{"id":5293,"date":"2021-04-03T21:51:00","date_gmt":"2021-04-03T18:51:00","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=5293"},"modified":"2023-12-24T16:48:50","modified_gmt":"2023-12-24T13:48:50","slug":"micro-data-mikro-veri-nedir","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/micro-data-mikro-veri-nedir\/","title":{"rendered":"Micro Data (Mikro Veri) Nedir?"},"content":{"rendered":"\n

Mikro veri (Micro Data) arama motoru botlar\u0131n\u0131n, web sayfalar\u0131ndaki \u00f6ne \u00e7\u0131kar\u0131lmak istenen \u00f6zet bilgileri di\u011fer t\u00fcm veriler aras\u0131ndan kolayca bulmas\u0131na ve ay\u0131klamas\u0131na yard\u0131mc\u0131 olan bir HTML<\/a> kodlama sistemidir. <\/p>\n\n\n\n

WHATWG<\/a> (W<\/strong>eb H<\/strong>ypertext A<\/strong>pplication T<\/strong>echnology W<\/strong>orking G<\/strong>roup) Web K\u00f6pr\u00fc Metni Uygulama Teknolojisi \u00c7al\u0131\u015fma Grubu, HTML ve onunla ilgili teknolojileri geli\u015ftiren gruptur ve mikro verinin geli\u015fmesine \u00f6n ayak olmu\u015ftur.. WHATWG<\/strong>, Apple Inc.<\/strong>, Mozilla Foundation<\/strong>, Opera Software<\/strong> gibi \u00f6nemli internet taray\u0131c\u0131s\u0131 sat\u0131\u015f\u0131 yapan firmalar\u0131 taraf\u0131ndan 2004 y\u0131l\u0131nda kurulmu\u015ftur. <\/p>\n\n\n\n

Micro Data Hangi Ama\u00e7la Olu\u015fturulur?<\/h2>\n\n\n\n

Temel olarak mikro veriler, internet sitelerine eklenebilen gizli HTML etiketleme kodlar\u0131d\u0131r<\/strong>, yani mikro veriler Google, Yahoo, Bing gibi arama motorlar\u0131n\u0131n web sitesi i\u00e7indeki verileri daha iyi anlamas\u0131n\u0131 ve s\u0131n\u0131fland\u0131rmas\u0131n\u0131 sa\u011flamak i\u00e7in kullan\u0131lmaktad\u0131r. 
Arama motorlar\u0131<\/a> algoritmalar\u0131ndaki de\u011fi\u015fimlerin geldi\u011fi noktada, mikro veriler SEO<\/a><\/strong> (S<\/strong>earch E<\/strong>ngine O<\/strong>ptimization) uygulamalar\u0131nda s\u0131kl\u0131kla kullan\u0131lmaya ba\u015flam\u0131\u015ft\u0131r. Ama\u00e7 kullan\u0131c\u0131lara daha iyi deneyim ya\u015fatmak ve arad\u0131klar\u0131 bilgiye daha anlaml\u0131 ve ilgili sonu\u00e7lar g\u00f6sterebilmektir.<\/p>\n\n\n\n

Mikro Veri Nas\u0131l Olu\u015fturulur?<\/h2>\n\n\n\n

Arama motorlar\u0131 genel olarak kullan\u0131c\u0131lar taraf\u0131ndan aramalarda kullan\u0131lan etiket kelimeler ile web sitesi i\u00e7eri\u011findeki kelimelerin e\u015fle\u015fmesi mant\u0131\u011f\u0131yla hareket eder. Ancak kelimelerin anlamlar\u0131n\u0131 fark edip onlar\u0131 t\u00fcr\u00fcne g\u00f6re s\u0131n\u0131flayamaz, kelimelerin anlam\u0131 ve kategorisine g\u00f6re gruplanabilmesinin yolu micro data HTML kodlamas\u0131 (JSON, RDFa vb) gibi y\u00f6ntemlerle olmaktad\u0131r. <\/p>\n\n\n\n

Bir Excel dosyas\u0131nda h\u00fccreye yazd\u0131\u011f\u0131n\u0131z bir say\u0131n\u0131n o h\u00fccre i\u00e7in tan\u0131mlanan \u00f6zelli\u011fe g\u00f6re tarih, say\u0131, para birimi bi\u00e7imine nas\u0131l d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fcne \u015fahit olmu\u015fsunuzdur. Bu \u00f6rnekte nas\u0131l Excel program\u0131na h\u00fccre tan\u0131mlamas\u0131 yaparak veriyi s\u0131n\u0131flamas\u0131n\u0131 yard\u0131mc\u0131 oluyorsak, web sitesindeki verileri de t\u00fcr\u00fcne g\u00f6re s\u0131n\u0131flamas\u0131na mikro veri uygulamas\u0131 ile yard\u0131mc\u0131 oluruz.<\/p>\n\n\n\n

HTML5 kodlamas\u0131 ile olu\u015fturulmu\u015f bir \u00f6rnek \u00fczerinden hareket edersek;<\/p>\n\n\n\n

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<!DOCTYPE html><\/p>\n\n\n\n

<html lang=”en”><\/p>\n\n\n\n

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  <meta name=”Generator” content=”EditPlus\u00ae”><\/p>\n\n\n\n

  <meta name=”Author” content=””><\/p>\n\n\n\n

  <meta name=”Keywords” content=””><\/p>\n\n\n\n

  <meta name=”Description” content=””><\/p>\n\n\n\n

  <title>Document<\/title><\/p>\n\n\n\n

 <\/head><\/p>\n\n\n\n

   <body><\/p>\n\n\n\n

      <div itemscop><\/em><\/p>\n\n\n\n

<\/em>    <p>Merhaba, benim ad\u0131m <span itemprop=”name”>Arif Uslu<\/span>. <span itemprop=”city”>Manisa<\/span>, <span itemprop=”country”>T\u00fcrkiye<\/span> ‘de ya\u015f\u0131yorum.<\/p><\/em><\/p>\n\n\n\n

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<\/body><\/em><\/p>\n\n\n\n

 <\/html><\/em><\/p>\n<\/div><\/div>\n\n\n\n

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Bu kodlara g\u00f6re haz\u0131rlanm\u0131\u015f bir sayfa\u201c Merhaba, benim ad\u0131m Arif Uslu. Manisa T\u00fcrkiye \u2018de ya\u015f\u0131yorum.\u201d<\/strong> \u015feklinde g\u00f6r\u00fcnt\u00fclenecektir. <\/p>\n\n\n\n

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HTML kodlamas\u0131 kullan\u0131larak Arif USLU \u2018nun bir \u201c\u0130sim<\/strong>\u201d, Manisa\u2019n\u0131n \u201c\u015eehir\u201d<\/strong>, T\u00fcrkiye\u2019nin de bir \u201c\u00dclke\u201d<\/strong> s\u0131n\u0131flamas\u0131yla tan\u0131mlanmas\u0131n\u0131 sa\u011flam\u0131\u015f oluruz. Bu uygulama metodunda sayfa g\u00f6sterilirken bu bilgiler ziyaret\u00e7iler taraf\u0131ndan g\u00f6r\u00fclemez ancak arama motoru botlar\u0131na her kelimenin hangi kategoride de\u011ferlendirilmesi gerekti\u011fi bilgisi verilmi\u015f olur. <\/p>\n\n\n\n

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<!DOCTYPE html><\/p>\n\n\n\n

<html lang=”en”><\/p>\n\n\n\n

 <head><\/p>\n\n\n\n

  <meta charset=”UTF-8″><\/p>\n\n\n\n

  <meta name=”Generator” content=”EditPlus\u00ae”><\/p>\n\n\n\n

  <meta name=”Author” content=””><\/p>\n\n\n\n

  <meta name=”Keywords” content=””><\/p>\n\n\n\n

  <meta name=”Description” content=””><\/p>\n\n\n\n

  <title>Document<\/title><\/p>\n\n\n\n

 <\/head><\/p>\n\n\n\n

 <body><\/p>\n\n\n\n

  <div itemscope itemtype=”http:\/\/schema.org\/Article”><\/p>\n\n\n\n

 Niobe Hosting 20 y\u0131ldan fazla tecr\u00fcbesiyle g\u00fcvenilir hizmetler sunar. Web sitemize a\u015fa\u011f\u0131daki linkten ula\u015fabilirsiniz.<\/p>\n\n\n\n

 <a href=”https:\/\/www.niobehosting.com” itemprop=”url”>Niobe hosting<\/a><\/p>\n\n\n\n

 <p itemprop=”articleSection”>\u0130htiyac\u0131n\u0131z olan t\u00fcm bar\u0131nd\u0131rma se\u00e7enekleri Niobe Hosting’te.<\/p><\/p>\n\n\n\n

 <img itemprop=”image” src=”\/niobehosting.jpg” alt=”niobehosting” \/><\/p>\n\n\n\n

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<\/html><\/p>\n<\/div><\/div>\n\n\n\n

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Yine yukar\u0131da verilen \u00f6rnekte g\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere Niobe hosting tan\u0131mlamas\u0131 URL ile ili\u015fkilendirilmi\u015f ve URL oldu\u011fu tan\u0131mlanm\u0131\u015ft\u0131r. \u201c\u0130htiyac\u0131n\u0131z olan t\u00fcm bar\u0131nd\u0131rma se\u00e7enekleri Niobe Hosting’te.\u201d metni de bir articleSection etiketi olarak tan\u0131mlanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n

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Yap\u0131land\u0131r\u0131lm\u0131\u015f veriler, arama motorlar\u0131n\u0131n web siteleri i\u00e7eriklerinin do\u011fru bir \u015fekilde kategorize edilmesine yard\u0131mc\u0131 olur. \u0130\u00e7eriklerin s\u0131n\u0131f\u0131na g\u00f6re (isim, yer, zaman, cins) s\u0131n\u0131fland\u0131r\u0131lmas\u0131 schema.org<\/strong><\/a> da verilen s\u00f6zl\u00fck kullan\u0131larak olu\u015fturulan HTML5 kodlamas\u0131yla ger\u00e7ekle\u015ftirilir. <\/p>\n\n\n\n

Yine Niobe Hosting<\/a><\/strong> \u00fczerinden verece\u011fimiz \u00f6rnekte HTML kodlamas\u0131 ile bir soru – cevap mikro verisi olu\u015fturulmu\u015ftur.<\/p>\n\n\n\n

<div class=”faq” itemscope itemprop=”mainEntity” itemtype=”https:\/\/schema.org\/Question”><\/p>\n\n\n\n

<h3 data-toggle=”collapse” data-target=”#collapse26″ aria-expanded=”true” itemprop=”name”>Linux Hosting Nedir? <\/h3><\/p>\n\n\n\n

<div id=”collapse26″ class=”collapse show” data-parent=”#accordion1″ itemscope itemprop=”acceptedAnswer” itemtype=”https:\/\/schema.org\/Answer”><\/p>\n\n\n\n

<div itemprop=”text”>Linux hosting hizmeti, genellikle PHP ve MySQL destekli Linux altyap\u0131l\u0131 web bar\u0131nd\u0131rma hizmetidir.<\/div><\/p>\n\n\n\n

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<\/div><\/p>\n\n\n\n

\u201cLinux Hosting<\/a> Nedir?\u201d<\/strong> c\u00fcmlesi \u201cQuestion\u201d<\/strong> (Soru) tag\u0131 ile etiketlenmi\u015f ve s\u0131n\u0131flanm\u0131\u015f, \u201cLinux hosting hizmeti, genellikle PHP ve MySQL destekli Linux altyap\u0131l\u0131 web bar\u0131nd\u0131rma hizmetidir.\u201d <\/strong>c\u00fcmlesi ise \u201cacceptedAnswer<\/strong>\u201d ge\u00e7erli yan\u0131t ve \u201cAnswer\u201d <\/strong>olarak ili\u015fkilendirilmi\u015ftir. Google bu etiketler yard\u0131m\u0131yla ilk c\u00fcmlenin soru c\u00fcmlesi oldu\u011funu ve ikinci verilen c\u00fcmlenin o soruyla ili\u015fkili cevap oldu\u011funu anlayacak ve s\u0131n\u0131flayacakt\u0131r.<\/p>\n\n\n\n

Schema.org verilerin i\u015faretlenebilmesi i\u00e7in kullan\u0131lan bir k\u00fct\u00fcphane olu\u015fturmu\u015ftur bu k\u00fct\u00fcphane yard\u0131m\u0131yla bir \u00e7ok s\u0131n\u0131flama i\u00e7in kodlar tan\u0131mlanm\u0131\u015f ve tek bir i\u015faretleme dili kullan\u0131larak t\u00fcm arama motorlar\u0131 taraf\u0131ndan sayfa indekslemesinin kolayca ger\u00e7ekle\u015ftirilmesi sa\u011flanm\u0131\u015ft\u0131r.<\/p>\n\n\n\n

Her t\u00fcrl\u00fc verinin s\u0131n\u0131flamas\u0131 bu y\u00f6ntemle ger\u00e7ekle\u015ftirilebilir, \u00f6rne\u011fin E-ticaret sitelerinde \u00fcr\u00fcnlerin s\u0131n\u0131f\u0131, fiyat\u0131 gibi micro datalar yard\u0131m\u0131yla i\u00e7erik i\u00e7indeki veriler arama sonu\u00e7lar\u0131nda kullan\u0131c\u0131lar\u0131n kar\u015f\u0131s\u0131na daha fazla bilgi ile \u00e7\u0131kmaktad\u0131r. <\/p>\n\n\n\n

Micro Veriyi Ba\u015fka Hangi Metodlarla Olu\u015fturabilirsiniz?<\/h2>\n\n\n\n

HTML kodlar\u0131 kullan\u0131larak yap\u0131labilen bu i\u015flem ve etiketleme metodu Google ara\u00e7lar\u0131<\/a>  yard\u0131m\u0131yla da yap\u0131labilmektedir. JSON LD<\/a> ili\u015fkilendirilmi\u015f veri ve RDFa<\/a> etiketlemesi y\u00f6ntemleri de di\u011fer micro data olu\u015fturma metodlar\u0131d\u0131r. Kod \u00f6rnekleri verdi\u011fimiz linklerde detayl\u0131 olarak verilmi\u015ftir. Google webmasters ara\u00e7lar\u0131ndan markup helper <\/a>ile bir url \u00fczerinden s\u0131n\u0131flama yap\u0131p i\u00e7erik \u00fczerinde mikro veri eklemek m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
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\"\"<\/figure>\n\n\n\n

 JSON LD ve RDFa sayfalar\u0131ndan farkl\u0131 \u00f6rnekler verirsek;<\/p>\n\n\n\n

{<\/p>\n\n\n\n

  “@context”: “https:\/\/json-ld.org\/contexts\/person.jsonld”,<\/p>\n\n\n\n

  “@id”: “http:\/\/dbpedia.org\/resource\/John_Lennon”,<\/p>\n\n\n\n

  “name”: “John Lennon”,<\/p>\n\n\n\n

  “born”: “1940-10-09”,<\/p>\n\n\n\n

  “spouse”: “http:\/\/dbpedia.org\/resource\/Cynthia_Lennon”<\/p>\n\n\n\n

}<\/p>\n\n\n\n

 Bu JSON-LD<\/strong> (J<\/strong>avaS<\/strong>cript O<\/strong>bject N<\/strong>otation for L<\/strong>inked D<\/strong>ata) \u00f6rne\u011finde URL de ge\u00e7en bilginin bir ki\u015fiye ait oldu\u011fu, ad\u0131 soyad\u0131 ve do\u011fum tarihi bilgileri de verilmi\u015ftir.<\/p>\n\n\n\n

RDFa<\/strong> (R<\/strong>esource D<\/strong>escription F<\/strong>ramework A<\/strong>ttributes) \u00f6rne\u011finde ise ; <\/p>\n\n\n\n

<p vocab=”http:\/\/schema.org\/” prefix=”ov: http:\/\/open.vocab.org\/terms\/”<\/strong> resource=”#manu” typeof=”Person”><\/p>\n\n\n\n

   My name is<\/p>\n\n\n\n

   <span property=”name”>Manu Sporny<\/span><\/p>\n\n\n\n

   and you can give me a ring via<\/p>\n\n\n\n

   <span property=”telephone”>1-800-555-0199<\/span>.<\/p>\n\n\n\n

   <img property=”image” src=”http:\/\/manu.sporny.org\/images\/manu.png” \/><\/p>\n\n\n\n

   My favorite animal is the <span property=”ov:preferredAnimal”<\/strong>>Liger<\/strong><\/span>.<\/p>\n\n\n\n

<\/p><\/p>\n\n\n\n

Ki\u015finin ad\u0131, telefon numaras\u0131, bir g\u00f6rseli ve favori hayvan\u0131n\u0131n detaylar\u0131n\u0131 i\u00e7eren bir micro data i\u00e7erikleri olu\u015fturulmu\u015ftur.<\/p>\n\n\n\n

Yine WordPress uygulamalar\u0131na kullan\u0131lan SEO eklentileri ile de hi\u00e7 kodlama yapmadan snippet olu\u015fturmak m\u00fcmk\u00fcnd\u00fcr. Yoast SEO<\/strong> ve All In One SEO <\/strong>gibi eklentilerle kendi snippetlerinizi olu\u015fturabilirsiniz.<\/p>\n\n\n\n

Google \u00fczerinden bir yazar aramas\u0131 yapal\u0131m;<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

G\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fczere yazar\u0131n sadece ad\u0131 yaz\u0131larak ortaya \u00e7\u0131kan sonu\u00e7ta, o ki\u015finin yazar oldu\u011funu, do\u011fum tarihi, \u00f6nemli eseri, hangi d\u00f6nemi temsil etti\u011fi ve hangi edebiyat ak\u0131m\u0131n\u0131 temsil etti\u011fini belirten bilgilerin oldu\u011fu vikipedi sayfas\u0131n\u0131n linki g\u00f6r\u00fclmektedir. Arama motoru olu\u015fturulan bu micro datalar\u0131 sonu\u00e7 sayfas\u0131nda s\u0131n\u0131flayarak bize g\u00f6steriyor.<\/p>\n\n\n\n

Mikro Verileri Nas\u0131l Test Edebilirsiniz?<\/h2>\n\n\n\n

Google Yap\u0131sal Veri Test Arac<\/a>\u0131 yard\u0131m\u0131yla kendi web sitenizin URL adresinizi girerek test ger\u00e7ekle\u015ftirebilirsiniz. Yak\u0131n zamanda Google bu hizmeti kald\u0131racak ancak onun yerine Zengin Sonu\u00e7lar Test Arac\u0131<\/a>\u2019n\u0131 devreye soktu bu uygulamalar \u00fczerinden kendi web sitenizin zenginle\u015ftirilmi\u015f veri veya micro data durumunu tespit edebilirsiniz. \u0130ncelemek istedi\u011finiz ba\u015fka URL adresleri ile de bu \u00e7al\u0131\u015fmay\u0131 yapabilirsiniz.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n\n\n\n

Neden Micro Data Olu\u015fturmal\u0131y\u0131m?<\/h2>\n\n\n\n

Arama motorlar\u0131 b\u00f6yle verilerle s\u00fcslenmi\u015f i\u00e7erikleri kullan\u0131c\u0131lar\u0131na g\u00f6stermeyi daha \u00e7ok tercih etmektedir. Google aramas\u0131 yapt\u0131\u011f\u0131m\u0131zda sonu\u00e7lar aras\u0131nda baz\u0131 web siteleri i\u00e7eriklerinin \u00f6zet  \u015fekilde \u00f6ne \u00e7\u0131kar\u0131lm\u0131\u015f bi\u00e7imde g\u00f6sterildi\u011fine \u015fahit olmu\u015fsunuzdur, \u201cSnippet\u201d<\/strong> olarak adland\u0131r\u0131lan bu zenginle\u015ftirilmi\u015f veri \u00f6rnekleri arama  motoru sonu\u00e7lar\u0131nda \u00f6ne \u00e7\u0131kman\u0131za yard\u0131mc\u0131 olur. <\/p>\n\n\n\n

\u015ea\u015f\u0131rt\u0131c\u0131 olan konu ise micro data y\u00f6nteminin \u00e7ok az web sitesi taraf\u0131ndan kullan\u0131lmakta oldu\u011fudur. \u00c7e\u015fitli SEO uygulamalar\u0131 ile yo\u011fun \u00e7abaya girilirken bu metodlar\u0131n g\u00f6z ard\u0131 edilmemesi, t\u0131klama oranlar\u0131n\u0131n art\u0131r\u0131lmas\u0131na daha fazla yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mikro veri (Micro Data) arama motoru botlar\u0131n\u0131n, web sayfalar\u0131ndaki \u00f6ne \u00e7\u0131kar\u0131lmak istenen \u00f6zet bilgileri di\u011fer t\u00fcm veriler aras\u0131ndan kolayca bulmas\u0131na ve ay\u0131klamas\u0131na yard\u0131mc\u0131 olan bir…<\/p>\n","protected":false},"author":16,"featured_media":5304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[48],"tags":[],"class_list":["post-5293","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-programlama"],"yoast_head":"\nMicro Data (Mikro Veri) Nedir? - Niobe Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.niobehosting.com\/blog\/micro-data-mikro-veri-nedir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Micro Data (Mikro Veri) Nedir? 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