{"id":3016,"date":"2020-10-20T02:13:00","date_gmt":"2020-10-19T23:13:00","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=3016"},"modified":"2021-05-10T10:46:51","modified_gmt":"2021-05-10T07:46:51","slug":"e-posta-pazarlama-araci","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/e-posta-pazarlama-araci\/","title":{"rendered":"En \u0130yi 10 E-Posta (Email) Pazarlama Arac\u0131"},"content":{"rendered":"\n<p>Bir\u00e7ok ki\u015fi e-posta&#8217;y\u0131 art\u0131k eski bir pazarlama y\u00f6ntemi olarak g\u00f6rse de, e-posta, kitlenizle ba\u011flant\u0131 kurman\u0131z i\u00e7in hala en etkili pazarlama \u00e7\u00f6z\u00fcmlerinden biri.<\/p>\n\n\n\n<p>\u00c7ok iddial\u0131 bir c\u00fcmle oldu ama bunlar\u0131 sadece biz s\u00f6ylemiyoruz! E-postan\u0131n \u00fcst\u00fcnl\u00fc\u011f\u00fcn\u00fc do\u011frulayan bir\u00e7ok ara\u015ft\u0131rma var:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Gigaom ve Extole taraf\u0131ndan yap\u0131lan bir ara\u015ft\u0131rmaya g\u00f6re<\/strong>, bir\u00e7ok \u015firket \u00fcr\u00fcnlerini tan\u0131tmak i\u00e7in e-posta&#8217;y\u0131 en iyi taktik olarak g\u00f6r\u00fcyor. 300 pazarlamac\u0131n\u0131n anket yan\u0131tlar\u0131na dayanan \u00e7al\u0131\u015fma, kat\u0131l\u0131mc\u0131lar\u0131n %86\u2019s\u0131n\u0131n, e-postay\u0131 d\u00fczenli olarak kulland\u0131\u011f\u0131n\u0131 g\u00f6steriyor.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri.png\" alt=\"\" class=\"wp-image-3193\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri.png 1024w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri-300x157.png 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri-768x401.png 768w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri-100x52.png 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri-700x366.png 700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u0130\u015fletmelerin %75&#8217;i, e-posta&#8217;n\u0131n m\u00fckemmel bir ROI (yat\u0131r\u0131m getirisi) sa\u011flad\u0131\u011f\u0131n\u0131 kabul ediyor.&nbsp;<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri-1.png\" alt=\"\" class=\"wp-image-3194\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri-1.png 1024w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri-1-300x157.png 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri-1-768x401.png 768w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri-1-100x52.png 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri-1-700x366.png 700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>ExactTarget,<\/strong> \u00e7evrimi\u00e7i t\u00fcketicilerin %95\u2019inin e-posta kulland\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Bu t\u00fcketicilerin en az %91&#8217;i g\u00fcnl\u00fck olarak e-posta kullan\u0131yor.&nbsp;<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"535\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri-2.png\" alt=\"\" class=\"wp-image-3195\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri-2.png 1024w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri-2-300x157.png 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri-2-768x401.png 768w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri-2-100x52.png 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-istatistikleri-2-700x366.png 700w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Ara\u015ft\u0131rma sonu\u00e7lar\u0131nda da g\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, kitlenize g\u00fcvenilir bir \u015fekilde d\u00fczenli olarak ula\u015fmak istiyorsan\u0131z, e-posta pazarlama bunu yapman\u0131za izin verir. Yapman\u0131z gereken sadece kaliteli bir e-posta pazarlama hizmeti ya da arac\u0131 bulmakt\u0131r.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-posta Pazarlaman\u0131n \u00d6ne \u00c7\u0131kan \u00d6zellikleri Nelerdir?<\/strong><\/h2>\n\n\n\n<p>E-posta pazarlama ger\u00e7ekten eski bir pazarlama y\u00f6ntemi, ama bu etkisiz oldu\u011fu anlam\u0131na gelmiyor.<\/p>\n\n\n\n<p><strong>E-posta pazarlaman\u0131n \u00f6ne \u00e7\u0131kan \u00f6zelliklerine g\u00f6z at\u0131nca, <\/strong>siz de bu duruma hak vereceksiniz.<\/p>\n\n\n\n<p><strong>Uzun \u00f6m\u00fcrl\u00fc: <\/strong>Friendster, MySpace veya Google Plus&#8217;\u0131 d\u00fc\u015f\u00fcn\u00fcn. Sosyal medya platformlar\u0131 s\u00fcrekli de\u011fi\u015febiliyor. Ama bir e-posta adresi&#8230; \u0130nsanlar ortalama 10 y\u0131l ayn\u0131 e-posta adresini kullanmaya e\u011filimli.<\/p>\n\n\n\n<p><strong>Veri analizi:<\/strong> Facebook ve di\u011fer sosyal medya ara\u00e7lar\u0131 temel olarak reklamc\u0131l\u0131k platformlar\u0131d\u0131r. Bu y\u00fczden kullan\u0131c\u0131 verilerini sizinle payla\u015fmazlar. Fakat e-posta pazarlamas\u0131 ile kullan\u0131c\u0131lar\u0131n\u0131z hakk\u0131nda her \u015feyi siz kontrol edersiniz.<\/p>\n\n\n\n<p><strong>Esneklik:<\/strong> Adres listeniz size aittir. Bu y\u00fczden e-posta pazarlama servisinizi istedi\u011finiz zaman de\u011fi\u015ftirebilirsiniz. \u0130htiyac\u0131n\u0131z olan tek \u015fey listenizi CSV yoluyla d\u0131\u015fa \/ i\u00e7e aktarmakt\u0131r.<\/p>\n\n\n\n<p><strong>Kullan\u0131m kolayl\u0131\u011f\u0131:<\/strong> 10 y\u0131l \u00f6nce e-posta sistemleri olduk\u00e7a kar\u0131\u015f\u0131kt\u0131. Bug\u00fcn, herhangi bir e-posta pazarlama arac\u0131 ile kay\u0131t formu entegre etmek, \u015fablon olu\u015fturmak ve t\u00fcm al\u0131c\u0131lar\u0131n\u0131za e-posta g\u00f6ndermek sadece iki saniye s\u00fcrer. \u0130lk b\u00fclteninizi g\u00f6ndermek kesinlikle Facebook veya Twitter&#8217;da bir reklam kampanyas\u0131 olu\u015fturmaktan daha h\u0131zl\u0131 olur.<\/p>\n\n\n\n<p>G\u00f6rd\u00fc\u011f\u00fcn\u00fcz gibi, e-posta pazarlama hala sa\u011flam ve g\u00fcvenilir bir pazarlama arac\u0131d\u0131r. En iyi taraf\u0131 da e-posta pazarlama ara\u00e7lar\u0131n\u0131n bir\u00e7o\u011fu \u00fccretsiz planlarla gelir, b\u00f6ylece \u00e7\u00f6z\u00fcme para harcamadan \u00f6nce test edebilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-niobe-hosting wp-block-embed-niobe-hosting is-provider-niobehosting\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"5isyUIXXy9\"><a href=\"https:\/\/www.niobehosting.com\/blog\/email-marketing\/\">E-Posta Pazarlama (Email Marketing) Rehberi<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;E-Posta Pazarlama (Email Marketing) Rehberi&#8221; &#8212; Niobe Hosting\" src=\"https:\/\/www.niobehosting.com\/blog\/email-marketing\/embed\/#?secret=5isyUIXXy9\" data-secret=\"5isyUIXXy9\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Neden E-posta Pazarlama Kullanmal\u0131y\u0131m?<\/strong><\/h2>\n\n\n\n<p>E-posta pazarlamay\u0131 kullanman\u0131n bir\u00e7ok nedeni vard\u0131r. En yayg\u0131n olanlardan baz\u0131lar\u0131 a\u015fa\u011f\u0131daki \u015fekildedir:<\/p>\n\n\n\n<p><strong>\u0130li\u015fki kurmak:<\/strong> Ki\u015fiselle\u015ftirilmi\u015f i\u00e7eriklerle m\u00fc\u015fteri ya da potansiyel m\u00fc\u015fterilerle ba\u011flant\u0131 kurmak.<\/p>\n\n\n\n<p><strong>Marka bilinirli\u011fini art\u0131rma:<\/strong> Potansiyel m\u00fc\u015fterilerinizin etkile\u015fime haz\u0131r oldu\u011fu anlarda \u015firketinizi ve hizmetlerinizi hat\u0131rlatmak.<\/p>\n\n\n\n<p><strong>\u0130\u00e7erik tan\u0131t\u0131m: <\/strong>Alakal\u0131 blog veya faydal\u0131 olabilece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz i\u00e7erikleri potansiyel m\u00fc\u015fterilerinizle payla\u015fmak.<\/p>\n\n\n\n<p><strong>Potansiyel m\u00fc\u015fteriler olu\u015fturma: <\/strong>Abonelerinizi, de\u011ferli bulabilecekleri bir i\u00e7erik, indirim ya da promosyon kar\u015f\u0131l\u0131\u011f\u0131nda potansiyel m\u00fc\u015fterilere d\u00f6n\u00fc\u015ft\u00fcrmek.<\/p>\n\n\n\n<p><strong>\u00dcr\u00fcn ve hizmet pazarlama:<\/strong> \u00dcr\u00fcn ve hizmetleri tan\u0131tmak.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-posta Pazarlama Hizmetlerinin Maliyeti Nedir?<\/strong><\/h2>\n\n\n\n<p>\u00c7o\u011fu e-posta pazarlama sa\u011flay\u0131c\u0131s\u0131, g\u00f6ndermeyi planlad\u0131\u011f\u0131n\u0131z e-posta say\u0131s\u0131na g\u00f6re ayl\u0131k bir \u00fccret al\u0131r. Planlar daha sonra belirli \u00f6zelliklere g\u00f6re daha da de\u011fi\u015fir.<\/p>\n\n\n\n<p>E\u011fer zaman zaman bir<strong> e-posta pazarlama hizmetine<\/strong> ihtiya\u00e7 duyan bir i\u015fletmeyseniz, baz\u0131 sa\u011flay\u0131c\u0131lar kulland\u0131k\u00e7a \u00f6de fiyatland\u0131rmas\u0131na izin verir. Bu esnek bir se\u00e7enektir. Bo\u015fa gidebilecek bir abonelik i\u00e7in her ay para \u00f6demek yerine yaln\u0131zca kulland\u0131\u011f\u0131n\u0131z kadar \u00f6dersiniz.<\/p>\n\n\n\n<p>\u00c7o\u011fu e-posta pazarlama servisleri, yaz\u0131l\u0131mlar\u0131n\u0131n \u00fccretsiz bir s\u00fcr\u00fcm\u00fcn\u00fc veya 30 g\u00fcnl\u00fck \u00fccretsiz bir deneme s\u00fcr\u00fcm\u00fc sunar. B\u00f6ylece yaz\u0131l\u0131m\u0131 test edebilir ve ihtiya\u00e7lar\u0131n\u0131za g\u00f6re nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/p>\n\n\n\n<p>Hangi e-posta pazarlama hizmetinin i\u015fletmeniz i\u00e7in en iyi \u00e7\u00f6z\u00fcm\u00fc sundu\u011funu ger\u00e7ekten anlamak i\u00e7in bu ara\u015ft\u0131rman\u0131z s\u0131ras\u0131nda m\u00fcmk\u00fcn oldu\u011funca \u00e7ok say\u0131da \u00fccretsiz deneme yapman\u0131z\u0131 \u00f6neririz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>En \u0130yi 10 E-Posta (Email) Pazarlama Arac\u0131<\/strong><\/h2>\n\n\n\n<p>Tonlarca fiyat plan\u0131, karma\u015f\u0131k g\u00f6r\u00fcn\u00fcml\u00fc e-posta otomasyonu, teslim edilebilirlik oranlar\u0131ndaki farkl\u0131l\u0131klar\u2026 T\u00fcm bunlar d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, <strong>en iyi e-posta pazarlama arac\u0131n\u0131 <\/strong>se\u00e7mek zor olabilir. Bu nedenle sizin i\u00e7in mevcut en iyi \u00e7\u00f6z\u00fcmleri bir araya getirdik.<\/p>\n\n\n\n<p>Umar\u0131z bu yaz\u0131y\u0131 okuduktan sonra hangi <strong>e-posta pazarlama hizmetini <\/strong>se\u00e7ece\u011finiz konusunda net bir fikir edinirsiniz.<\/p>\n\n\n\n<p><strong>1. MailChimp<\/strong><\/p>\n\n\n\n<p>MailChimp, d\u00fcnya \u00e7ap\u0131nda yakla\u015f\u0131k yedi milyon kullan\u0131c\u0131s\u0131yla bug\u00fcn d\u00fcnyan\u0131n en eri\u015filebilir e-posta pazarlama platformlar\u0131ndan biridir. \u00dccretsiz se\u00e7ene\u011fi, 2.000 ki\u015fiyi desteklemenize ve 12.000 adede kadar ayl\u0131k e-posta g\u00f6ndermenize olanak tan\u0131r. B\u00fct\u00e7e dostu \u00f6zellikleriyle, k\u00fc\u00e7\u00fck i\u015fletmelerin etkili bir e-posta pazarlama kampanyas\u0131 y\u00fcr\u00fctmesi i\u00e7in ihtiya\u00e7 duydu\u011fu t\u00fcm temel gereksinimleri sa\u011flar.\u00a0<\/p>\n\n\n\n<p>Haftal\u0131k veya ayl\u0131k haber b\u00fcltenlerini y\u00f6neten k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeler i\u00e7in d\u00fczenli kampanyalar olu\u015fturman\u0131n yan\u0131 s\u0131ra, Hootsuite, Facebook, Twitter Pinterest ve Instagram ile sorunsuz bir \u015fekilde \u00e7al\u0131\u015f\u0131r.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/MailChimp.jpeg\" alt=\"\" class=\"wp-image-3196\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/MailChimp.jpeg 720w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/MailChimp-300x167.jpeg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/MailChimp-100x56.jpeg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/MailChimp-700x389.jpeg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n\n<p>Platform, \u015fablonlar\u0131 otomatikle\u015ftirmenize, e-postalar\u0131 \u00f6zelle\u015ftirmenize ve tasar\u0131mlar\u0131 kolayca eklemenize olanak tan\u0131r. T\u00fcm platformlardan daha etkili ve g\u00f6rsel olarak ho\u015f olsa da, biraz daha fazla backend geli\u015ftirmeye izin veren bir ara\u00e7 ar\u0131yorsan\u0131z, MailChimp sizin i\u00e7in biraz s\u0131n\u0131rl\u0131 olabilir.<\/p>\n\n\n\n<p><strong>2. GetResponse<\/strong><\/p>\n\n\n\n<p>GetResponse m\u00fckemmel bir yat\u0131r\u0131m getirisi sunan, \u00f6l\u00e7eklenebilir bir e-posta pazarlama arac\u0131d\u0131r. Fiyat plan\u0131n\u0131z \u015firket b\u00fcy\u00fckl\u00fc\u011f\u00fcne ve kay\u0131t s\u0131ras\u0131nda sahip oldu\u011funuz ki\u015fi say\u0131s\u0131na ba\u011fl\u0131 olarak de\u011fi\u015fir.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/GetResponse.jpeg\" alt=\"\" class=\"wp-image-3197\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/GetResponse.jpeg 720w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/GetResponse-300x167.jpeg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/GetResponse-100x56.jpeg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/GetResponse-700x389.jpeg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n\n<p>Kullan\u0131c\u0131 dostu d\u00fczenleme yaz\u0131l\u0131m\u0131 ve sezgisel liste olu\u015fturma ara\u00e7lar\u0131yla desteklenen 500 tasarlanm\u0131\u015f \u015fablonla, s\u0131n\u0131rl\u0131 teknik bilgiye sahip olanlar\u0131n bile tam entegre, etkile\u015fimli kampanyalar olu\u015fturmas\u0131 m\u00fcmk\u00fcnd\u00fcr. GetResponse, piyasadaki en iyi Salesforce entegrasyon yaz\u0131l\u0131mlar\u0131ndan baz\u0131lar\u0131na sahiptir, 7\/24 m\u00fc\u015fteri raporu sa\u011flar ve kullan\u0131c\u0131lara bilgilendirici g\u00f6rsel kurslar ile destek olur.<\/p>\n\n\n\n<p>\u00c7e\u015fitli bi\u00e7imlerdeki dosyalar\u0131 d\u0131\u015fa aktarman\u0131za, en iyi performans g\u00f6steren e-postalar\u0131 analiz etmenize, al\u0131\u015fveri\u015f sepetinden vazge\u00e7me oranlar\u0131 da dahil olmak \u00fczere yerle\u015fik istatistikler sunman\u0131za olanak tan\u0131r.<\/p>\n\n\n\n<p><strong>3. SendinBlue<\/strong><\/p>\n\n\n\n<p>SendinBlue, e-ticaret ile u\u011fra\u015f\u0131yorsan\u0131z en etkili e-posta pazarlama ara\u00e7lar\u0131ndan biridir. Sadece g\u00f6nderdi\u011finiz e-posta kadar \u00f6deme yapars\u0131n\u0131z, bu da Sendinblue&#8217;nun maliyetlerini makul k\u0131lar. Sendinblue s\u0131n\u0131rs\u0131z ki\u015fiyi destekler, s\u00fcr\u00fckle ve b\u0131rak d\u00fczenleyicisini kullanarak e-postalar\u0131 h\u0131zl\u0131 ve kolay bir \u015fekilde olu\u015fturman\u0131z\u0131 sa\u011flar.<\/p>\n\n\n\n<p>Platform, kullan\u0131c\u0131 dostu e-posta tasar\u0131m ara\u00e7lar\u0131n\u0131n yan\u0131 s\u0131ra, e-posta kampanyalar\u0131na ekstra i\u015flevsellik eklemek isteyen geli\u015ftiriciler i\u00e7in de \u00e7ok say\u0131da \u00f6zellik sunar. SendinBlue&#8217;nun en kullan\u0131\u015fl\u0131 \u00f6zelliklerinden biri, \u00e7o\u011fu b\u00fcy\u00fck platformdaki ki\u015fi listelerini senkronize etmenize izin vermesidir, yani geni\u015f bir hedef kitleyle u\u011fra\u015f\u0131yorsan\u0131z i\u00e7eri\u011finizi kolayl\u0131kla y\u00f6netebilirsiniz.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/SendinBlue.jpeg\" alt=\"\" class=\"wp-image-3198\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/SendinBlue.jpeg 720w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/SendinBlue-300x167.jpeg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/SendinBlue-100x56.jpeg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/SendinBlue-700x389.jpeg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n\n<p>Ayr\u0131nt\u0131l\u0131 analizler, cihaz t\u00fcr\u00fcn\u00fcn yan\u0131 s\u0131ra e-postalar\u0131n nerede a\u00e7\u0131ld\u0131\u011f\u0131na ili\u015fkin bilgileri i\u00e7erir ve i\u015flemsel e-posta se\u00e7enekleri, mevcut \u00e7o\u011fu e-posta pazarlama arac\u0131ndan daha ileri d\u00fczeydedir. Bu i\u015flevler, e-postalar\u0131n\u0131zla birlikte \u00e7al\u0131\u015fan, &#8216;sat\u0131n alma i\u015flemi yapma&#8217;, &#8216;\u015fifrenizi hat\u0131rlama ve &#8216;al\u0131\u015fveri\u015f sepetinizde \u00fcr\u00fcn b\u0131rakt\u0131n\u0131z &#8216;gibi m\u00fc\u015fterilere \u00f6zel mesajlar\u0131n yan\u0131 s\u0131ra hedeflenen SMS mesajlar\u0131n\u0131 da i\u00e7erir.<\/p>\n\n\n\n<p>SendinBlue&#8217;nun t\u00fcm potansiyelini kullanmak i\u00e7in k\u00fc\u00e7\u00fck bir teknik bilgi birikimine ihtiya\u00e7 vard\u0131r. Bu konuyu \u00e7\u00f6zerseniz, en \u00f6nemli pazarlama kanallar\u0131ndan biri olan e-posta i\u00e7in i\u00e7in g\u00fc\u00e7l\u00fc bir altyap\u0131 olu\u015fturabilirsiniz.<\/p>\n\n\n\n<p><strong>4. ActiveCampaign<\/strong><\/p>\n\n\n\n<p>ActiveCampaign\u2019in s\u00fcr\u00fckle ve b\u0131rak aray\u00fcz\u00fc ile zengin i\u00e7erikli e-posta kampanyalar\u0131n\u0131 h\u0131zl\u0131 ve do\u011fru bir \u015fekilde olu\u015fturabilirsiniz.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/ActiveCampaign.jpeg\" alt=\"\" class=\"wp-image-3199\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/ActiveCampaign.jpeg 720w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/ActiveCampaign-300x167.jpeg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/ActiveCampaign-100x56.jpeg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/ActiveCampaign-700x389.jpeg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n\n<p>Platform, bir dizi geli\u015fmi\u015f pazar ve sat\u0131\u015f otomasyonu \u00f6zelli\u011finin yan\u0131 s\u0131ra \u00fccretsiz stok g\u00f6r\u00fcnt\u00fclerden olu\u015fan muhte\u015fem bir ar\u015five ve ger\u00e7ek zamanl\u0131 analiz sayfas\u0131na sahiptir, b\u00f6ylece kampanya performans\u0131n\u0131 her an izleyebilirsiniz.<\/p>\n\n\n\n<p><strong>5. Benchmark<\/strong><\/p>\n\n\n\n<p>Benchmark, en iyi d\u00fc\u015f\u00fck maliyetli e-posta pazarlama hizmetlerinden biridir. \u00dccretsiz plan\u0131, s\u0131n\u0131rs\u0131z say\u0131da aboneye ayda 250 e-posta g\u00f6ndermenizi sa\u011flar. Benchmark b\u00fct\u00e7e dostu fiyatlar\u0131n yan\u0131 s\u0131ra, profesyonelce tasarlanm\u0131\u015f gibi g\u00f6r\u00fcnen e-postalar olu\u015fturman\u0131z\u0131 kolayla\u015ft\u0131ran bir s\u00fcr\u00fckle ve b\u0131rak edit\u00f6r\u00fcne sahiptir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Benchmark.jpeg\" alt=\"\" class=\"wp-image-3200\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Benchmark.jpeg 720w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Benchmark-300x167.jpeg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Benchmark-100x56.jpeg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Benchmark-700x389.jpeg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p>Benchmark&#8217;\u0131n \u015fablonlar\u0131n\u0131 veya s\u00fcr\u00fckle ve b\u0131rak d\u00fczenleyicisini kullanmak zorunda de\u011filsiniz; HTML kullanarak her zaman kendi e-postan\u0131z\u0131 olu\u015fturabilirsiniz.<\/p>\n\n\n\n<p><strong>6. Constant Contact<\/strong><\/p>\n\n\n\n<p>Constant Contact, en iyi genel e-posta pazarlama hizmetlerinden biridir. Tam \u00f6zellikli \u00fccretsiz deneme s\u00fcr\u00fcm\u00fc, kullan\u0131c\u0131 dostu aray\u00fcz\u00fc ve her \u00f6l\u00e7ekteki i\u015fletmelerin b\u00fct\u00e7elerine uygun bir\u00e7ok fiyatland\u0131rmas\u0131 mevcuttur.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Constant-Contact.jpeg\" alt=\"\" class=\"wp-image-3201\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Constant-Contact.jpeg 720w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Constant-Contact-300x167.jpeg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Constant-Contact-100x56.jpeg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Constant-Contact-700x389.jpeg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n\n<p>Ba\u015far\u0131l\u0131 bir e-posta pazarlama kampanyas\u0131 ba\u015flatmak i\u00e7in k\u00fc\u00e7\u00fck i\u015fletmelerin ihtiya\u00e7 duydu\u011fu t\u00fcm \u00f6zellikleri sa\u011flar. Constant Contact ile profesyonel g\u00f6r\u00fcn\u00fcml\u00fc e-postalar olu\u015fturmak \u00e7ok kolayd\u0131r. Ayr\u0131nt\u0131l\u0131 bir analiz yapman\u0131z\u0131 sa\u011flayan ara\u00e7 ile, e-postalar\u0131n\u0131z\u0131 otomatikle\u015ftirerek yeni abonelerinize ho\u015f geldiniz mesajlar\u0131, mevcut m\u00fc\u015fterilerinize ise do\u011fum g\u00fcn\u00fc ve y\u0131ld\u00f6n\u00fcm\u00fc e-postalar\u0131 g\u00f6nderebilirsiniz.<\/p>\n\n\n\n<p><strong>7. MailerLite,<\/strong><\/p>\n\n\n\n<p>MailerLite, profesyoneller ve k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in en basit ve en yeni e-posta pazarlama arac\u0131d\u0131r. Aray\u00fcz\u00fc, yeni ba\u015flayanlar\u0131n bile e-postalar\u0131n\u0131 m\u00fcmk\u00fcn olan en h\u0131zl\u0131 \u015fekilde kolayca olu\u015fturmas\u0131na ve y\u00f6netmesine izin verir. MailerLite 1.000 aboneye kadar \u00fccretsiz bir plana sahiptir.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/MailerLite.jpeg\" alt=\"\" class=\"wp-image-3202\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/MailerLite.jpeg 720w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/MailerLite-300x167.jpeg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/MailerLite-100x56.jpeg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/MailerLite-700x389.jpeg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n\n<p>MailerLite temel, minimalist ancak modern baz\u0131 temel \u015fablonlar sunar. Basit ve uygun fiyatl\u0131 e-posta pazarlama arac\u0131 arayanlar i\u00e7in idealdir.<\/p>\n\n\n\n<p><strong>8. SendGrid<\/strong><\/p>\n\n\n\n<p>SendGrid, g\u00fc\u00e7l\u00fc e-posta pazarlama \u00e7\u00f6z\u00fcmleri sunan bir platformdur. SendGrid, kullan\u0131c\u0131lara bildirim ve ho\u015f geldiniz iletileri de dahil olmak \u00fczere otomatik e-postalar g\u00f6ndermenize izin verir. Ara\u00e7lar\u0131, di\u011fer \u00e7e\u015fitli uygulamalar ve programlama dilleri ile kolayca entegre edilebilir.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/SendGrid.jpeg\" alt=\"\" class=\"wp-image-3203\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/SendGrid.jpeg 720w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/SendGrid-300x167.jpeg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/SendGrid-100x56.jpeg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/SendGrid-700x389.jpeg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n\n<p>SendGrid e-posta pazarlama kampanyalar\u0131, m\u00fc\u015fteri kat\u0131l\u0131m\u0131n\u0131 art\u0131rmaya ve i\u015f hedeflerine ula\u015fmaya yard\u0131mc\u0131 olur. M\u00fc\u015fterilere her ad\u0131mda yard\u0131mc\u0131 olacak \u00f6zel bir m\u00fc\u015fteri hizmetleri ve destek ekibine sahiptir.<\/p>\n\n\n\n<p><strong>9. Sendicate<\/strong><\/p>\n\n\n\n<p>Birden fazla e-posta pazarlama kampanyas\u0131 olu\u015fturman\u0131z gerekirse, kullan\u0131m\u0131 olduk\u00e7a kolay olan Sendicate sizin i\u00e7in do\u011fru ara\u00e7lara sahip bir platformdur. Sendicate ile diledi\u011finiz gibi bir e-posta haz\u0131rlayabilir, g\u00f6nderebilir, planlayabilir ve kitlenizi arama filtreleriyle b\u00f6l\u00fcmlere ay\u0131rabilirsiniz. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Sendicate.jpeg\" alt=\"\" class=\"wp-image-3204\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Sendicate.jpeg 720w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Sendicate-300x167.jpeg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Sendicate-100x56.jpeg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/Sendicate-700x389.jpeg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n\n<p><strong>10. ConvertKit<\/strong><\/p>\n\n\n\n<p>ConvertKit, en iyi e-posta pazarlama ara\u00e7lar\u0131 listesindeki en yeni \u00fcyedir. Daha az b\u00fct\u00e7esi olan ki\u015filer i\u00e7in en uygun platformdur. Yaln\u0131zca d\u00fcz metin mesajlar\u0131 g\u00f6nderebilece\u011finiz ConvertKit, herkes deneyebilsin diye 14 g\u00fcnl\u00fck \u00fccretsiz deneme s\u00fcr\u00fcm\u00fcyle birlikte gelir.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"400\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/ConvertKit.jpeg\" alt=\"\" class=\"wp-image-3205\" srcset=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/ConvertKit.jpeg 720w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/ConvertKit-300x167.jpeg 300w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/ConvertKit-100x56.jpeg 100w, https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/ConvertKit-700x389.jpeg 700w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlama \u0130le \u0130lgili S\u0131k Sorulan Sorular<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. E-posta pazarlama hizmeti nedir?<\/strong><\/h3>\n\n\n\n<p>E-posta pazarlama, m\u00fc\u015fterilerinize ve potansiyel m\u00fc\u015fterilerinize e-posta g\u00f6ndermenizi sa\u011flayan dijital bir pazarlama stratejisidir. E-posta pazarlamay\u0131 etkin bir \u015fekilde yapt\u0131\u011f\u0131n\u0131zda, sizden bir defa al\u0131\u015fveri\u015f yapan m\u00fc\u015fterilerinizi bile sad\u0131k birer m\u00fc\u015fteri haline getirebilirsiniz.&nbsp;<\/p>\n\n\n\n<p>E-posta pazarlama ara\u00e7lar\u0131 profesyonel e-postalar olu\u015fturman\u0131za yard\u0131mc\u0131 olur, ancak her \u015fey bununla bitmez. Bir\u00e7ok e-posta pazarlama arac\u0131, e-posta listenize kaydolmu\u015f yeni bir aboneyi kar\u015f\u0131layan veya m\u00fc\u015fterinin do\u011fum g\u00fcn\u00fcnde indirimler sunan bir e-posta serisi gibi, otomatik yan\u0131tlar olu\u015fturman\u0131za olanak sa\u011flayan hizmetlerden yararlanman\u0131z\u0131 sa\u011flar. Bu otomasyon \u00f6zellikle k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in faydal\u0131d\u0131r. K\u00fc\u00e7\u00fck i\u015fletmeler e-posta pazarlamayla yeni m\u00fc\u015fteriler kazanarak b\u00fcy\u00fcmeye katk\u0131 sa\u011flayabilir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Neden bir e-posta pazarlama hizmeti kullanmal\u0131y\u0131m?<\/strong><\/h3>\n\n\n\n<p>E-posta pazarlamas\u0131 her i\u015fletme i\u00e7in gerekli olmasa da, m\u00fc\u015fterilerinize ula\u015fmak ve genel pazarlama stratejinizi geli\u015ftirmek i\u00e7in iyi bir yoldur. E-posta, d\u00fcnyan\u0131n en \u00e7ok kullan\u0131lan ileti\u015fim kanallar\u0131ndan biridir ve bu da i\u015fletmelerin mesajlar\u0131n\u0131 m\u00fc\u015fterilerine ula\u015ft\u0131rmas\u0131na olanak tan\u0131r. Data and Marketing Association\u2019a g\u00f6re, e-posta, sosyal medyadan \u00fc\u00e7 kat daha fazla olan %4,400&#8217;l\u00fck bir yat\u0131r\u0131m getirisine sahiptir.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. E-posta pazarlamam\u0131 nas\u0131l \u00f6n plana \u00e7\u0131karabilirim?<\/strong><\/h3>\n\n\n\n<p>\u0130\u015fletmenize en uygun e-posta pazarlama arac\u0131n\u0131 se\u00e7mek, kampanyalar\u0131n\u0131z\u0131n \u00f6ne \u00e7\u0131kmas\u0131na yard\u0131mc\u0131 olman\u0131n ilk ad\u0131m\u0131d\u0131r. Bundan sonra, m\u00fc\u015fteri taban\u0131n\u0131z\u0131n istek ve ihtiya\u00e7lar\u0131n\u0131 en iyi \u015fekilde kar\u015f\u0131lamak i\u00e7in liste segmentasyonu ve otomatik yan\u0131tlar gibi ara\u00e7lar kullanarak e-posta pazarlamada \u00f6n plana \u00e7\u0131kabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. E-posta pazarlamas\u0131n\u0131n en \u00f6nemli unsurlar\u0131 nelerdir?<\/strong><\/h3>\n\n\n\n<p>\u0130\u015fletmeniz, promosyon i\u00e7eri\u011fiyle organik i\u00e7eri\u011fin dengeli bir kar\u0131\u015f\u0131m\u0131n\u0131 sa\u011flamay\u0131 ama\u00e7lamal\u0131d\u0131r. Bir sosyal medya pazarlama stratejisi gibi, abonelerinizin gelen kutusuna veya feed&#8217;ine de\u011fer katman\u0131z gerekir. Bir m\u00fc\u015fteri e-posta&#8217;n\u0131za abone olursa, onlara ilgilenebilecekleri e-posta&#8217;lar g\u00f6nderin. Segmentasyonun de\u011ferli oldu\u011fu yer buras\u0131d\u0131r. Marka kimli\u011finize sad\u0131k kal\u0131rsan\u0131z ve abonelerinize de\u011fer katan e-postalar g\u00f6nderirseniz, o zaman ba\u015far\u0131l\u0131 olabilirsiniz.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Hangi e-posta pazarlama arac\u0131n\u0131n en iyi oldu\u011funa nas\u0131l karar verebilirim?<\/strong><\/h3>\n\n\n\n<p>\u0130\u015fletmelerin farkl\u0131 ihtiya\u00e7lar\u0131, e-posta pazarlama hizmetlerinin de farkl\u0131 g\u00fc\u00e7l\u00fc y\u00f6nleri vard\u0131r. Temel e-posta pazarlama kampanyalar\u0131 y\u00fcr\u00fct\u00fcyorsan\u0131z, en d\u00fc\u015f\u00fck maliyetli hizmetler muhtemelen sizin i\u00e7in en iyi se\u00e7im olacakt\u0131r.&nbsp;<\/p>\n\n\n\n<p>Binlerce ki\u015fiye e-posta g\u00f6nderen daha b\u00fcy\u00fck bir \u015firketseniz varsa, maksimum teslim edilebilirlik sa\u011flayan ve iyi bir analiz arac\u0131na sahip bir e-posta hizmeti sizin i\u00e7in daha uygun olacakt\u0131r.<\/p>\n\n\n\n<p>Ayr\u0131ca, temiz ve sezgisel bir aray\u00fcze sahip bir e-posta pazarlama arac\u0131 se\u00e7meniz, ihtiyac\u0131n\u0131z olan ara\u00e7lar\u0131 kolayca bulman\u0131za fayda sa\u011flayaca\u011f\u0131 i\u00e7in se\u00e7iminizi yaparken bunu da g\u00f6z \u00f6n\u00fcnce bulundurabilirsiniz.<\/p>\n\n\n\n<p>Yukar\u0131daki listede <strong>en \u00e7ok kullan\u0131lan e-posta pazarlama ara\u00e7lar\u0131n\u0131 <\/strong>sizinle payla\u015ft\u0131k. Sizin kulland\u0131\u011f\u0131n\u0131z <strong>e-posta pazarlama arac\u0131 nedir? <\/strong>Farkl\u0131 e-posta pazarlama hizmetleri kullan\u0131yorsan\u0131z, yorum b\u00f6l\u00fcm\u00fcnde bize yaz\u0131n, bir sonraki g\u00fcncellememizde listeye ekleyelim. Bu listeyi veya i\u00e7eri\u011fimizi geli\u015ftirmek i\u00e7in deneyimlerinizi ve \u00f6nerilerinizi payla\u015fmay\u0131 unutmay\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir\u00e7ok ki\u015fi e-posta&#8217;y\u0131 art\u0131k eski bir pazarlama y\u00f6ntemi olarak g\u00f6rse de, e-posta, kitlenizle ba\u011flant\u0131 kurman\u0131z i\u00e7in hala en etkili pazarlama \u00e7\u00f6z\u00fcmlerinden biri. \u00c7ok iddial\u0131 bir&#8230;<\/p>\n","protected":false},"author":11,"featured_media":3080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146,51],"tags":[],"class_list":["post-3016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-posta","category-is"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>En \u0130yi 10 E-Posta (Email) Pazarlama Arac\u0131 - 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