{"id":2621,"date":"2020-07-29T16:24:00","date_gmt":"2020-07-29T13:24:00","guid":{"rendered":"https:\/\/www.niobehosting.com\/blog\/?p=2621"},"modified":"2023-12-24T15:11:46","modified_gmt":"2023-12-24T12:11:46","slug":"email-marketing","status":"publish","type":"post","link":"https:\/\/www.niobehosting.com\/blog\/email-marketing\/","title":{"rendered":"E-Posta Pazarlama (Email Marketing) Rehberi"},"content":{"rendered":"\n<p>Bu yaz\u0131y\u0131\nokumay\u0131 bitirdi\u011finizde; piyasada \u201ce-mail marketing\u201d olarak da bilinen \u201ce-posta\npazarlama\u201d konusunda detayl\u0131 bilgi sahibi olacaks\u0131n\u0131z. Ayr\u0131ca; \u201ce-posta\npazarlama ara\u00e7lar\u0131\u201d, \u201ce-mail marketing fiyatlar\u0131\u201d, \u201ce-posta pazarlama kampanyalar\u0131nda\n\u015fablon kullanman\u0131n avantajlar\u0131&#8221;, gibi bilmeniz gereken bir\u00e7ok konuyu\n\u00f6\u011frenmi\u015f olacaks\u0131n\u0131z. Bunlar\u0131n d\u0131\u015f\u0131nda \u201cizinli toplu mail nas\u0131l g\u00f6nderilir?\u201d\nsorusuna da cevap bulacaks\u0131n\u0131z.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Nedir?<\/strong><\/h2>\n\n\n\n<p>Ku\u015fkusuz bu ba\u015fl\u0131\u011f\u0131 okuyorsan\u0131z \u201ce-posta nedir?\u201d sorusuna saniyeler i\u00e7inde cevap verecek bilgiye sahipsiniz. Fakat bahse gireriz; e-posta teknolojisinin mucidinin Ray TOMLINSON isimli ve 1941 do\u011fumlu olan Amerikal\u0131 bir bilgisayar programc\u0131s\u0131 oldu\u011funu, dolay\u0131s\u0131 ile \u201c@\u201d i\u015faretini dijital posta adreslerinde ilk olarak kendisinin kulland\u0131\u011f\u0131n\u0131, ilk e-postay\u0131 1971 y\u0131l\u0131nda \u201ctomlinson@bbn-tenexa\u201d adresinden g\u00f6nderdi\u011fini ve bu adresin haliyle tarihte kullan\u0131lan ilk e-posta adresi olma \u00f6zelli\u011fi ta\u015f\u0131d\u0131\u011f\u0131n\u0131, g\u00f6nderilen ilk e-posta mesaj\u0131n\u0131n ise \u201cQWERTYUIOP\u201d oldu\u011funu, ilk mesaj\u0131n bu anlams\u0131z i\u00e7eri\u011fi i\u00e7ermesinin nedeninin ise qwerty klavyenin ilk sat\u0131r\u0131na rastgele bas\u0131larak deneme mesaj\u0131 yollamak istenildi\u011finden dolay\u0131 kaynakland\u0131\u011f\u0131n\u0131 \u015fimdi \u00f6\u011frendiniz.<\/p>\n\n\n\n<p>Bir e-posta hesab\u0131na nas\u0131l sahip olaca\u011f\u0131n\u0131z konusunda bilgi sahibi olmak, \u00fccretsiz e-posta hizmeti veren servisleri \u00f6\u011frenmek ve \u015firket uzant\u0131l\u0131 mail adresi a\u00e7mak i\u00e7in E-Posta Hesab\u0131 Nas\u0131l A\u00e7\u0131l\u0131r? Ba\u015fl\u0131kl\u0131 yaz\u0131m\u0131z\u0131 okuyabilirsiniz.&nbsp; <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-niobe-hosting wp-block-embed-niobe-hosting is-provider-niobehosting\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"KDhgEMqHew\"><a href=\"https:\/\/www.niobehosting.com\/blog\/e-posta-hesabi-nasil-acilir\/\">E-Posta Hesab\u0131 Nas\u0131l A\u00e7\u0131l\u0131r?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;E-Posta Hesab\u0131 Nas\u0131l A\u00e7\u0131l\u0131r?&#8221; &#8212; Niobe Hosting\" src=\"https:\/\/www.niobehosting.com\/blog\/e-posta-hesabi-nasil-acilir\/embed\/#?secret=WIFm1jccLa#?secret=KDhgEMqHew\" data-secret=\"KDhgEMqHew\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Bu k\u0131sa\nbilgiden sonra, \u201cdijital mektup\u201d ya da \u201celektronik posta\u201d olarak da\ntan\u0131mlanabilecek bu teknolojiye yap\u0131lan pazarlama ve tan\u0131t\u0131m \u00e7al\u0131\u015fmalar\u0131n\u0131\nanlatmaya devam edelim.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlama Nedir?<\/strong><\/h2>\n\n\n\n<p>Asl\u0131na\nbakarsan\u0131z e-posta teknolojisi, t\u0131pk\u0131 telefon teknolojisi gibi haberle\u015fme\nihtiyac\u0131na cevap vermek i\u00e7in tasarlanm\u0131\u015ft\u0131r. Yani e-posta, asl\u0131nda bir\nhaberle\u015fme arac\u0131d\u0131r. Fakat t\u00fcm ileti\u015fim ara\u00e7lar\u0131 gibi reklam mecras\u0131na\nd\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi olduk\u00e7a basittir. Nitekim icad\u0131ndan k\u0131sa bir s\u00fcre sonra,\nileti\u015fim ihtiyac\u0131ndan \u00e7ok tan\u0131t\u0131m ihtiya\u00e7lar\u0131na hizmet etmi\u015ftir. Hatta bir\nd\u00f6nemin en etkili reklam arac\u0131 desek abartm\u0131\u015f olmay\u0131z.<\/p>\n\n\n\n<p><strong>\u201cE-mail marketing\u201d ad\u0131 ile de an\u0131lan\ne-posta pazarlama; ticari i\u00e7erikli herhangi bir metnin, toplu olarak\ng\u00f6nderilmesi eylemidir. Bu sebeple \u201ctoplu mail g\u00f6nderme\u201d ismi ile de bilinir. <\/strong><\/p>\n\n\n\n<p>E-posta\npazarlama; bazen bir anda y\u00fczbinlerce ki\u015fiye ayn\u0131 metnin ayn\u0131 anda g\u00f6nderilmesi\nsureti ile ger\u00e7ekle\u015ftirirken, bazen de ayn\u0131 metin peyderpey g\u00f6nderilir.\n\u00d6rne\u011fin, bir e-ticaret sitesine ya da herhangi bir firma sitesine \u00fcye\noldu\u011funuzda gelen ticari i\u00e7erikli ilk postalar (indirim kuponu postas\u0131 gibi),\ne-posta pazarlama i\u015finin farkl\u0131 bir versiyonudur.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlaman\u0131n Avantajlar\u0131\nNedir?<\/strong><\/h2>\n\n\n\n<p>2000\u2019li\ny\u0131llar\u0131n ba\u015f\u0131ndan beri kullan\u0131lan ve hala kullan\u0131lmaya devam eden bu pazarlama\ny\u00f6ntemini bu denli pop\u00fcler k\u0131lan bir\u00e7ok avantaj\u0131 bulunmaktad\u0131r. \u00d6yle ki,\nalan\u0131n\u0131n lider firmalar\u0131n baz\u0131 projelerinde tan\u0131t\u0131m stratejisinin tamam\u0131;\nyaln\u0131zca e-posta pazarlama s\u00fcre\u00e7lerinden olu\u015fmaktad\u0131r. <\/p>\n\n\n\n<p>Nam-\u0131 di\u011fer\n\u201ce-mail marketing\u201d; neden bu denli \u00e7ok tercih ediliyor? Bu reklam metodunun\navantajlar\u0131n\u0131 anlatarak, bu soruya cevap vermeye devam edelim.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-Posta Pazarlama Ucuzdur<\/strong><\/li>\n<\/ul>\n\n\n\n<p>E-posta\npazarlama, di\u011fer reklam t\u00fcrleri aras\u0131nda en ucuz olan tan\u0131t\u0131m \u00e7e\u015fididir. Bazen\nmilyonlarca ki\u015fiye ula\u015fmak i\u00e7in yaln\u0131zca mail server \u00fccretinden ba\u015fka bir\nkaleme para harcaman\u0131z gerekmez. Bir milyon ki\u015fiye k\u0131sa mesaj g\u00f6ndermek ya da\nsesli mesaj g\u00f6ndermek ile k\u0131yasland\u0131\u011f\u0131nda; bir milyon ki\u015fiye toplu mail\ng\u00f6nderimi neredeyse bedavad\u0131r.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reklam\u0131n Etkile\u015fime Girme S\u00fcresi\nK\u0131sad\u0131r<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Toplu mail\ng\u00f6nderimi yaparken bile, milyonlarca postay\u0131 ilgililerine ula\u015ft\u0131rmak; birka\u00e7\nsaatten daha k\u0131sa s\u00fcrmektedir. G\u00f6nderi s\u00fcresinin ne kadar s\u00fcrece\u011fi, tamamen\nkulland\u0131\u011f\u0131n\u0131z mail server\u0131n \u00f6zellikleri ile alakal\u0131d\u0131r. Bu h\u0131zl\u0131 etkile\u015fim\nsayesinde, \u00fcr\u00fcn ya da hizmetinizle ilgilenen ki\u015filerden tepki alma s\u00fcreniz\nk\u0131sal\u0131r.<\/p>\n\n\n\n<p>Ayr\u0131ca\nak\u0131ll\u0131 telefonlar\u0131n yayg\u0131nla\u015fmas\u0131 sayesinde, insanlar\u0131n postalar\u0131n\u0131\ntelefonlar\u0131ndan takip edebiliyor olmas\u0131 da, etkile\u015fim s\u00fcresini k\u0131saltan bir\ndi\u011fer unsurdur.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kitle Hedeflemesi Yaparak Posta\nG\u00f6nderimi Yap\u0131labilir<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Elinizdeki\ne-posta listesini cinsiyet, ya\u015f, ilgi alan\u0131, al\u0131\u015fveri\u015f al\u0131\u015fkanl\u0131klar\u0131, co\u011frafi konum\ngibi bir\u00e7ok \u00f6zelli\u011fe g\u00f6re kategorize ederek; hedef bazl\u0131 e-posta g\u00f6nderimi\nyapabilirsiniz. \u00dcstelik profesyonel olarak e-mail marketing i\u015fi yapan bir\u00e7ok\nfirma; demografik yap\u0131ya g\u00f6re kategorize edilmi\u015f \u201cizinli toplu mail listesi\u201d sat\u0131\u015f\u0131\nve bu listelere toplu posta g\u00f6nderim hizmeti vermektedir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reklam Kampanyas\u0131n\u0131n Analizi Kolayd\u0131r<\/strong><\/li>\n<\/ul>\n\n\n\n<p>E-posta\npazarlaman\u0131n en \u00f6nemli avantajlar\u0131ndan biri de, olu\u015fturdu\u011funuz reklam\nkampanyas\u0131na g\u00f6sterilen aksiyonu analiz etmenin imkanl\u0131 olu\u015fudur.\nOlu\u015fturdu\u011funuz e-posta pazarlama kampanyas\u0131 dahilinde g\u00f6nderdi\u011finiz e-postalar\u0131\nka\u00e7 ki\u015finin okudu\u011funu, okuyan ki\u015finin ba\u011flant\u0131lara t\u0131klay\u0131p t\u0131klamad\u0131\u011f\u0131n\u0131, ka\u00e7\nki\u015finin posta i\u00e7eri\u011fini g\u00f6r\u00fcnt\u00fclemeden sildi\u011fini, ka\u00e7 ki\u015finin spam olarak\ni\u015faretledi\u011fini ve daha bir\u00e7ok veriyi analiz etmeniz m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ki\u015fiselle\u015ftirilmi\u015f Tan\u0131t\u0131m \u0130\u00e7eri\u011fi\nOlu\u015fturmak M\u00fcmk\u00fcnd\u00fcr<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Hemen hemen\nSMS reklamlar\u0131 haricinde hi\u00e7bir reklam metodunda ki\u015fiselle\u015ftirilmi\u015f i\u00e7erik\ng\u00f6nderimi m\u00fcmk\u00fcn de\u011fildir. Pazarlama stratejileri alan\u0131nda yap\u0131lan t\u00fcm bilimsel\nara\u015ft\u0131rmalar g\u00f6stermi\u015ftir ki; insanlar\u0131n ilgi alan\u0131ndaki \u00fcr\u00fcn ve hizmetlerin\nkendi isimlerine hitaben olu\u015fturulan posta ve mesajlarla g\u00f6nderilmesi, sat\u0131\u015f say\u0131s\u0131na\nolumlu etki etmektedir.<\/p>\n\n\n\n<p>E-posta ile\nyap\u0131lan pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131n yirmi y\u0131ldan fazla zamand\u0131r s\u00fcrmesinin ve\npop\u00fclaritesini asla kaybetmemesinin temel nedenleri bunlard\u0131r. G\u00f6r\u00fcnen o ki;\nteknoloji ne kadar geli\u015firse geli\u015fsin, e-posta teknolojisi yerini daha efektif\nbir teknolojiye b\u0131rakmad\u0131k\u00e7a, bu pazarlama metodu tercih edilmeye devam\nedecektir.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.niobehosting.com\/domain-sorgulama\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/domain-satin-al.gif\" alt=\"\" class=\"wp-image-4413\"\/><\/a><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlaman\u0131n Dezavantajlar\u0131\nNedir?<\/strong><\/h2>\n\n\n\n<p>Elbette \u201ckad\u0131\nk\u0131z\u0131nda da kusur olur\u201d, yani bilinen en ucuz ve d\u00f6n\u00fc\u015f\u00fcm\u00fc en iyi reklam\nstratejisi olan e-posta pazarlama metodunun da baz\u0131 olumsuz yanlar\u0131\nbulunmaktad\u0131r.&nbsp; \u015eimdi bu dezavantajlar\u0131\nm\u00fcmk\u00fcn olan en k\u0131sa \u015fekilde a\u00e7\u0131klayal\u0131m.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hedef Kitle Se\u00e7imi Do\u011fru Olmazsa\nD\u00f6n\u00fc\u015f\u00fcm Oran\u0131 D\u00fc\u015f\u00fck Olur<\/strong><\/li>\n<\/ul>\n\n\n\n<p>E-posta\npazarlama listesi olu\u015fturulurken yap\u0131lan en b\u00fcy\u00fck yanl\u0131\u015flardan bir tanesi,\ndo\u011fru kitle hedeflemesi yapmamakt\u0131r. \u201c\u0130letiyi ne kadar \u00e7ok ki\u015fiye\ng\u00f6nderirsem o kadar \u00e7ok d\u00f6n\u00fc\u015f al\u0131r\u0131m\u201d mant\u0131\u011f\u0131; maalesef ki \u00e7o\u011fu zaman h\u00fcsranla\nsonu\u00e7lanmaktad\u0131r. <\/p>\n\n\n\n<p>\u00d6rne\u011fin; bir makyaj \u00fcr\u00fcn\u00fcn\u00fc erkek kullan\u0131c\u0131lara ait e-posta adreslerinden olu\u015fan bir listeye g\u00f6nderirseniz; sonu\u00e7 alman\u0131z neredeyse imkans\u0131zd\u0131r. Hi\u00e7bir erkek e\u015fine, k\u0131z arkada\u015f\u0131na ya da annesine \u201cbug\u00fcn bir e-posta ald\u0131m, rengi harika bir ruj g\u00f6rd\u00fcm\u201d demez. Ya da hayat\u0131nda web tasar\u0131m\u0131 veya web yaz\u0131l\u0131m\u0131 ile alakadar olmam\u0131\u015f biri, \u201cucuz hosting\u201d konulu bir e-posta al\u0131r ise bu postaya aksiyon g\u00f6stermesi beklenemez. <\/p>\n\n\n\n<p>\u00d6rnekler\n\u00e7o\u011falt\u0131labilir. \u00d6nemli olan, do\u011fru hedef kitle belirlemektir. Aksi takdirde\npara ve zaman kaybedersiniz.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marka De\u011feri Zarar G\u00f6rebilir<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Toplu mail g\u00f6nderimi abart\u0131l\u0131r ise, marka de\u011ferinin zarar g\u00f6rmemesi imkans\u0131zd\u0131r. Zira insanlar \u201cspam mail\u201d almaktan b\u0131km\u0131\u015f durumdad\u0131r ve bu tarz postalardan kurtulmak i\u00e7in \u00e7e\u015fitli y\u00f6ntemler denemektedir. Yeri gelmi\u015fken, spam e-postalar ile sizin de ba\u015f\u0131n\u0131z belada ise <a href=\"https:\/\/www.niobehosting.com\/blog\/spam-nedir\/\">BU<\/a> yaz\u0131m\u0131z\u0131 okuyarak spam e-mail al\u0131m\u0131n\u0131 durdurabilirsiniz.<\/p>\n\n\n\n<p>K\u0131sacas\u0131\ns\u00fcrekli ayn\u0131 adreslere reklam i\u00e7erikli posta g\u00f6nderdi\u011finizde, ki\u015filerin sizin\nyollad\u0131\u011f\u0131n\u0131z e-postalar\u0131 spam olarak i\u015faretlemesi ka\u00e7\u0131n\u0131lmazd\u0131r. Kullan\u0131c\u0131lar\u0131n\nbu davran\u0131\u015f\u0131 hem marka de\u011ferinizi d\u00fc\u015f\u00fcr\u00fcr, hem de e-posta servisleri sizin\nyollad\u0131\u011f\u0131n\u0131z mailleri direk olarak gereksiz klas\u00f6r\u00fcne g\u00f6nderir. E-posta hizmeti\nsa\u011flayan \u201ce-mail provider\u201d firmalar\u0131 spam posta konusunda \u00e7ok hassast\u0131r.\n\u00d6rne\u011fin, g\u00f6nderim yapt\u0131\u011f\u0131n\u0131z e-posta listesindeki on binlerce ki\u015fiden \u00fc\u00e7 \u2013 be\u015f\nki\u015fi bile iletinizi gereksiz olarak i\u015faretlese; bir sonraki postalar\u0131n\u0131z\u0131n spam\nkutusuna d\u00fc\u015fece\u011finden emin olabilirsiniz. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Yasal Sorunlarla Kar\u015f\u0131 Kar\u015f\u0131ya\nKal\u0131nabilir<\/strong><\/li>\n<\/ul>\n\n\n\n<p>T\u00fcrkiye\u2019nin de aralar\u0131nda oldu\u011fu bir\u00e7ok \u00fclke, izinsiz posta g\u00f6nderimine kar\u015f\u0131 sava\u015f a\u00e7m\u0131\u015ft\u0131r. Bu sava\u015f \u00f6yle ciddi boyuttad\u0131r ki; <a href=\"https:\/\/tiss.gtb.gov.tr\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">BU<\/a> adrese t\u0131klay\u0131p 3 dakikadan daha bir k\u0131sa s\u00fcrede, size izinsiz olarak g\u00f6nderildi\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz elektronik postay\u0131 \u015fikayet etmeniz m\u00fcmk\u00fcnd\u00fcr.<\/p>\n\n\n\n<p>\u00dcstelik\nizinli listelere e-posta g\u00f6ndermi\u015f olsan\u0131z bile, kullan\u0131c\u0131n\u0131n size izin\nverdi\u011fini ispatlaman\u0131z olduk\u00e7a zordur. Bu sebeple de yaln\u0131zca sitenize \u00fcye\nolmu\u015f, \u00fcye oldu\u011funu e-posta yolu ile onaylam\u0131\u015f, onay esnas\u0131nda da ticari\ni\u00e7erikli posta almay\u0131 kabul etmi\u015f ve bir \u015fikayet esnas\u0131nda taraf\u0131nca bu \u00fc\u00e7\nunsurun da ispatlanmas\u0131 m\u00fcmk\u00fcn olan ki\u015filere reklam i\u00e7erikli e-posta g\u00f6ndermek\ngereklidir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlama \u0130\u00e7in Dikkat\nEdilmesi Gerekenler<\/strong><\/h2>\n\n\n\n<p>Asl\u0131nda yaz\u0131m\u0131z\u0131 buraya kadar okudu\u011funuza g\u00f6re, e-posta pazarlama kampanyas\u0131 olu\u015ftururken dikkat edilmesi gereken bir\u00e7ok noktay\u0131, sat\u0131r aralar\u0131ndan \u00e7\u0131karm\u0131\u015f olmal\u0131s\u0131n\u0131z. Fakat de\u011finmedi\u011fimiz hususlar\u0131 ve \u00f6nemli noktalar\u0131 maddeler halinde belirtmeyi faydal\u0131 buluyoruz.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Toplu e-posta yollayaca\u011f\u0131n\u0131z listenin, ticari i\u00e7erikli posta al\u0131m\u0131na izin veren ki\u015filerden olu\u015ftu\u011funa emin olmal\u0131s\u0131n\u0131z. Listeye yanl\u0131\u015fl\u0131kla eklenen bir ki\u015fi bile, on binlerce Lira ceza \u00f6demenize neden olabilir. \u00d6zellikle \u201cizinli e-posta listesi\u201d ad\u0131 alt\u0131nda sat\u0131\u015f yapan kullan\u0131c\u0131lara kar\u015f\u0131 dikkatli olmal\u0131s\u0131n\u0131z.<\/li>\n\n\n\n<li>Ki\u015fiselle\u015ftirilmi\u015f metinler kullanmal\u0131s\u0131n\u0131z. \u0130nsanlar ismi ile ya da kullan\u0131c\u0131 ad\u0131yla ba\u015flayan postalara daha \u00e7ok ilgi duyarlar.<\/li>\n\n\n\n<li>Hedef kitleyi do\u011fru se\u00e7melisiniz. \u00dcr\u00fcnlerinizle ilgilenmeyecek ki\u015filere g\u00f6nderece\u011finiz e-posta, hayal k\u0131r\u0131kl\u0131\u011f\u0131 yaratmaktan \u00f6teye gidemez.<\/li>\n\n\n\n<li>Sizden e-posta almak isteyenler i\u00e7in \u201cb\u00fcltenden ayr\u0131l\u201d ya da \u201ce-posta almak istemiyorum\u201d gibi se\u00e7enekleri; yollad\u0131\u011f\u0131n\u0131z metnin sonuna eklemelisiniz.<\/li>\n\n\n\n<li>Gmail, Yandex, Hotmail gibi lider e-posta servislerinin \u201ce-posta reklam\u0131\u201d hizmetlerinden faydalanmal\u0131s\u0131n\u0131z. Bu listeler hem ger\u00e7ek ve aktif ki\u015filerden olu\u015fur, hem de yasal sorunlarla kar\u015f\u0131la\u015fmazs\u0131n\u0131z.<\/li>\n\n\n\n<li>E-Posta zamanlamas\u0131na dikkat etmelisiniz. Bir\u00e7ok kullan\u0131c\u0131 acil bir posta beklemiyorsa, mail kutusunu g\u00fcn\u00fcn belli saatlerinde kontrol eder. Kullan\u0131c\u0131 kitlenizin mail kutusunu ziyaret etti\u011fi saat aral\u0131\u011f\u0131n\u0131 tespit edip, o saatlerde posta g\u00f6nderimi yapmal\u0131s\u0131n\u0131z.<\/li>\n\n\n\n<li>S\u00fcrekli e-posta g\u00f6nderimi yaparak, hedef kitlenizi s\u0131kmamal\u0131s\u0131n\u0131z. Bir\u00e7ok e-posta servisi k\u0131s\u0131tl\u0131 depolama alan\u0131 sunar. Kulland\u0131\u011f\u0131 alan\u0131n dolmak \u00fczere oldu\u011funu g\u00f6ren ki\u015filer, ilk olarak yo\u011fun posta g\u00f6nderen adresleri engeller.<\/li>\n\n\n\n<li>E-postalar\u0131n\u0131z\u0131 a\u00e7mayan ki\u015filere g\u00f6nderim yapmamal\u0131s\u0131n\u0131z. Okunmadan silinen elektronik postalar\u0131n artmas\u0131, iletilerinizin spam klas\u00f6r\u00fcne d\u00fc\u015fmesini tetikler.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Hangi Sekt\u00f6rler E-Posta Pazarlama\n\u0130\u00e7in Uygundur?<\/strong><\/h2>\n\n\n\n<p>Asl\u0131na\nbakarsan\u0131z, e-posta pazarlama i\u00e7in uygun olmayan sekt\u00f6r yoktur. Zira reklam ve\nduyuru ihtiyac\u0131 duyan her firma, kurum ve kurulu\u015f; e-mail marketinge ihtiya\u00e7\nduyar.&nbsp; \u00d6rne\u011fin; kar amac\u0131 g\u00fctmeyen\ndernek, vak\u0131f, siyasi parti gibi sivil toplum \u00f6rg\u00fctleri dahi, toplu\nbilgilendirme yapmak i\u00e7in e-posta pazarlama stratejisi kullanmaktad\u0131r.<\/p>\n\n\n\n<p>Elbette\nyukar\u0131daki paragraf\u0131 okuyan ki\u015filerde \u201ciyi de ortada sat\u0131\u015f yoksa bu toplu mail\ng\u00f6nderimidir, e-posta ile pazarlama de\u011fildir\u201d fikri olu\u015fabilir. Fakat\nvurgulamak gerekir ki; bir ideolojiyi kitlelere ula\u015ft\u0131rmaya \u00e7al\u0131\u015fmak da, bir\npazarlama stratejisinden ba\u015fka bir \u015fey de\u011fildir. Yani e-posta pazarlama yapan\nkurulu\u015f, bu kampanya neticesinde para kazanmak zorunda de\u011fildir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Toplu Mail G\u00f6nderme Nas\u0131l Yap\u0131l\u0131r?<\/strong><\/h2>\n\n\n\n<p>Toplu mail\ng\u00f6nderimini ger\u00e7ekle\u015ftirmenin legal ve legal olmayan bir\u00e7ok yolu bulunmaktad\u0131r.\nYaln\u0131z hemen belirtmeliyiz, illegal metotlar\u0131n tamam\u0131nda ba\u015f\u0131n\u0131z feci halde\na\u011fr\u0131yabilir. Bu sebeple, biz yaz\u0131m\u0131zda yasal olan y\u00f6ntemlerden bahsedece\u011fiz.<\/p>\n\n\n\n<p><strong>\u00d6nemli:<\/strong> Toplu e-posta g\u00f6nderimi yapt\u0131\u011f\u0131n\u0131z\nfirman\u0131n; Avrupa Birli\u011fi \u00dclkeleri i\u00e7in GPDR\u2019a (Avrupa Birli\u011fi Veri Koruma\nY\u00f6nergesi), T\u00fcrkiye i\u00e7in KVKK\u2019ya (Ki\u015fisel Verilerin Korunmas\u0131 Kanunu) uygun\nolarak hizmet verdi\u011finizden emin olmal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-Posta Sunucusu (Mail Server)\nKiralamak<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Bir\u00e7ok firma\ntoplu mail g\u00f6nderimine izin veren e-posta sunucular\u0131 kiralamaktad\u0131r. Yaln\u0131z\nburada dikkat etmeniz gereken nokta, sunucu hizmeti ald\u0131\u011f\u0131n\u0131z firman\u0131n\nger\u00e7ekten bu hizmeti vermeye yasal olarak yetkili olup olmad\u0131\u011f\u0131 hususudur.\nToplu mail g\u00f6nderimi i\u00e7in yasal izni olmayan firmalar; hem e-posta listenizi\nfarkl\u0131 ama\u00e7lar i\u00e7in kullanabilir, hem de sizi izinsiz posta g\u00f6nderimi yapm\u0131\u015f\ndurumuna sokabilir.<\/p>\n\n\n\n<p>E\u011fer normal\nbir web hosting, vps, vds ya da fiziksel sunucu kullan\u0131yorsan\u0131z; hizmet\nsa\u011flay\u0131c\u0131 firman\u0131n toplu e-posta g\u00f6nderimine izin verip vermedi\u011fini net\n\u00f6\u011frenmeniz gerekir. Zira hosting firmalar\u0131n\u0131n neredeyse tamam\u0131, toplu mail\ng\u00f6nderimine izin vermemektedir.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MailChimp<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u00dccretsiz versiyonunda ayda 12.000 posta g\u00f6nderimine izin veren 10 USD ile 300 USD aras\u0131nda ayl\u0131k \u00f6demeli paketleri bulunan, bir \u00e7ok analiz arac\u0131 sayesinde kampanyan\u0131z\u0131 detayl\u0131 analiz etmeye imkan sa\u011flayan, Amerika Birle\u015fik Devletleri merkezli bir e-posta pazarlama firmas\u0131d\u0131r. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Constant Contact<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Bu e-posta pazarlama servisi; i\u015flevsel e-posta edit\u00f6r\u00fc ile rakiplerinden ayr\u0131lan \u00e7e\u015fitli \u00f6zelliklere sahip. Bunun d\u0131\u015f\u0131nda sanki Google Analytics ekran\u0131 kullan\u0131yormu\u015f\u00e7as\u0131na, olu\u015fturdu\u011funuz kampanyan\u0131n detaylar\u0131n\u0131 anl\u0131k olarak takip etmeniz m\u00fcmk\u00fcn. Tek dezavantaj\u0131 ise MailChimp gibi \u00f6m\u00fcr boyu \u00fccretsiz kullanamayacak olman\u0131z. Fakat firman\u0131n sundu\u011fu iki plan\u0131 da ilk ay \u00fccretsiz kullanmak m\u00fcmk\u00fcn. \u00dcyelik ba\u015flatmak i\u00e7in ise kredi kart\u0131 bilgilerinizi doldurma \u015fart\u0131 bulunuyor. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>GetResponse<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\u00dc\u00e7\u00fcnc\u00fc s\u0131rada tan\u0131taca\u011f\u0131m\u0131z e-posta pazarlama firmas\u0131n\u0131n ilk avantaj\u0131; T\u00fcrk\u00e7e m\u00fc\u015fteri hizmetleri sunuyor olmas\u0131. En \u00f6nemli iddias\u0131 ise, g\u00f6nderdi\u011finiz e-postalar i\u00e7in %99 inbox garantisi sunmas\u0131. Hali ile bu iddia kan\u0131tlanabilir ya da aksi iddia edilebilir bir iddia de\u011fil. Fakat enterprise paketi haricindeki t\u00fcm paketlerini 30 g\u00fcn boyunca \u00fccretsiz deneyebilirsiniz. &nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ConverKit<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Fevkalade basit bir aray\u00fcz ile kodlanm\u0131\u015f olan bu e-posta pazarlama arac\u0131, be\u015f bin adreslik listelere kadar 14 g\u00fcnl\u00fck \u00fccretsiz deneme s\u00fcr\u00fcm\u00fc veriyor. E\u011fer \u00e7ok karma\u015f\u0131k olmayan ve sade bir aray\u00fcz \u00fczerinden e-mail marketing yapmak istiyorsan\u0131z, ConverKit tam size g\u00f6re. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Keap<\/strong><\/li>\n<\/ul>\n\n\n\n<p>S\u0131radaki e-posta pazarlama servisi i\u00e7in, sadece toplu mail g\u00f6nderme sitesi demek \u00e7ok yanl\u0131\u015f olur. Zira bu servis size komple bir CRM yaz\u0131l\u0131m\u0131 hizmeti sunuyor. M\u00fc\u015fterilerinize ve sat\u0131\u015flar\u0131n\u0131za dair her t\u00fcrl\u00fc veriyi kaydetmeniz ve analiz etmeniz m\u00fcmk\u00fcn. Hali ile de en k\u00fc\u00e7\u00fck \u00fcyelik paketi ayl\u0131k 79 USD. Fakat bu servisi tecr\u00fcbe etmek isterseniz, 14 g\u00fcnl\u00fck deneme s\u00fcresi mevcut. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sendinblue<\/strong><\/li>\n<\/ul>\n\n\n\n<p>E-posta pazarlama, SMS marketing ve CRM sisteminin birlikte sunuldu\u011fu bu servis; depolama alan\u0131 y\u00f6n\u00fcnden de olduk\u00e7a geni\u015f kaynaklar sunuyor. Yani bir\u00e7ok serviste oldu\u011fu gibi size ayr\u0131lan alandan tasarruf etmek i\u00e7in kampanyalar\u0131n\u0131z\u0131 bilgisayar\u0131n\u0131za indirmek zorunda de\u011filsiniz. E-posta edit\u00f6r\u00fc ise al\u0131\u015ft\u0131\u011f\u0131m\u0131z klasik HTML edit\u00f6r olan servisin \u00fccretli planlar\u0131na siteden eri\u015febilir ve 14 g\u00fcn \u00fccretsiz deneyebilirsiniz. Unutmadan, e\u011fer ay boyunca g\u00fcnde 300 e-posta g\u00f6nderiminden fazlas\u0131na ihtiyac\u0131n\u0131z yoksa sendinblue\u2019yu \u00f6m\u00fcr boyu \u00fccretsiz kullanabilirsiniz.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Drip<\/strong><\/li>\n<\/ul>\n\n\n\n<p>ECRM (e-ticaret CRM)servislerinin en iyilerinden biri olarak tan\u0131mlayabilece\u011fimiz Drip; Woocommerce, Magento, Shopify gibi pop\u00fcler e-ticaret sistemlerine entegre edilerek \u00e7al\u0131\u015fabiliyor. Ayr\u0131ca onlarca web 2.0 yaz\u0131l\u0131m\u0131na da entegre edilebiliyor.&nbsp; E-posta edit\u00f6r\u00fc, h\u0131z\u0131 ve di\u011fer \u00f6zellikleri ile g\u00f6z dolduran bu servisin t\u00fcm \u00f6zellikleri 14 g\u00fcn boyunca \u00fccretsiz deneyebilirsiniz. \u00dcstelik deneme hesab\u0131 i\u00e7in kart bilgilerinizi girmeniz de gerekmiyor. 49 USD ile 1740 USD aras\u0131nda de\u011fi\u015fen haz\u0131r paketleri g\u00f6rmek, kendinize \u00f6zel paketi tasarlamak ya da \u00fccretsiz deneme hesab\u0131 a\u00e7mak i\u00e7in siteyi ziyaret edebilirsiniz.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>ActiveCampaing<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Ba\u015fka bir CRM + e-posta pazarlama sistemi olan servis ActiveCampaing ise farkl\u0131 e-posta \u015fablonu olu\u015fturma se\u00e7enekleri ile rakiplerinden farkl\u0131 bir kulvarda s\u0131yr\u0131lmaya \u00e7al\u0131\u015f\u0131yor. Yaln\u0131z aray\u00fcz\u00fc olduk\u00e7a karma\u015f\u0131k. \u00c7\u00f6zene kadar bir hayli mesai harcaman\u0131z gerekebilir. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AWeber<\/strong><\/li>\n<\/ul>\n\n\n\n<p>Kobileri hedefleyen bu hedefini resmi sitesinin anasayfas\u0131ndan da ilan eden AWeber; bu hedefini o kadar sahiplenmi\u015f ki, web sitesi olmayan kullan\u0131c\u0131lar\u0131na basit bir web sitesi bile sa\u011fl\u0131yor. Bunun d\u0131\u015f\u0131nda s\u00fcr\u00fckle b\u0131rak mant\u0131\u011f\u0131 ile \u00e7al\u0131\u015fan e-posta \u015fablonu ile kampanya olu\u015fturmak da olduk\u00e7a basit. Ayr\u0131ca WordPress eklentisi de, deneyimledi\u011fimiz en iyi mail marketing eklentilerinden biri. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>MailerLite<\/strong><\/li>\n<\/ul>\n\n\n\n<p>En fazla 1000 farkl\u0131 e-posta adresine ayda toplam 12.000 e-posta g\u00f6nderimi sizin i\u00e7in yeterli ise MailerLite e-posta pazarlama servisini bir \u00f6m\u00fcr boyunca \u00fccretsiz olarak kullanabilirsiniz. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u0130zinli E-Posta Datas\u0131 Nas\u0131l Toplan\u0131r?<\/strong><\/h2>\n\n\n\n<p>Bir e-posta\npazarlama kampanyas\u0131n\u0131n ilk ad\u0131m\u0131, elbette aktif kullan\u0131c\u0131lar\u0131n oldu\u011fu bir e-posta\nlistesine sahip olmakt\u0131r. Eskiden bu listelere sahip olmak i\u00e7in olduk\u00e7a basit\ny\u00f6ntemler uygulamak yeterliydi. Herhangi bir \u015fekilde (sitenize yorum\ng\u00f6nderenlerden, e-posta adresini herkese a\u00e7\u0131k sitelerde yay\u0131nlayanlardan) elde\nedilmi\u015f adreslere; hi\u00e7bir bir yasal yapt\u0131r\u0131m olmadan ticari e-posta\nyollanabiliyordu. Fakat g\u00fcn\u00fcm\u00fczde yap\u0131lan yasal d\u00fczenlemeler ile bir\u00e7ok y\u00f6ntem\nillegal duruma geldi. Ar\u0131k e-posta adresinin sahibi, bizzat sizin firman\u0131zdan\nticari i\u00e7erikli elektronik posta al\u0131m\u0131na izin vermi\u015f olmal\u0131d\u0131r.<\/p>\n\n\n\n<p>KVKK\u2019n\u0131n \u00fclkemizde y\u00fcr\u00fcrl\u00fc\u011fe girmesi ile birlikte, sizden ticari i\u00e7erikli elektronik posta al\u0131m\u0131na izin vermeyen adreslere bu i\u00e7erikleri g\u00f6ndermeniz, a\u011f\u0131r cezai yapt\u0131r\u0131mlarla kar\u015f\u0131la\u015fman\u0131za neden olabilir.<\/p>\n\n\n\n<p>\u0130zinli\ne-posta adresi toplaman\u0131n tek yolu, kullan\u0131c\u0131lar\u0131n bir web sitesi \u00fczerinden\n\u00fcyelik ger\u00e7ekle\u015ftirmesi ve \u201cticari i\u00e7erikli e-posta almaya izin veriyorum\u201d\nse\u00e7ene\u011fini i\u015faretlemesidir. Hatta baz\u0131 firmalar (\u00f6rne\u011fin, Floormar); bir ad\u0131m\nileri gidip, ticari posta al\u0131m onay\u0131n\u0131 SMS ile ger\u00e7ekle\u015ftirmektedir.<\/p>\n\n\n\n<p>Piyasada\ndolu\u015fan \u201cizinli e-posta listesi\u201d satan firmalara da itibar etmemenizi \u00f6neririz.\nZira bu listelerde iznin hangi firmaya verildi\u011fi ve hangi ko\u015fullarda verildi\u011fi\nmuammad\u0131r. Sadece bir \u015fikayetle dahi ba\u015f\u0131n\u0131z a\u011fr\u0131yabilir.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>E-Posta Pazarlama \u015eablonu Nas\u0131l\nOlu\u015fturulur? E-Posta Pazarlama Kampanyalar\u0131nda \u015eablon Kullanman\u0131n Avantajlar\u0131\nNelerdir?<\/strong><\/h2>\n\n\n\n<p>Bir e-posta\npazarlama kampanyas\u0131n\u0131n ikinci ad\u0131m\u0131 da e-posta \u015fablonu olu\u015fturmakt\u0131r. E-posta\n\u015fablonlar\u0131 genelde, m\u00fc\u015fterinin firman\u0131zla tan\u0131\u015ft\u0131\u011f\u0131 ilk an ya da firman\u0131z\u0131\nhat\u0131rlad\u0131\u011f\u0131 and\u0131r. Bu sebeple karma\u015f\u0131k, g\u00f6z zevkini bozan,&nbsp; gerekli bilgiyi vermeyen, yan\u0131lt\u0131c\u0131 i\u00e7eri\u011fe\nsahip \u015fablonlardan uzak durman\u0131z gerekmektedir.<\/p>\n\n\n\n<p>E-posta g\u00f6nderdi\u011finiz adreslerin ba\u011fl\u0131 oldu\u011fu e-posta sa\u011flay\u0131c\u0131 firmalar; resim i\u00e7eriklerini ilk etapta kullan\u0131c\u0131ya g\u00f6stermezler ve e-posta metninin hemen \u00fczerinde \u201cG\u00f6rselleri G\u00f6r\u00fcnt\u00fclemek \u0130\u00e7in T\u0131kla\u201d gibi bir buton olur. Bu sebeple \u015fablondaki metinlerin merak uyand\u0131rmas\u0131 gerekir. Aksi halde kullan\u0131c\u0131; postan\u0131n tam halini g\u00f6r\u00fcnt\u00fclemek i\u00e7in bu butona t\u0131klamayaca\u011f\u0131ndan, kampanyan\u0131zdan gerekli d\u00f6n\u00fc\u015f\u00fcm\u00fc alman\u0131z imkans\u0131z hale gelebilir.<\/p>\n\n\n\n<p>Baz\u0131 e-posta\nservis sa\u011flay\u0131c\u0131lar\u0131 ise mail i\u00e7eri\u011findeki resimleri hi\u00e7bir \u015fekilde g\u00f6stermez.\nBu sebeple posta \u015fablonunda \u201c\u0130\u00e7eri\u011fi Tam Olarak G\u00f6r\u00fcnt\u00fcleyemiyorsan\u0131z T\u0131klay\u0131n\u201d\ngibi bir buton olmal\u0131d\u0131r. Bu buton sabit bir web sayfas\u0131na y\u00f6nlendirilmeli ve\ni\u00e7erik o sayfada tam olarak g\u00f6r\u00fcnt\u00fclenebilmelidir. Bu sayede \u00fcr\u00fcn\u00fcn\u00fczle ilgilenen\nki\u015fileri de kaybetmemi\u015f olursunuz.<\/p>\n\n\n\n<p>Bir e-posta\n\u015fablonunun olmazsa olmaz\u0131, hatta yasal zorunlulu\u011fu \u201cE-Posta B\u00fclteninden Ayr\u0131l\u201d\nbutonudur. Kullan\u0131c\u0131 art\u0131k sizden posta almak istemiyorsa, bu iste\u011fini\nger\u00e7ekle\u015ftirmek i\u00e7in bu se\u00e7ene\u011fi sunmaya kanunen zorunlusunuz. Ayr\u0131ca bu linkin\ne-posta \u015fablonunda olmas\u0131, spam klas\u00f6r\u00fcne d\u00fc\u015fme oran\u0131n\u0131z\u0131 da azaltacakt\u0131r.<\/p>\n\n\n\n<p>Ba\u015far\u0131l\u0131 bir\ne-posta \u015fablonu haz\u0131rlamak i\u00e7in, firma ve kampanya renklerinizi de belirlemeniz\ngerekir. Bir\u00e7ok insan\u0131n g\u00f6rsel haf\u0131zas\u0131 kuvvetlidir. \u201cG\u00f6rsem hat\u0131rlar\u0131m\u201d s\u00f6z\u00fcn\u00fc\nkullanmayan yoktur. Bu sebeple t\u00fcm kampanyalar\u0131n\u0131z\u0131, kurumsal kimli\u011finizi belli\neden renklerde haz\u0131rlamal\u0131s\u0131n\u0131z.<\/p>\n\n\n\n<p>\u00d6zetlemek\ngerekirse; e-posta \u015fablonunu do\u011fru haz\u0131rlamak, asl\u0131nda o postaya d\u00f6n\u00fc\u015f al\u0131p\nalmayaca\u011f\u0131n\u0131z\u0131 belirleyen en \u00f6nemli kriterdir. Okunmas\u0131 zor, dikkat \u00e7ekmeyen,\nkullan\u0131c\u0131y\u0131 cezbetmeyen bir posta ile sat\u0131\u015f ya da pazarlama yapmak neredeyse\nimkans\u0131zd\u0131r. Sundu\u011funuz hizmet ne kadar uygun fiyatl\u0131 ve kaliteli olursa olsun;\ne\u011fer bunu ifade edemezseniz, bo\u015fa k\u00fcrek \u00e7ekmi\u015f olursunuz. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ba\u015far\u0131l\u0131 Bir Email Pazarlama i\u00e7in <strong>A\/B Testi<\/strong><\/h2>\n\n\n\n<p>Bir e-posta\npazarlama kampanyas\u0131 olu\u015ftururken, web d\u00fcnyas\u0131n\u0131n her alan\u0131nda ve ger\u00e7ek\nya\u015famda da kullan\u0131labilecek A\/B testi yapmak; kampanyan\u0131zdan azami d\u00fczeyde\nverim alman\u0131z\u0131 sa\u011flayacakt\u0131r.<\/p>\n\n\n\n<p>A\/B testi\nmant\u0131\u011f\u0131nda, bir durumun iki farkl\u0131 varyasyonunu test etmek vard\u0131r. \u00d6rne\u011fin;\ne-posta \u015fablonunuzu iki farkl\u0131 \u015fekilde haz\u0131rlayarak, hangisinin daha \u00e7ok\nd\u00f6n\u00fc\u015f\u00fcm ald\u0131\u011f\u0131n\u0131 deneyebilir ve o kampanya i\u00e7in en \u00e7ok geri d\u00f6n\u00fc\u015f ald\u0131\u011f\u0131n\u0131z\n\u015fablonu kullanabilirsiniz.<\/p>\n\n\n\n<p>Ayn\u0131 test\ndemografik hedefleme i\u00e7in de kullan\u0131labilir. Mesela; bir kampanyay\u0131 iki farkl\u0131\nya\u015f grubuna, cinsiyete, co\u011frafi konuma ya da test edilebilecek herhangi veriyi\nikiye b\u00f6lerek g\u00f6nderebilirsiniz. Bu sayede sat\u0131\u015fa d\u00f6nen postalar\u0131n hangi grupta\ndaha fazla oldu\u011funu test edebilirsiniz.<\/p>\n\n\n\n<p>A\/B\ntestlerini de\u011fi\u015fik varyasyonlarda s\u00fcrekli uygulaman\u0131z\u0131 \u015fiddetle tavsiye ederiz.\nBu sayede en do\u011fru kampanyay\u0131 uygulay\u0131p uygulamad\u0131\u011f\u0131n\u0131z\u0131 analiz etme f\u0131rsat\u0131\nbulabilirsiniz.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Toplu Mail Fiyatlar\u0131<\/strong><\/h2>\n\n\n\n<p>Bu yaz\u0131n\u0131n\n\u201cToplu Mail G\u00f6nderme Nas\u0131l Yap\u0131l\u0131r?\u201d ba\u015fl\u0131\u011f\u0131nda, g\u00fcvenilir e-posta pazarlama\nfirmalar\u0131n\u0131n fiyatland\u0131rmalar\u0131n\u0131 ilan etti\u011fi linkleri yay\u0131nlam\u0131\u015ft\u0131k. Bu\nservislere y\u00fczlercesini eklemek m\u00fcmk\u00fcnd\u00fcr. Sekt\u00f6re her g\u00fcn ziyadesiyle fazla\nsay\u0131da firma kat\u0131lmaktad\u0131r.<\/p>\n\n\n\n<p>Toplu mail\nfiyat\u0131 al\u0131rken ilk dikkat etmeniz gereken husus, servisin \u00fccretsiz deneme hakk\u0131\nverip vermedi\u011fidir. Zira yollad\u0131\u011f\u0131n\u0131z elektronik postalar \u201cinbox\u201d kutusuna\nd\u00fc\u015fm\u00fcyor ise o hizmeti bedava da alsan\u0131z, zaman kaybedersiniz. Siz do\u011fru d\u00fczg\u00fcn\nbir toplu e-posta g\u00f6nderimi hizmeti bulana kadar, potansiyel m\u00fc\u015fterileriniz\n\u00fcr\u00fcn ya da hizmetlerinizi rakiplerinizden sat\u0131n alm\u0131\u015f olabilir. Bu da zamandan\ndaha fazlas\u0131n\u0131, yani paran\u0131z\u0131 kaybetmeniz anlam\u0131na gelir.<\/p>\n\n\n\n<p>Yaz\u0131m\u0131z\u0131n tamam\u0131n\u0131 okudu\u011funuza g\u00f6re, \u201ce-posta pazarlama\u201d hakk\u0131nda neredeyse bilmedi\u011finiz hi\u00e7bir \u015fey kalmad\u0131 demektir. Web teknolojileri ve e-ticaret stratejileri hakk\u0131nda g\u00fcncel bilgilere ula\u015fabilmek i\u00e7in blogumuzu takip etmeye devam edebilirsiniz.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.niobehosting.com\/hosting\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/hosting-satin-al.gif\" alt=\"\" class=\"wp-image-4414\"\/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Bu yaz\u0131y\u0131 okumay\u0131 bitirdi\u011finizde; piyasada \u201ce-mail marketing\u201d olarak da bilinen \u201ce-posta pazarlama\u201d konusunda detayl\u0131 bilgi sahibi olacaks\u0131n\u0131z. Ayr\u0131ca; \u201ce-posta pazarlama ara\u00e7lar\u0131\u201d, \u201ce-mail marketing fiyatlar\u0131\u201d, \u201ce-posta&#8230;<\/p>\n","protected":false},"author":8,"featured_media":2665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[146,44],"tags":[],"class_list":["post-2621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-posta","category-nedir-nasil-yapilir"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>E-posta Pazarlama (Email Marketing) Nedir? Yeni Ba\u015flayanlar i\u00e7in Detayl\u0131 Rehber - Niobe Hosting<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.niobehosting.com\/blog\/email-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"E-posta Pazarlama (Email Marketing) Nedir? Yeni Ba\u015flayanlar i\u00e7in Detayl\u0131 Rehber - Niobe Hosting\" \/>\n<meta property=\"og:description\" content=\"Bu yaz\u0131y\u0131 okumay\u0131 bitirdi\u011finizde; piyasada \u201ce-mail marketing\u201d olarak da bilinen \u201ce-posta pazarlama\u201d konusunda detayl\u0131 bilgi sahibi olacaks\u0131n\u0131z. Ayr\u0131ca; \u201ce-posta pazarlama ara\u00e7lar\u0131\u201d, \u201ce-mail marketing fiyatlar\u0131\u201d, \u201ce-posta...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.niobehosting.com\/blog\/email-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Niobe Hosting\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-29T13:24:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-24T12:11:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.niobehosting.com\/blog\/wp-content\/uploads\/e-posta-pazarlama-email-marketing-nedir-yeni-baslayanlar-icin-detayli-rehber.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ay\u015feg\u00fcl D\u00f6ven\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ay\u015feg\u00fcl D\u00f6ven\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"18 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.niobehosting.com\\\/blog\\\/email-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.niobehosting.com\\\/blog\\\/email-marketing\\\/\"},\"author\":{\"name\":\"Ay\u015feg\u00fcl D\u00f6ven\",\"@id\":\"https:\\\/\\\/www.niobehosting.com\\\/blog\\\/#\\\/schema\\\/person\\\/9cc7f1bf0bfd69d55ab4137a1749cfa8\"},\"headline\":\"E-Posta Pazarlama (Email Marketing) Rehberi\",\"datePublished\":\"2020-07-29T13:24:00+00:00\",\"dateModified\":\"2023-12-24T12:11:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.niobehosting.com\\\/blog\\\/email-marketing\\\/\"},\"wordCount\":3836,\"commentCount\":3,\"publisher\":{\"@id\":\"https:\\\/\\\/www.niobehosting.com\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.niobehosting.com\\\/blog\\\/email-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.niobehosting.com\\\/blog\\\/wp-content\\\/uploads\\\/e-posta-pazarlama-email-marketing-nedir-yeni-baslayanlar-icin-detayli-rehber.jpg\",\"articleSection\":[\"E-Posta\",\"Nedir &amp; Nas\u0131l Yap\u0131l\u0131r?\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.niobehosting.com\\\/blog\\\/email-marketing\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.niobehosting.com\\\/blog\\\/email-marketing\\\/\",\"url\":\"https:\\\/\\\/www.niobehosting.com\\\/blog\\\/email-marketing\\\/\",\"name\":\"E-posta Pazarlama (Email Marketing) Nedir? 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