{"id":3833,"date":"2020-07-28T11:43:06","date_gmt":"2020-07-28T08:43:06","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=3833"},"modified":"2020-07-29T13:01:56","modified_gmt":"2020-07-29T10:01:56","slug":"google-adwords","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/google-adwords\/","title":{"rendered":"Google Adwords Nedir? Google Reklamc\u0131l\u0131k Hakk\u0131nda Her\u015fey"},"content":{"rendered":"\n<p><strong>Google Ads,<\/strong> Google\u2019\u0131n \u00e7evrimi\u00e7i reklamc\u0131l\u0131k program\u0131d\u0131r; program, sundu\u011funuz \u00fcr\u00fcn ve hizmetlerle ilgilenen kitlelere ula\u015fmak i\u00e7in \u00e7evrimi\u00e7i reklamlar olu\u015fturman\u0131za olanak tan\u0131r. <strong>\u0130smi 24 Temmuz 2018 tarihinde Google AdWords&#8217;ten Google Ads&#8217;e d\u00f6nen platform, <\/strong>t\u0131klama ba\u015f\u0131na \u00f6deme (PPC) reklamc\u0131l\u0131\u011f\u0131na dayan\u0131r, yani bir ziyaret\u00e7i reklam\u0131n\u0131z\u0131 her t\u0131klad\u0131\u011f\u0131nda \u00f6deme yapars\u0131n\u0131z. <\/p>\n\n\n\n<p>Fakat Google AdWords\u2019de \u00e7ok fazla reklam arac\u0131 ve y\u00f6ntemi vard\u0131r. Bu ara\u00e7 ve y\u00f6ntemlerden hangisinin i\u015fletmeniz i\u00e7in en uygun oldu\u011funu belirlemek sizin i\u00e7in zor olabilir. Burada yapman\u0131z gereken, reklam y\u00f6ntemlerini test ederek i\u015fletmeniz i\u00e7in en uygun y\u00f6ntemi bulmakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google AdWords Neden \u00d6nemlidir?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-neden-onemlidir.png\" alt=\"\" class=\"wp-image-3848\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-neden-onemlidir.png 750w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-neden-onemlidir-300x120.png 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-neden-onemlidir-100x40.png 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-neden-onemlidir-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Herhangi bir arama sorgusunda, <strong>Google Arama Motoru Sonu\u00e7 Sayfalar\u0131nda (SERP&#8217;ler)<\/strong> en \u00fcst s\u0131ralarda yer alan rekabet olduk\u00e7a yo\u011fundur. Google\u2019\u0131n s\u00fcrekli g\u00fcncellenen algoritmalar\u0131 y\u00fcz\u00fcnden bug\u00fcn 1. s\u0131rada \u00e7\u0131kt\u0131\u011f\u0131n\u0131z bir anahtar kelimede yar\u0131n daha altlara d\u00fc\u015fme ihtimaliniz var. Muhtemelen bunun zaten fark\u0131ndas\u0131n\u0131zd\u0131r. <strong>Google AdWords<\/strong> yani <strong>Google\u2019nin \u00fccretli reklamc\u0131l\u0131k hizmeti<\/strong>, bu durumu tamamen ortadan kald\u0131r\u0131r ve arama sorgular\u0131nda sayfas\u0131n\u0131n en \u00fcst\u00fcnde g\u00f6r\u00fcn\u00fcrl\u00fck elde etmenize yard\u0131mc\u0131 olur.<\/p>\n\n\n\n<p>Google AdWords, i\u015fletmenizin \u00fcr\u00fcn veya hizmetlerini satmas\u0131 i\u00e7in daha fazla m\u00fc\u015fteri \u00e7ekmenize ve potansiyel m\u00fc\u015fterilere ula\u015fman\u0131za yard\u0131mc\u0131 olur. Ayr\u0131ca, yerel veya global reklam verme se\u00e7ene\u011fiyle, her seferinde do\u011fru co\u011frafi yeri hedefleyebilirsiniz. \u0130ster kap\u0131lar\u0131n\u0131 yeni a\u00e7m\u0131\u015f k\u00fc\u00e7\u00fck bir yerel i\u015fletme, ister \u00fclke \u00e7ap\u0131nda farkl\u0131 konumlarda bir perakende zinciri olun, Google AdWords&#8217;\u00fc i\u015fletmeniz i\u00e7in kullanabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Neden Google Ads Kullanmal\u0131s\u0131n\u0131z?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"750\" height=\"300\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/neden-google-ads-kullanmalisiniz.png\" alt=\"\" class=\"wp-image-3849\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/neden-google-ads-kullanmalisiniz.png 750w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/neden-google-ads-kullanmalisiniz-300x120.png 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/neden-google-ads-kullanmalisiniz-100x40.png 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/neden-google-ads-kullanmalisiniz-700x280.png 700w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/figure>\n\n\n\n<p>Bu sorunun bir\u00e7ok cevab\u0131 var. \u0130\u015fte bu cevaplardan birka\u00e7\u0131:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Google\u2019nin geni\u015f eri\u015fimi<\/strong><\/h3>\n\n\n\n<p>\u0130nsanlar bir sorunun cevab\u0131 hakk\u0131nda bilgi sahibi olmad\u0131\u011f\u0131nda, ilk \u00f6nce Google\u2019ye bakar. Bu sorgular\u0131 yapanlar aras\u0131nda i\u015fletmenizin sunabilece\u011fi sorunlara \u00e7\u00f6z\u00fcm arayan insanlar da vard\u0131r.&nbsp;<\/p>\n\n\n\n<p>\u0130\u015fte tam da bu noktada, Google\u2019de reklam yay\u0131nlad\u0131\u011f\u0131n\u0131zda, sorgular\u0131 sizin \u00fcr\u00fcn ya da hizmetinizle alakal\u0131 olan insanlar\u0131n yan\u0131t\u0131 bulmalar\u0131na yard\u0131mc\u0131 olabilirseniz, rakipleriniz yerine sizi se\u00e7me olas\u0131l\u0131klar\u0131 daha y\u00fcksektir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Hedefleme se\u00e7enekleri<\/strong><\/h3>\n\n\n\n<p>Google&#8217;da, her i\u015fletme ve potansiyel m\u00fc\u015fteri i\u00e7in bir \u015feyler vard\u0131r. Siz yeter ki reklamlar\u0131n\u0131z\u0131 do\u011fru hedefleyin. Asl\u0131nda Google Adwords panelini o kadar detayland\u0131rm\u0131\u015ft\u0131r ki, reklamlar\u0131n\u0131z\u0131 istedi\u011finiz gibi hedeflemeniz olduk\u00e7a kolay hale gelmi\u015ftir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Belirli reklam ama\u00e7lar\u0131<\/strong><\/h3>\n\n\n\n<p>Google Ads ile ula\u015ft\u0131\u011f\u0131n\u0131z ki\u015filer ile di\u011fer reklamc\u0131l\u0131k bi\u00e7imleriyle eri\u015fti\u011finiz ki\u015filer aras\u0131ndaki en b\u00fcy\u00fck fark ama\u00e7t\u0131r. \u00d6rne\u011fin, insanlar sosyal medyada g\u00fcndelik hayatlar\u0131na zarar veren sorunlara \u00e7\u00f6z\u00fcm aramad\u0131klar\u0131 i\u00e7in reklam g\u00f6rmek istemeyebilirler. Fakat Google, \u00e7\u00f6z\u00fcm arayan birine reklamlar\u0131n\u0131z\u0131 g\u00f6sterebilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Tam kontrol<\/strong><\/h3>\n\n\n\n<p>Reklamlar\u0131n olabildi\u011fince \u00e7ok insana ula\u015fmas\u0131 i\u00e7in reklam kampanyalar\u0131 y\u00fcr\u00fctmek eskiden daha zordu. \u00c7\u00fcnk\u00fc belirli reklam kampanyalar\u0131 i\u00e7in engelleri atlatmak ve b\u00fcrokrasiyi k\u0131rmak zorunda kal\u0131rd\u0131n\u0131z. Google Ads sayesinde ise kampanyalar\u0131 art\u0131k daha kolay ba\u015flatabilir, durdurabilir, do\u011fru fiyata do\u011fru ki\u015filere ula\u015ft\u0131rabilir ve t\u00fcm bunlar\u0131n hepsini an\u0131nda yapabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. B\u00fct\u00e7e dostu<\/strong><\/h3>\n\n\n\n<p>Bir t\u0131klama kazanmak baz\u0131 i\u015fletmelere y\u00fczlerce dolara mal olabilir. \u00c7\u00fcnk\u00fc t\u0131klama ba\u015f\u0131na yakla\u015f\u0131k 1000 dolar olan uzun kuyruklu anahtar kelimeler vard\u0131r. Fakat \u00e7o\u011fu anahtar kelimenin maliyeti fazla de\u011fildir. Bu y\u00fczden ister k\u00fc\u00e7\u00fck bir i\u015fletme olun isterseniz b\u00fcy\u00fck, yine de Google\u2019ye reklam verebilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Ads Reklam T\u00fcrleri Nelerdir?<\/strong><\/h2>\n\n\n\n<p>Google Ads kampanyan\u0131z\u0131 olu\u015fturmaya ba\u015flad\u0131\u011f\u0131n\u0131zda, hedeflerinizi se\u00e7meniz istenir ve ard\u0131ndan Google, her bir hedef i\u00e7in mevcut en iyi kampanya t\u00fcrlerini \u00f6nerir. Kampanya t\u00fcrleri a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Arama A\u011f\u0131 Kampanyalar\u0131 (Search Network Campaigns)<\/li><li>G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 Kampanyalar\u0131 (Display Network Campaigns) <\/li><li>Al\u0131\u015fveri\u015f Kampanyas\u0131 (Shopping Campaign)<\/li><li>Video Kampanyalar\u0131 (Video Campaigns) <\/li><li>Uygulama Kampanyalar\u0131 (App Campaigns)<\/li><\/ul>\n\n\n\n<p>Her kampanya, belirli \u00fcr\u00fcn veya hizmet t\u00fcrlerini tan\u0131tmak i\u00e7in tasarlanm\u0131\u015ft\u0131r. \u00d6rnek vermek gerekirse:<\/p>\n\n\n\n<p><strong>Sat\u0131\u015f:<\/strong> G\u00f6r\u00fcnt\u00fcl\u00fc reklam, arama, al\u0131\u015fveri\u015f<br><strong>Web sitesi trafi\u011fi:<\/strong> G\u00f6r\u00fcnt\u00fcl\u00fc reklam, arama, al\u0131\u015fveri\u015f, video<br><strong>Potansiyel m\u00fc\u015fteriler:<\/strong> G\u00f6r\u00fcnt\u00fcl\u00fc reklamc\u0131l\u0131k, arama, al\u0131\u015fveri\u015f, video<br><strong>\u00dcr\u00fcn ve marka de\u011ferlendirmesi:<\/strong> G\u00f6r\u00fcnt\u00fcl\u00fc reklam, video<br><strong>Uygulama tan\u0131t\u0131m\u0131:<\/strong> Uygulama<br><strong>Marka bilinirli\u011fi ve eri\u015fim:<\/strong> G\u00f6r\u00fcnt\u00fcl\u00fc reklam, video<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Arama A\u011f\u0131 Reklamlar\u0131<\/strong><\/h3>\n\n\n\n<p>T\u00fcm Google Ads Kampanya t\u00fcrlerinden en s\u0131k kullan\u0131lan\u0131 &#8216;<strong>Arama A\u011f\u0131 Reklamlar\u0131&#8217;<\/strong>d\u0131r.<\/p>\n\n\n\n<p>Arama a\u011f\u0131 reklamlar\u0131, Google sonu\u00e7 sayfalar\u0131nda g\u00f6r\u00fcnt\u00fclenen metin reklamlar\u0131d\u0131r.<\/p>\n\n\n\n<p>Bu kampanya t\u00fcr\u00fcn\u00fc kullanarak elde edebilece\u011finiz baz\u0131 hedefler a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sat\u0131\u015flar\u0131 art\u0131rma<\/li><li>Site trafi\u011fini art\u0131rma<\/li><li>Olas\u0131 sat\u0131\u015flar\u0131 art\u0131rma<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 Kampanyalar\u0131<\/strong><\/h3>\n\n\n\n<p><strong>G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131 Kampanyalar\u0131<\/strong>, alakal\u0131 siteleri ziyaret eden potansiyel m\u00fc\u015fterilerinize banner reklamlar\u0131n\u0131z\u0131 g\u00f6stermenize olanak tan\u0131r.<\/p>\n\n\n\n<p>Bu kampanya t\u00fcr\u00fc genellikle \u00e7evrimi\u00e7i al\u0131\u015fveri\u015f markalar\u0131nda yayg\u0131n olarak kullan\u0131l\u0131r. \u00d6rne\u011fin, kad\u0131n giyimine y\u00f6nelik bir \u00e7evrimi\u00e7i ma\u011faza i\u015fletiyorsan\u0131z, bu kampanya t\u00fcr\u00fc reklamlar\u0131n\u0131z\u0131 benzer \u00e7evrimi\u00e7i platformlarda g\u00f6sterir.<\/p>\n\n\n\n<p><strong>G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131<\/strong>, a\u015fa\u011f\u0131dakiler i\u00e7in en iyi kampanya t\u00fcr\u00fcd\u00fcr:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130lanlar<\/li><li>Yeniden pazarlama<\/li><li>Web sitesi trafi\u011fini art\u0131rma<\/li><li>Marka bilinirli\u011fi<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Al\u0131\u015fveri\u015f Kampanyas\u0131<\/strong><\/h3>\n\n\n\n<p>Bu Google Ads kampanyas\u0131; bir ba\u015fl\u0131k, \u00fcr\u00fcn resmi ve fiyat ile birlikte carousel \u015fekilde organik aramalar\u0131n \u00fcst\u00fcnde g\u00f6sterilir. Al\u0131\u015fveri\u015f yapanlar\u0131n dikkatini \u00e7ekmek i\u00e7in rekabette \u00f6ne \u00e7\u0131kman\u0131n anahtar\u0131d\u0131r.<\/p>\n\n\n\n<p>Bu kampanya t\u00fcr\u00fcn\u00fc kullanarak elde edebilece\u011finiz baz\u0131 hedefler a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Artan web sitesi trafi\u011fi.<\/li><li>Y\u00fcksek kaliteli trafik navigasyonu.<\/li><li>Resim galerileriyle \u00fcr\u00fcn sat\u0131\u015flar\u0131n\u0131 art\u0131rma.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Video Reklam Kampanyalar\u0131<\/strong><\/h3>\n\n\n\n<p><strong>Video Reklam Kampanyalar\u0131<\/strong>, video reklamlar\u0131n\u0131z\u0131 YouTube gibi pop\u00fcler video i\u00e7erik sitelerinde ve t\u00fcm Google G\u00f6r\u00fcnt\u00fcl\u00fc Reklam A\u011f\u0131&#8217;nda g\u00f6stermenize olanak tan\u0131r.<\/p>\n\n\n\n<p>Amazon ve eBay&#8217;e g\u00f6re, bir \u00fcr\u00fcn a\u00e7\u0131klamas\u0131na video reklam eklemek, sat\u0131n alma \u015fans\u0131n\u0131 %35 art\u0131r\u0131r.<\/p>\n\n\n\n<p>Bu kampanya t\u00fcr\u00fc arac\u0131l\u0131\u011f\u0131yla \u00fc\u00e7 t\u00fcr video reklam yay\u0131nlayabilirsiniz:<\/p>\n\n\n\n<p><strong>Yay\u0131n i\u00e7i video reklamlar<\/strong>\u0131<\/p>\n\n\n\n<p>En yayg\u0131n video reklam bi\u00e7imidir. Ba\u015fka bir video i\u00e7eri\u011finin \u00f6ncesinde, video devam ederken veya sonras\u0131nda oynat\u0131lan do\u011frusal bir video reklamd\u0131r. <\/p>\n\n\n\n<p><strong>Yay\u0131n d\u0131\u015f\u0131 video reklamlar<\/strong>\u0131<\/p>\n\n\n\n<p>Bu video reklam bi\u00e7imi i\u015f orta\u011f\u0131 web sitelerinde ve uygulamalar\u0131nda oynat\u0131l\u0131r.<\/p>\n\n\n\n<p><strong>Etkile\u015fimli video reklamlar<\/strong>\u0131<\/p>\n\n\n\n<p>Bu video reklam bi\u00e7iminde videolar\u0131n\u0131za etkile\u015fimli \u00f6\u011feler ekleyerek insanlarla aran\u0131zda g\u00fc\u00e7l\u00fc bir etkile\u015fim f\u0131rsat\u0131 sa\u011flayabilirsiniz.<\/p>\n\n\n\n<p>Bu kampanya t\u00fcr\u00fcn\u00fc kullanarak elde edebilece\u011finiz baz\u0131 hedefler a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ziyaret\u00e7iler aras\u0131nda geli\u015fmi\u015f itibar.<\/li><li>YouTube&#8217;da g\u00fcnl\u00fck olarak 4 milyar video izlendi\u011fi i\u00e7in artan trafik \u015fans\u0131.<\/li><li>Marka g\u00fcvenilirli\u011fini art\u0131rma.<\/li><li>Pop\u00fclerlik kazanma \u015fans\u0131n\u0131 art\u0131rma.<\/li><li>Etkili \u00fcr\u00fcn fark\u0131ndal\u0131\u011f\u0131.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Uygulama Kampanyalar\u0131<\/strong><\/h3>\n\n\n\n<p>Bu t\u00fcr kampanyalar, uygulaman\u0131z\u0131n trafi\u011fini art\u0131rmak i\u00e7in kullan\u0131l\u0131r. Uygulama kampanyalar\u0131, uygulamalar\u0131n tan\u0131t\u0131m\u0131n\u0131 kolayla\u015ft\u0131r\u0131r. Tek yapman\u0131z gereken kampanyan\u0131za birka\u00e7 sat\u0131r metin, varl\u0131k ve teklif eklemektir. Google Ads, her indirme i\u00e7in en iyi de\u011feri elde etmenize yard\u0131mc\u0131 olmak i\u00e7in teklif verme ve hedefleme stratejilerini otomatik hale getirir. <\/p>\n\n\n\n<p>Bu kampanya t\u00fcr\u00fcn\u00fc kullanarak elde edebilece\u011finiz baz\u0131 hedefler a\u015fa\u011f\u0131daki gibidir:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Kolay kurulum ve y\u00f6netim<\/li><li>Uygulama indirme say\u0131s\u0131nda art\u0131\u015f<\/li><li>Otomatik reklam optimizasyonu<\/li><li>Daha fazla potansiyel m\u00fc\u015fteri<\/li><\/ul>\n\n\n\n<p>Se\u00e7ti\u011finiz kampanya t\u00fcr\u00fc, reklamc\u0131l\u0131k \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 bir ad\u0131m \u00f6teye g\u00f6t\u00fcrebilir ya da bo\u015fa b\u00fct\u00e7e yakman\u0131za sebep olabilir. Bu nedenle, reklamlar\u0131n\u0131z i\u00e7in herhangi bir kampanya t\u00fcr\u00fcn\u00fc se\u00e7meden \u00f6nce Google Ads&#8217;in \u00f6nerilerini de dikkate alsan\u0131z iyi edersiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google&#8217;ye Reklam Nas\u0131l Verilir?<\/strong><\/h2>\n\n\n\n<p>Google Adwords\u2019de bir reklam kampanyas\u0131 olu\u015fturmak i\u00e7in bir ajansla \u00e7al\u0131\u015fmak istemiyorsan\u0131z, <strong>Google Ads&#8217;te reklam vermek <\/strong>i\u00e7in \u00f6ncelikle bir <strong>Google Hesab\u0131 <\/strong>olu\u015fturman\u0131z gerekir. Ard\u0131ndan <a href=\"https:\/\/ads.google.com\/\">https:\/\/ads.google.com\/<\/a> adresine gidip ve sa\u011f \u00fcst taraftaki<strong> \u2018Oturum A\u00e7&#8217;<\/strong>\u0131 t\u0131klay\u0131n. Bir Google hesab\u0131n\u0131z yoksa veya i\u015fletmeniz i\u00e7in bir hesap olu\u015fturmak istiyorsan\u0131z, a\u00e7\u0131lan sayfadan bunu yapabilirsiniz.<\/p>\n\n\n\n<p>Oturum a\u00e7t\u0131ktan sonra hangi hedef sizin i\u00e7in daha uygunsa, <strong>&#8220;Birincil reklamc\u0131l\u0131k hedefiniz nedir?\u201d<\/strong> sorusuna o cevab\u0131 verin.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-1.jpeg\" alt=\"\" class=\"wp-image-3839\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-1.jpeg 720w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-1-300x167.jpeg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-1-100x56.jpeg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-1-700x389.jpeg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>\u0130\u015fletmeniz i\u00e7in en uygun olan hedefi belirledikten sonra, kar\u015f\u0131n\u0131za<strong> \u2018\u0130\u015fletme ad\u0131\u2019<\/strong> ve <strong>\u2018\u0130\u015fletme web sitesi<\/strong>\u2019ni girmeniz gereken bir sayfa a\u00e7\u0131lacak. Bu sayfaya i\u015fletme bilgilerinizi girebilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-01.jpeg\" alt=\"\" class=\"wp-image-3840\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-01.jpeg 720w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-01-300x167.jpeg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-01-100x56.jpeg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-01-700x389.jpeg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>\u0130\u015fletmenizle ilgili gerekli bilgileri girdikten sonra a\u015fa\u011f\u0131daki sayfaya y\u00f6nlendirileceksiniz. Bu ad\u0131mda, reklam\u0131n\u0131z\u0131n hangi b\u00f6lgelerde g\u00f6r\u00fcnt\u00fclenmesini istiyorsan\u0131z, o b\u00f6lgeleri belirleyebilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-02.jpeg\" alt=\"\" class=\"wp-image-3841\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-02.jpeg 720w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-02-300x167.jpeg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-02-100x56.jpeg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-02-700x389.jpeg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>Hedefledi\u011finiz b\u00f6lgeleri belirledikten sonra, \u00fcr\u00fcn veya hizmetinizi tan\u0131mlayan <strong>anahtar kelimeleri <\/strong>belirleyece\u011finiz sayfaya y\u00f6nlendirileceksiniz.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-03.jpeg\" alt=\"\" class=\"wp-image-3842\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-03.jpeg 720w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-03-300x167.jpeg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-03-100x56.jpeg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-03-700x389.jpeg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>\u00dcr\u00fcn veya hizmetinizle ilgili anahtar kelimeleri belirledikten sonra, \u015fimdi s\u0131ra geldi reklam metinlerinizi yazmaya\u2026&nbsp;<\/p>\n\n\n\n<p>A\u015fa\u011f\u0131da g\u00f6rece\u011finiz gibi bu sayfada reklam ba\u015fl\u0131\u011f\u0131n\u0131z\u0131 ve a\u00e7\u0131klamalar\u0131n\u0131z\u0131 yazabilir, sa\u011f tarafta bulunan <strong>&#8216;Reklam\u0131n\u0131z\u0131n \u00f6nizlemesi&#8217;<\/strong> alan\u0131ndan yazd\u0131\u011f\u0131n\u0131z metinlerin nas\u0131l g\u00f6r\u00fcnece\u011fini inceleyebilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-04.jpeg\" alt=\"\" class=\"wp-image-3843\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-04.jpeg 720w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-04-300x167.jpeg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-04-100x56.jpeg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-04-700x389.jpeg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>\u00dcr\u00fcn veya hizmetiniz i\u00e7in hedef kitlenize en uygun anahtar kelimeleri se\u00e7tiniz, potansiyel al\u0131c\u0131lar\u0131n\u0131z\u0131n oldu\u011fu lokasyonlar\u0131 belirlediniz ve reklam metinlerinizi yazd\u0131n\u0131z. \u015eimdi s\u0131rada <strong>reklam b\u00fct\u00e7esinizi<\/strong> belirlemek var.&nbsp;B\u00fct\u00e7enizi ister Google\u2019nin size \u00f6nerdi\u011fi \u015fekilde isterseniz de reklam\u0131n\u0131z\u0131n i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 test etmek i\u00e7in ufak b\u00fct\u00e7elerle ba\u015flatabilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-05.jpeg\" alt=\"\" class=\"wp-image-3844\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-05.jpeg 720w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-05-300x167.jpeg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-05-100x56.jpeg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-reklam-verme-05-700x389.jpeg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>\u0130\u015fletmenizle ve hedef kitlenizle ilgili t\u00fcm detaylar\u0131, metinleri ve b\u00fct\u00e7enizi belirledikten sonra, daha \u00f6nceki ad\u0131mlarda yapt\u0131\u011f\u0131n\u0131z her \u015feyi  tek bir sayfada g\u00f6rebilece\u011finiz bir sayfaya y\u00f6nlendirileceksiniz. Bu sayfada reklamlar\u0131n\u0131zla ilgili g\u00f6z\u00fcn\u00fcze tak\u0131lan bir \u015fey olursa, d\u00fczeltebilir ve nihayet son ad\u0131ma ge\u00e7ebilirsiniz.<\/p>\n\n\n\n<p>Son ad\u0131m tahmin edece\u011finiz gibi \u00f6deme y\u00f6nteminizi, fatura bilgilerinizi ve indirim i\u00e7in sahip oldu\u011funuz promosyon kodlar\u0131n\u0131 girebilece\u011finiz alan. <\/p>\n\n\n\n<p>Bu sayfadaki t\u00fcm bu i\u015flemleri de d\u00fczg\u00fcn \u015fekilde yapt\u0131ysan\u0131z, ilk <strong>Google Reklam\u0131n\u0131z\u0131<\/strong> olu\u015fturdunuz demektir.<\/p>\n\n\n\n<p>Tebrikler!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Google Ads ile \u0130lgili S\u0131k Sorulan Sorular<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Google AdWords\u2019den nas\u0131l 100 TL kazanabilirim?<\/strong><\/h3>\n\n\n\n<p>E\u011fer yeni bir Google Ads kullan\u0131c\u0131s\u0131ysan\u0131z Google AdWords\u2019de 25 TL harcad\u0131\u011f\u0131n\u0131zda,  100 TL tutar\u0131nda Google kupon kredisi alabilirsiniz. Fakat Google Ads hesab\u0131 olu\u015fturulduktan sonraki 14 g\u00fcn i\u00e7inde krediyi harcaman\u0131z gerekir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Google AdWords sertifikas\u0131 almak \u00f6nemli mi?<\/strong><\/h3>\n\n\n\n<p>E\u011fer daha \u00f6nce Google\u2019de reklam verdiyseniz ve bu i\u015fte belirli bir prati\u011finiz varsa, bu s\u0131nav i\u00e7in \u00e7al\u0131\u015fman\u0131za gerek yok. Ancak, y\u00f6netici d\u00fczeyinde veya bir PPC ajans\u0131nda pazarlama stajyeri iseniz, sertifika e\u011fitimi almak, kendinize ve i\u015fvereninize AdWords platformunu anlad\u0131\u011f\u0131n\u0131z\u0131 kan\u0131tlaman\u0131n harika bir yoludur.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. Google AdWords ve AdSense aras\u0131ndaki fark nedir?<\/strong><\/h3>\n\n\n\n<p>AdWords ve AdSense aras\u0131ndaki temel fark; AdWords reklam verenler, AdSense ise yay\u0131nc\u0131lar veya web sitesi sahipleri i\u00e7indir. AdWords, i\u015fletmelerin ve pazarlamac\u0131lar\u0131n Google&#8217;nin a\u011f\u0131nda (arama, g\u00f6r\u00fcnt\u00fcl\u00fc reklam vb.) reklam vermesine olanak tan\u0131r.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Google reklamlar\u0131 SEO&#8217;ya yard\u0131mc\u0131 olur mu?<\/strong><\/h3>\n\n\n\n<p>SEO&#8217;nuzdaki geli\u015ftirmeler, sayfan\u0131z\u0131 kullan\u0131c\u0131lar i\u00e7in daha alakal\u0131 hale getirerek Google Arama&#8217;daki s\u0131ralaman\u0131za yard\u0131mc\u0131 olabilir. Bir Google Ads kampanyas\u0131 y\u00fcr\u00fctmek ise, baz\u0131 efsanelere ve iddialara ra\u011fmen SEO s\u0131ralamalar\u0131n\u0131za yard\u0131mc\u0131 olmaz. Ancak, PPC reklamlar\u0131 \u00e7evrimi\u00e7i olarak daha geni\u015f bir kitleye ba\u011flanmaya yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Google\u2019ye neden reklam vermeliyim? Buna de\u011fer mi?<\/strong><\/h3>\n\n\n\n<p>Google AdWords her b\u00fcy\u00fckl\u00fckteki i\u015fletmenin milyonlarca insana reklam vermesine izin vermekle kalmaz, ayn\u0131 zamanda b\u00fct\u00e7e a\u00e7\u0131s\u0131ndan da uygundur. Google AdWords, reklamlar\u0131n\u0131z m\u00fc\u015fterilerden ger\u00e7ek t\u0131klamalar al\u0131yorsa buna de\u011ferdir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Google AdWords k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in de \u00e7al\u0131\u015f\u0131yor mu?<\/strong><\/h3>\n\n\n\n<p>PPC reklamlar\u0131 ve Google AdWords, do\u011fru kullan\u0131l\u0131rsa, k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in etkili olabilir. Do\u011fru kullan\u0131ld\u0131\u011f\u0131nda, Google AdWords kitlenizi hassas bir \u015fekilde hedeflemenize ve d\u00f6n\u00fc\u015f\u00fcmleri h\u0131zla art\u0131rman\u0131za; g\u00fc\u00e7l\u00fc bir de\u011fer teklifi, a\u00e7\u0131l\u0131\u015f sayfas\u0131 ve anahtar kelimeyle i\u015finizi b\u00fcy\u00fctmenize yard\u0131mc\u0131 olabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads, Google\u2019\u0131n \u00e7evrimi\u00e7i reklamc\u0131l\u0131k program\u0131d\u0131r; program, sundu\u011funuz \u00fcr\u00fcn ve hizmetlerle ilgilenen kitlelere ula\u015fmak i\u00e7in \u00e7evrimi\u00e7i reklamlar olu\u015fturman\u0131za olanak tan\u0131r. \u0130smi 24 Temmuz 2018 tarihinde&#8230;<\/p>\n","protected":false},"author":11,"featured_media":3847,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-3833","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Adwords Nedir? Google Reklamc\u0131l\u0131k Hakk\u0131nda Her\u015fey - Niobe Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.niobehosting.com\/blog\/google-adwords\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Adwords Nedir? Google Reklamc\u0131l\u0131k Hakk\u0131nda Her\u015fey - Niobe Hosting\" \/>\n<meta property=\"og:description\" content=\"Google Ads, Google\u2019\u0131n \u00e7evrimi\u00e7i reklamc\u0131l\u0131k program\u0131d\u0131r; program, sundu\u011funuz \u00fcr\u00fcn ve hizmetlerle ilgilenen kitlelere ula\u015fmak i\u00e7in \u00e7evrimi\u00e7i reklamlar olu\u015fturman\u0131za olanak tan\u0131r. \u0130smi 24 Temmuz 2018 tarihinde...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.niobehosting.com\/blog\/google-adwords\/\" \/>\n<meta property=\"og:site_name\" content=\"Niobe Hosting\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-28T08:43:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-29T10:01:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/google-adwords-nedir-google-a-reklam-nasil-verilir.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sibel Ho\u015f\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sibel Ho\u015f\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.niobehosting.com\\\/blog\\\/google-adwords\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.niobehosting.com\\\/blog\\\/google-adwords\\\/\"},\"author\":{\"name\":\"Sibel Ho\u015f\",\"@id\":\"https:\\\/\\\/www.niobehosting.com\\\/blog\\\/#\\\/schema\\\/person\\\/9edcd33ccd851c17242fa59c562c1f26\"},\"headline\":\"Google Adwords Nedir? 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