{"id":4814,"date":"2021-01-01T01:03:44","date_gmt":"2020-12-31T22:03:44","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=4814"},"modified":"2021-01-01T01:03:47","modified_gmt":"2020-12-31T22:03:47","slug":"icerik-yazarligi","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/icerik-yazarligi\/","title":{"rendered":"\u0130\u00e7erik Yazarl\u0131\u011f\u0131 Nedir? Nas\u0131l Yap\u0131l\u0131r?"},"content":{"rendered":"\n<p>De\u011ferli, alakal\u0131 bilgiler sunan kaliteli i\u00e7erik, \u00e7o\u011fu ba\u015far\u0131l\u0131 pazarlama kampanyas\u0131n\u0131n temelini olu\u015fturur. Yak\u0131n tarihli bir Hubspot anketine g\u00f6re, ankete kat\u0131lan pazarlamac\u0131lar\u0131n %70\u2019i aktif olarak<strong> i\u00e7erik pazarlamaya<\/strong> yat\u0131r\u0131m yap\u0131yor ve ba\u015fkalar\u0131na da bunu yapmalar\u0131n\u0131 tavsiye ediyor. Fakat pazarlamac\u0131lar bu i\u00e7eri\u011fi kendileri olu\u015fturmuyor. SmartInsights taraf\u0131ndan haz\u0131rlanan bir rapor, ankete kat\u0131lan B2B pazarlamac\u0131lar\u0131n %84\u2019\u00fcn\u00fcn i\u00e7eriklerini <strong>freelance yazarlara <\/strong>yapt\u0131rd\u0131klar\u0131n\u0131 ortaya koyuyor. Bu, i\u00e7erik yazarlar\u0131n\u0131n y\u00fcksek talep g\u00f6rece\u011fi ve<strong> <a href=\"https:\/\/www.niobehosting.com\/blog\/en-iyi-freelancer-siteleri\/\">freelance \u00e7al\u0131\u015fman\u0131n<\/a><\/strong> en kolay yollar\u0131ndan biri oldu\u011fu anlam\u0131na geliyor.\u00a0<\/p>\n\n\n\n<p>\u0130\u00e7erik yazman\u0131n ne oldu\u011funu ve giderek daha pop\u00fcler hale gelen bu alanda nas\u0131l ba\u015flayabilece\u011finizi anlaman\u0131z i\u00e7in \u015fimdi detaylara ge\u00e7elim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u00e7erik Pazarlama Nedir?<\/h2>\n\n\n\n<p><strong>\u0130\u00e7erik pazarlama<\/strong>, hedef kitle i\u00e7in alakal\u0131 ve yararl\u0131 bilgiler olu\u015fturup payla\u015farak marka ba\u011fl\u0131l\u0131\u011f\u0131 olu\u015fturman\u0131n; \u00fcr\u00fcn, hizmet ve uzmanl\u0131k satman\u0131n bir yoludur.<\/p>\n\n\n\n<p>Bu pazarlama stratejisi, yaz\u0131l\u0131 veya g\u00f6rsel materyallere (<a href=\"https:\/\/www.niobehosting.com\/blog\/blog-acmak\/\">blog,<\/a> makale, infografik, video vb.) dayan\u0131r. Bu \u015fekilde, insanlar markaya g\u00fcvenmeye ve \u00fcr\u00fcnlerine, hizmetlerine veya uzmanl\u0131klar\u0131na ihtiya\u00e7 duyduklar\u0131nda onlara y\u00f6nelmeye istekli olurlar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bir \u0130\u00e7erik Yazar\u0131 Ne Yapar?<\/h2>\n\n\n\n<p>\u0130\u00e7erik \u00f6z\u00fcnde insanlara basit\u00e7e bilgi vermektir. \u0130\u00e7erik <strong>hem yaz\u0131l\u0131 hem de g\u00f6rsel <\/strong>olarak \u00e7e\u015fitli bi\u00e7imlerde olabilir. Elbette i\u00e7erik yazarlar\u0131, yaz\u0131l\u0131 i\u00e7erik konusunda uzmanla\u015fm\u0131\u015ft\u0131r, ancak bu, tipik blog g\u00f6nderileri ve web sayfalar\u0131ndan sosyal medya g\u00f6nderilerine, bas\u0131n b\u00fcltenlerine, teknik incelemelere ve hatta video senaryolar\u0131na kadar de\u011fi\u015febilir.<\/p>\n\n\n\n<p>\u0130\u00e7eri\u011fin, mevcut ve potansiyel m\u00fc\u015fteriler, yat\u0131r\u0131mc\u0131lar, \u00e7al\u0131\u015fanlar veya di\u011fer payda\u015flar\u0131 i\u00e7erebilecek belirli bir hedef kitlenin ihtiya\u00e7lar\u0131na do\u011frudan hitap etmesi ama\u00e7lanm\u0131\u015ft\u0131r. Bu nedenle i\u00e7eri\u011fin amac\u0131n\u0131 anlamak, y\u00fcksek kaliteli i\u015fler \u00fcretmenin anahtar\u0131d\u0131r. \u0130\u00e7erik iyi yaz\u0131labilir, derinlemesine ara\u015ft\u0131r\u0131labilir ve yarat\u0131c\u0131 bir \u015fekilde tasarlanabilir, ancak hedeflenen kitleyle konu\u015fmaz ve kitlenin arad\u0131\u011f\u0131 de\u011feri sa\u011flamazsa i\u015fe yaramaz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bir \u0130\u00e7erik Yazarlar\u0131n\u0131n Hangi Becerilere \u0130htiyac\u0131 Vard\u0131r?<\/h2>\n\n\n\n<p>\u0130\u00e7erik yazarlar\u0131n\u0131n \u00e7ok y\u00f6nl\u00fc olmas\u0131 gerekir, ancak ayn\u0131 zamanda m\u00fc\u015fterinin sekt\u00f6r\u00fc veya ni\u015fine ili\u015fkin \u00f6zel bilgiye sahip olmas\u0131 da yazara yard\u0131mc\u0131 olur.&nbsp;<\/p>\n\n\n\n<p><strong>\u0130\u00e7erik yazar\u0131 olmak<\/strong> istiyorsan\u0131z, genel olarak a\u015fa\u011f\u0131daki becerilere sahip olman\u0131z gerekecektir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sa\u011flam bir yaz\u0131m, imla ve \u00fcslup bilgisi.<\/li><li>M\u00fckemmel ara\u015ft\u0131rma becerileri.<\/li><li>H\u0131zl\u0131 yazma ve <strong>son teslim tarihlerine uygun<\/strong> performans g\u00f6sterme yetene\u011fi.<\/li><li>\u00c7ok y\u00f6nl\u00fcl\u00fck.<\/li><li>Kendi ba\u015f\u0131n\u0131za i\u00e7erik fikirleri \u00fcretmek i\u00e7in yarat\u0131c\u0131 yetenek.<\/li><\/ul>\n\n\n\n<p>Yazma yetene\u011fi bu beceri setinin merkezinde yer al\u0131r, ancak <strong>i\u00e7erik yazar\u0131 <\/strong>olman\u0131n tek niteli\u011fi bu de\u011fildir. Bilgi, yarat\u0131c\u0131l\u0131k ve yazma h\u0131z\u0131 \u00e7ok \u00f6nemlidir ve hepsi bir i\u00e7erik yazar\u0131 olarak becerilerinizi geli\u015ftirmek i\u00e7in bir araya gelmelidir. Bu nitelikler g\u00f6z korkutucu gibi g\u00f6r\u00fcnebilir, ancak bunlarda ustala\u015fmak i\u00e7in yapman\u0131z gereken tek \u015fey, d\u00fczenli pratik yapmak ve se\u00e7ti\u011finiz uzmanl\u0131k alanlar\u0131nda kendinizi geli\u015ftirmek i\u00e7in zaman ay\u0131rmakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u00e7erik Yazar\u0131 Olmak \u0130\u00e7in \u0130htiyac\u0131n\u0131z Olan \u015eeyler Nelerdir?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/bir-icerik-yazarlarinin-hangi-becerilere-ihtiyaci-vardir.png\" alt=\"\" class=\"wp-image-4816\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/bir-icerik-yazarlarinin-hangi-becerilere-ihtiyaci-vardir.png 750w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/bir-icerik-yazarlarinin-hangi-becerilere-ihtiyaci-vardir-300x120.png 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/bir-icerik-yazarlarinin-hangi-becerilere-ihtiyaci-vardir-100x40.png 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/bir-icerik-yazarlarinin-hangi-becerilere-ihtiyaci-vardir-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>\u0130\u00e7erik yazar\u0131 olabilmek i\u00e7in her \u015feyden \u00f6nce<strong> iyi yazabilmeniz<\/strong> gerekir. \u0130yi yazabilmeniz i\u00e7in de yazaca\u011f\u0131n\u0131z konuya tutku duymal\u0131, gerekli ara\u015ft\u0131rmalar\u0131 yapmal\u0131, okumay\u0131 sevmeli, d\u00fc\u015f\u00fcncelerinizi bir ana hat halinde d\u00fczenlemeli ve yaz\u0131n\u0131z\u0131n hatas\u0131z oldu\u011fundan emin olmak i\u00e7in tekrar tekrar g\u00f6zden ge\u00e7irmelisiniz.<\/p>\n\n\n\n<p>Bu \u00f6zelliklerin baz\u0131lar\u0131na sahip oldu\u011funuzu d\u00fc\u015f\u00fcnm\u00fcyorsan\u0131z, i\u00e7erik yazma kurslar\u0131na kaydolabilir veya \u00fcniversitelerin ilgili b\u00f6l\u00fcmlerinde yazarl\u0131kla ilgili e\u011fitimler alabilirsiniz, ancak bu bir gereklilik de\u011fildir. <strong>Bir\u00e7ok m\u00fc\u015fteri, son teslim tarihlerini kar\u015f\u0131layabilen, revizyonlar\u0131 kabul eden ve iyi i\u00e7erik olu\u015fturabilen g\u00fcvenilir i\u00e7erik yazarlar\u0131yla \u00e7al\u0131\u015fmak ister.<\/strong> Bununla birlikte, yaz\u0131l\u0131 e\u011fitim ve deneyim, m\u00fc\u015fterilere yetenekli, profesyonel ve ciddi oldu\u011funuzu kan\u0131tlaman\u0131za yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>\u0130\u015fi tamamlamak i\u00e7in a\u015fa\u011f\u0131dakiler gibi birka\u00e7 materyale daha ihtiyac\u0131n\u0131z olacakt\u0131r:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>G\u00fcvenli bir internet ba\u011flant\u0131s\u0131na sahip bir diz\u00fcst\u00fc veya masa\u00fcst\u00fc bilgisayar.<\/li><li>Microsoft Word (MAC kullan\u0131yorsan\u0131z, iPages)<\/li><li>M\u00fc\u015fteri aramalar\u0131 ve video konferanslar i\u00e7in bir <strong>Skype <\/strong>ya da <strong>Zoom <\/strong>hesab\u0131.<\/li><li>Fatura tarihlerini ve proje son tarihlerini takip etmek i\u00e7in bir planlay\u0131c\u0131.<\/li><\/ul>\n\n\n\n<p>\u00c7o\u011fu i\u00e7erik yazma i\u015finde, saat ba\u015f\u0131na sabit bir oran \u00f6dendi\u011finden, bo\u015fa harcanan zaman, genel olarak daha az para kazanmak anlam\u0131na gelir. \u0130deal olarak, kaliteden \u00f6d\u00fcn vermeden m\u00fcmk\u00fcn olan en fazla say\u0131da projeyi tamamlamak istersiniz. S\u0131k\u0131 bir programda bir s\u00fcr\u00fc i\u00e7erik \u00fcretme d\u00fc\u015f\u00fcncesine kap\u0131l\u0131rsan\u0131z, o zaman <strong>freelance \u00e7al\u0131\u015fan bir i\u00e7erik yazar\u0131 olmak <\/strong>sizin i\u00e7in uygun olmayabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u00e7erik Yazarl\u0131\u011f\u0131 Konusunda Kendinizi Geli\u015ftirmek \u0130\u00e7in Neler Yapmal\u0131s\u0131n\u0131z?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/icerik-yazarligi-konusunda-kendinizi-gelistirmek-icin-neler-yapmalisiniz.png\" alt=\"\" class=\"wp-image-4817\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/icerik-yazarligi-konusunda-kendinizi-gelistirmek-icin-neler-yapmalisiniz.png 750w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/icerik-yazarligi-konusunda-kendinizi-gelistirmek-icin-neler-yapmalisiniz-300x120.png 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/icerik-yazarligi-konusunda-kendinizi-gelistirmek-icin-neler-yapmalisiniz-100x40.png 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/icerik-yazarligi-konusunda-kendinizi-gelistirmek-icin-neler-yapmalisiniz-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Hedef kitleyle ba\u011flant\u0131 kurmak ve sizi rakiplerinizden daha iyi yapan \u015feyleri okuyuculara net bir \u015fekilde g\u00f6sterecek \u015fekilde yazmak i\u00e7in yapman\u0131z gereken baz\u0131 \u015feyler vard\u0131r.<\/p>\n\n\n\n<p>Yazma becerileriniz yeterli mi?&nbsp;<\/p>\n\n\n\n<p>Bu soruya cevab\u0131n\u0131z evetse, i\u00e7erik yazarl\u0131\u011f\u0131 konusunda kendinizi geli\u015ftirmek i\u00e7in yapabilece\u011finiz di\u011fer ipu\u00e7lar\u0131n\u0131 bulmak i\u00e7in okumaya devam edin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Hedef kitlenizi tan\u0131y\u0131n<\/h3>\n\n\n\n<p>Sanatla ilgilenen insanlar i\u00e7in yaz\u0131yorsan\u0131z, daha a\u011f\u0131r bir dille yazabilirsiniz, fakat hedef kitleniz anaokuluna giden \u00e7ocuklarsa, \u00fcslubunuz daha basit olmal\u0131d\u0131r. Bu y\u00fczden kimi hedeflemeye \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z\u0131 ara\u015ft\u0131rmak i\u00e7in zaman ay\u0131r\u0131n. B\u00f6ylece i\u00e7eriklerinizin hedef kitlenizin dikkatini \u00e7ekece\u011finden emin olabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. \u0130\u00e7erik geli\u015ftirme s\u00fcrecinizi \u00f6nceden planlay\u0131n<\/h3>\n\n\n\n<p>Ne t\u00fcr i\u00e7erikler olu\u015fturuyorsunuz? Ana noktan\u0131z nedir? Resmi bir taslak olu\u015fturmasan\u0131z da, ne iletmek istedi\u011finizi ve bunu nas\u0131l iletmeyi planlad\u0131\u011f\u0131n\u0131z\u0131 d\u00fc\u015f\u00fcnmek i\u00e7in zaman ay\u0131rmak daha etkili yazman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. \u0130\u00e7eri\u011fi basit tutun<\/h3>\n\n\n\n<p>Uzun kelimeler ve c\u00fcmleler sizi daha ak\u0131ll\u0131 hissettirse de kafa kar\u0131\u015ft\u0131r\u0131c\u0131d\u0131r ve okunmas\u0131 daha zordur. Unutmay\u0131n, i\u00e7erik olu\u015fturman\u0131n amac\u0131, bilgiyi payla\u015fmak ve g\u00fcvenilirli\u011finizi art\u0131rmakt\u0131r, geni\u015f bir kelime da\u011farc\u0131\u011f\u0131na sahip oldu\u011funuzu kan\u0131tlamak de\u011fil. Bu y\u00fczden, e\u011fer \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131z marka uygunsa, konu\u015fuyormu\u015f gibi yazabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Fazladan kelimeleri \u00e7\u0131kar\u0131n<\/h3>\n\n\n\n<p>Bir kelime veya karakter say\u0131s\u0131yla s\u0131n\u0131rl\u0131 olmasan\u0131z bile i\u00e7erik pazarlama metninizden fazla kelimeleri kald\u0131rman\u0131z gerekir. Bu y\u00fczden yazd\u0131klar\u0131n\u0131z\u0131 okurken, ayn\u0131 fikri daha az kelimeyle ifade etmenin yollar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Kelime tekrar\u0131na dikkat edin<\/h3>\n\n\n\n<p>Metninizi okurken, ayn\u0131 kelimelerin tekrar tekrar kullan\u0131ld\u0131\u011f\u0131n\u0131 g\u00f6r\u00fcyor musunuz? \u0130\u00e7eri\u011finiz boyunca belirli anahtar kelime veya ifadeler kullanmak SEO i\u00e7in iyi olsa da, \u00e7ok fazla kullan\u0131lan kelimeler okuyucular\u0131 ger\u00e7ekten s\u0131kabilir. Bu y\u00fczden ayn\u0131 kelimeler yerine e\u015f anlaml\u0131lar\u0131n\u0131 kullanman\u0131zda fayda var.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Kaynaklar\u0131n\u0131z\u0131 kontrol edin<\/h3>\n\n\n\n<p>\u0130nternet al\u0131nt\u0131lar\u0131ndaki sorun, bu al\u0131nt\u0131lar\u0131n her zaman do\u011fru olmamas\u0131d\u0131r. Bu y\u00fczden \u00f6devinizi yap\u0131n ve i\u00e7eri\u011finizde yanl\u0131\u015fl\u0131kla sahte haberler payla\u015fmay\u0131n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Etkileyici g\u00f6rsel \u00f6\u011feler ekleyin<\/h3>\n\n\n\n<p>T\u00fcketiciler resimlere ve videolara iyi yan\u0131t verir, bu nedenle g\u00f6rsel \u00f6geleri i\u00e7erik olu\u015fturma \u00e7abalar\u0131n\u0131z\u0131n \u00f6nemli bir par\u00e7as\u0131 haline getirin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Ara vererek y\u00fcksek sesle okuyun<\/h3>\n\n\n\n<p>En az 30 dakika (veya ideal olarak bir gece) ara verdikten sonra geri gelmek ve yazd\u0131klar\u0131n\u0131z\u0131 y\u00fcksek sesle okumak, gereksiz bir dil kullan\u0131p kullanmad\u0131\u011f\u0131n\u0131z\u0131 g\u00f6rmenize yard\u0131mc\u0131 olabilir.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. \u0130\u00e7eri\u011finizi editledikten sonra tekrar okuyun<\/h3>\n\n\n\n<p>Utan\u00e7 verici yaz\u0131m hatalar\u0131 veya yanl\u0131\u015f yaz\u0131lm\u0131\u015f s\u00f6zc\u00fcklerden ka\u00e7\u0131nmak i\u00e7in yaz\u0131n\u0131z\u0131 iki veya \u00fc\u00e7 kez kontrol edin.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u00e7erik Yazma \u0130\u015fleri Nas\u0131l Bulunur?<\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/icerik-yazma-isleri-nasil-bulunur.png\" alt=\"\" class=\"wp-image-4818\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/icerik-yazma-isleri-nasil-bulunur.png 750w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/icerik-yazma-isleri-nasil-bulunur-300x120.png 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/icerik-yazma-isleri-nasil-bulunur-100x40.png 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/icerik-yazma-isleri-nasil-bulunur-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p><strong>\u0130\u00e7erik yazma <\/strong>i\u015flerini birka\u00e7 farkl\u0131 yolla bulabilirsiniz: Do\u011frudan \u015firketlere ula\u015fabilir, Indeed.com gibi web sitelerinde reklam\u0131 yap\u0131lan <strong>freelance <\/strong>i\u00e7erik yazma pozisyonlar\u0131na ba\u015fvurabilir ya da <strong>Upwork <\/strong>gibi <a href=\"https:\/\/www.niobehosting.com\/blog\/bilgisayar-basinda-para-kazanmanizi-saglayacak-100-online-is-fikri\/\">freelance i\u015f platformlar\u0131nda<\/a> a\u00e7\u0131lan ilanlara ba\u015fvurabilirsiniz.\u00a0<\/p>\n\n\n\n<p>Fakat, bu ba\u015fvuru y\u00f6ntemleri, binlerce olmasa da y\u00fczlerce ba\u015fvuru ile sonu\u00e7lan\u0131r ve bu da yeni i\u00e7erik yazarlar\u0131n\u0131n ilk m\u00fc\u015fterilerini elde etmesini zorla\u015ft\u0131rabilir.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.niobehosting.com\/blog\/dijital-pazarlama-terimleri\/\">Pazarlama<\/a> ajanslar\u0131, i\u00e7erik yazma \u015firketleri, dergiler ve \u00e7ok fazla i\u00e7erik yay\u0131nlayan di\u011fer \u015firketlerle ileti\u015fim kurmak bir\u00e7ok yazar i\u00e7in daha etkili bir strateji olabilir. Bu \u015firketlerdeki edit\u00f6rler yeni yazarlar i\u00e7in bir reklam yay\u0131nlayamayacak kadar me\u015fguld\u00fcr. Bu y\u00fczden rekabet edecek daha az ba\u015fvuru olacakt\u0131r. Neyse ki, tam zamanl\u0131 bir <strong>freelance i\u00e7erik yazar\u0131 olmak<\/strong> i\u00e7in \u00e7ok fazla m\u00fc\u015fteriye ihtiyac\u0131n\u0131z yok. Bir\u00e7ok yazar\u0131n yaln\u0131zca birka\u00e7 d\u00fczenli m\u00fc\u015fteriye ihtiyac\u0131 var.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u00e7erik Yazarak Para Kazanmak \u0130\u00e7in Hangi Platformlar\u0131 Kullanmal\u0131s\u0131n\u0131z?<\/h2>\n\n\n\n<p>Fiverr, Upwork ve Freelancer.com gibi f<strong>reelance\u2019lere \u00f6zel platformlar<\/strong>, f\u0131rsatlar arayan yazarlar\u0131 i\u015fverenlerle bulu\u015fturmaya yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Upwork<\/h3>\n\n\n\n<p>Upwork, en \u00e7ok kullan\u0131lan freelance i\u015f ilan\u0131 sitesidir. Bireyler veya \u015firketler bu platforma i\u015f ilan\u0131 verebilir veya adaylara g\u00f6z atabilir. Adaylar mevcut i\u015flere ba\u015fvurma f\u0131rsat\u0131na sahiptir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Freelancer.com<\/h3>\n\n\n\n<p>2009 y\u0131l\u0131nda Sydney&#8217;de kurulan ve t\u00fcr\u00fcn\u00fcn en eski ve en b\u00fcy\u00fcklerinden biri olarak bilinen Freelancer.com, di\u011fer freelance \u00e7al\u0131\u015fanlara kar\u015f\u0131 teklif verece\u011finiz bir platform oldu\u011fu i\u00e7in biraz rekabet\u00e7idir, ancak yeteneklerinize g\u00fcveniyorsan\u0131z ve harika bir teklifi nas\u0131l verece\u011finizi biliyorsan\u0131z, burada harika m\u00fc\u015fteriler bulamaman\u0131z i\u00e7in hi\u00e7bir neden yoktur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Fiverr<\/h3>\n\n\n\n<p>Fiverr, freelance \u00e7al\u0131\u015fanlar\u0131 saatlik veya belirli bir i\u015f i\u00e7in faturaland\u0131r\u0131lmak yerine hizmetlerini paketlemesine izin verir. Fiverr, 5$ gibi d\u00fc\u015f\u00fck fiyatl\u0131 \u00e7evrimi\u00e7i hizmetleri sayesinde pop\u00fcler hale geldi, ancak serbest \u00e7al\u0131\u015fanlar istedikleri kadar az veya \u00e7ok \u00fccret almay\u0131 se\u00e7ebilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u0130\u00e7erik Yazarak Nas\u0131l Para Kazanabilirsiniz?<\/h2>\n\n\n\n<p>Bir <strong>i\u00e7erik yazar\u0131<\/strong> olarak para kazanman\u0131n birka\u00e7 farkl\u0131 yolu vard\u0131r.<\/p>\n\n\n\n<p>Uzmanla\u015ft\u0131\u011f\u0131n\u0131z i\u00e7erik t\u00fcr\u00fcn\u00fc d\u00fc\u015f\u00fcn\u00fcrsek, bir d\u00fczineden fazla farkl\u0131 yol olabilir.&nbsp;<\/p>\n\n\n\n<p>Bunlardan baz\u0131lar\u0131 a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. \u0130\u00e7erik yazar\u0131<\/h3>\n\n\n\n<p>Bir i\u00e7erik yazar\u0131n\u0131n rol\u00fc, <strong>okuyucuyu bilgilendiren, e\u011flendiren ve e\u011fiten i\u00e7erik <\/strong>olu\u015fturmakt\u0131r.<\/p>\n\n\n\n<p>Bir i\u00e7erik yazar\u0131; web siteleri, bloglar, <a href=\"https:\/\/www.niobehosting.com\/blog\/sosyal-medya-yonetimi\/\">sosyal medya<\/a> hesaplar\u0131 ve e-posta b\u00fcltenleri de dahil olmak \u00fczere bir\u00e7ok kanal i\u00e7in makaleler yazabilir. \u00c7evrimi\u00e7i pazarlama stratejileriyle ilgili deneyim, g\u00fc\u00e7l\u00fc ara\u015ft\u0131rma ve ilgi \u00e7ekici i\u00e7erik yazma becerisi, ihtiya\u00e7 duyulan temel becerilerden baz\u0131lar\u0131d\u0131r.<\/p>\n\n\n\n<p>Bu rol\u00fcn dezavantajlar\u0131ndan biri, daha y\u00fcksek maliyetli i\u015fler alabilmeniz i\u00e7in bir i\u015f portf\u00f6y\u00fc geli\u015ftirmenin biraz zaman almas\u0131d\u0131r. Bu y\u00fczden iyi bir deneyime sahip i\u00e7erik yazarlar\u0131 daha \u00e7ok talep g\u00f6r\u00fcr.<\/p>\n\n\n\n<p>\u0130\u00e7erik yazarlar\u0131 sadece web siteleri, bloglar, sosyal medya vb. platformlarda yazmaz. \u0130yi bir i\u00e7erik yazar\u0131ysan\u0131z ve harika bir fikriniz varsa, bir kitap yazmay\u0131 da d\u00fc\u015f\u00fcnebilirsiniz. 10 y\u0131l \u00f6nce kendi kendine yay\u0131n yapmak ba\u015fl\u0131 ba\u015f\u0131na bir i\u015fti, ancak Amazon gibi platformlar sayesinde<strong> kitap yazarak para kazanmak<\/strong> art\u0131k \u00e7ok daha kolay.<\/p>\n\n\n\n<p>Bu se\u00e7ene\u011fin en olumlu yan\u0131, kitab\u0131 bir kez Amazon gibi bir platforma koydu\u011funuzda, gelecekteki potansiyel kitap sat\u0131\u015flar\u0131yla da para kazanmaya devam edebilmenizdir. Bu alandaki ba\u015far\u0131, ni\u015f web sitelerine benzer \u015fekilde, yerle\u015fik bir pazar\u0131 hedeflemenize veya her d\u00f6neme hitap eden bir fikir bulman\u0131za ba\u011fl\u0131d\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Metin yazar\u0131<\/h3>\n\n\n\n<p>Bir <strong>metin yazar\u0131<\/strong> pozisyonunun, baz\u0131 temel farkl\u0131l\u0131klarla birlikte bir i\u00e7erik yazar\u0131yla bir\u00e7ok ortak noktas\u0131 vard\u0131r. Bir metin yazar\u0131n\u0131n birincil amac\u0131 ikna etmektir. Okuyucuyu bir \u015firketle belirli bir \u015fekilde ili\u015fki kurmaya veya bir \u00fcr\u00fcn sat\u0131n almaya ikna etmek i\u00e7in dili ve kelimeleri kullan\u0131rlar.<\/p>\n\n\n\n<p>Metin yazarl\u0131\u011f\u0131 genellikle reklamlarda, a\u00e7\u0131l\u0131\u015f sayfalar\u0131nda, e-posta\u2019larda, sat\u0131\u015f i\u00e7eriklerinde, bas\u0131l\u0131 reklamlarda, dijital reklamlarda ve bro\u015f\u00fcrlerde kullan\u0131l\u0131r. En iyi metin yazarlar\u0131, olduk\u00e7a ikna edici k\u0131sa bi\u00e7imli metinleri nas\u0131l haz\u0131rlayacaklar\u0131n\u0131 bilir. Metin yazarl\u0131\u011f\u0131, di\u011fer yazma bi\u00e7imlerinden daha fazla d\u00f6n\u00fc\u015f\u00fcm odakl\u0131 oldu\u011fu i\u00e7in baz\u0131 yazarlar i\u00e7in y\u00fcksek stresli bir pozisyon olabilir, ancak ilave sorumluluk kazanaca\u011f\u0131n\u0131z paraya yans\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Teknik Yazar<\/h3>\n\n\n\n<p>Teknolojinin hayran\u0131ysan\u0131z ve i\u015flerin nas\u0131l y\u00fcr\u00fcd\u00fc\u011f\u00fcn\u00fc biliyorsan\u0131z, teknik bilgileri kullan\u0131c\u0131 dostu bir \u015fekilde sunman\u0131za yard\u0131mc\u0131 olmak i\u00e7in becerilerinizi kullanmay\u0131 d\u00fc\u015f\u00fcnebilirsiniz.<\/p>\n\n\n\n<p>Genellikle maa\u015fl\u0131 pozisyonlar \u00f6nerildi\u011fi i\u00e7in teknik yazarlar\u0131n <strong>freelance i\u015f bulma <\/strong>konusunda daha zorlan\u0131r. Neyse ki, bu pozisyonu g\u00fcvence alt\u0131na ald\u0131\u011f\u0131n\u0131zda, yeni m\u00fc\u015fteriler arama konusunda endi\u015felenmenize gerek kalmaz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Blog Yazarl\u0131\u011f\u0131<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.niobehosting.com\/blog\/blog-yazarak-para-kazanma-rehberi\/\">Blog yazarak<\/a> kendi kendinizin patronu olabilir, kendi i\u00e7eri\u011finizi y\u00f6netebilir ve gerekli t\u00fcm metinlerden siz sorumlu olabilirsiniz.<\/p>\n\n\n\n<p>\u0130\u015fin p\u00fcf noktas\u0131, i\u00e7erik \u00fcretmek i\u00e7in \u00f6deme almak yerine, \u00fc\u00e7\u00fcnc\u00fc taraf \u00fcr\u00fcnleri, reklamlar\u0131 veya sponsorlu i\u00e7eri\u011fi tan\u0131tmak da dahil olmak \u00fczere web sitenizden para kazanman\u0131z gerekti\u011fidir.<\/p>\n\n\n\n<p>Kazanabilece\u011finiz miktar, web sitenizin ni\u015fini ne kadar iyi se\u00e7ti\u011finize, arama motoru i\u00e7in optimize edilmi\u015f i\u00e7erik \u00fcretme yetene\u011finize ve \u00fcretti\u011finiz i\u00e7eri\u011fin kalitesine ba\u011fl\u0131d\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De\u011ferli, alakal\u0131 bilgiler sunan kaliteli i\u00e7erik, \u00e7o\u011fu ba\u015far\u0131l\u0131 pazarlama kampanyas\u0131n\u0131n temelini olu\u015fturur. Yak\u0131n tarihli bir Hubspot anketine g\u00f6re, ankete kat\u0131lan pazarlamac\u0131lar\u0131n %70\u2019i aktif olarak i\u00e7erik&#8230;<\/p>\n","protected":false},"author":11,"featured_media":4815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[44],"tags":[],"class_list":["post-4814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nedir-nasil-yapilir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u0130\u00e7erik Yazarl\u0131\u011f\u0131 Nedir? Nas\u0131l Yap\u0131l\u0131r? - Niobe Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.niobehosting.com\/blog\/icerik-yazarligi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130\u00e7erik Yazarl\u0131\u011f\u0131 Nedir? Nas\u0131l Yap\u0131l\u0131r? - Niobe Hosting\" \/>\n<meta property=\"og:description\" content=\"De\u011ferli, alakal\u0131 bilgiler sunan kaliteli i\u00e7erik, \u00e7o\u011fu ba\u015far\u0131l\u0131 pazarlama kampanyas\u0131n\u0131n temelini olu\u015fturur. 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