{"id":5725,"date":"2021-07-19T14:51:00","date_gmt":"2021-07-19T11:51:00","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=5725"},"modified":"2021-07-01T17:02:51","modified_gmt":"2021-07-01T14:02:51","slug":"sandbox","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/sandbox\/","title":{"rendered":"Sandbox Nedir? Sandbox ve Google Cezalar\u0131"},"content":{"rendered":"\n<p>Yeni web sitelerinin Google\u2019de s\u0131ranlamas\u0131 \u00e7ok zordur. Hatta baz\u0131 <a href=\"https:\/\/www.niobehosting.com\/blog\/seo\/\">SEO<\/a>&#8216;cular, yeni web sitelerinin belirli bir ya\u015fa gelmeden Google&#8217;da s\u0131ralanamayaca\u011f\u0131n\u0131 iddia eder. Bu, genellikle <strong>sandbox etkisi <\/strong>olarak adland\u0131r\u0131l\u0131r.<\/p>\n\n\n\n<p>Peki <strong>sandbox tam olarak nedir?<\/strong><\/p>\n\n\n\n<p><strong>Sandbox<\/strong>, yeni sitelerin arama motoru(Google) sorgular\u0131nda, en \u00fcst s\u0131ralar\u0131na \u00e7\u0131kmas\u0131na izin vermeyen efsanevi bir <strong>Google algoritmas\u0131<\/strong> veya yapt\u0131r\u0131m\u0131d\u0131r. Efsanevi olarak adland\u0131r\u0131lmas\u0131n\u0131n sebebi, Google\u2019nin bu algoritman\u0131n varl\u0131\u011f\u0131n\u0131 resmi olarak onaylamamas\u0131ndan kaynaklan\u0131r. (Panda ve Penguin ile birlikte listeye dahil etmedi).<\/p>\n\n\n\n<p>SEO\u2019cular<strong> Sandbox<\/strong>\u2019\u0131n yeni web siteleri i\u00e7in bir filtre oldu\u011funa inan\u0131yor. Varsay\u0131ma g\u00f6re, filtre yeni web sitelerini yakal\u0131yor ve belirli bir ya\u015fa ula\u015fana kadar s\u0131ralanmas\u0131na izin vermiyor. Bu ya\u015f\u0131n tam olarak ne oldu\u011fu konusunda \u00e7ok fazla tart\u0131\u015fma var. Baz\u0131lar\u0131 bu s\u00fcrenin en az bir ay oldu\u011funu s\u00f6ylerken, baz\u0131lar\u0131 ise tam bir y\u0131l olabilece\u011fini iddia ediyor. Ancak bunun onaylanm\u0131\u015f bir algoritma olmad\u0131\u011f\u0131 dikkate al\u0131nd\u0131\u011f\u0131nda, kesin bir \u015fey s\u00f6ylemek m\u00fcmk\u00fcn de\u011fil.<\/p>\n\n\n\n<p>\u00d6zetle, web siteniz Sandbox\u2019taysa:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Google, arama isteklerini tam olarak ba\u015fl\u0131klar\u0131 yazsan\u0131z bile g\u00f6stermez.<\/li><li>Di\u011fer siteler veya sayfalar, sizin i\u00e7eri\u011finiz t\u00fcm beklentileri kar\u015f\u0131lasa bile daha \u00fcst s\u0131ralarda yer al\u0131r.<\/li><li>\u0130lk ba\u015fta site SERP&#8217;de yeterli bir rekabet pozisyonuna yerle\u015ftirilir, daha sonra pozisyonunu kaybeder ve SERP&#8217;de 30 ila 500 pozisyon aras\u0131na d\u00fc\u015fer.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Google Sandbox Ger\u00e7ekten Var M\u0131?<\/h2>\n\n\n\n<p>Google temsilcileri, sandbox filtresinin varl\u0131\u011f\u0131n\u0131 defalarca reddetti. Ancak, yeni web sitelerinin ger\u00e7ekten bir sandbox etkisi ya\u015fayabilece\u011fini kabul ediyorlar. Fakat bu, onlara g\u00f6re, web sitesinin gen\u00e7 ya\u015f\u0131ndan de\u011fil, g\u00fcven sinyallerinin eksikli\u011finden kaynaklan\u0131yor. <strong>Yeni bir web sitesi i\u00e7erik a\u00e7\u0131s\u0131ndan zay\u0131f veya otoriter olmayabilir.<\/strong> Bu nedenle Google&#8217;nin arama sonu\u00e7lar\u0131ndaki uygun yerle\u015fimi belirlemesi zordur.<\/p>\n\n\n\n<p>Evet, yeni bir web sitesi aramada dezavantajl\u0131 olabilir, ancak Google&#8217;nin \u00f6nceden belirlenmi\u015f bir deneme s\u00fcresi yoktur. Web siteniz, uygun g\u00fcven ve kalite sinyallerini g\u00f6stermeye ba\u015flar ba\u015flamaz en iyi arama konumlar\u0131na gelebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Sandbox Etkisinden Nas\u0131l Ka\u00e7\u0131n\u0131l\u0131r? Sandbox ve Google Cezalar\u0131<\/h2>\n\n\n\n<p>Sandbox etkisi a\u00e7\u0131k\u00e7a kan\u0131tlanmam\u0131\u015ft\u0131r. Ancak \u00f6zellikle gen\u00e7 bir web sitesinin kurulu\u015f a\u015famas\u0131nda belirli kriterlere uymas\u0131, Google\u2019nin bu siteleri cezaland\u0131rmamas\u0131 i\u00e7in \u00f6nemlidir.<\/p>\n\n\n\n<p>Sandbox etkisini h\u0131zl\u0131 bir \u015fekilde \u00f6nlemek istiyorsan\u0131z; web siteniz yay\u0131na girer girmez kaliteli i\u00e7erik olu\u015fturmaya ve web siteniz ile web&#8217;in geri kalan\u0131 aras\u0131nda ba\u011flant\u0131lar olu\u015fturmaya ba\u015flaman\u0131z gerekiyor.&nbsp;<\/p>\n\n\n\n<p>Sadece bu kadar de\u011fil!<\/p>\n\n\n\n<p>Yeni bir web sitesinin <strong>sandbox etkisini \u00f6nlemek<\/strong> istiyorsan\u0131z, a\u015fa\u011f\u0131daki listede sizin i\u00e7in yapt\u0131\u011f\u0131m\u0131z \u00f6nerilere g\u00f6z atabilirsiniz:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Web sitenizi yay\u0131na ald\u0131ktan sonra denetim yap\u0131n<\/h3>\n\n\n\n<p>Google ile ili\u015fki kurmaya ba\u015flamadan \u00f6nce, web sitenizin s\u0131ralanmas\u0131nda teknik bir engel bulunmad\u0131\u011f\u0131ndan emin olun. Web sitenizi yay\u0131na ald\u0131ktan sonra sitenizin denetimi yap\u0131n ve kullan\u0131c\u0131 dostu olup olmad\u0131\u011f\u0131n\u0131 kontrol edin.<\/p>\n\n\n\n<p>Nas\u0131l m\u0131?<\/p>\n\n\n\n<p>\u0130lk olarak dizine ekleme sorunlar\u0131n\u0131 kontrol edin ve arama motorlar\u0131n\u0131n t\u00fcm \u00f6nemli sayfalar\u0131n\u0131za eri\u015febildi\u011finden emin olun.<\/p>\n\n\n\n<p>Ard\u0131ndan UX sorunlar\u0131n\u0131 kontrol edin.<\/p>\n\n\n\n<p>Google, kullan\u0131c\u0131lar i\u00e7eri\u011fe h\u0131zl\u0131 bir \u015fekilde eri\u015femedi\u011fi ve i\u00e7erikle kolayca etkile\u015fime giremedi\u011fi zaman sayfalar\u0131n\u0131z\u0131 s\u0131ralamakta teredd\u00fct eder.<\/p>\n\n\n\n<p>T\u00fcm sayfalar\u0131n\u0131z\u0131n Google&#8217;\u0131n kullan\u0131c\u0131 deneyimi standartlar\u0131n\u0131 kar\u015f\u0131lay\u0131p kar\u015f\u0131lamad\u0131\u011f\u0131n\u0131 kontrol etmek i\u00e7in Google Search Console hesab\u0131n\u0131za gidin. Geli\u015ftirmeler sekmesinde, iki tane kullan\u0131c\u0131 deneyimi raporu bulacaks\u0131n\u0131z: \u00d6nemli Web Verileri ve Mobil Kullan\u0131labilirlik. Buradaki sonu\u00e7lar\u0131n\u0131z\u0131 kontrol edin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Do\u011fal b\u00fcy\u00fcme ile me\u015fru backlinkler olu\u015fturun<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.niobehosting.com\/blog\/backlink-nedir\/\">Backlink<\/a>\u2019leri yava\u015f ve dikkatli bir \u015fekilde olu\u015fturman\u0131z tavsiye edilir. B\u00fcy\u00fcme \u00e7ok h\u0131zl\u0131ysa, cezaland\u0131r\u0131lma riskiniz vard\u0131r. Bu durumda, \u00e7ok fazla backlink s\u0131ralamaya zarar verece\u011fi i\u00e7in emin ve yava\u015f ad\u0131mlarla ilerleyin. Farkl\u0131 web sitelerinden backlink sat\u0131n almak yerine, do\u011fal yollarla b\u00fcy\u00fcmeyi hedefleyin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u0130\u015fletme dizinlerine kat\u0131l\u0131n<\/h3>\n\n\n\n<p>Web siteniz web&#8217;in geri kalan\u0131yla daha ba\u011flant\u0131l\u0131 hale geldik\u00e7e, s\u0131ralama \u015fans\u0131n\u0131z \u00f6nemli \u00f6l\u00e7\u00fcde artar. Yeni bir web sitesi i\u00e7in bu ba\u011flant\u0131lar\u0131 sa\u011flaman\u0131n en iyi yolu, ilgili i\u015fletme dizinlerinde listelenmektir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Uzmanl\u0131k alan\u0131n\u0131zla ilgili i\u00e7erikler olu\u015fturun<\/h3>\n\n\n\n<p>Belirli bir alanda uzman oldu\u011funuzu g\u00f6stermenin en iyi yollar\u0131ndan biri de, belirli bir konuda \u00e7ok say\u0131da kaliteli i\u00e7erik olu\u015fturmakt\u0131r. Bu nedenle \u00f6zellikle ba\u015flang\u0131\u00e7ta, i\u00e7eri\u011finizi k\u00fcmeler halinde olu\u015fturman\u0131z \u00f6nemlidir.<\/p>\n\n\n\n<p>Yani, konudan konuya atlamak yerine, bir konuya odaklan\u0131n ve m\u00fcmk\u00fcn oldu\u011funca \u00e7ok a\u00e7\u0131dan bu konuyu ele al\u0131n. \u00d6rne\u011fin, bir bisiklet sat\u0131c\u0131s\u0131 oldu\u011funuzu varsayal\u0131m. \u0130yi bir i\u00e7erik\u00e7i, bisiklet s\u00fcrmenin bir y\u00f6n\u00fcn\u00fc se\u00e7er ve bu y\u00f6nde bir s\u00fcr\u00fc i\u00e7erik olu\u015fturur ve ard\u0131ndan bir sonraki y\u00f6n\u00fcne ge\u00e7er.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Olumlu kullan\u0131c\u0131 davran\u0131\u015flar\u0131 sergileyin<\/h3>\n\n\n\n<p>Google, sayfalar\u0131 s\u0131ralamak i\u00e7in davran\u0131\u015fsal sinyaller kullanmad\u0131\u011f\u0131n\u0131 s\u00f6ylese de, bunun aksini g\u00f6steren \u00e7ok say\u0131da kan\u0131t var. Olumlu kullan\u0131c\u0131 davran\u0131\u015f\u0131n\u0131n (ziyaretler, etkile\u015fimler, uzun oturumlar, yorumlar, incelemeler ve sosyal payla\u015f\u0131mlar), Google&#8217;nin sayfa s\u0131ralamas\u0131na \u00f6nemli \u00f6l\u00e7\u00fcde katk\u0131da bulunaca\u011f\u0131na inan\u0131lmaktad\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Bir backlink profili geli\u015ftirin<\/h3>\n\n\n\n<p>Yeni bir web sitesinin g\u00f6nderebilece\u011fi en g\u00fc\u00e7l\u00fc otorite sinyallerinden biri, di\u011fer, tercihen daha iyi web siteleri taraf\u0131ndan desteklenmektir. Temel olarak, web sitenize ne kadar \u00e7ok web sitesi ba\u011flan\u0131rsa ve bu web sitelerinin kalitesi ne kadar y\u00fcksek olursa, Google&#8217;nin size g\u00fcvenmesi o kadar kolay olur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Web Sitenizin Google Sandbox&#8217;ta Olup Olmad\u0131\u011f\u0131n\u0131 Nas\u0131l Kontrol Edebilirsiniz?<\/h2>\n\n\n\n<p>Hak etti\u011finiz bir s\u0131ralama i\u00e7in b\u00f6yle bir bekleme s\u00fcresinin kurban\u0131 olup olmad\u0131\u011f\u0131n\u0131z\u0131 kontrol etmek i\u00e7in Google Search Console\u2019yi kullanabilirsiniz. Bu resmi bir sorun olmad\u0131\u011f\u0131 i\u00e7in sitenizin sandbox&#8217;ta oldu\u011fu konusunda bilgilendirilmeyeceksiniz. Fakat yine de i\u015flerin sizin aleyhinize gitti\u011fini anlayabilirsiniz.<\/p>\n\n\n\n<p>Google Search Console\u2019yi a\u00e7t\u0131ktan sonra, \u201cArama trafi\u011fi &#8211; Arama analizi ve Sayfalar\u201d da gezinin. Bir odak anahtar kelimeniz ve iyi optimize edilmi\u015f bir siteniz varsa ve yine de siteniz, odak anahtar kelimenizden ba\u015fka anahtar kelimeler i\u00e7in daha iyi s\u0131ralan\u0131rsa, siteniz sandbox&#8217;ta olabilir. Ancak, analizleri kendiniz yapmak istemiyorsan\u0131z, sitenizin Sandbox&#8217;ta olup olmad\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in bir ara\u00e7 kullanabilirsiniz. Kullanabilece\u011finiz pop\u00fcler ara\u00e7lardan baz\u0131lar\u0131 Search Engine Genie ve Fruition\u2019dur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bir Web Sitesi Tekrar Sandbox&#8217;a Girebilir Mi?<\/h2>\n\n\n\n<p>Google Sandbox, \u201cAlgorithmic Punishments\u201d (Algoritmik Cezalar) i\u00e7in bir terim olarak kullan\u0131r.&nbsp;<\/p>\n\n\n\n<p>Google algoritmas\u0131 bir web sitesinin spam metodolojisini alg\u0131layabilir ve web varl\u0131\u011f\u0131n\u0131 &#8220;g\u00fcvenilir de\u011fil&#8221; olarak i\u015faretlerken s\u0131ralamas\u0131n\u0131 d\u00fc\u015f\u00fcrebilir. Algoritman\u0131n g\u00fcvenini tekrar kazanmak, kolay de\u011fildir. Ancak olduk\u00e7a yo\u011fun bir SEO ara\u015ft\u0131rmas\u0131 ile anla\u015f\u0131labilir.<\/p>\n\n\n\n<p>Bir i\u00e7erik yay\u0131nc\u0131s\u0131 i\u00e7in<strong> \u201cAlgoritmik Cezalar\u201d<\/strong> \u0131n olas\u0131 nedenleri a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ba\u011flant\u0131 \u015eemalar\u0131<\/li><li>Zay\u0131f \u0130\u00e7erik<\/li><li>Yinelenen \u0130\u00e7erik<\/li><li>Extensive Boiler-plate \u0130\u00e7erik (daha sonra tekrar kullan\u0131lmak amac\u0131yla olu\u015fturulmu\u015f, i\u00e7eri\u011fi \u00e7ok de\u011fi\u015fmeyecek olan)<\/li><li>Kopya \u0130\u00e7erik<\/li><li>Yava\u015f Sayfa H\u0131z\u0131<\/li><li>Cloaking (Gizleme)<\/li><li>Doorway Pages (K\u00f6pr\u00fc Sayfalar)<\/li><li>Sneaky Redirects (Gizli Y\u00f6nlendirmeler)<\/li><li>Arama Motoru Taray\u0131c\u0131lar\u0131n\u0131 Kapsaml\u0131 Bir \u015eekilde Engelleme<\/li><li>Olu\u015fturma ve Tarama Sorunlar\u0131<\/li><li>Net Olmayan Site Hiyerar\u015fisi<\/li><li>K\u00f6t\u00fc Navigasyon<\/li><li>K\u00f6t\u00fc \u0130tibar<\/li><\/ul>\n\n\n\n<p>Siz Google Sandbox hakk\u0131nda hakk\u0131nda ne d\u00fc\u015f\u00fcn\u00fcyorsunuz? Sizce Google&#8217;nin b\u00f6yle bir etkisi var m\u0131? Yorum b\u00f6l\u00fcm\u00fcnde bize yaz\u0131n. \u0130\u00e7eri\u011fimizi geli\u015ftirmek i\u00e7in deneyimlerinizi ve \u00f6nerilerinizi payla\u015fmay\u0131 unutmay\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yeni web sitelerinin Google\u2019de s\u0131ranlamas\u0131 \u00e7ok zordur. Hatta baz\u0131 SEO&#8216;cular, yeni web sitelerinin belirli bir ya\u015fa gelmeden Google&#8217;da s\u0131ralanamayaca\u011f\u0131n\u0131 iddia eder. Bu, genellikle sandbox etkisi&#8230;<\/p>\n","protected":false},"author":11,"featured_media":5726,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-5725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nedir-nasil-yapilir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sandbox Nedir? Sandbox ve Google Cezalar\u0131 - Niobe Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.niobehosting.com\/blog\/sandbox\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sandbox Nedir? Sandbox ve Google Cezalar\u0131 - Niobe Hosting\" \/>\n<meta property=\"og:description\" content=\"Yeni web sitelerinin Google\u2019de s\u0131ranlamas\u0131 \u00e7ok zordur. Hatta baz\u0131 SEO&#8216;cular, yeni web sitelerinin belirli bir ya\u015fa gelmeden Google&#8217;da s\u0131ralanamayaca\u011f\u0131n\u0131 iddia eder. 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