{"id":3402,"date":"2020-04-29T03:50:48","date_gmt":"2020-04-29T00:50:48","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=3402"},"modified":"2020-04-29T03:50:49","modified_gmt":"2020-04-29T00:50:49","slug":"dijital-pazarlama-terimleri","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/dijital-pazarlama-terimleri\/","title":{"rendered":"Pop\u00fcler Dijital Pazarlama Terimleri"},"content":{"rendered":"\n

Geli\u015fen teknoloji ile birlikte s\u00fcrekli yeni kelimelerin eklendi\u011fi dijital pazarlama terimleri <\/strong>bir sonsuzlu\u011fa do\u011fru gidiyor olsa da, dijital pazarlamaya yeni ba\u015flayanlar veya sadece tazelenmeye ihtiya\u00e7 duyanlar i\u00e7in bir \u00f6zet bir liste haz\u0131rlad\u0131k.<\/p>\n\n\n\n

Anla\u015f\u0131lmas\u0131 kolay ve alfabetik olarak s\u0131ralanan pop\u00fcler dijital pazarlama terimlerini<\/strong> bir araya getirdik.<\/p>\n\n\n\n

1. A\/B Testi<\/strong><\/h3>\n\n\n\n

A\/B testleri, ayn\u0131 \u015feyin iki farkl\u0131 versiyonunun etkinlik a\u00e7\u0131s\u0131ndan test edildi\u011fi ve \u00f6l\u00e7\u00fcld\u00fc\u011f\u00fc testlerdir. Dijital pazarlama d\u00fcnyas\u0131nda, test edilen \u201c\u015fey\u201d genellikle bir web sayfas\u0131, sosyal medya kampanyas\u0131, e-posta kampanyas\u0131, dijital reklam veya kay\u0131t formu olabilir.<\/p>\n\n\n\n

A\/B testini etkili bir \u015fekilde yapabilmek i\u00e7in, dijital pazarlamac\u0131lar test ettikleri d\u0131\u015f\u0131ndaki t\u00fcm de\u011fi\u015fkenleri kontrol etmeli, testin teslim edilmesinde \u00f6nyarg\u0131dan ka\u00e7\u0131nmaya ve yeterince b\u00fcy\u00fck bir \u00f6rnek boyutu yakalamaya \u00e7al\u0131\u015fmal\u0131d\u0131r. \u00c7o\u011fu durumda, CRM yaz\u0131l\u0131m\u0131 veya e-posta pazarlama yaz\u0131l\u0131m\u0131 A\/B testi uygulamas\u0131na yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n

2. AdSense (Google AdSense)<\/strong><\/h3>\n\n\n\n

Web sitesi sahiplerinin Google a\u011f reklamlar\u0131n\u0131 web sitelerinde yay\u0131nlamas\u0131na ve para kazanmas\u0131na olanak tan\u0131yan bir Google platformu. Sitenize AdSense eklendikten sonra, sitenizde yay\u0131nlanan alakal\u0131 reklamlardan para kazanabilirsiniz.<\/p>\n\n\n\n

\"AdSense<\/figure><\/div>\n\n\n\n

3. Anahtar Kelime (Keyword)<\/strong><\/h3>\n\n\n\n

Anahtar kelime, bir kullan\u0131c\u0131 bir arama motorunda bilgi bulmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131nda kulland\u0131\u011f\u0131 belirli bir arama terimidir.<\/p>\n\n\n\n

4. Anahtar Kelime Yo\u011funlu\u011fu (Keyword Density)<\/strong><\/h3>\n\n\n\n

Belirli bir anahtar kelimenin web sayfas\u0131 i\u00e7eri\u011finde ne s\u0131kl\u0131kta kullan\u0131ld\u0131\u011f\u0131n\u0131n y\u00fczdesi \u201cAnahtar Kelime Yo\u011funlu\u011fu\u201d olarak adland\u0131r\u0131l\u0131r. \u00d6nerilen anahtar kelime yo\u011funlu\u011funa sahip olmak, \u00f6nemli bir SEO s\u0131ralama fakt\u00f6r\u00fcd\u00fcr<\/p>\n\n\n\n

\"Anahtar<\/figure><\/div>\n\n\n\n

5. Ba\u015fl\u0131k (Header)<\/strong><\/h3>\n\n\n\n

Bir web sayfas\u0131n\u0131n logo ve men\u00fcy\u00fc i\u00e7eren \u00fcst k\u0131sm\u0131 veya web sitesi kodunda site hakk\u0131ndaki bilgileri i\u00e7eren bir HTML b\u00f6l\u00fcm\u00fc.<\/p>\n\n\n\n

6. Ba\u015fl\u0131k Etiketleri (h1, h2, h3 vb.) – Header Tags (h1, h2, h3, etc)<\/strong><\/h3>\n\n\n\n

Bir web sayfas\u0131ndaki farkl\u0131 metin ba\u015fl\u0131klar\u0131n\u0131 kategorilere ay\u0131rmak i\u00e7in kullan\u0131l\u0131r. Web sayfas\u0131n\u0131n ba\u015fl\u0131klar\u0131, ana konular\u0131 i\u00e7in kullan\u0131l\u0131rlar ve SEO’da \u00f6nemli bir rol oynarlar. H1-Sayfa Ba\u015fl\u0131\u011f\u0131, H2- \u0130kincil Ba\u015fl\u0131k, H3-Alt Ba\u015fl\u0131k Ba\u015fl\u0131\u011f\u0131 vb.<\/p>\n\n\n\n

\"Ba\u015fl\u0131k<\/figure><\/div>\n\n\n\n

7. Benzersiz Sayfa G\u00f6r\u00fcn\u00fcm\u00fc (Unique Page View)<\/strong><\/h3>\n\n\n\n

Bir sayfan\u0131n tek bir oturumda birden \u00e7ok kez g\u00f6r\u00fcnt\u00fclenmi\u015f olsa bile bir kez say\u0131lmas\u0131d\u0131r. \u00d6rne\u011fin, birisi ana sayfan\u0131za geldikten sonra “Hakk\u0131m\u0131zda” sayfas\u0131n\u0131 g\u00f6r\u00fcnt\u00fcledi ve ana sayfan\u0131za geri d\u00f6nd\u00fcyse, ana sayfa i\u00e7in 1 tane g\u00f6r\u00fcnt\u00fcleme yap\u0131lm\u0131\u015f kabul edilir.<\/p>\n\n\n\n

8. B2B Pazarlama<\/strong><\/h3>\n\n\n\n

B2B pazarlama, \u015firketlerin di\u011fer \u015firketlere sat\u0131\u015f yapt\u0131\u011f\u0131 bir i\u015f ili\u015fkisini tan\u0131mlar.<\/p>\n\n\n\n

\"B2B<\/figure><\/div>\n\n\n\n

9. Backlink<\/strong> – Link Building<\/h3>\n\n\n\n

Backlink, bir web sitesinin ba\u015fka bir web sitesinden ba\u011flant\u0131 yani link almas\u0131d\u0131r. Bir “A” web sitesi B ve C web sitelerinden backlink al\u0131rsa, bu backlinler A web sitesi i\u00e7in g\u00fcven anlam\u0131na gelebilir ve bir SEO s\u0131ralama fakt\u00f6r\u00fc olarak i\u015flev g\u00f6r\u00fcr. G\u00fc\u00e7l\u00fc backlinkleri olan siteler, Google taraf\u0131ndan daha \u00fcst s\u0131ralara ta\u015f\u0131n\u0131r.<\/p>\n\n\n\n

10. Arama Motoru Optimizasyonu (SEO)<\/strong><\/h3>\n\n\n\n

Arama motoru optimizasyonu (SEO), dijital pazarlamac\u0131lar\u0131n kar\u015f\u0131la\u015ft\u0131\u011f\u0131 en yayg\u0131n pazarlama terimlerinden biridir. Basit\u00e7e s\u00f6ylemek gerekirse, SEO; organik arama sonu\u00e7lar\u0131nda web sitenizin daha \u00fcst s\u0131ralara \u00e7\u0131kmas\u0131n\u0131 sa\u011flayan, trafik miktar\u0131n\u0131 ve kalitesini art\u0131ran bir i\u015flemdir.<\/p>\n\n\n\n

\"Arama<\/figure><\/div>\n\n\n\n

11. Arama Motoru Pazarlamas\u0131 (SEM)<\/strong><\/h3>\n\n\n\n

Arama motoru pazarlamas\u0131 (SEM), SEO ve \u00fccretli reklamlar\u0131 kullanarak web sitenize trafik miktar\u0131n\u0131 ve kalitesini art\u0131rma s\u00fcrecidir. Basit bir ifadeyle, SEO + \u00fccretli arama sonu\u00e7lar\u0131 = SEM.<\/p>\n\n\n\n

12. Arama Motoru Sonu\u00e7 Sayfas\u0131 (SERP)<\/strong><\/h3>\n\n\n\n

Arama motoru sonu\u00e7 sayfas\u0131 (SERP), bir kullan\u0131c\u0131n\u0131n bir arama motoruna bir terim yazd\u0131\u011f\u0131nda g\u00f6rd\u00fc\u011f\u00fc sonu\u00e7 sayfas\u0131d\u0131r. Genel olarak belirli bir terim i\u00e7in SERP dereceniz ne kadar y\u00fcksek olursa, kullan\u0131c\u0131n\u0131n sonucunuzu t\u0131klama olas\u0131l\u0131\u011f\u0131 o kadar y\u00fcksek olur.<\/p>\n\n\n\n

\"Arama<\/figure><\/div>\n\n\n\n

13. D\u00f6n\u00fc\u015f\u00fcm Oran\u0131 (Conversion rate)<\/strong><\/h3>\n\n\n\n

D\u00f6n\u00fc\u015f\u00fcm oran\u0131 yani conversion rate, belirli bir i\u015flemi yapan m\u00fc\u015fterilerin veya potansiyel m\u00fc\u015fterilerin y\u00fczdesidir. D\u00f6n\u00fc\u015f\u00fcm; b\u00fcltene kaydolmak, sat\u0131n alma i\u015flemi yapmak ya da e-kitap indirmeye kadar her \u015fey olabilir. Bir\u00e7ok pazarlama \u00e7abas\u0131, bir m\u00fc\u015fteriyi sat\u0131\u015f hunisinde bir sonraki ad\u0131m\u0131 atmaya zorlamaya odakland\u0131\u011f\u0131ndan, d\u00f6n\u00fc\u015f\u00fcm oran\u0131 \u00f6nemli bir pazarlama metri\u011fidir.<\/p>\n\n\n\n

Marketing Sherpa taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re, profesyonel veya finansal hizmetler end\u00fcstrisi i\u00e7in ortalama web sitesi d\u00f6n\u00fc\u015f\u00fcm oran\u0131 %10 iken, perakende veya e-ticaret end\u00fcstrisinin sadece %3\u2019t\u00fcr.<\/p>\n\n\n\n

14. Duyarl\u0131 Tasar\u0131m (Responsive Design)<\/strong><\/h3>\n\n\n\n

Duyarl\u0131 tasar\u0131m, esnek sayfa d\u00fczenlerinden ve esnek g\u00f6r\u00fcnt\u00fclerden yararlanan web sayfas\u0131 olu\u015fturmaya y\u00f6nelik bir yakla\u015f\u0131md\u0131r. Duyarl\u0131 tasar\u0131m\u0131n amac\u0131, ziyaret\u00e7ilerin ekran boyutunu alg\u0131layabilen ve \u00e7\u0131kt\u0131y\u0131 buna g\u00f6re e\u015fle\u015ftirebilen bir web sitesi olu\u015fturmakt\u0131r.<\/p>\n\n\n\n

\"Duyarl\u0131<\/figure><\/div>\n\n\n\n

15. Etkile\u015fim Oran\u0131 (Engagement Rate)<\/strong><\/h3>\n\n\n\n

Etkile\u015fim oran\u0131, bir i\u00e7eri\u011fin ald\u0131\u011f\u0131 etkile\u015fim miktar\u0131n\u0131 (be\u011feniler, yorumlar, payla\u015f\u0131mlar) tan\u0131mlamak i\u00e7in kullan\u0131lan bir sosyal medya metri\u011fidir.<\/p>\n\n\n\n

16. E-posta Pazarlama (Email Marketing)<\/strong><\/h3>\n\n\n\n

Potansiyel m\u00fc\u015fteri olu\u015fturmak ve m\u00fc\u015fteri edinmek veya ba\u015fka herhangi bir d\u00f6n\u00fc\u015f\u00fcm t\u00fcr\u00fcn\u00fc sa\u011flamak i\u00e7in e-posta kullan\u0131m\u0131d\u0131r. B\u00fcltenler, etkinlikler, pazarlama teklifleri ve duyurular, farkl\u0131 e-posta pazarlama t\u00fcrleridir.<\/p>\n\n\n\n

\"E-posta<\/figure><\/div>\n\n\n\n

17. E-ticaret (E-commerce)<\/strong><\/h3>\n\n\n\n

\u00c7evrimi\u00e7i olarak y\u00fcr\u00fct\u00fclen, do\u011frudan t\u00fcketiciye \u00fcr\u00fcn ve hizmet satan bir \u00e7evrimi\u00e7i perakendeci gibi i\u015fletmeleri tan\u0131mlayan Elektronik Ticaret anlam\u0131na gelir. <\/p>\n\n\n\n

18. Eyleme \u00c7a\u011fr\u0131 Butonu (Call to Action Button)<\/strong><\/h3>\n\n\n\n

Eyleme \u00e7a\u011fr\u0131 butonu, bir web sitesinde veya uygulamada, bir \u015firketin tercih edilen d\u00f6n\u00fc\u015f\u00fcm yolunda ilerlemesi s\u0131ras\u0131nda kullan\u0131c\u0131lar\u0131 y\u00f6nlendirmek ve te\u015fvik etmek i\u00e7in kullan\u0131lan bir butondur. “\u015eimdi Sat\u0131n Al” ve “Buray\u0131 T\u0131klay\u0131n” d\u00fc\u011fmeleri  CTA butonlar\u0131na \u00f6rnek verilebilir.<\/p>\n\n\n\n

\"Eyleme<\/figure><\/div>\n\n\n\n

19. Google Analytics<\/strong><\/h3>\n\n\n\n

Google taraf\u0131ndan olu\u015fturulan ve bir web sitesinin performans\u0131n\u0131n neredeyse her y\u00f6n\u00fcn\u00fc analiz etmek i\u00e7in kullan\u0131lan bir analiz platformudur.<\/p>\n\n\n\n

20. Google Reklamlar\u0131 (Google Ads (Aka. AdWords))<\/strong><\/h3>\n\n\n\n

Google’\u0131n reklamverenlerin arama ve g\u00f6r\u00fcnt\u00fcl\u00fc reklam a\u011flar\u0131 arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fterilere ula\u015fmas\u0131n\u0131 sa\u011flayan \u00e7evrimi\u00e7i reklamc\u0131l\u0131k platformudur.<\/p>\n\n\n\n

\"Google<\/figure><\/div>\n\n\n\n

21. Google My Business<\/strong><\/h3>\n\n\n\n

\u0130\u015fletmelerin, arama sonu\u00e7lar\u0131nda ve konum aramalar\u0131nda g\u00f6r\u00fcnecek; ad, adres, telefon numaras\u0131, web sitesi ba\u011flant\u0131s\u0131, \u00e7al\u0131\u015fma saatleri ve incelemeler gibi \u00f6nemli i\u015fletme bilgilerini sa\u011flamak i\u00e7in kullanabilece\u011fi Google platformudur.<\/p>\n\n\n\n

22. Google Search Console<\/strong><\/h3>\n\n\n\n

Daha \u00f6nce Webmaster Tools (Web Y\u00f6neticisi Ara\u00e7lar\u0131) olarak bilinen Google Search Console, web y\u00f6neticilerinin bir sitenin arama sayfalar\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve Google taray\u0131c\u0131 botlar\u0131 taraf\u0131ndan dizine eklenebilirli\u011fini \u00f6l\u00e7mesine yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

\"Google<\/figure><\/div>\n\n\n\n

23. G\u00f6r\u00fcnt\u00fclenme (Impression)<\/strong><\/h3>\n\n\n\n

Bir reklam\u0131n g\u00f6r\u00fcnt\u00fclenme say\u0131s\u0131na denir. Bu, T\u0131klama Ba\u015f\u0131na \u00d6deme Reklamc\u0131l\u0131\u011f\u0131 sisteminin en pop\u00fcler \u015fartlar\u0131ndan biridir<\/p>\n\n\n\n

24. G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar (Display Ads)<\/strong><\/h3>\n\n\n\n

G\u00f6r\u00fcnt\u00fcl\u00fc Reklamlar; bloglarda, haber sitelerinde, sosyal medyada ve web \u00fczerindeki di\u011fer yerlerde g\u00f6r\u00fclebilecek; resim, video, flash ve ses i\u00e7eren \u00e7evrimi\u00e7i reklamlard\u0131r.<\/p>\n\n\n\n

\"G\u00f6r\u00fcnt\u00fcl\u00fc<\/figure><\/div>\n\n\n\n

25. Hemen \u00c7\u0131kma Oran\u0131 (Bounce Rate)<\/strong><\/h3>\n\n\n\n

Hemen \u00e7\u0131kma oran\u0131, web sitenizi ziyaret ettikten sonra ka\u00e7 kullan\u0131c\u0131n\u0131n “hemen \u00e7\u0131kt\u0131\u011f\u0131n\u0131” g\u00f6steren metriktir. “Hemen \u00e7\u0131kma”, kullan\u0131c\u0131n\u0131n ba\u015fka sayfalar\u0131 ziyaret etmesini veya ba\u015fka i\u015flemler yapmas\u0131n\u0131 i\u00e7ermeyen bir ziyarettir. <\/p>\n\n\n\n

D\u00fc\u015f\u00fck hemen \u00e7\u0131kma oran\u0131 y\u00fcksek hemen \u00e7\u0131kma oran\u0131ndan daha iyidir. \u00d6rne\u011fin, bas\u0131n b\u00fcltenlerinin, ileti\u015fim sayfalar\u0131n\u0131n ve \u00fcr\u00fcn sayfalar\u0131n\u0131n hemen \u00e7\u0131kma oranlar\u0131n\u0131n \u00f6nemli \u00f6l\u00e7\u00fcde farkl\u0131 olmas\u0131n\u0131 bekleyebilirsiniz. \u00c7\u00fcnk\u00fc bir kullan\u0131c\u0131 muhtemelen bu sayfalara \u00e7ok farkl\u0131 nedenlerden dolay\u0131 gelir.<\/p>\n\n\n\n

26. \u0130ndeks (Index)<\/strong><\/h3>\n\n\n\n

Google\u2019\u0131n, Google aramalar\u0131nda g\u00f6sterilebilmesi i\u00e7in tarad\u0131\u011f\u0131 ve depolad\u0131\u011f\u0131 t\u00fcm web sayfalar\u0131n\u0131 ifade eder. \u0130ndeks, Google\u2019\u0131n bir web sayfas\u0131n\u0131 sistemine kopyalamas\u0131d\u0131r.<\/p>\n\n\n\n

\"\u0130ndeks<\/figure><\/div>\n\n\n\n

27. \u0130nternet Formu (Webform)<\/strong><\/h3>\n\n\n\n

Web formu, web sayfas\u0131nda kullan\u0131c\u0131lar\u0131n veri girmesine izin veren ve daha sonra i\u015flenmek \u00fczere bir sunucuya g\u00f6nderilen bir formdur. Web formlar\u0131 ileti\u015fim bilgilerini toplamak ve okuyucular\u0131 haber b\u00fcltenlerine kaydetmek i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n\n\n

28. Kalite Puan\u0131 (Quality Score)<\/strong><\/h3>\n\n\n\n

Kalite puan\u0131, Google AdWords taraf\u0131ndan “T\u0131klama Ba\u015f\u0131na \u00d6deme\u201d platformlar\u0131nda atanan say\u0131sal bir skordur. Kalite Puan\u0131; bir reklam\u0131n t\u0131klama oran\u0131, anahtar kelime alaka d\u00fczeyi, a\u00e7\u0131l\u0131\u015f sayfas\u0131 alaka d\u00fczeyi ve di\u011fer fakt\u00f6rlere g\u00f6re belirlenir.<\/p>\n\n\n\n

\"Kalite<\/figure><\/div>\n\n\n\n

29. Kullan\u0131c\u0131 Deneyimi (User Experience)<\/strong><\/h3>\n\n\n\n

Kullan\u0131c\u0131 deneyimi, kullan\u0131c\u0131lar\u0131n web sitenizle, hizmetlerinizle veya \u00fcr\u00fcnlerinizle nas\u0131l etkile\u015fime girdi\u011fini ve bu deneyimi nas\u0131l ya\u015fad\u0131\u011f\u0131n\u0131 ifade eder.<\/p>\n\n\n\n

30. Kullan\u0131c\u0131 Aray\u00fcz\u00fc (User Interface)<\/strong><\/h3>\n\n\n\n

Kullan\u0131c\u0131 aray\u00fcz\u00fc, bir web sitesinin veya uygulaman\u0131n rahat ve verimli kullan\u0131m\u0131n\u0131 kolayla\u015ft\u0131ran yaz\u0131l\u0131m veya web uygulamalar\u0131n\u0131 ifade eder.<\/p>\n\n\n\n

\"Kullan\u0131c\u0131<\/figure><\/div>\n\n\n\n

31. M\u00fc\u015fteri Kaybetme Oran\u0131 (Churn Rate)<\/strong><\/h3>\n\n\n\n

M\u00fc\u015fteri kaybetme oran\u0131, toplam m\u00fc\u015fterilerin y\u00fczdesi olarak her ay ka\u00e7 m\u00fc\u015fteri kaybetti\u011finizi \u00f6l\u00e7er. Bir \u015firketin Haziran ba\u015f\u0131nda 100 m\u00fc\u015fterisi ve sonunda yaln\u0131zca 90 m\u00fc\u015fterisi olsayd\u0131, m\u00fc\u015fteri kay\u0131p oran\u0131 %10 olurdu.<\/p>\n\n\n\n

32. Organik Arama (Organic Search)<\/strong><\/h3>\n\n\n\n

Organik arama, arama motoruna bir sorgu yazd\u0131\u011f\u0131n\u0131zda g\u00f6r\u00fcnen web sayfas\u0131 listeleridir. G\u00f6r\u00fcnt\u00fclenen sonu\u00e7lar kullan\u0131c\u0131n\u0131n arama sorgusuyla yak\u0131ndan e\u015fle\u015fir.<\/p>\n\n\n\n

\"Organik<\/figure><\/div>\n\n\n\n

33. Ortalama Oturum S\u00fcresi (Average Session Duration)<\/strong><\/h3>\n\n\n\n

Ortalama oturum s\u00fcresi, kullan\u0131c\u0131lar\u0131n web sitenizde ne kadar zaman harcad\u0131\u011f\u0131n\u0131 ifade eder. Biri web sitenizde 3 dakika, di\u011feri 1 dakika ge\u00e7iren iki kullan\u0131c\u0131n\u0131z varsa, ortalama oturum s\u00fcreniz 2 dakikad\u0131r.<\/p>\n\n\n\n

34. Ortalama Sayfa Y\u00fckleme S\u00fcresi<\/strong><\/h3>\n\n\n\n

Mobil cihazlar i\u00e7in ortalama sayfa y\u00fckleme s\u00fcresi 22 saniyedir, ancak bir sayfan\u0131n y\u00fcklenmesi 3 saniyeden fazla s\u00fcrerse, kullan\u0131c\u0131lar\u0131n \u00e7o\u011funlu\u011fu sayfadan ayr\u0131l\u0131r.<\/p>\n\n\n\n

\"Ortalama<\/figure><\/div>\n\n\n\n

35. Pazarlama Analizi (Marketing analytics)<\/strong><\/h3>\n\n\n\n

Pazarlama analizi, pazarlama etkinli\u011finin \u00f6l\u00e7\u00fclmesinde veri odakl\u0131 bir yakla\u015f\u0131md\u0131r. Pazarlamac\u0131lar sosyal medya, web formlar\u0131 ve di\u011fer ortamlardan yakalayabilecekleri veri ile gelecekteki kampanyalar\u0131 daha etkili hale getirecek \u00f6ng\u00f6r\u00fcler sa\u011flayabilir.<\/p>\n\n\n\n

36. Sayfa G\u00f6r\u00fcnt\u00fcleme (Pageview)<\/strong><\/h3>\n\n\n\n

Tek bir sayfan\u0131n toplam g\u00f6r\u00fcnt\u00fclenme say\u0131s\u0131d\u0131r.<\/p>\n\n\n\n

\"Sayfa<\/figure><\/div>\n\n\n\n

37. S\u0131ralamalar (Rankings)<\/strong><\/h3>\n\n\n\n

Bir sitenin arama motoru sonu\u00e7lar\u0131ndaki konumunu anlatan genel bir terimdir ve Arama Motoru Pazarlamas\u0131n\u0131n t\u00fcm i\u015fi, bir sayfan\u0131n SERPS’de ald\u0131\u011f\u0131 s\u0131ralama etraf\u0131nda d\u00f6ner.<\/p>\n\n\n\n

38. Site \u0130\u00e7i SEO (On Page SEO)<\/strong><\/h3>\n\n\n\n

Site \u0130\u00e7i SEO, arama motorlar\u0131nda daha \u00fcst s\u0131rada yer almak i\u00e7in tek tek web sayfalar\u0131n\u0131 optimize etme prati\u011fini ifade eder. Daha y\u00fcksek s\u0131ralama \u00e7o\u011fu zaman daha fazla trafik olu\u015fturmaya e\u015fde\u011ferdir.<\/p>\n\n\n\n

\"Site<\/figure><\/div>\n\n\n\n

39. Sorgu (Query)<\/strong><\/h3>\n\n\n\n

Google, Bing ve Yandex gibi arama motorlar\u0131n\u0131n arama \u00e7ubuklar\u0131na yaz\u0131lan kelime \u00f6be\u011fi, terim veya s\u00f6zc\u00fck \u201cSorgu\u201d olarak adland\u0131r\u0131l\u0131r. Arama motorlar\u0131 \u201cSorgular\u201d i\u00e7in sonu\u00e7lar\u0131 g\u00f6sterir.<\/p>\n\n\n\n

40. T\u0131klama Ba\u015f\u0131na Maliyet (Cost per click – CPC)<\/strong><\/h3>\n\n\n\n

T\u0131klama ba\u015f\u0131na maliyet (TBM), \u00fccretli bir arama kampanyas\u0131ndaki her bir t\u0131klaman\u0131n maliyetini ifade eden pazarlama terimidir. TBM modeliyle, g\u00f6sterimlerin aksine t\u0131klamalara dayal\u0131 olarak \u00f6deme yapars\u0131n\u0131z. TBM, Google Ads gibi t\u0131klama ba\u015f\u0131na \u00f6deme platformlar\u0131nda pop\u00fclerdir.<\/p>\n\n\n\n

\"T\u0131klama<\/figure><\/div>\n\n\n\n

41. T\u0131klama Oran\u0131 (Clickthrough Rate – CTR)<\/strong><\/h3>\n\n\n\n

T\u0131klama oran\u0131 (TO), bir kampanyan\u0131n g\u00f6sterim say\u0131s\u0131na g\u00f6re ald\u0131\u011f\u0131 t\u0131klamalar\u0131n y\u00fczdesidir.<\/p>\n\n\n\n

\u00d6rne\u011fin, belirli bir reklam kampanyas\u0131nda 5 t\u0131klama ve 500 g\u00f6sterim varsa, TO %1’dir: (5 \u00f7 500) \u00d7 100 = 1.<\/p>\n\n\n\n

42. URL<\/strong><\/h3>\n\n\n\n

Taray\u0131c\u0131n\u0131n hangi web sayfas\u0131n\u0131 g\u00f6r\u00fcnt\u00fcledi\u011fini g\u00f6sterir. Web sayfas\u0131n\u0131n adresi olarak da bilinir.<\/p>\n\n\n\n

\"URL\"<\/figure><\/div>\n\n\n\n

43. Uzun Kuyruklu Anahtar Kelimeler (Long Tail Keywords)<\/strong><\/h3>\n\n\n\n

Uzun kuyruk anahtar kelimeler, uzun olan ve bir kullan\u0131c\u0131 arama sorgusuyla e\u015fle\u015fmede daha belirgin olan bir anahtar kelime \u00f6be\u011fini ifade eder. Uzun kuyruk anahtar kelimeler, k\u0131sa anahtar kelime \u00f6bekleri kadar s\u0131k aranmaz; ancak, direkt hedefe ula\u015fmak amac\u0131yla yap\u0131l\u0131r. Pazarlamac\u0131lar i\u00e7in uzun kuyruklu anahtar kelimeler avantajl\u0131d\u0131r, \u00e7\u00fcnk\u00fc \u00e7o\u011fu zaman anahtar kelime i\u00e7in daha az rekabet vard\u0131r.<\/p>\n\n\n\n

44. \u00dccretli Arama (Paid Search)<\/strong><\/h3>\n\n\n\n

\u00dccretli arama, arama motorlar\u0131n\u0131n, reklamverenlerin arama motoru sonu\u00e7 sayfalar\u0131nda reklam g\u00f6stermesine izin verdi\u011fi bir pazarlama kanal\u0131d\u0131r.<\/p>\n\n\n\n

\"\u00dccretli<\/figure><\/div>\n\n\n\n

45. Var\u0131\u015f Sayfas\u0131 (Landing Page)<\/strong><\/h3>\n\n\n\n

Var\u0131\u015f sayfas\u0131, bir reklam\u0131 veya ba\u011flant\u0131y\u0131 t\u0131klad\u0131ktan sonra arayan\u0131n geldi\u011fi web sayfas\u0131n\u0131 ifade eder.<\/p>\n\n\n\n

46. Web Semineri (Webinar)<\/strong><\/h3>\n\n\n\n

Web \u00fczerindeki bir seminere Webinar denir. Webinar; hedef kitleyi e\u011fitmek, bilgilendirmek veya sat\u0131\u015f yapmak i\u00e7in kullan\u0131l\u0131r.<\/p>\n\n\n\n

\"Web<\/figure><\/div>\n\n\n\n

47. XML Site Haritas\u0131<\/strong><\/h3>\n\n\n\n

XML site haritas\u0131, bir web sitesinin \u00f6nemli sayfalar\u0131n\u0131 listeler, Google’\u0131n hepsini bulabildi\u011finden ve tarayabildi\u011finden emin olur ve web sitenizin yap\u0131s\u0131n\u0131 anlamas\u0131na yard\u0131mc\u0131 olur.<\/p>\n\n\n\n

48. Yat\u0131r\u0131m Getirisi (ROI)<\/strong><\/h3>\n\n\n\n

Yat\u0131r\u0131m getirisi (YG), belirli bir yat\u0131r\u0131mdan elde edilen getirinin y\u00fczdesidir. Pazarlama s\u00fcrecinde \u00e7al\u0131\u015f\u0131rken kar\u015f\u0131la\u015faca\u011f\u0131n\u0131z pazarlamaya \u00f6zg\u00fc \u00e7ok say\u0131da metrik olsa da, YG gibi temel metrikleri g\u00f6z ard\u0131 etmemek \u00f6nemlidir.<\/p>\n\n\n\n

Yat\u0131r\u0131m getirisinin pazarlama d\u00fcnyas\u0131ndaki en zor k\u0131sm\u0131, sat\u0131\u015flar\u0131 belirli bir pazarlama kampanyas\u0131na ba\u011flayamamakt\u0131r. M\u00fc\u015fteriyi sat\u0131n alma i\u015flemine neyin \u00e7ekti\u011fini maalesef tam olarak bilemiyorsunuz. Ne yaz\u0131k ki bu sorunun tek bir cevab\u0131 yok. Ancak, pazarlama analizi ara\u00e7lar\u0131 ve Mailchimp gibi e-posta pazarlama yaz\u0131l\u0131mlar\u0131, belirli kampanyalara geri d\u00f6n\u00fc\u015fler atfetmenize yard\u0131mc\u0131 olabilir.<\/p>\n\n\n\n

\"Yat\u0131r\u0131m<\/figure><\/div>\n\n\n\n

49. Yeniden Pazarlama (Remarketing)<\/strong><\/h3>\n\n\n\n

Reklam verenlerin sitelerini daha \u00f6nce ziyaret etmi\u015f, ancak istenen i\u015flemleri yapmayan m\u00fc\u015fterilere reklam g\u00f6stermesine olanak tan\u0131yan bir t\u00fcr \u00fccretli reklamd\u0131r.<\/p>\n\n\n\n

50. Yinelenen \u0130\u00e7erik (Duplicate Content)<\/strong><\/h3>\n\n\n\n

Ayn\u0131 metnin b\u00f6l\u00fcmlerinin web \u00fczerindeki iki veya daha fazla farkl\u0131 yerde bulundu\u011fu durumlar i\u00e7in kullan\u0131l\u0131r. Ayn\u0131 i\u00e7eri\u011fe sahip t\u00fcm web siteleri i\u00e7in s\u0131ralama sorunlar\u0131na neden olur.<\/p>\n\n\n\n

\"Yinelenen<\/figure>\n\n\n\n

51. Y\u00f6nlendirme Trafi\u011fi (Referral Traffic)<\/strong><\/h3>\n\n\n\n

Google Analytics i\u00e7indeki referral traffic, ziyaret\u00e7inin web sitenize y\u00f6nlendiren bir ba\u011flant\u0131y\u0131 nereden t\u0131klad\u0131\u011f\u0131n\u0131 bilmenizi sa\u011flar.<\/p>\n\n\n\n

52. Ziyaret\u00e7i (Visits)<\/strong><\/h3>\n\n\n\n

Bir siteyi ziyaret eden trafik kaynaklar\u0131n\u0131 anlat\u0131r. Belirli bir s\u00fcre i\u00e7in bir siteyi ziyaret eden bir web sitesinin kullan\u0131c\u0131s\u0131n\u0131 \u00f6l\u00e7en metri\u011fe ziyaret\u00e7i denir.<\/p>\n\n\n\n

\"Ziyaret\u00e7i<\/figure>\n\n\n\n

53. 301 Kal\u0131c\u0131 Y\u00f6nlendirme<\/strong><\/h3>\n\n\n\n

301 y\u00f6nlendirme, bir web sayfas\u0131ndan ba\u015fka bir web sayfas\u0131na kal\u0131c\u0131 olarak y\u00f6nlendiren bir y\u00f6ntemdir.<\/p>\n\n\n\n

54. 404 Not Found (Sayfa Bulunamad\u0131 Hatas\u0131)<\/strong><\/h3>\n\n\n\n

Bir ziyaret\u00e7i var olmayan bir web sayfas\u0131na gitti\u011finde, 404 hatas\u0131 olu\u015fur. Ard\u0131ndan 404 Hata mesaj\u0131 g\u00f6r\u00fcnt\u00fclenir.<\/p>\n\n\n\n

\"404<\/figure><\/div>\n\n\n\n

Yukar\u0131daki listede en \u00e7ok kullan\u0131lan dijital pazarlama terimlerini <\/strong>sizinle payla\u015ft\u0131k. Farkl\u0131 dijital pazarlama terimleri<\/strong> kullan\u0131yorsan\u0131z, yorum b\u00f6l\u00fcm\u00fcnde bize yaz\u0131n, bir sonraki g\u00fcncellememizde listeye ekleyelim. Bu listeyi veya i\u00e7eri\u011fimizi geli\u015ftirmek i\u00e7in deneyimlerinizi ve \u00f6nerilerinizi payla\u015fmay\u0131 unutmay\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Geli\u015fen teknoloji ile birlikte s\u00fcrekli yeni kelimelerin eklendi\u011fi dijital pazarlama terimleri bir sonsuzlu\u011fa do\u011fru gidiyor olsa da, dijital pazarlamaya yeni ba\u015flayanlar veya sadece tazelenmeye ihtiya\u00e7…<\/p>\n","protected":false},"author":11,"featured_media":3432,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[45],"tags":[],"class_list":["post-3402","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-internet"],"yoast_head":"\nEn Pop\u00fcler Pop\u00fcler 54 Dijital Pazarlama Terimleri - Niobe Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.niobehosting.com\/blog\/dijital-pazarlama-terimleri\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En Pop\u00fcler Pop\u00fcler 54 Dijital Pazarlama Terimleri - 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