunda her t\u00fcrl\u00fc deneyi uygulayabilirsiniz. Tek \u015fart, kararlar\u0131 desteklemek i\u00e7in verilere dayanma gereklili\u011fidir.<\/p>\n\n\n\n<p>\u00d6rne\u011fin, belirli bir m\u00fc\u015fteri grubu i\u00e7in bir yaz\u0131l\u0131m s\u00fcr\u00fcm\u00fc \u00e7al\u0131\u015ft\u0131rabilir, hangi sonu\u00e7lar\u0131 \u00fcretti\u011fini g\u00f6rebilir ve ard\u0131ndan bunu s\u00fcrece dahil edip etmemeye karar verebilirsiniz.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Growth hacking, Sean Ellis taraf\u0131ndan icat edilen bir terimdir. Sean Ellis\u2019e g\u00f6re growth hacking i\u00e7in en do\u011fru tan\u0131m: \u201cDeney odakl\u0131 pazarlama\u201d d\u0131r. Ama\u00e7, \u015firketin b\u00fcy\u00fcmesi&#8230;<\/p>\n","protected":false},"author":11,"featured_media":5878,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[51],"tags":[],"class_list":["post-5877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-is"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growth Hacking Nedir? \u0130\u015fletmelerini H\u0131zla B\u00fcy\u00fctmek \u0130steyenler \u0130\u00e7in \u00d6neriler - Niobe Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.niobehosting.com\/blog\/growth-hacking\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Growth Hacking Nedir? \u0130\u015fletmelerini H\u0131zla B\u00fcy\u00fctmek \u0130steyenler \u0130\u00e7in \u00d6neriler - Niobe Hosting\" \/>\n<meta property=\"og:description\" content=\"Growth hacking, Sean Ellis taraf\u0131ndan icat edilen bir terimdir. 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