{"id":3775,"date":"2020-06-25T14:23:59","date_gmt":"2020-06-25T11:23:59","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=3775"},"modified":"2020-06-25T14:24:01","modified_gmt":"2020-06-25T11:24:01","slug":"tiktok","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/tiktok\/","title":{"rendered":"Tiktok Nedir? Nas\u0131l Kullan\u0131l\u0131r? Dijital Pazarlama’da Nas\u0131l Kullan\u0131lmal\u0131d\u0131r?"},"content":{"rendered":"\n

Instagram\u2019a, YouTube\u2019ye, Facebook\u2019a al\u0131\u015ft\u0131k ama uzun zamand\u0131r ortada TikTok diye bir uygulaman\u0131n ad\u0131 ge\u00e7iyor. Kimileri bu uygulamaya bay\u0131l\u0131rken, kimileri ise nefret ediyor. Tiktok’u bireysel olarak kullan\u0131p kullanmamak tabii ki sizin elinizde. Fakat i\u015f markalara gelince durum de\u011fi\u015fiyor. \u00c7\u00fcnk\u00fc Tiktok’ta ciddi bir potansiyel var ve bu y\u00fczden Tiktok\u2019un markan\u0131z i\u00e7in i\u015fe yaray\u0131p yaramayaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcp ta\u015f\u0131nman\u0131z gerekli.<\/p>\n\n\n\n

Ayl\u0131k 800 milyondan fazla aktif kullan\u0131c\u0131s\u0131 <\/strong>ve g\u00fcnl\u00fck ortalama 52 dakikal\u0131k g\u00f6r\u00fcnt\u00fcleme s\u00fcresi <\/strong>ile TikTok, \u015fu an en pop\u00fcler sosyal medya platformlar\u0131ndan biri. Tiktok’un sadece gen\u00e7ler \u00e7ok aktif kulland\u0131\u011f\u0131 i\u00e7in pop\u00fcler oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, tekrar d\u00fc\u015f\u00fcnmeniz gerekiyor. \u00c7\u00fcnk\u00fc art\u0131k her ya\u015ftan kullan\u0131c\u0131, TikTok\u2019a kat\u0131l\u0131yor.<\/p>\n\n\n\n

Siz de bireysel kullan\u0131m\u0131n\u0131z\u0131n d\u0131\u015f\u0131nda \u00f6zellikle markan\u0131z i\u00e7in Tiktok hakk\u0131nda en iyi ipu\u00e7lar\u0131na<\/strong> ula\u015fmak ve ad\u0131m ad\u0131m TikTok\u2019un ne oldu\u011funa g\u00f6z atmak isterseniz, a\u015fa\u011f\u0131da sizin i\u00e7in detayl\u0131 olarak t\u00fcm merak edilenleri anlatt\u0131k.<\/p>\n\n\n\n

Hadi ba\u015flayal\u0131m!<\/p>\n\n\n\n

TikTok Nedir?<\/strong><\/h2>\n\n\n\n
\"TikTok<\/figure><\/div>\n\n\n\n

SensorTower taraf\u0131ndan Ocak 2020<\/strong>‘de yay\u0131nlanan verilerine g\u00f6re, 2019’da<\/strong> d\u00fcnyan\u0131n en \u00e7ok indirilen uygulamas\u0131 olan TikTok<\/strong>; en iyi viral dans trendleri, meydan okumalar ve dudak senkronizasyonu videolar\u0131na ev sahipli\u011fi yapan, GenZ kullan\u0131c\u0131 kitlesinin ilgisini \u00e7ekmesiyle pop\u00fcler olmu\u015f bir video payla\u015f\u0131m sosyal a\u011f\u0131d\u0131r.<\/p>\n\n\n\n

TikTok\u2019un tan\u0131m\u0131 k\u0131saca yukar\u0131daki gibidir. Fakat TikTok’un ne zaman piyasaya s\u00fcr\u00fcld\u00fc\u011f\u00fcn\u00fc ve bir anda nas\u0131l bu kadar pop\u00fcler oldu\u011funu merak ediyorsan\u0131z, okumaya devam edin.<\/p>\n\n\n\n

ByteDance<\/strong> (TikTok\u2019un ana \u015firketi) 2017 y\u0131l\u0131nda uluslararas\u0131 pazarda TikTok uygulamas\u0131n\u0131 piyasaya s\u00fcrmeden \u00f6nce TikTok\u2019u \u00c7in’de Douyin<\/strong> ad\u0131 alt\u0131nda piyasaya s\u00fcrd\u00fc (hem Douyin hem de TikTok bug\u00fcn ayn\u0131 yaz\u0131l\u0131m\u0131 kullasalar da, \u00c7in\u2019in sans\u00fcr yasalar\u0131na uymak i\u00e7in ayr\u0131 a\u011flar kullan\u0131yorlar).<\/p>\n\n\n\n

Peki ya pop\u00fclerlik? <\/p>\n\n\n\n

\u0130\u015fte o da Music.ly’nin sat\u0131n al\u0131nmas\u0131 ile ba\u015flad\u0131.<\/p>\n\n\n\n

2017’nin sonlar\u0131nda, ByteDance, kullan\u0131c\u0131lar\u0131n pop\u00fcler \u015fark\u0131lara dudak senkronizasyonu videolar\u0131 olu\u015fturmas\u0131na ve payla\u015fmas\u0131na izin veren bir sosyal medya platformu olan Music.ly’nin sat\u0131n ald\u0131. <\/strong>Bu sat\u0131n alma TikTok\u2019a yepyeni bir g\u00fc\u00e7 ve do\u011frudan ABD gen\u00e7 kitlesine ula\u015fmak i\u00e7in alt\u0131n bir bilet verdi.<\/p>\n\n\n\n

2020’ye kadar h\u0131zl\u0131ca pop\u00fclerli\u011fini art\u0131ran TikTok, art\u0131k sadece gen\u00e7ler aras\u0131nda de\u011fil, her ya\u015ftan kullan\u0131c\u0131 taraf\u0131ndan kullan\u0131lan bir sosyal a\u011f haline geldi. <\/p>\n\n\n\n

\u00dcnl\u00fcler, yay\u0131nc\u0131lar ve markalar art\u0131k herkes TikTok\u2019ta\u2026<\/p>\n\n\n\n

TikTok\u2019u Kimler Kullan\u0131yor?<\/strong><\/h2>\n\n\n\n
\"TikTok\u2019u<\/figure><\/div>\n\n\n\n

Tiktok d\u00fcnyadaki gen\u00e7ler i\u00e7in tamamen farkl\u0131 bir anlam kazand\u0131. Gen Z olan birine Tiktok\u2019u sormay\u0131 deneyin, size TikTok\u2019u ne kadar sevdi\u011finden bahsedecektir. Gen Z de\u011filseniz, bu durum size biraz enteresan gelebilir ama TikTok d\u00fcnyan\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen sosyal medya platformlar\u0131ndan biridir ve bu pop\u00fclerlik artmaya devam ederse, uygulamay\u0131 yak\u0131nda siz de kullanabilirsiniz.<\/p>\n\n\n\n

Tiktok videolar\u0131 bazen komik bazen de sa\u00e7ma, ama kesinlikle ba\u011f\u0131ml\u0131l\u0131k yap\u0131yor. Bir\u00e7ok insan i\u00e7in TikTok, Vine taraf\u0131ndan b\u0131rak\u0131lan bir bo\u015flu\u011fu dolduruyor gibi g\u00f6r\u00fcnse de, TikTok\u2019ta bundan daha fazlas\u0131 var. TikTok, kullan\u0131c\u0131lara kendilerini yarat\u0131c\u0131 bir \u015fekilde ifade etmeleri i\u00e7in uygulamay\u0131 s\u00fcrekli geli\u015ftiriyor.<\/p>\n\n\n\n

Peki Tiktok\u2019u sadece Gen Z mi kullan\u0131yor? <\/p>\n\n\n\n

Sorunun cevab\u0131 i\u00e7in Tiktok ile ilgili istatistikleri <\/strong>inceleyelim:<\/p>\n\n\n\n

1. TikTok Eyl\u00fcl 2016’da piyasaya s\u00fcr\u00fcld\u00fc ve lansman\u0131ndan bu yana \u00fc\u00e7 y\u0131l i\u00e7inde olduk\u00e7a pop\u00fcler oldu. TikTok\u2019un d\u00fcnya \u00e7ap\u0131nda 800 milyon aktif kullan\u0131c\u0131s\u0131 <\/strong>var (Datareportal, 2020). Bu rakam TikTok\u2019un LinkedIn, Twitter, Pinterest ve Snapchat gibi daha iyi bilinen sitelerin \u00f6n\u00fcne ge\u00e7mesini sa\u011fl\u0131yor.<\/p>\n\n\n\n

2. TikTok kullan\u0131c\u0131lar\u0131n\u0131n y\u00fczde 41\u2019i, 16 ile 24 ya\u015flar\u0131<\/strong> aras\u0131nda (Globalwebindex, 2019).<\/p>\n\n\n\n

3. 2019\u2019da TikTok indirenlerin <\/strong>\u00e7o\u011fu Asya ve Hindistan’dan<\/strong> geldi. 2019\u2019da her on TikTok indirmesinden alt\u0131s\u0131 Hindistan\u2019da ger\u00e7ekle\u015fti.<\/p>\n\n\n\n

Hindistan’\u0131 s\u0131ras\u0131yla 45.5 milyon (y\u00fczde 7.4) ve 37.6 milyon (y\u00fczde alt\u0131) indirme ile \u00c7in ve ABD takip ediyor.<\/p>\n\n\n\n

TikTok, G\u00fcney Asya \u00fclkesindeki artan pop\u00fclaritesinin tamamen fark\u0131nda ve platformu yerel n\u00fcfusa hitap edecek \u015fekilde uyarlamaya devam ediyor. Halen 15 Hint dilini destekliyor ve \u00fclkedeki son e\u011fitim program\u0131 ile pazarlama stratejisine devam ediyor. <\/p>\n\n\n\n

4. TikTok gen\u00e7ler aras\u0131nda ezici bir \u015fekilde daha pop\u00fcler olsa da, son rakamlar asl\u0131nda bu trendde bir de\u011fi\u015fiklik g\u00f6steriyor. 2018’in \u00fc\u00e7\u00fcnc\u00fc \u00e7eyre\u011findeki hafif d\u00fc\u015f\u00fc\u015flerin yan\u0131 s\u0131ra, TikTok kullanan ABD’li yeti\u015fkinlerin say\u0131s\u0131 son birka\u00e7 y\u0131ld\u0131r s\u00fcrekli olarak art\u0131\u015f<\/strong> g\u00f6steriyor (Marketingcharts, 2019).<\/p>\n\n\n\n

2017’nin d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finin ba\u015f\u0131nda 2.6 milyon ABD’li yeti\u015fkin TikTok kullan\u0131c\u0131s\u0131 vard\u0131. Sadece 12 ay sonra, bu neredeyse \u00fc\u00e7 kat artarak 7.2 milyona y\u00fckseldi. Eyl\u00fcl 2018’den bu yana, ABD’li yeti\u015fkinler aras\u0131nda TikTok kullan\u0131m\u0131 katlanarak artt\u0131, iki ayda iki kat\u0131na \u00e7\u0131karak 14.3 milyona ula\u015ft\u0131.<\/p>\n\n\n\n

18 aydan k\u0131sa bir s\u00fcrede, ABD’li yeti\u015fkin TikTok kullan\u0131c\u0131lar\u0131n\u0131n say\u0131s\u0131 5,5 kat artt\u0131.<\/p>\n\n\n\n

TikTok Algoritmas\u0131 Nas\u0131l \u00c7al\u0131\u015f\u0131r?<\/strong><\/h2>\n\n\n\n
\"TikTok<\/figure>\n\n\n\n

TikTok algoritmas\u0131 Instagram vb. sosyal a\u011f platformlar\u0131ndan olduk\u00e7a farkl\u0131 bir algoritmaya sahiptir. <\/p>\n\n\n\n

Bu temek farklar\u0131 s\u0131ralamak gerekirse;<\/p>\n\n\n\n

1. G\u00f6r\u00fcnt\u00fcleme her videonun performans\u0131na dayal\u0131d\u0131r<\/strong><\/h3>\n\n\n\n

TikTok’taki videolar\u0131n\u0131z, neredeyse hi\u00e7 takip\u00e7iniz olmasa bile milyonlarca g\u00f6r\u00fcnt\u00fcleme alabilir. Bunun nedeni, TikTok algoritmas\u0131n\u0131n bir b\u00fct\u00fcn olarak profiliniz yerine her videodaki etkile\u015fimleri hesaba katmas\u0131d\u0131r.<\/p>\n\n\n\n

Videonuz yay\u0131nland\u0131\u011f\u0131nda, takip\u00e7i say\u0131n\u0131z az olsa bile, Sizin \u0130\u00e7in<\/strong> sayfas\u0131ndaki pop\u00fcler videolar aras\u0131nda az say\u0131da TikTok kullan\u0131c\u0131s\u0131na videonuz g\u00f6sterilir. Sizin \u0130\u00e7in sayfan\u0131zda gezinirken \u00e7ok az be\u011feni alan videolar g\u00f6rmenizin sebebi budur.<\/p>\n\n\n\n

Videonuz ba\u015flang\u0131\u00e7ta Sizin \u0130\u00e7in sayfas\u0131nda kullan\u0131c\u0131lar taraf\u0131ndan iyi bir tepki al\u0131rsa, daha b\u00fcy\u00fck bir kullan\u0131c\u0131 havuzuna, sonra ise daha da fazlas\u0131na do\u011fru gider. TikTok’ta sadece bir avu\u00e7 takip\u00e7iniz olsa bile, videonuz hala ba\u015far\u0131ya ula\u015fabilir.<\/p>\n\n\n\n

2. Birden fazla g\u00f6stergeyi dikkate al\u0131r<\/strong><\/h3>\n\n\n\n

Yeniden izlemeler, videoyu tamamlama, payla\u015f\u0131m, yorum ve be\u011fenilerin t\u00fcm\u00fc TikTok algoritmas\u0131n\u0131n g\u00fc\u00e7l\u00fc g\u00f6stergeleridir. E\u011fer TikTok videonuz ger\u00e7ekten e\u011flenceli veya bilgilendirici ise muhtemelen b\u00fcy\u00fck kitlelere g\u00f6sterilecektir.<\/p>\n\n\n\n

3. Co\u011frafi konuma dayal\u0131d\u0131r<\/strong><\/h3>\n\n\n\n

Tiktok\u2019ta yay\u0131nlad\u0131\u011f\u0131n\u0131z bir video genellikle ayn\u0131 co\u011frafi konumdaki di\u011fer kullan\u0131c\u0131lara g\u00f6sterilir. Bu nedenle, k\u00fc\u00e7\u00fck markalar, yerel marka bilinirli\u011fini art\u0131rmak i\u00e7in TikTok\u2019taki potansiyelden faydalanabilir.<\/p>\n\n\n\n

Haz\u0131rlad\u0131\u011f\u0131n\u0131z bir TikTok videosu, co\u011frafi konumunuzda harika bir ilk tepki al\u0131rsa, b\u00fcy\u00fck olas\u0131l\u0131kla videonuz uluslararas\u0131 olarak yay\u0131nlan\u0131r. Birka\u00e7 saat i\u00e7inde, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki TikTok kullan\u0131c\u0131lar\u0131ndan yeni yorumlar g\u00f6rmeye ba\u015flayabilirsiniz.<\/p>\n\n\n\n

4. Trend olan hashtag ve m\u00fczikler \u00f6nemlidir<\/strong><\/h3>\n\n\n\n

Hashtag’ler ve m\u00fczik (yani TikTok videonuzda kulland\u0131\u011f\u0131n\u0131z m\u00fczik), i\u00e7eri\u011finizin ke\u015ffedilebilirli\u011fini art\u0131rman\u0131n en iyi yollar\u0131ndand\u0131r. \u00d6rne\u011fin, alt yaz\u0131da trend hashtag\u2019leri kulland\u0131ysan\u0131z, TikTok ke\u015ffet sayfas\u0131na d\u00fc\u015febilir ve daha fazla insan\u0131 sayfan\u0131za y\u00f6nlendirilebilirsiniz.<\/p>\n\n\n\n

Hangi hashtag’lerin en fazla etkiye sahip oldu\u011funa dair somut bir kan\u0131t yok, fakat #fyp, #foryou ve #foryoupage’in g\u00f6r\u00fcnme \u015fans\u0131n\u0131z\u0131 art\u0131rd\u0131\u011f\u0131 d\u00fc\u015f\u00fcn\u00fcl\u00fcyor.<\/p>\n\n\n\n

Bu y\u00fcksek trafikli hashtag’lere ek olarak, i\u00e7eri\u011finize uygun hashtag’leri de videonuza dahil etmeniz gerekir. Bu hashtag\u2019ler, TikTok algoritmas\u0131na i\u00e7eri\u011finizin ne hakk\u0131nda oldu\u011funu ve kimlere g\u00f6sterebilece\u011fini anlamas\u0131na yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n\n\n\n

Benzer \u015fekilde, trend olan m\u00fczikleri kullanmak da i\u00e7eri\u011finizin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc art\u0131rman\u0131za yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n

TikTok kullan\u0131c\u0131lar\u0131, ili\u015fkili t\u00fcm videolar\u0131 g\u00f6r\u00fcnt\u00fclemek i\u00e7in bir m\u00fczik se\u00e7ebilir ve trend olan m\u00fcziklerin Tiktok uygulamas\u0131nda \u00f6nceliklendirilmesi daha olas\u0131d\u0131r.<\/p>\n\n\n\n

5. Videolar aniden viral olabilir<\/strong><\/h3>\n\n\n\n

Tiktok\u2019ta videolar, Instagram gibi di\u011fer platformlardan daha uzun bir raf \u00f6mr\u00fcne sahiptir. TikTok algoritmas\u0131, t\u00fcm videolar\u0131n\u0131z\u0131n, hatta eski videolar\u0131n\u0131z\u0131n bile performans\u0131n\u0131 s\u00fcrekli olarak izler. Dolay\u0131s\u0131yla, videolar\u0131n\u0131zdan biri aniden etkile\u015fimde art\u0131\u015f g\u00f6sterirse, hala viral olabilme \u015fans\u0131 vard\u0131r.<\/p>\n\n\n\n

TikTok Markalar \u0130\u00e7in Neden De\u011ferli Bir Platformdur?<\/strong><\/h2>\n\n\n\n
\"TikTok<\/figure>\n\n\n\n

TikTok \u015fu anda h\u0131zla b\u00fcy\u00fcd\u00fc\u011f\u00fc i\u00e7in <\/strong>markalar\u0131n da dikkatini \u00e7ekmeye ba\u015flad\u0131. Hatta TikTok’a ba\u015far\u0131l\u0131 bir \u015fekilde erken d\u00f6nemde giren markalar, genellikle \u00e7ok az yat\u0131r\u0131mla b\u00fcy\u00fck marka bilinirli\u011fi elde ettiler.<\/p>\n\n\n\n

The Washington Post gibi yay\u0131nc\u0131lar bu s\u00fcre\u00e7te; yeni, daha k\u00fcresel ve daha gen\u00e7 bir demografiye ge\u00e7erek 400K+ ‘dan fazla takip\u00e7i elde etti. Fakat videolar\u0131n\u0131z\u0131n viral hala gelmesi i\u00e7in TikTok’ta illa The Washington Post gibi \u00e7ok takip\u00e7inizin olmas\u0131na gerek yok. Bu pop\u00fcler platformda, Instagram veya YouTube’dan farkl\u0131 olarak, s\u0131f\u0131r takip\u00e7isi olan hesaplar bile yeni bir video yay\u0131nlad\u0131\u011f\u0131nda milyonlarca g\u00f6r\u00fcnt\u00fcleme alabilir. \u0130\u00e7erik TikTok\u2019ta ger\u00e7ekten krald\u0131r.<\/strong><\/p>\n\n\n\n

TikTok marka bilinirli\u011fi ve insanlara ula\u015fmak i\u00e7in b\u00fcy\u00fck bir potansiyele sahip olman\u0131n yan\u0131s\u0131ra, biyografinizde bir ba\u011flant\u0131 kullanman\u0131z\u0131 sa\u011flayarak platformdan trafik \u00e7ekmeyi \u00e7ok daha kolay hale getirebilir. \u015eu anda sadece belirli kullan\u0131c\u0131lar TikTok biyografilerine bir ba\u011flant\u0131 ekleyebilse de, bu durum muhtemelen \u00f6n\u00fcm\u00fczdeki aylarda daha yayg\u0131n hale gelecektir. \u015eu an t\u00fcm kullan\u0131c\u0131lar\u0131n TikTok profillerinden verebilecekleri ba\u011flant\u0131lar: Instagram ve YouTube profil ba\u011flant\u0131lar\u0131d\u0131r.<\/p>\n\n\n\n

E\u011fer hala TikTok\u2019un markan\u0131z i\u00e7in de\u011ferli oldu\u011funa ikna olmuyorsan\u0131z, TikTok\u2019un bir ba\u015fka b\u00fcy\u00fck avantaj\u0131 da, platformun marka ve reklam verenlerin ihtiya\u00e7lar\u0131na g\u00f6re h\u0131zla geli\u015fiyor olmas\u0131d\u0131r. TikTok reklamlar\u0131 \u015fu anda zaten bir\u00e7ok marka i\u00e7in kan\u0131tlanm\u0131\u015f bir pazarlama stratejisi konumundad\u0131r.<\/p>\n\n\n\n

Markalar TikTok’u Dijital Pazarlamada Nas\u0131l Kullanabilir?<\/strong><\/h2>\n\n\n\n

Markalar\u0131n TikTok’ta dijital pazarlama stratejilerini<\/strong> \u00fc\u00e7 ana yol ile ger\u00e7ekle\u015ftirebilir.<\/p>\n\n\n\n

1. Kendi kanallar\u0131n\u0131 olu\u015fturabilir ve kanallar\u0131ndan markayla alakal\u0131 videolar y\u00fckleyebilirler.<\/p>\n\n\n\n

2. \u0130\u00e7eri\u011fi daha geni\u015f bir kitleye yaymak i\u00e7in influencer\u2019larla \u00e7al\u0131\u015fabilirler.<\/p>\n\n\n\n

3. TikTok\u2019ta reklam vermek i\u00e7in \u00f6deme yapabilirler. Fakat TikTok’a reklam vermeden \u00f6nce, reklamlarda kesinlikle YouTube\u2019de oldu\u011fu gibi bir pazar olmad\u0131\u011f\u0131n\u0131 akl\u0131n\u0131zdan \u00e7\u0131karmaman\u0131z gerekir<\/p>\n\n\n\n

Markalar TikTok’ta Nas\u0131l Ba\u015far\u0131l\u0131 Olur?<\/strong><\/h2>\n\n\n\n
\"Markalar<\/figure><\/div>\n\n\n\n

TikTok\u2019u dijital pazarlama stratejisinin bir par\u00e7as\u0131 yapmak isteyen markalar a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 g\u00f6z \u00f6n\u00fcnde bulundurmal\u0131d\u0131r:<\/p>\n\n\n\n

1. TikTok <\/strong>muazzam bir k\u00fcresel eri\u015fime<\/strong> sahiptir, ancak kullan\u0131c\u0131 davran\u0131\u015flar\u0131 pazardan pazara farkl\u0131l\u0131k g\u00f6sterir. \u00c7inli kullan\u0131c\u0131lar hem bilgilendirici hem de ilgi \u00e7ekici i\u00e7erik be\u011fenirken, Bat\u0131l\u0131 kullan\u0131c\u0131lar e\u011flenceli ve komik i\u00e7erikleri daha \u00e7ok sever. Bu y\u00fczden markalar, TikTok i\u00e7in bir pazarlama stratejisi belirlemeden \u00f6nce kime ula\u015fmaya \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 ve nedenini dikkatli bir \u015fekilde tan\u0131mlamal\u0131d\u0131r.<\/p>\n\n\n\n

2. Markalar; organik, \u00fccretli reklamlar<\/strong> ve influencer’lerle ortakl\u0131k <\/strong>f\u0131rsatlar\u0131ndan en iyi \u015fekilde yararlanmak ve kullan\u0131c\u0131lar i\u00e7in \u00f6zg\u00fcn i\u00e7erik olu\u015fturmak i\u00e7in TikTok’a \u00f6zg\u00fc ara\u00e7 ve ileti\u015fim stilleriyle \u00e7al\u0131\u015fmal\u0131d\u0131r.<\/p>\n\n\n\n

3. Markalar TikTok’a reklam vermeden \u00f6nce, mobil uygulama indirme, sat\u0131\u015f veya marka bilinirli\u011fi vb. hedeflerini tan\u0131mlamal\u0131 ve bu sonu\u00e7lar\u0131 yakalamak i\u00e7in do\u011fru ara\u00e7lar\u0131 kulland\u0131klar\u0131ndan emin olmal\u0131d\u0131r.<\/p>\n\n\n\n

\u00c7in TikTok’un, \u00f6zellikle fark\u0131ndal\u0131\u011f\u0131 art\u0131rmak, t\u00fcketicilerle yak\u0131nl\u0131k kurmak, \u00fcr\u00fcn ve hizmetleri e\u011flenceli \u015fekilde anlatmak ve satmak isteyen t\u00fcm markalar\u0131n t\u00fcketicilere ula\u015fmak i\u00e7in etkili bir yol oldu\u011funu g\u00f6sterdi.<\/p>\n\n\n\n

TikTok \u00c7in d\u0131\u015f\u0131nda ise, Gen Z\u2019nin hayal g\u00fcc\u00fcn\u00fc yakalamaya devam ediyor ve gen\u00e7 ya\u015f gruplar\u0131yla konu\u015fmak i\u00e7in m\u00fccadele eden markalara yard\u0131mc\u0131 oluyor.<\/p>\n\n\n\n

TikTok’ta Influencer Pazarlama<\/strong><\/h2>\n\n\n\n

Do\u011frudan reklamlara ek olarak, bir\u00e7ok marka kampanyalar\u0131n\u0131 desteklemek ve bu s\u00fcre\u00e7te milyonlarca kullan\u0131c\u0131ya ula\u015fmak i\u00e7in t\u0131pk\u0131 Instagram ve YouTube\u2019de oldu\u011fu gibi TikTok\u2019un da influencer\u2019lar\u0131n\u0131<\/strong> kullan\u0131yor. Hem de \u00e7ok daha kolay \u015fekilde\u2026<\/p>\n\n\n\n

Neden mi b\u00f6yle bir c\u00fcmle kurduk?<\/p>\n\n\n\n

\u00c7\u00fcnk\u00fc TikTok, di\u011fer platformlardan farkl\u0131 olarak markalar\u0131n do\u011fru i\u00e7erik \u00fcreticisini bulabilmesi i\u00e7in TikTok Creator Marketplace\u2019<\/strong>yi piyasaya s\u00fcrd\u00fc. Marka ve i\u00e7erik olu\u015fturucu i\u015fbirlikleri i\u00e7in resmi bir platform olan Creator Marketplace, markalar\u0131n ger\u00e7ek performans verilerine dayanarak i\u00e7erik olu\u015fturucu i\u015f ortaklar\u0131 bulmas\u0131na olanak tan\u0131r. Buna ek olarak, TikTok bir influencer pazarlama ajans\u0131 gibi tan\u0131t\u0131mlar\u0131 kolayla\u015ft\u0131r\u0131r ve kampanyalar\u0131 y\u00f6netmeye yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

TikTok’ta Influencer pazarlama, Instagram gibi di\u011fer platformlarda oldu\u011fu kadar denenmi\u015f ve test edilmi\u015f olmasa da, h\u0131zla geli\u015fen d\u00f6n\u00fc\u015f\u00fcm ara\u00e7lar\u0131yla fark yaratmaya adayd\u0131r.<\/p>\n\n\n\n

Siz Markan\u0131z\u0131n Dijital Pazarlama Stratejisi \u0130\u00e7in TikTok\u2019tan Yararlan\u0131yor Musunuz?<\/strong><\/h2>\n\n\n\n

Yukar\u0131da rakamlar\u0131 g\u00f6rd\u00fcn\u00fcz. Zaman i\u00e7inde TikTok’un Instagram ve YouTube ile m\u00fccadele edebilecek hale gelmesi muhtemel. \u00d6zellikle gen\u00e7 nesil aras\u0131nda giderek daha fazla benimsenmesi, TikTok\u2019un gelecekteki \u00f6nemini<\/strong> art\u0131racak gibi duruyor. T\u00fcm bu pop\u00fclarite g\u00f6z \u00f6n\u00fcne al\u0131nd\u0131\u011f\u0131nda, siz markan\u0131z i\u00e7in TikTok\u2019tan yararlan\u0131yor musunuz? Deneyimlerinizi ve TikTok ile ilgili sorular\u0131n\u0131z\u0131 l\u00fctfen yorum b\u00f6l\u00fcm\u00fcnde bize iletin.<\/p>\n","protected":false},"excerpt":{"rendered":"

Instagram\u2019a, YouTube\u2019ye, Facebook\u2019a al\u0131\u015ft\u0131k ama uzun zamand\u0131r ortada TikTok diye bir uygulaman\u0131n ad\u0131 ge\u00e7iyor. Kimileri bu uygulamaya bay\u0131l\u0131rken, kimileri ise nefret ediyor. Tiktok’u bireysel olarak…<\/p>\n","protected":false},"author":11,"featured_media":3782,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-3775","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet"],"yoast_head":"\nTiktok Nedir? Nas\u0131l Kullan\u0131l\u0131r? 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